Top B2B Influencer Marketing Agencies

The Goat Agency is an influencer marketing agency with offices in London and New York, part of WPP since 2023. It has a single published B2B campaign, and this is it.

IBM Granite, the company's large language model, was aimed at developers and C-suite decision-makers. Goat picked 7 creators who are developers or AI and tech experts, using its own IBEX tool, and ran short-form video on LinkedIn, TikTok, Instagram and YouTube Shorts in a preview and then a reveal. The campaign drove close to 43M impressions and over 9M engagements, with paid media extending the reach. Of 68K link clicks, 59K were paid and 9K organic. IBM's global lead for influencer marketing is quoted on the page, which gives a buyer a named client voice to ask about.

Goat belongs on the list of anyone launching a technical product to developers and executives who wants creator content with paid media behind it.

Best for an enterprise technology launch that needs developer creators across short-form video and LinkedIn.

Collectively is a remote-first creator marketing company that runs always-on programmes for brands.

QuickBooks and Salesforce are the published campaigns that count here. Intuit QuickBooks ran as an annual partnership: 142 influencers, a mix of small business owners, accountants and consumers, across 24 creator campaigns with paid amplification. It reports 434.7M organic and paid impressions, 27.8M engagements and 3.9M link clicks. The paid side cost $1.18 a click against a $1.75 target, and the traffic campaigns reached 2.9M paid link clicks at $0.38.

Salesforce's Dreamforce ran comedy creators @Corporate.Bro and @CorporateNatalie alongside tech creators promoting Salesforce+. It reports 16.6M paid and organic impressions and 1.3M engagements, with 13.9M of the impressions paid at a $2.52 CPM. Organic impressions came in at 5.5x the projection. The homepage lists a 2024 Gold for Best B2B Campaign at the Global Influencer Marketing Awards for this work.

The impression figures include paid media, so read them as programme results, not creator reach alone.

Shortlist Collectively if you want a year-long programme at volume.

Best for a B2B software company that wants an always-on creator programme and media costs reported.

Pepper is a creator-led social agency in London, founded in 2019, with a New York address. One published campaign qualifies it for this list.

That campaign is Xero Go, Xero's free app for sole traders and the self-employed in the UK. Pepper used 5 creators from finance and small business, posting Instagram Reels, TikToks and Stories, with boosted paid ads behind them. The page says paid ads scaled the results, with TikTok dominating performance. It reports over-delivery against plan: impressions by 279%, clicks by 683% and installs by 148%.

The audience is the individual running a small business. The creators include an author on financial wellbeing, a money-habits creator, an influencer agency founder and an independent bookshop owner.

Shortlist Pepper if your product serves sole traders, freelancers or very small firms and you want creators who talk about money and running a business, on Instagram and TikTok.

Best for a software or app launch aimed at the self-employed, run as creator content with paid amplification.

TopRank Marketing is a B2B influencer and content marketing agency in Minneapolis, and its published work is built around named industry experts promoting an asset, an event or a podcast.

For Sprinklr, a documentary-style masterclass with Jay Baer, Ann Handley, Mari Smith and Paul Roetzer drew over 5,000 event registrations and nearly 100K engagements, with over 23.4M organic and paid reach. It won the 2024 Content Marketing Award for Best Use of Influencer Marketing. For Adobe Experience Cloud, 7 named experts delivered double the engagement of comparable Adobe campaigns, and form completion rates on LinkedIn rose 150%.

SAP's Tech Unknown podcast ran with multiple influencers per episode: downloads came in 101% over the industry average and 66% above the previous season, with 52M+ in potential reach from influencer shares. Demandbase got 460+ engagements from industry influencers and page views 800% over benchmark within 2 months.

The page labels SAP's 52M+ as potential reach, so ask how the agency counts it.

Shortlist TopRank if you sell to marketers or IT buyers and want experts fronting content you can measure in registrations.

Best for B2B software companies that want expert-led content and events.

inBeat is a UGC and creator performance-ads agency headquartered in Montréal, founded in 2018, with offices in New York and Los Angeles. Its B2B record is a single published campaign.

That campaign is Booksy, the booking and business-management software for barbers, nail technicians and salons. Booksy needed a more effective way to acquire beauty professionals. Creators from the beauty and grooming community made TikTok content about no-shows and double bookings, and inBeat ran it as paid ads through the creators' own accounts, a setup known as whitelisting. Cost per acquisition fell 60% while paid media scaled 6x, and the page says professional registrations rose against the previous acquisition channel.

The content was about no-shows and double bookings, a problem a booking business lives with. That is inBeat's model across its site: creator and UGC content made for paid social, with Meta, TikTok, Snapchat and Google listed as its paid channels.

inBeat fits when your buyer is a small-business owner or a professional with a trade, and your goal is a lower cost per acquisition rather than reach.

Best for a software company that wants creator ads running through creators' own accounts on TikTok and Meta.

OST is a B2B social media agency near Cambridge, UK, founded in 2013, and LinkedIn is its main channel.

For Dell Technologies, #DellTogether had selected influencers host 5 virtual discussions across 6 European markets in 5 languages, over 6 months. OST then amplified them with targeted promotion aimed at Dell's priority companies. The campaign reached 5M LinkedIn impressions and 15K key account engagements, which the page describes as LinkedIn interactions from IT decision-makers. The page credits the influencer-led discussions and the targeted advertising together, and says the campaign contributed to an increase in sales enquiries.

For Salesforce, OST designed and launched the UK influencer programme, built from industry voices and customer advocates called Trailblazers. It also runs Salesforce's UK and Ireland social channels, with live event coverage at World Tour and Dreamforce.

Shortlist OST if you want creators hosting discussions with your buyers, in several languages or markets, with targeted promotion behind them.

Best for an enterprise technology company reaching IT decision-makers across European markets.

Zen Media is a B2B PR and marketing agency in Coral Gables, Florida, founded in 2009. It has a single published B2B creator campaign, for TrueLook.

TrueLook sells jobsite cameras to construction site managers, and the camera launched in May 2022. Zen Media examined 80 influencers, approached 38 and narrowed to 3: an Instagram creator, a construction-specific YouTube creator and a multi-platform creator across Instagram, LinkedIn, TikTok and Facebook. The page credits the campaign with 548 high-intent leads sent to the product demo request page, 500K+ impressions and 2,446+ engagement points across platforms.

The vetting is the part worth reading. The page walks from 80 names to 3, which tells you how the agency chose, and it ties the result to a page a sales team can act on.

Zen Media fits a company that sells a technical product to a narrow trade and wants a small, carefully picked set of creators, with the agency's PR and content work alongside.

Best for a niche B2B product launch that needs a few well-chosen creators and a clear next step.

XOMAD is an influencer agency in Jackson, Wyoming that builds nano and micro-creator networks, mostly for public health and consumer brands. It has a single published B2B campaign, for FileMaker, an Apple subsidiary.

The #FarmTime campaign was a FileMaker video drop. The agency used 33 micro-influencers across Instagram, Twitter and Facebook over 2 months. Some were cast as background characters in the commercial, and others received press kits that included beets. The page credits the 33 influencers with 325M impressions, and reports video completion rates above 80% across verticals and a 32.13% top engagement, and the page publishes no average.

The creative used a pop-culture hook: a hoped-for reunion of The Office, with sign-ups for alerts on the Farm Time site. The page also reports unaided brand awareness moving from zero to double digits. XOMAD organises its creators into networks it calls Councils.

Shortlist XOMAD if you want volume from many small creators around a single video moment.

Best for a software launch that wants wide micro-creator reach around a video drop.

Mischka Agency runs influencer programmes for tech brands in SaaS, developer tools, cybersecurity and enterprise AI. It has 4 published B2B campaigns.

Warmly's launch ran on LinkedIn through B2B SaaS and GTM influencers: 50+ influencer posts and 150K+ organic impressions. Machinet, an AI coding assistant for JetBrains, used a single developer creator on YouTube and TikTok for 450K+ organic impressions. For SE Ranking, an SEO software company, 40+ influencers made 200+ pieces of content, from blogs and webinars to online courses, for 500K impressions. RunSafe Security sells embedded software security, and Mischka worked with embedded-systems experts on long-form video. The page reports that the influencer content outperformed RunSafe's own organic social content by 20x.

The programmes lean on specialists: SEO experts, B2B SaaS and GTM voices, a developer creator and embedded-systems engineers.

Shortlist Mischka if your buyer is a developer, a security lead or a marketer who follows specialists, and you want a programme rather than a single post.

Best for a software or developer-tool company that wants category experts as ambassadors.

22 IMPACT, a London agency founded in 2020, books fashion models and creators and runs talent campaigns, PR and events. It has a single published B2B campaign, for GoDaddy, while its about page lists recent work across fashion, lifestyle, sport, hospitality and tech.

GoDaddy's website builder campaign centred on a single creator, Carlos Roberto, filmed in his San Francisco home. The agency also built his real website on GoDaddy, in line with the campaign's small business focus. The work ran on GoDaddy's official channels with paid social, programmatic digital and talent amplification. The page reports 10M+ impressions delivered across those channels together, in 2023.

That figure covers paid and creator channels combined, so it describes the campaign's delivery, not what the creator reached on their own.

22 IMPACT fits a small-business software brand that wants a single creator's story filmed on location.

Best for a small-business product that wants a single creator's story filmed at home and amplified through paid social.