Top 11 Finance and Fintech Influencer Marketing Agencies

Disrupt Marketing was founded in London in 2010 and runs creator campaigns for consumer, travel and financial brands from there.

Its finance work is the tightly scoped campaign with the target printed beside the result. Both of its finance cases publish the goal, the delivery and the rate, and both ran through a regulated approval chain, one of them through an insurer and a film studio at once. The numbers are half a million impressions rather than millions, and the pages say so. What they do not publish is a creator count or an account opened.

ICAEW's careers campaign for chartered accountancy ran on Instagram and TikTok over two months timed to National Careers Week, for 526K impressions against a published target, a 68.81% impression rate against an industry benchmark the page names, 28K engagements at a 4.57% engagement rate and 406 link clicks. Admiral's pet insurance relaunch, tied to DC's League of Super-Pets, put vets and pet creators behind 511K impressions, 150% over target, with 20K engagements at a 5.5% engagement rate and 63K Instagram Story opens.

Best for an insurer or professional body in the UK that wants a creator campaign run through a regulated approval chain and reported against its target.

Influential was founded in 2013, runs from Las Vegas and matches creators to brands on its own platform, with a client list of large consumer and finance brands.

Its finance work is the efficiency test: creator content run against the brand's existing creative and reported as the difference. It is the cleanest efficiency evidence on this page and the thinnest on scale, because neither finance case publishes an absolute reach figure, so nothing here should be read as a claim about size.

Experian's Stars, Stories and Serious Conversions put four of Snapchat's verified creators behind get-ready-with-me videos about bill negotiation and cancelling subscriptions, and the creator content came in 52% cheaper per install and 51% cheaper per registration than the brand's traditional creative, with click-through 44% above Snapchat's benchmark. TIAA's #RetireInequality campaign, run with The Martin Agency on the creative, drew 40K likes and 15K+ viewers to one creator pair's Instagram Lives, with organic views 91% above the finance benchmark and 99% positive sentiment.

Best for a credit, retirement or consumer-finance brand that wants creator content measured against its own paid creative.

Pepper was founded in London in 2019 and is a small creator agency whose published work runs across travel, entertainment and financial services.

What it sells in finance is the campaign reported against its own plan. Almost every figure on its two finance cases is an over-delivery percentage against a forecast the page never publishes, and every one quoted below is labelled that way. Its one absolute figure is small, organic and honest about it, and its creators are people talking about their own money rather than finance specialists.

Bupa and GoCompare's life insurance awareness campaign used creators in mental health, parenting and finance talking from their own experience, with no paid boosting, for 750 organic clicks to the landing page, reach 233% over plan and a comment-sentiment KPI 146% over plan. Xero Go's app-download campaign aimed five Instagram and TikTok creators at UK sole traders, and came in several times better than planned on cost per click and well over plan on installs, both measured against Pepper's own forecast.

Best for an insurer or accounting software brand that wants creator campaigns reported against a plan, with sentiment as a KPI.

The Influencer Marketing Factory was founded in Miami in 2018 and runs creator campaigns for music labels, apps and consumer brands across TikTok, YouTube and Instagram.

Its finance work is the creator-education play: named finance TikTokers and campus YouTubers teaching an app's features to their own audiences. It reports views and likes to the unit, publishes the creators' combined follower totals beside them, which are audience sizes rather than results, and stops there. Neither finance case carries an install, a sign-up or a cost, and the agency's real depth is in music rather than fintech.

FinTron Invest's campaign put the best-known finance TikTokers behind the app's saving and spending features, for 5,657,075 views, 289,869 likes and 2,377 shares. Sallie Mae's man-on-the-street series ran eight creators across college campuses, six on YouTube and two on TikTok, for 1.3M+ YouTube views and 166K+ TikTok views, repositioning a student loan company as a peer-advice hub.

Best for an investing or lending app that wants finance creators on TikTok and YouTube, reported on views.

House of Marketers was founded in London in 2020 and runs TikTok-first creator campaigns with paid media behind them, mostly for apps.

Its finance work is acquisition, and it publishes the funnel: impressions, installs, cost per install and paying subscribers, on the same page. That is the strongest commercial evidence in this category after the publisher's own, and it comes from a small agency running creators drawn from the trades the app sells to. Its one insurance case reports brand-tracking lifts with no baseline stated, so those read as the client's numbers rather than the agency's.

Invoice Fly's TikTok campaign put creators from the trades, plumbers and electricians among them, behind an invoicing app over several months, for 8M+ impressions, 70K app installs at a $3.50 cost per install and 2,000 paying monthly subscribers. Freetrade's sign-up campaign turned 52K clicks into 4K sign-ups at a stated 6.7% conversion rate. NN Insurance's campaign across Romania, Poland and Greece drew 6.9M video views from 17 influencers and two UGC creators, with a 48% lift in brand awareness and 44% in favourability as the client measured them.

Best for a fintech app that wants TikTok creators run as paid acquisition and measured on installs and subscribers.

Kingfluencers was founded in Zürich in 2016 and runs creator campaigns for Swiss banks, insurers and retailers.

It has the deepest finance record on this page: four creator campaigns for one bank and two insurers, every figure verified on its own site, and a published minimum budget of CHF 20,000 on its own FAQ, the only price in the category. What it reports is reach, impressions and engagement, often against its own forecast, and the pages do not publish a spend, a sale or the total creator count, only the tier breakdown.

PostFinance's launch as the first major Swiss retail bank to offer regulated crypto trading ran 53 posts from ten creators over three months, for 2.7M impressions, 1.7M reach and 15K engagements. The bank came back the next year for an annual programme across crypto, pocket money and its payments app. Baloise's household insurance campaign for young adults beat its forecast on both counted measures, 2.21M impressions (38.12% over) and 1.83M reach (52% over), across 25 posts in two months, and AXA's supplementary health insurance campaign took ten posts to 1.5M impressions and 12.4K engagements.

Best for a bank or insurer in Switzerland or Germany that wants a creator programme run inside a regulated brand, from CHF 20,000.

Grynow has run influencer campaigns from Gurugram since 2017 for finance, fashion and consumer brands in India.

Its finance work is delivery over a set period, and it reports it that way on every case: videos delivered, views achieved, months run. Nothing further down the funnel is published, no engagement rate, click or account, so no commercial claim can be made from it. What can be said is that the volume is real, the clients are named Indian trading and banking brands, and every page resolves.

Upstox's YouTube campaign delivered 100+ creator videos and 20M+ views in three months, aimed at 25 to 40 year olds new to investing. Kotak's UGC campaign put 20+ creators behind 40+ videos in one month, and Bullsmart's Instagram campaign delivered 5K+ videos over five months.

Best for a trading or banking app in India that wants creator video at volume, reported month by month.

Imfluence was founded in Dubai in 2022 and runs creator campaigns for institutions, developers and government bodies in the United Arab Emirates.

Its finance work is institutional rather than consumer: a federal development bank and the emirate's stock exchange, both named. The campaigns are small, reported on reach, views and engagement, and one of the two published engagement rates does not add up against the engagements printed beside it, so it is left out here. No creator count, duration or commercial figure is published.

Emirates Development Bank's rebranding campaign ran through Reels for 280K reach, 262K views and 6.5K engagements at a 2.96% engagement rate. Dubai Financial Market's financial literacy campaign reached 589K people for 550K views and 1.1K engagements.

Best for a bank, exchange or government-backed institution in the Gulf that wants creator campaigns on Reels.

SMARTKOM runs influencer campaigns from Riyadh for banks, fintechs, retailers and the Saudi Tourism Authority.

Its finance work is the Saudi launch at scale. It casts creators by platform and by audience, Saudi creators on Snapchat and TikTok, expat creators for the expat market, a separate cohort on X, and reports the headline outcome without the funnel beneath it. The Barq case is the largest counted outcome on this page, and it is published on two pages in two languages with identical figures, so it counts once.

Barq's digital wallet launch put 90 Saudi creators on Snapchat and TikTok, 79 on X and 100 expat creators behind the app, for 2M+ downloads in a campaign under a month long. Al Rajhi Bank's Million Savings campaign activated 100+ creators, and the page publishes no reach or outcome figure for it.

Best for a Saudi bank or fintech that wants a creator launch at scale, measured on downloads.

UGC Creators Club, which trades as The UGC Agency, runs from London and produces creator content and ambassador programmes for trading, crypto and consumer brands.

Its finance work is the ongoing UGC programme: content produced at volume for a platform's own channels and ads, with creator ambassadors alongside, reported as one figure per client. Four finance clients, one number each, and none of them a sale, a sign-up or a cost. It is the thinnest reporting on this page, and it reads as reach and nothing more.

Glassnode's UGC advertising programme drew 100M+ impressions across an engagement the page describes as ongoing. Accointing's crypto tax campaign took 25M+ impressions, FXTM's Latin America programme delivered 100+ UGC videos and social posts, and YouHodler's creator campaign added 4,000+ followers.

Best for a trading or crypto platform that wants UGC and creator ambassadors at volume, reported on impressions.