Top 13 Entertainment Influencer Marketing Agencies

Open Influence was founded in Los Angeles in 2013 and runs creator campaigns for studios, networks and streaming services from there.

What it sells in entertainment is delivery you can audit. Every result is printed beside the goal it beat, so the over-delivery is checkable rather than asserted, and its five entertainment cases are all creator work. What it does not publish is what fans did next: no ticket, sign-up or view-through figure appears on any of them, and the largest numbers are combined creator audiences rather than reach.

Disney Pixar's Lightyear premiere campaign delivered 3.9M+ organic impressions against a 545K goal, an 11.95% in-feed engagement rate on Instagram and a 9.08% view rate. FOX's Extracted launch put 100+ creators and 200+ assets behind three moments, the premiere, the second episode and the Super Bowl spot, for 148.5M+ impressions and 7.5M+ engagements. Lionsgate's Ballerina ran five creators to 14M views, 337K engagements and 5.6K clicks, and Universal's Ma horror campaign took 13K swipe-ups at a 4.5% engagement rate against a 1.5% target.

Best for a studio or network that wants a premiere campaign reported against a stated goal.

We Are Social has run social-first campaigns from London since 2008, with offices from Los Angeles to Jakarta and a client list across music, streaming and broadcast.

Most of its entertainment record is not creator work: the Netflix and BAFTA cases are in-house social, PR and event programmes, and this entry sets them aside. What remains is the partnership moment, where a brand buys into something already happening and creators carry it. The numbers are large, blended across channels, and the one return it publishes has no basis stated.

Amazon Music's partnership with the Alpine F1 team produced 94.5M impressions and 1.5M engagements from posts across Amazon Music, Alpine, artist and driver channels over four race weekends, and Amazon Music ended the season as the third-most recalled of Alpine's partners. Sky Broadband's creator tournament drew 200K live viewers averaging 12 minutes of watch time, 84M impressions and 4.5M campaign film views.

Best for an entertainment brand that wants a cultural moment built around a partnership, with creators inside it.

Seed Marketing was founded in London in 2012 and runs student and young-adult creator programmes for platforms and consumer brands.

Its entertainment work is the campus programme: student brand ambassadors, a live activation and creators who carry it, measured on what the audience did. That is rarer on this page than it should be. The scale figures are modest and the outcome figures are the point.

YouTube Premium's Taste of Premium tour cut trial drop-off by 40% and produced 1.2K peak daily sign-ups, on 5M campaign reach. Spotify's Greasy Tunes turned a Shoreditch cafe into a four-day cultural hub that sold out every day, with 14K+ on the waitlist, 2.7K tickets claimed and 56.7M impressions. Prime Video's Perfect Addiction campaign gained 4K Instagram followers and drew 7,000 applications to a social competition.

Best for a streaming or music platform that wants student and young-adult creators measured on sign-ups.

Disrupt Marketing was founded in London in 2010 and runs creator campaigns for consumer, travel and entertainment brands from there.

Its entertainment record is a pair of campaigns, and one of them is the strongest commercial proof on this page. Disrupt publishes the whole ratio: spend, transactions, revenue and profit, tracked through creator discount codes, which no other return on this page does. The scale is small and the page says so, and that is the honest version of a creator result.

TodayTix's London Theatre Week campaign put five creators on Instagram Stories with discount codes, for 1,348 ticket transactions, £61K in gross merchandise value on a five-figure spend the page prints, £30.1K profit and a stated return of 1.9, on 3.5M impressions. Madame Tussauds London's Gen-Z campaign ran to 650K impressions and 33K+ engagements at a 6.8% engagement rate.

Quote the spend alongside the multiple, because a 1.9 return on a five-figure spend is a different claim from the same number on a seven-figure budget.

Best for ticketed entertainment that wants a creator campaign with the spend and the revenue both published.

Influential was founded in 2013, runs from Las Vegas and matches creators to brands on its own platform, with a client list that leans on consumer and media brands.

Its entertainment record is a pair of campaigns, and it earns its place on the quality of one number rather than the size of any. Influential publishes counted outcomes, visits and sales, where most of this page publishes reach, and states its rate figures against a benchmark it does not name.

ESSENCE Festival of Culture's creator campaign drove a record $684K in ticket sales and 150K site visits at a click-through rate 25% over benchmark, with 98% positive sentiment. Audible's Calling an Audible put four NFL draft picks behind videos about what the phrase means to them, for 250K organic views, a view-through rate 69% over benchmark and 98% non-negative sentiment.

Best for a festival, event or audio brand that wants creator campaigns measured on visits and sales.

Vero was founded in 2007 and is a communications consultancy running from Bangkok, with teams across seven Southeast Asian markets.

It is a public-relations firm that runs creators, and its entertainment work is the market launch: a global title or platform landing in one Southeast Asian country, with KOLs, an event and press around it. Its figures are platform figures rather than press estimates on these cases, and it publishes a rate beside every reach number.

Prime Video's BTS: Yet To Come concert film campaign in Thailand ran three phases around a three-day activation that drew over a thousand attendees, for 8M impressions, 7.3M reach and 219K engagements at a 2.98% engagement rate. Bilibili's watch party with Andre Knite took over the brand's own Facebook page for 500K+ organic reach, 118.5K engagements and 30.7K clicks. TikTok Philippines' Food Fest video campaign reached 1.2M people at an 8.8% engagement rate.

Best for a streaming or platform launch in Southeast Asia that wants creators inside a communications programme.

Pepper was founded in London in 2019 and is a small creator agency whose published work runs across travel, venues and live entertainment.

What it sells is the campaign reported against its own plan. Most of its entertainment figures are over-delivery percentages measured against the forecast Pepper set, which are real but describe the plan rather than the market, and the entry says so wherever it quotes one. The absolute figures are modest and all on the page.

Cineworld's Christmas ASMR experience put one creator inside the cinema and cut the film for Instagram, TikTok, Twitter and Spotify, for 146K+ YouTube views, 22K+ watch hours and 12.7K engagements. The O2 Outlet's footfall campaign ran eight creators across paid and organic for 2.7M impressions, 2.2M reach and 17.3K+ clicks. Up at The O2's climb campaign took 12.1K clicks on 1.2M impressions, and Royal Albert Hall's Gen-Z campaign beat its reach forecast many times over, a figure measured against Pepper's own plan.

Best for a venue, cinema or live entertainment brand that wants creator campaigns reported against a plan.

HireInfluence was founded in 2011 and runs creator campaigns from Los Angeles, with offices in Austin and New York.

Its entertainment work is the retail tie-in: a network or a franchise selling merchandise through Walmart, Target or Amazon, with creators cast around the drop. It publishes a unit cost beside the delivery on most cases, which is the closest anyone on this page gets to an efficiency claim with its own arithmetic, and it stops at engagement. No case publishes what sold.

MTV's #MyMTVStyle launched a capsule collection with nine creators for 16.1M impressions and 217K engagements at a $0.10 cost per engagement. Nickelodeon's relaunched Teenage Mutant Ninja Turtles line at Walmart took four creators to 10.5M impressions and 389K engagements at $0.15 each. Viacom's Blue's Clues 25th anniversary campaign reached 4.5M people for 5.4M video views from ten creators.

Best for a network or entertainment IP that wants retail tie-ins run by creators with a unit cost on the page.

The Influencer Marketing Factory was founded in Miami in 2018 and runs creator campaigns for music labels, apps and events across TikTok, YouTube and Instagram.

Its entertainment work is one repeated play, and it is a good one: a handful of TikTok creators seed a sound, and the campaign is measured on the fan videos and views that follow. That is a narrow specialism rather than full-service entertainment marketing, and the entry treats it as one. Its pages also print combined follower totals beside the results, and those are audience sizes, not delivery.

Sony Music's Atrevete briefed 12 creators for one video each, for 8.1M video views, 1.2M likes and 10.3K user-generated videos off the sound. Shakira's Me Gusta, also for Sony, took six creators to 6.9M views, 1.1M likes and 19.1K fan videos. Warner Music Group's Justin Quiles takeover produced 1.5M views and 13.4K fan videos, and Fever's Bubble Planet experience secured 198 creators and VIPs for its launch.

Best for a label or artist that wants a sound seeded on TikTok by a handful of creators and measured on the pile-on.

Pitch Marketing Group was founded in London in 2002 and is a sports and entertainment agency that runs PR, production and creator work under one roof.

Most of its entertainment record is production and press rather than creator campaigns, and the entry sets those cases aside. What remains is the creator series inside a bigger programme: a video run with named talent, or a launch event with creators among the guests. Its published figures are few, and the racing case carries a comparison to its own prior year, which is rare on this page.

Great British Racing's U18s Race Free campaign ran the Horsing Around animated series with David Walliams and Billy Jenkins to more than 3M views, a 114% increase on the 2017 campaign it replaced. TNT Sports' launch event hosted 65 interviews with media and creators in the room, and the page publishes no reach figure for it.

Best for a sports broadcaster or entertainment IP that wants a creator series inside a PR and production programme.

Two Palms Media was founded in 2019 and is a socially-led creative agency run from Sydney, with teams in Munich, London and Dubai.

Its entertainment work splits in two. The live-event capture for Netflix and the channel content for Prime Video Sport are production, and the entry sets them aside. The creator work is the standing advocate programme, where a streaming service keeps a community of creators posting year after year, and its figures are multi-year totals rather than campaign results.

Prime Video's Long Term Partners programme has onboarded 20+ creator advocates who have produced 200+ pieces of content for 11M+ impressions, scouted afresh each year. The Serge Ibaka episode of How Hungry Are You? with Jamal Musiala produced seven social videos and one long-form YouTube episode, and the page reports its organic views two different ways, so the entry quotes neither.

Best for a streaming service in Australia that wants a standing creator advocate programme.

Clicks Talent runs a creator network from West Hollywood, and its case pages are the most granular on this page: creator count, duration, platform and campaign type in a header block, with cost per thousand and cost per engagement beside the results.

What it sells is the small, priced TikTok campaign. It is the only agency on this page that publishes a starting spend, $2,000 for a contest campaign, and the only one where a reader can put cost and outcome in the same sentence. One of its Amazon Music pages contradicts itself on reach by roughly sixfold, so the entry uses the other one.

Sony Pictures' Bad Boys campaign had one creator pair recreate a scene on TikTok and Instagram in a week, for 239,700 views and 35,487 likes at a $0.09 cost per engagement and a $17 cost per thousand. Amazon Music's May campaign ran 13 creators and 55 videos over two weeks for 15,277,963 views and 17,285,578 reach at a $1 cost per thousand. Warner Brothers' Blue Beetle campaign reached 1,531,000 people.

Best for a label or studio that wants small TikTok creator campaigns with the unit cost and the price floor on the page.