Top 11 Influencer Marketing Agencies in New York

Ogilvy has been a New York agency since 1948. This is not a branch office: the global headquarters of the WPP network is in Manhattan, and the people who run the company work from it.

What it sells is the idea, plus the network to put that idea into every market on the same day. For a New York brand that means the senior people on your brief are across town rather than dialling in from another time zone, and they have usually run a campaign at your size before. It is the shape of partner for a launch where the idea carries the risk.

The New York proof is CeraVe, made in New York by L'Oreal USA. The Michael CeraVe Super Bowl campaign reports 32B earned impressions, more than 2,000 media articles and a 25% sales increase. Dove's #TurnYourBack reports 54m video views and 567K+ engagements. Vaseline Originals reports a 466% launch sales uplift and two sold-out drops.

Best for a New York brand whose campaign has to make news in every market at once.

Edelman is a communications firm founded in 1952, Chicago-born and now run out of New York. Its global headquarters is on Hudson Street, and that is the office the rest of the network reports into.

A creator programme here sits inside a wider communications engagement, with strategy, press and social planned together, so what you buy is a campaign rather than a booked roster. That shape suits this city, where the desks you need to reach are a few subway stops from the office and the same team is briefing them.

The unit is earned attention and the reporting says so. Progresso Soup Drops for General Mills reports 12.83B earned media impressions, a 47-point gain in brand association and a 27% rise in soup brand choice. ASICS Blackout Track reports 1.8B reach and 174K blackout challenges. Dove's Code my Crown reports 1.8B impressions and a 32% brand loyalty increase.

Best for a New York brand whose campaign has to earn coverage, not just views.

YKONE is a Paris agency founded in 2008 that works almost entirely in luxury, beauty and destination marketing. It opened a New York office in 2012; Paris is still the head office and the New York team reports into it.

The category is the reason to call. Aspirational work reported on reach, impressions and earned media value is the currency luxury houses buy in, and YKONE runs large creator rosters posting across Instagram, TikTok and YouTube inside the same moment. Several of its clients are the European owners of brands run day to day from New York, so the taste level arrives already calibrated to the house.

The published record is European luxury and Gulf tourism. BOSS's 2025 activations report 62.6M reach and 115.6M impressions. Balenciaga's Hamptons and City launch reports 9.7M reach and 26.7M impressions. Experience Abu Dhabi's celebrity and influencer programme reports 17B impressions and 212.4M interactions.

Best for a luxury or beauty brand whose New York marketing team answers to a European owner.

Billion Dollar Boy is a creator agency founded in 2014 with two offices and no more: New York, on Hudson Street in Tribeca, and London. Its own contact page lists New York first.

Two offices means the New York team is half the company rather than an outpost of it. The lane is narrow on purpose, and the agency stays in it: beauty, drinks, fashion and retail, run at speed and at volume with the delivery table printed under each case. A brand in one of those categories is briefing people who shipped the same shape of campaign this quarter.

The New York clients are on the record. Coach Dreams reports 3M impressions, 325K views and a 3.2% engagement rate. Bobbi Brown's fall and holiday work, for Estee Lauder, reports 24M reach and 344K engagements. PepsiCo's Taste Us, Love Us reports 9M video views, 54M impressions and a 79% increase in purchase intent.

Best for a New York beauty, drinks or fashion brand that needs the campaign live fast.

Open Influence is a Los Angeles agency founded in 2013. New York sits on its office list alongside Chicago, London, Milan and Hong Kong, and Los Angeles is where the company is run from.

Its reporting habit is the reason to shortlist it. A client agrees the target up front and gets delivery measured against that target in the same document afterwards, so you see the size of the beat rather than only the size of the number. If your result has to survive a New York board meeting, that is a document you can hand over unedited.

Two of its named clients are New York companies. The Macy's metaverse campaign reports 19.2M impressions, a 19.7% engagement rate, 11.5K link clicks and 759K followers targeted. The FOX reality campaign reports 148.5M impressions, 7.5M engagements, more than 100 creators and over 200 unique assets.

Best for a New York brand that wants the plan and the delivery side by side.

We Are Social is a social agency founded in 2008 and run globally out of London. New York is its US head office, on Hudson Street, and it is the first office listed on the American site with a direct line next to it.

The work is genuinely inventive: hashtag mechanics, in-game formats, stunts built for a platform rather than adapted to one. That is what a launch which has to be talked about is buying. In a city where a campaign either enters the conversation in its first week or never does, the mechanic matters more than the media plan behind it.

Pepsi's Champions League opening ceremony reports 250M video views, 3M likes and 2M TikTok Live viewers. The Netflix and Babbel tie-in reports 33M people reached, $1B in media coverage value and 100K downloads on launch day. Netflix's Yaass, Australia! reports 82.3M impressions and 22M video views.

Best for a New York brand that needs the campaign talked about, not merely delivered.

Socially Powerful is a London agency founded in 2017 whose New York office, on Wall Street, is its named hub for North and South America. Latin American work is run through this building too, not out of London.

The model is teams sitting inside the markets being sold into rather than one central pod servicing them, and short-form video is the unit throughout. For a New York brand selling across the Americas that is the difference between a campaign translated for Mexico City and one made there, and it shows up in the comments before it shows up in the report.

The beauty record runs through L'Oreal USA, headquartered in Manhattan. The Ulta Beauty and L'Oreal back-to-school campaign reports 137M views and more than 4M engagements. IT Cosmetics reports 35M views and 3M engagements. Azzaro's TikTok launch reports 59M reach and 1.5M engagements.

Best for a New York beauty brand running TikTok-first work across several American markets.

Viral Nation is a Toronto agency founded in 2014, with a Midtown Manhattan office and a business that grew out of gaming and creator management. Toronto is the head office; New York is where the US work is run.

It sells creator campaigns, social commerce and its own measurement products under one contract, which is why its cases are unusually specific about what happened rather than stopping at views. Commerce is the part worth briefing. If your brand sells through TikTok Shop or a creator storefront, this is a partner that has run the store, not only the content pointing at it.

The e.l.f. Cosmetics campaign, where a creator ran the company for a day, reports 18.9M views in 24 hours, $857K in earned media value, 50K units sold in ten hours and the number one TikTok Shop ranking in the US. The MGM Resorts Formula 1 takeover reports 16M impressions and 537.3K engagements.

Best for a brand buying the campaign and the storefront from one partner.

SocialChain is a British social agency founded in 2014, part of the Brave Bison group, with its offices in Manchester and London and New York named as one of its hubs.

What it does well is platform-native work for media owners: broadcasters, publishers, sports rights holders and streaming brands, which are categories this city is thick with. The campaigns are built inside the app they run in rather than cut down from a film, and the reporting reads how the audience behaved rather than how far the post travelled. Recall and intent show up next to the view counts.

The record is British and European. Its YouTube campaign for Gen Z discovery reports 76.8M views and 572.6K engagements. The BBC's Doctor Who anniversary on TikTok reports 35M reach, 73% brand recall and 68% of viewers planning to keep watching. SharkNinja's CryoGlow launch reports 3M impressions, 72K engagements and 3,000 products sold on launch day.

Best for a New York media or entertainment brand that wants the idea made for the feed.

The Goat Agency started in London in 2015 and now runs North America out of 3 World Trade Center. Its own contact page labels that floor a headquarters rather than a branch, and the New York team carries the region.

It runs multi-platform activations and reports them the way a performance team does: return on ad spend, purchases, clicks. That habit is worth something on a shortlist, because it puts the creator budget on the same page as the rest of the media plan instead of in a separate deck nobody can reconcile.

Two of its published clients are headquartered in New York State. Calvin Klein's Holiday Style campaign, for PVH, reports a 7.02 return on ad spend, 6.7K purchases, 847K engagements and 4.3M impressions. IBM's C-suite programme reports 43M impressions, 9M engagements and 68K link clicks, split into 59K paid and 9K organic.

Best for a New York retail or B2B brand that will be judged on what the spend returned.