Top 11 Influencer Marketing Agencies

Ogilvy is a WPP network agency founded in 1948, and it takes the top score on this page. It takes it on breadth: an awards record and a client list that reach across every category an advertiser can buy in, backed by the scale to run several markets at once. Its 24 on creative quality is the joint highest here.

The published record is thinner than the score implies. Of 77 cases on its site, 20 carry a figure. The ones that do are strong. Dove's #TurnYourBack reports 54m video views, 567K+ engagements and 174 pieces of press coverage. CeraVe's Super Bowl work reports a 25% sales increase and 32B earned impressions. Vaseline Originals reports a 466% launch sales uplift and two sold-out drops. Most of the rest is published as a story with no number in it at all.

So the score and the evidence point in different directions. Ogilvy is built for a brief where the idea is the risk and the budget is large enough to make the idea happen. If your shortlist is judged on what a campaign returned, you will be reading fewer than a third of its cases, and none of them names a creator fee. Expect the account team to be senior, expensive, and shared with much bigger clients than you.

Edelman is a communications firm founded in 1952, and earned media is what it sells. It takes 25 of 25 on client impact, the highest available, because it publishes a result on nearly everything it shows and that work spans more categories than anyone else here.

The figures are press and reach figures. ASICS Eternal Run reports 1.7B earned reach and 81% purchase intent. Dove's Code my Crown reports 1.8B impressions and a 32% brand loyalty increase. Heineken's The Social Swap reports 122K engagements against 226M paid social impressions, and it separates the two. Go MonGolia is the outlier that names money: $1.2B in tourism revenue and 650K tourists.

What you rarely get is a sales number. Impressions, sentiment and stated intent do most of the work in this set, and intent is not purchase. Edelman is also a firm where a creator programme usually sits inside a wider communications retainer, so a brand that wants ten creators and a report, rather than a strategy engagement, is buying the wrong shape. Ask what the smallest piece of work they will take on actually is.

Dentsu Creative is the creative arm of the dentsu network, run out of London. It publishes 30 cases and every one of them reports a result, which is rarer on this page than it sounds. The work also runs wider than creator marketing: loyalty programmes, pharma targeting, retail media and brand films sit next to the social campaigns.

Nutter Butter reports 3.3B earned impressions and 1.1M new followers off a run of deliberately strange TikToks. Crayola's Campaign For Creativity reports 4.1M TikTok impressions and $186K in earned media value. Foot Locker's The Hunt for Court People reports 169M impressions and a product that sold out in under two hours. Intel's Project Athena reports 370M impressions, and it says plainly that they are paid media.

The score hides one weakness. Revenue and growth is 9 out of 25, the lowest of the top three, because the entity that publishes this work is younger and smaller than the network standing behind it. And a lot of what Dentsu Creative shows is not creator work at all. If you brief them on a creator programme, ask which of the named cases their influencer team actually ran, and who staffs yours.

YKONE is a Paris agency working almost entirely in luxury, beauty and destination marketing. It publishes 54 cases, 52 of them with numbers, and it takes 25 of 25 on client impact for that volume and spread. The client list is the point: BOSS, Balenciaga, Guerlain, Piaget, Swarovski, Puma, MINI and several tourism boards.

The reporting is consistent, and it is nearly always audience. BOSS's 2025 activations report 62.6M reach and 115.6M impressions. Experience Abu Dhabi's Formula One work reports 88M reach and 625M impressions. A handful of cases go further and publish a return: MINI at 7.7x, MSC Cruises at 6.1x ROAS, reMarkable at 5.5x and Swarovski at 3.7x ROAS. None of them says what sat in the denominator.

Recognition is where it falls down, at 4 out of 25, which for an agency this size means the awards and the tier-one press are not there. The bigger issue for a general shortlist is fit. Nearly everything YKONE publishes is aspirational category work, and the reporting is built around reach, impressions and earned media value rather than sales. If you sell a mid-priced product through a retailer, this is not the reference set you want.

Billion Dollar Boy is a London creator agency working mostly in beauty, drinks, fashion and retail. It publishes 37 cases and every one of them carries a figure, which is why client impact lands at 25 of 25. Zalando, Garnier, Heineken, PepsiCo, Primark, Loewe and L'Oréal Paris are all on the record.

Some of it is genuinely commercial. Lipton Ice Tea's Pass the Sunshine reports a 15% sales increase against 40M impressions and a £1.93 CPM. Walkers reports an 11.2% ad recall lift and 125M impressions. Vichy reports a 99% sell-out on Mineral 89. Elsewhere the headline is softer than it looks: the Ray-Ban Stories case leads on 29M potential reach against 1.8M impressions actually delivered.

Recognition is 5 out of 25 and the category spread is narrow. Almost nothing here is technology, finance, healthcare or anything sold to a business, so if that is your product you are asking them to work outside their published record. The other thing to settle early is what a reach number means in their reporting. On the Ray-Ban case, potential reach and delivered impressions differ by an order of magnitude, and both sit under the same heading.

Open Influence is a Los Angeles agency with 26 published cases, 25 of them carrying figures. Its reporting habit is unusual and useful: it publishes what it promised alongside what it delivered, so you can see the size of the beat rather than only the size of the number.

The Disney Pixar Lightyear campaign reports impressions at 709% of goal and engagement rate at 149% of goal. Visit Philadelphia reports 627% of its impressions goal and 440% of engagements. Mercedes-Benz reports reel view rate at 132% of benchmark and 95.4% positive comment sentiment. Subaru, adidas Originals, Uber and Moderna all appear with view and engagement totals attached.

Beating a goal is not the same as moving a business, and that is the honest limit here. A 627% delivery against an impressions target says the target was low as easily as it says the campaign was big. Almost none of these cases report a sale, a signup or a return. Open Influence also concentrates in automotive, entertainment and travel, so a beauty or a food brand is buying transferable process rather than a matching precedent.

Buttermilk is a London agency founded in 2016, working in beauty, fashion and wellness. It publishes 13 cases, all with figures, and the client list is the reason it is here: Prada Beauty, Armani Beauty, Estée Lauder, Marc Jacobs, Mugler, Nike, Gap and Elizabeth Arden.

The reporting is written against targets. Prada Beauty's US launch reports views at 684% over KPI, engagement at 141% over, and a number one Sephora ranking in two categories. Mugler reports views 262% over KPI. Gap reports 6% year-on-year sales growth and a 198% rise in brand mentions. Nike's Chase the High reports 13M impressions, 7.5% engagement and a 450% spike in product search.

Two things to weigh. The published results are mostly measured against the brief rather than against the business, so a 684% overdelivery tells you the plan was beaten, not what beating it was worth. And this is a small agency in a narrow lane. Outside beauty, fashion and wellness there is almost nothing to check, and a campaign that needs simultaneous launches across a dozen markets is a stretch for a team this size.

We Are Social is a global social agency run out of London, and the most decorated independent on this page. It scores 23 of 25 on creative quality, the highest here outside the two network agencies, and the work is genuinely inventive: hashtag mechanics, in-game formats, stunts built for a platform rather than adapted to one.

#PlayWithPringles reports 4.7B views and 2M videos created. adidas's Super Bowl piece reports 97M Instagram views. Pepsi's Champions League opening ceremony reports 250M video views. Barilla's The Rooftop Match reports 3.6B reach across 240 outlets. The numbers are enormous and hardly any of them are business numbers.

That is the trade. Client impact scores 12 of 25, the lowest of anyone on this list, because a large share of what We Are Social publishes is a story with an audience figure and nothing underneath it. Lavazza reports a 4.1% purchase intent increase and McCain a 9% purchase rise among younger buyers, and those two stand out precisely because they are rare. If your brief is awareness, this is a strong shortlist entry. If it is conversion, ask for the cases that are not on the site.

Socially Powerful is a London agency built around short-form video. It publishes 16 cases, all with figures, most of them TikTok, and the client list runs from Ulta Beauty and L'Oréal to Lenovo Legion, PUBG Mobile and TikTok itself.

The reporting includes clicks, which is rarer here than it should be. The Gym Group campaign reports 15M views and 1M clicks. Xiaomi reports 20M views and 250K clicks. PUBG's anniversary reports 12M reach and 120K+ clicks. The Body Shop's Middle East work reports 17M reach, 30M impressions and a 15% uplift in sales, which is one of the few sales figures anywhere on this page.

Industry recognition scores nothing at all: no awards, no tier-one press in the window, nobody outside the agency vouching for the work. So everything you believe about it, you are believing from its own site. The work is also concentrated in beauty, gaming and consumer technology. A financial services or healthcare brand will find the process plausible and the precedent missing.

Viral Nation is a Toronto agency that grew out of gaming and creator management. It publishes nine cases, fewer than anyone else here, but they are unusually specific about what happened.

The e.l.f. Cosmetics campaign, where a creator ran the company for a day, reports 18.9M views in 24 hours, $857K in earned media value, 50K units sold in ten hours and the number one TikTok Shop ranking in the US. The Call of Duty League work reports 96M impressions and subscriber growth of 32% year on year. ViewSonic reports 10.1M impressions, 76K clicks and a 2.5% click-through rate.

Nine cases is a thin record for an agency this size, and the score describes a business much larger than what it chooses to publish. Recognition sits at 5 out of 25. The set also leans hard into gaming, esports and beauty commerce. If your category is not one of those, you are extrapolating from a very small sample, and you should ask to see work under NDA before you decide.