Top 7 Sports Influencer Marketing Agencies

Last Updated: September 3rd · 7 Agencies ranked

Steph Payas
Written by Steph Payas
Chief Marketing Officer
Brian Sorel
Reviewed by Brian Sorel
Chief Operating Officer
About

Sports marketing has always had athletes. What it has now is creators who are not athletes, reaching fans the leagues and brands cannot, and the job is telling a creator campaign apart from a sponsorship with a hashtag on it.

Every agency ranked below is scored out of 100 on four measures: creative quality, client impact, industry recognition, and revenue and growth. The client impact score is built from published results like these. Under Armour: 54K challenge participants and 129M views. ASICS: 81% purchase intent among runners. FanDuel, on NeoReach's own card: a 5:1 return measured on lifetime value.

Read scoring methodology

Overview
#AgencySpecialityScoreLocation (HQ)
1 NeoReach logo NeoReach Orlando Acquisition-led campaigns Featured OrlandoFL
2 Edelman logo Edelman New York Earned-media campaigns 83 /100 New YorkNY
3 We Are Social logo We Are Social London Socially led creative 66 /100 LondonUnited Kingdom
4 SAMY logo SAMY Madrid Social commerce and creative 58 /100 MadridSpain
5 Seed Marketing logo Seed Marketing London Live campus activations 55 /100 LondonUK
6 Pitch Marketing Group logo Pitch Marketing Group London Sport and gaming PR 46 /100 LondonUK
7 Yamammi Dubai Creator programmes for UAE venues 28 /100 DubaiUnited Arab Emirates
NeoReach logo

NeoReach

Featured
Orlando, FL Full-service, senior-led

A seven-figure creator spend and a 5:1 return measured on lifetime value. That is NeoReach's FanDuel NFL season programme, and it is the kind of number sports betting brands buy creators for.

NeoReach has run brand-side creator campaigns since 2013 and operates its own creator data platform, so a season-long programme is sourced, run and measured in-house.

FanDuel's programme delivered 23M impressions at 10x the cost efficiency of the multi-channel networks it replaced. DraftKings' TikTok programme produced 23.5M views of #DraftKings and 10.8M of #MakeItReign, with 8.1M+ TikTok video views and a 1.83x return on investment, basis unstated. FIFA's Road to 2022 put 17 influencers from five countries to work for 1.4M video views and 127K engagements.

Best for a sports betting, fantasy or fan brand that wants creators measured on return, with the basis stated.

Contact
Edelman logo

Edelman

83 /100
New York, NY 6,000-plus people, 28 countries

Purchase intent at 81% among runners is the number ASICS took away from Eternal Run, and it says what Edelman's sports work is: a PR programme with creators and athletes inside it, measured on what people think afterwards.

Edelman has been in business since 1952 and is a global PR firm run from New York with offices in every major market.

Eternal Run also left 82% of runners with a more positive opinion of ASICS and 70% saying they would choose the brand over others, on 1.7B earned reach, an estimate of coverage rather than creator-delivered reach. F1 Live London reached 12.5M through influencers, added 17M owned channel impressions and drew 455 media mentions. ASICS' Blackout Track logged 174K blackout challenges and a 4.5% performance increase.

Best for a sports brand whose campaign has to move the press as well as the feed.

Score breakdown
Creative Quality 22/25
Client Impact 25/25
Industry Recognition 16/25
Revenue & Growth 20/25

Services Edelman offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Community Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
We Are Social logo

We Are Social

66 /100
London, United Kingdom 1,300 people in 19 offices

54K people joined Under Armour's Flow State Challenge and 129M watched. We Are Social builds sports campaigns at that size, around a moment, and most of its published sports work is for one client.

The agency has run social-first campaigns from London since 2008, with offices across Europe, North America, the Middle East and Asia Pacific.

adidas' Super Bowl Winning Throw film took 97M Instagram views and 58.8M TikTok views. Miss Nothing produced 150M+ impressions and 5.5M+ views inside a 24-hour window. Pogba x Stormzy reached 30M video views and 3M shares, and ATP's Immersive Highlights 9.2M video views with 10K+ AR filter plays.

Best for a global sportswear brand that wants a fan moment built to travel across platforms.

Score breakdown
Creative Quality 23/25
Client Impact 12/25
Industry Recognition 11/25
Revenue & Growth 20/25

Services We Are Social offer

  • Brand Planning
  • Branded Content
  • Campaign Strategy
  • Competitor Analysis
  • Creative Campaign & Concept Development
  • Cultural Intelligence
SAMY logo

SAMY

58 /100
Madrid, Spain 1001-5000 people across Europe and LATAM

At the Ultra Trail du Mont Blanc, SAMY's content for The North Face took 65% of all organic engagement and 63% of all reach at the event. That is the shape of its sports record: one client, several endurance events, produced on site.

SAMY runs social-first campaigns from Madrid for sportswear and consumer brands across Europe.

The Climb Festival launch drew 12% Instagram engagement and 10M+ views on one hero reel, with TikTok views up 300%+. Transgrancanaria's social content reached 1.1M people for 763K interactions and 54K engagements, and the UTMB coverage produced The North Face's top post of 2025 on Strava.

Best for an outdoor or endurance brand that wants social-first content made at the race itself.

Score breakdown
Creative Quality 17/25
Client Impact 23/25
Industry Recognition 3/25
Revenue & Growth 15/25

Services SAMY offer

  • Competitor Influencer Audits
  • Custom Technology & Platform Development
  • Influencer Campaign Management
  • Influencer Campaign Strategy
  • Influencer Content Briefing
  • Influencer Discovery & Vetting
Seed Marketing logo

Seed Marketing

55 /100
London, UK Gen Z and culture-led, live experiences

lululemon's Align activation ran in London, Berlin and Munich at once, for 96M+ combined social reach and 572 attendees in Berlin and Munich, 114% of target. Seed Marketing's sports work is that: a live event with creators and press in the room, and the attendance counted.

Seed has run culture-led campaigns since 2012 from London, with offices in Los Angeles, New York, Paris and Sydney.

The lululemon Lounge added 5,363 new mailing list sign-ups and 2.5K product giveaways claimed over six days of activity. New Balance's Coco's Court drew 47K footfall and 6.5M impressions over three days, with 12 workshops and 5K photobooth snaps. ASICS' Mind Games experiment activated 105 influencers across three live events with 200+ international guests.

Best for a sportswear brand that wants creators at a live activation, with attendance and sign-ups measured.

Score breakdown
Creative Quality 16/25
Client Impact 24/25
Industry Recognition 0/25
Revenue & Growth 15/25

Services Seed Marketing offer

  • Content Repurposing & Editing
  • Event & Experiential Activations
  • Influencer Campaign Management
  • Influencer Campaign Strategy
  • Influencer Content Briefing
  • Influencer Discovery & Vetting
Pitch Marketing Group logo

Pitch Marketing Group

46 /100
London, UK 11-50 people, Soho-based

Ten million content views for the PGA Tour, made with the F2 Freestylers on YouTube. Pitch Marketing Group's creator work sits inside league and rights-holder programmes, and it is reported the way sports PR reports: views, engagements and broadcaster pick-up.

Pitch has run sports marketing from London since 2002, across PR, partnerships and production.

The PGA Tour partnership also produced 1.2M engagements. Great British Racing's U18s Race Free campaign took 3M+ video views, a 114% increase on the 2017 campaign. Betfair's #DefenderToContender achieved 33% broadcaster video usage, and the Barclays FA Women's Super League's season reveal drew 63K opening weekend attendance. ASICS is on the record across several activations, from a London courtside event to a marathon training programme.

Best for a league, rights holder or sportswear brand that wants creator content inside a sports PR programme.

Score breakdown
Creative Quality 16/25
Client Impact 23/25
Industry Recognition 0/25
Revenue & Growth 7/25

Services Pitch Marketing Group offer

  • Event & Experiential Activations
  • Influencer Campaign Strategy
  • PR & Earned Influence
  • Product Seeding & Gifting

Industries Pitch Marketing Group serve

  • Gaming & esports
  • Sports & fitness
  • Entertainment & media
  • Gambling & iGaming
  • Technology & SaaS
  • Telecoms & utilities
  • Finance & fintech
  • Food & beverage
  • Luxury & premium
  • Travel & hospitality
  • Parenting & family
  • Real estate & property
  • Non-profit & government

Platforms Pitch Marketing Group cover

  • TikTok
  • Instagram
  • YouTube
  • X (Twitter)
  • Facebook

Yamammi

28 /100
Dubai, United Arab Emirates

Fifty creators, 6,500+ website visits and a 19% rise in monthly class bookings for Flex Studio. Yamammi's numbers are small and local, and they are the right numbers for the businesses it serves: fitness studios and wellness venues in the UAE.

Yamammi was founded in Dubai in 2024 and publishes micro-influencer activations from AED 15,000 on its own homepage. Several programmes are still running as retainers.

KARVE's pilates programme activated 192 influencers for 300+ new class trials and 5,800+ website hits. BALLERS put 328 influencers to work for 600+ content pieces, 12K+ website hits and a 164% rise in Google reviews. Sunlit Horse Club's riding school took 1,700+ clicks to booking from 60 influencers, and a Dubai padel and fitness club 9,800+ website visits from 112 creators.

Best for a fitness studio or wellness venue in the UAE that wants local creators and bookings tracked, from AED 15,000.

Score breakdown
Creative Quality 12/25
Client Impact 12/25
Industry Recognition 0/25
Revenue & Growth 4/25

Services Yamammi offer

  • Ambassador Program Management
  • Event & Experiential Activations
  • Influencer Campaign Management
  • Influencer Campaign Strategy
  • Influencer Performance Analytics
  • Paid Amplification of Influencer Content

How to choose a sports influencer marketing agency

Sports has more ways to inflate a number than most categories. Earned reach from a stunt, a 24-hour impression spike around a final, a challenge hashtag that counts every fan who joined in. All of those are real, and none of them is what a creator campaign delivered on its own. The shortlist job is to find the agencies that publish what their creators did, and then to check the basis of every big number. Four questions do most of the work.

Ask whether creators were in the campaign at all

Many agencies publish sports work that is channel management, live coverage or production with a sponsored athlete in it. That is good work and it is not creator marketing. Ask which of an agency's sports cases briefed creators who were not already under contract to the brand, and what those creators produced.

Ask what the reach figure is made of

A reach number in sports can be earned media around a stunt, impressions inside a 24-hour window, or a combined total across several cities. Each is legitimate if it says so. Ask for the reach the creators' own posts delivered, on its own line.

Ask what the return was measured against

Sports betting and fitness apps produce real return figures, and the basis matters more than the multiple. A return on lifetime value is not a return on first-month revenue. Ask for the denominator in writing before the number goes in a deck.

Ask what happens across a season

A final is a week. A season runs for months. Ask for campaigns run for the same client at different points in a season, and what changed between them in creator selection, brief and numbers.

Frequently asked questions

Connect with us

One agency on this page publishes a floor, Yamammi at AED 15,000 for micro-influencer activations on its own homepage. The rest do not. Cost has three parts: the creators or athletes, whose fees scale with audience and usage rights; the agency's fee, usually a retainer or a percentage of spend; and any paid media behind the posts. Athlete partnerships add rights and appearance costs that ordinary creator fees do not. Ask for the lines separately.

A sponsorship puts a brand on an athlete or an event under contract, and the content is part of the rights package. A creator campaign briefs people the brand does not own, fans, coaches, fitness creators, sometimes athletes, to make content in their own voice. The case studies on this page show both, and the entries say which an agency has actually done. Several agencies whose sports work turned out to be sponsorship coverage and channel management were not ranked.

Yes, and it is one of the few sports categories where a return gets published. NeoReach's own FanDuel case reports a 5:1 return measured on lifetime value, and its DraftKings programme reports a 1.83x return with the basis unstated. The lesson from both is to ask what the return is measured against before comparing agencies on it.

The case studies on this page say yes at local scale. One agency's fitness studio cases report booking page clicks, new class trials and a rise in monthly bookings from creator programmes in one city. Those are click-level and trial-level outcomes rather than revenue, and they are the right numbers to ask a local fitness brand's agency for.

As an estimate of how many people might have seen coverage of a campaign, across press and social, calculated by the agency. It is not the number of people creators reached. Where an entry on this page cites earned reach, it says so, and the creator-delivered figures sit beside it where the agency published them.

Athletes carry credibility and a fan base, and their content usually sits inside a rights deal. Ordinary creators carry a brand into the parts of a fan's life the league does not reach, and they can be briefed at volume. The strongest campaigns on this page use both: an athlete moment, then creators who make it participatory. Ask an agency which it has done, and for which brand.

Because NeoReach publishes the page, its card is featured above the ranking rather than scored inside it. The six agencies below it are scored on the same four measures in the same order, from their own published case studies. NeoReach's card is written from its own published sports case studies, which anyone can check at the links on it.

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Ranking methodology explained

Every agency on a NeoReach ranking is scored out of 100. On this list that is four dimensions worth 25 each: three read off public records, one judged against a written rubric. A low score means the public record behind an agency is thin, which is not the same as saying its campaigns are weak. Plenty of good agencies publish very little.

Every agency here is scored out of 100, four dimensions worth 25 each, and no dimension outweighs another.

Client impact, industry recognition, and revenue and growth are read off public records: the brands an agency has published work for, how many of its cases carry a quantitative result, its awards and press, and its team size, tenure and office footprint. Creative quality is the one judgement in the model, made against a written rubric applied to every agency in the same order.

Membership is the sports test: more than one published creator campaign for a sports, fitness, sportswear or sports betting brand that carries a result. Agencies whose sports work is channel management, event coverage or production without creators were not ranked.

Where two agencies finish level, the higher client impact score goes first, because that dimension is built out of published evidence.

The campaign facts in each entry come from the agency's own case studies, read in September 2026. Where a figure is an earned-reach estimate, a 24-hour window, a multi-market combined number or a media value the agency worked out for itself, the entry names it as that.

NeoReach publishes this page. It is featured at the top rather than ranked on it, and carries no score here for that reason.

Why these 4 for this list

A sports brand shortlisting an agency is asking four things, and only one of them is whether the content looks good. Creative quality is whether a creator can carry a brand into a fan moment without looking like a sponsorship. Client impact is whether a result was measured and published at all, and in sports it separates the agencies that report sign-ups, purchase intent and participation from the ones that report reach. Industry recognition is the only outside opinion in the model. Revenue and growth is whether the team can staff a season, not only a final.

Creative Quality /25
Campaign originality, content innovation and creative execution, read off published case studies, the awards a body of work has taken and the campaign formats an agency actually runs
Client Impact /25
Measurable results delivered to clients: return, engagement, reach, revenue. Counted from the named brands an agency has published work for, how many of its cases carry a quantitative result, and how many client categories that work spans
Industry Recognition /25
Validation from outside the agency: awards weighted by tier, platform partnerships, tier-one press and conference presence
Revenue & Growth /25
Business scale and trajectory: team size band, years in market and office footprint

What is not counted

Anything an agency will only say in a pitch. Unpublished results, client logos with no campaign behind them, and awards entered but not won. Where an agency has nothing a dimension can count, it lands on that dimension's floor, and its entry says so.

The rubric is fixed, not set against whichever agency happens to lead. The same record earns the same points for every agency on the page, NeoReach included.