Top 10 YouTube Influencer Agencies

Last Updated: August 8th · 10 Agencies ranked

Steph Payas
Written by Steph Payas
Chief Marketing Officer
Brian Sorel
Reviewed by Brian Sorel
Chief Operating Officer
About

Hiring a YouTube agency is harder than it looks. Agencies sell at least three different things under one name: a 60-second integration in somebody else's video, a dedicated brand film, and a paid Shorts buy presented as creator work. Rates differ by an order of magnitude, most of a campaign's value lands months after upload through search and suggested, and usage rights decide whether the asset is still live in two years. No agency homepage separates any of it.

NeoReach publishes this ranking and is scored on the same rules as every other agency on it.

Read scoring methodology

Overview
#AgencySpecialityScoreLocation (HQ)
1 NeoReach Orlando Acquisition-led campaigns 93 /100 OrlandoFL
2 The Influencer Marketing Factory Miami Cross-platform reporting 90 /100 MiamiFL
3 We Are Social London Socially led creative 86 /100 LondonUnited Kingdom
4 Famesters Limassol App installs, iGaming 81 /100 LimassolCyprus
5 The Goat Agency London Multi-platform activations 81 /100 LondonUnited Kingdom
6 Edelman New York Earned-media campaigns 78 /100 New YorkNY
7 Socially Powerful London Always-on programmes 74 /100 LondonUK
8 YKONE Paris Luxury, destination reach 71 /100 ParisFrance
9 Viral Nation Toronto Enterprise social programmes 71 /100 TorontoON
10 Audiencly Dusseldorf Gaming creators, Twitch 66 /100 DusseldorfGermany
NeoReach logo

NeoReach

93 /100 Featured
Orlando, FL Full-service, senior-led

NeoReach is an Orlando agency that has run brand-side creator campaigns since 2013, with YouTube work measured against a business event rather than a view count, and figures published on every case.

World of Tanks is the clearest read, at 37M+ video views, 100,000+ new app installs and a 40% YouTube customer acquisition cost reduction. Casper adds 10M+ views, 2.5K+ new customers and a 2:1 return the agency labels ROI On Direct Sales, the only YouTube return on this page whose basis is stated. Blue Apron reports 2.2K+ new paying customers and 42K clicks. NVIDIA's Shield Fiber TV launch reports 48.3M impressions from 11 creators, and Robinhood, FanDuel, Walmart, FIFA and Milk Makeup sit in the same published set.

It handles a brief end to end in-house: creator sourcing, negotiation, briefing, paid amplification and reporting. NeoReach publishes this page and ranks first on it.

Contact
Score breakdown
Proof depth 25/25
Published volume 25/25
Category range 23/25
Campaign scale 20/25
The Influencer Marketing Factory logo

The Influencer Marketing Factory

90 /100
Miami, FL Global, reporting-led

The Influencer Marketing Factory is a Miami agency founded in 2018 that books creators across YouTube, TikTok and Instagram for app, retail and consumer electronics brands worldwide.

Its reporting habit is the thing to buy. Where most agencies publish one blended campaign total, the Factory prints the YouTube share beside the TikTok and Instagram share on the same case, including when YouTube is the smaller half. Its 13 published YouTube campaigns cover 13 client categories, from finance and pharma to automotive, music and gaming.

Sallie Mae is the cleanest example: six YouTube influencers and 1.3M+ YouTube views printed next to two TikTok influencers and 166k+ TikTok views. Built ran 560 integrations for 10,673,568 YouTube views at a 6% engagement rate and a 2% click-through rate. MPL Gaming put 23 influencers behind 14,800,573 views. Airalo reached 42.8M+ combined views through 266 influencers, and Gismart reports 5,887 clicks to the App Store beside 103,048 YouTube views.

Score breakdown
Proof depth 22/25
Published volume 23/25
Category range 25/25
Campaign scale 20/25

Services The Influencer Marketing Factory offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • B2B Influencer Programs
  • Community Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
We Are Social logo

We Are Social

86 /100
London, United Kingdom 1,300 people in 19 offices

We Are Social is a socially led creative agency founded in London in 2008, with regional offices across Europe, the Americas, Asia and the Middle East. Twelve of the 146 case studies it publishes name YouTube.

What it sells is a format rather than a media buy. Several of its YouTube results were delivered with no paid support at all, and the agency reports how long an audience stayed rather than how many arrived.

Sony's Jeopardy! YouTube Edition is the strongest: 8.46M views at a 50%+ retention rate on a 20-minute episode, 229,000 hours watched and 26.6M earned impressions, with under-34 viewership moving from 25% to 60%. adidas Chasing 100 reports over 743k organic YouTube views in three months and 70.2k hours of watch time, 37% of it on TV screens. Barilla's Rooftop Match reports 35 million times viewed and 1.8 million hours watched. Netflix drove 1.3M views on YouTube for Klaus, Chewy Claus collected 9,183 wishes on a livestream, and Zip measured a 42% search uplift on YouTube.

Score breakdown
Proof depth 19/25
Published volume 23/25
Category range 22/25
Campaign scale 22/25

Services We Are Social offer

  • Brand Planning
  • Branded Content
  • Campaign Strategy
  • Competitor Analysis
  • Creative Campaign & Concept Development
  • Cultural Intelligence
Famesters logo

Famesters

81 /100
Limassol, Cyprus 51-200 people, performance-led

Famesters is a Limassol agency founded in 2017 that buys YouTube integrations at volume for game studios, apps and regulated finance brands working LATAM, the CIS, MENA and Southeast Asia. Nine of its 11 published case studies name YouTube, the highest share on this page.

The reporting reads like a performance team's. Installs, registrations and click-through are published as a matter of course, and on the clearest cases they are broken out by platform.

FxPro is documented at 18,227 installations and 10,567 registrations from 18M coverage views, across 41 YouTube videos and 80 Instagram stories. Konami's Getsufumaden drove 10,269 clicks from YouTube against 4,138 from Twitch, at a 4.04% YouTube click-through rate, together carrying 31% of the game's landing page traffic that month. Yager ran over 150 YouTube influencers and 200 videos for 23M views. Kupikod published 117 videos for 40,028,399 views, and Babbel took 507,000 views from five creators.

Score breakdown
Proof depth 19/25
Published volume 22/25
Category range 20/25
Campaign scale 20/25

Services Famesters offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
  • Influencer Campaign Management
  • Influencer Campaign Strategy
The Goat Agency logo

The Goat Agency

81 /100
London, United Kingdom 750 people across 41 markets

The Goat Agency is a London social agency founded in 2015 that runs creator campaigns across YouTube, TikTok, Instagram, LinkedIn and Twitch for technology, automotive, gaming and beauty brands.

YouTube is never sold on its own here. Every published campaign pairs it with Instagram and TikTok, and most add Facebook, LinkedIn, Twitch or Snapchat, so what a buyer gets is one creative idea cut for several feeds rather than a channel buy. Creators are identified through the agency's own IBEX tool rather than an open call, and three of its five published YouTube cases report a business outcome.

Qualcomm's Snapdragon activation at Coachella reports $422K in attributable revenue beside 265M impressions, 14M engagements and 98% positive sentiment. CarGurus reports 53K leads from 17 influencers and a 142% over-delivery on impressions. IBM's Granite campaign, run on YouTube Shorts alongside TikTok, Instagram and LinkedIn, reports 43M impressions and 68K link clicks split into 9K organic and 59K paid. World of Warcraft's The War Within reports 631K engagements and 90% positive sentiment from 10 creators.

Score breakdown
Proof depth 18/25
Published volume 18/25
Category range 20/25
Campaign scale 25/25

Services The Goat Agency offer

  • Ambassador Program Management
  • Custom Technology & Platform Development
  • Event & Experiential Activations
  • Influencer Campaign Management
  • Influencer Campaign Strategy
  • Influencer Content Briefing
Edelman logo

Edelman

78 /100
New York, NY 6,000-plus people, 28 countries

Edelman is a New York communications firm founded in 1952, the oldest company on this page by decades and the largest publisher on it, with 166 case studies live and 13 of them naming YouTube.

It comes at creator work from public relations rather than the other way round. Coverage counts, sentiment and brand tracking sit alongside the view totals, and YouTube is usually one surface inside a launch that also runs press, events and paid social.

Viatris' Listen To Your Pain reports 396K views on YouTube, 19.4M media impressions and a 35% increase in people seeking treatment for neuropathic pain in Korea. SodaStream's Bublé Drops reports 440k+ organic YouTube views and a 47% average incremental point-of-sale volume lift per week. Knorr's Snack Sync ran creators on TikTok and YouTube as the primary channel and reports 12.7M social impressions at a 2.25% organic engagement rate. Advil Headsettings reports 10M+ total impressions, a seven-point lift in purchase intent among gamers and a 51% rise in brand awareness for gaming headaches.

Score breakdown
Proof depth 20/25
Published volume 22/25
Category range 20/25
Campaign scale 16/25

Services Edelman offer

  • Ambassador Program Management
  • B2B Influencer Programs
  • Community Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
Socially Powerful logo

Socially Powerful

74 /100
London, UK Global network, local market teams

Socially Powerful is a London agency founded in 2017 that staffs teams in the markets it sells into, across Europe, the Middle East and Asia. Five of its 16 published case studies name YouTube, always alongside other platforms rather than on its own.

Its unit of work is a programme rather than a burst. Tefal, The Body Shop and the TikTok launch are all published as year-long or longer engagements, and the agency labels them that way rather than passing the totals off as single campaigns.

Tefal reports 70M+ impressions and 500+ collaborations across a full year, and sold out product lines. The Body Shop reports 30M impressions, 17M reach and a 15% uplift in sales from a long-running programme in the Middle East. The TikTok launch reports 500M+ impressions across 15 countries. Lenovo Legion is the closest thing here to a single campaign, at 13M impressions and 26M ad placement views, and Xiaomi reports 20M views and 250K clicks.

Score breakdown
Proof depth 18/25
Published volume 18/25
Category range 20/25
Campaign scale 18/25

Services Socially Powerful offer

  • Affiliate & Performance-Based Programs
  • B2B Influencer Programs
  • Community Management
  • Competitor Influencer Audits
  • Compliance & Disclosure Management
  • Content Repurposing & Editing
YKONE logo

YKONE

71 /100
Paris, France 201-500 people, luxury and travel

YKONE is a Paris agency founded in 2008 that works for luxury houses, beauty brands and tourism boards, and publishes 148 case studies, second only to Edelman here. Five of them name YouTube.

Those five carry the largest audiences anyone publishes on this page. The capability behind them is reach at national scale, built from big rosters of creators posting across Instagram, TikTok and YouTube at once, with always-on social media management sold to the same clients.

Experience Abu Dhabi's NBA Games campaign reports 2.2B impressions, 403.5M reach and 24.8M interactions from 145 creators across 2.3K posts. ReMarkable reports 732M impressions and 2.9M interactions across 139 posts, and carries x5.5 ROI. Chopard's My Happy Hearts reports 44.4M impressions and 13.3M reach at a 3.2% engagement rate, and Brand USA reports 510.5K impressions from 29 posts.

Score breakdown
Proof depth 18/25
Published volume 18/25
Category range 20/25
Campaign scale 15/25

Services YKONE offer

  • Affiliate & Performance-Based Programs
  • Ambassador Program Management
  • B2B Influencer Programs
  • Co-Creation & Product Collaboration
  • Community Management
  • Competitor Influencer Audits
Viral Nation logo

Viral Nation

71 /100
Toronto, ON Enterprise, social commerce

Viral Nation is a Toronto agency founded in 2014 that sells creator campaigns, paid social, talent representation and its own measurement products to large advertisers as one contract.

That breadth is what a buyer is actually purchasing. The published YouTube work is squad-shaped rather than single-integration: a booked group of creators built around a league season, a tournament or a holiday retail push, running across several platforms at once.

ViewSonic is the most YouTube-led of them. The agency calls it a YouTube influencer marketing campaign, names the creators involved and reports 10.1m impressions, 3.8m views and 76k clicks. Discover Boating reports 12.7M impressions, 291K clicks and 266 unique posts across YouTube, Instagram, Facebook and TikTok. Energizer reports 832K interactions and 806K views from six influencers. The PUBG Mobile Star Challenge ran across Twitch, Instagram, Twitter, Facebook and YouTube for 3.5M reach, and Call of Duty League reports 96M impressions and 6.2M views across a season.

Score breakdown
Proof depth 17/25
Published volume 18/25
Category range 18/25
Campaign scale 18/25

Services Viral Nation offer

  • Ambassador Program Management
  • Community Management
  • Crisis & Reputation Management
  • Custom Technology & Platform Development
  • Event & Experiential Activations
  • Influencer Campaign Management
Audiencly logo

Audiencly

66 /100
Dusseldorf, Germany 51-200 people, gaming-native

Audiencly is a Dusseldorf agency founded in 2018 and built inside gaming creator culture. It was folded into Flexion Mobile and now trades as Exprexion Creators, with its case studies republished under that brand. Three of the 15 it publishes name YouTube.

Its unit of work is a creator roster rather than a media plan. A launch is briefed to a booked group of gaming and lifestyle channels running YouTube and Twitch together, and every case leads with how many creators carried it.

Skillshare is the only single-platform YouTube campaign it publishes: 3M views from 23 creators between June and October 2024. Marvel Snap ran 22 creators across Twitch streams and YouTube integrations for 1.2M+ views, 48K+ likes and 2K+ comments. Yazio reports 1.5M views, 55K likes and 1.4K comments across YouTube and Instagram. Outside YouTube the same shape repeats, on Naraka, Wargaming and NordVPN.

Score breakdown
Proof depth 16/25
Published volume 17/25
Category range 17/25
Campaign scale 16/25

Services Audiencly offer

  • Influencer Campaign Management
  • Influencer Campaign Strategy
  • Influencer Content Briefing
  • Influencer Discovery & Vetting
  • Influencer Outreach & Negotiation
  • Influencer Performance Analytics

How to choose a YouTube influencer agency

Four questions separate an agency that has run YouTube from one that has bought a few videos. Ask them before the scope is agreed, not after.

Ask what a campaign returned, and against what

A return multiple only means something once you know its denominator. Ask for three campaigns with a return attached, and for each one ask what sat underneath it: revenue, gross margin, media spend, total programme cost, or a media value the agency calculated itself.

An agency that measures properly answers that in one sentence.

Separate integrations from dedicated videos

A 60-second integration inside someone else's video is a different product from a dedicated brand video, and the pricing gap is large. Integrations buy attention cheaply and rarely rank in search.

Dedicated videos cost more and keep earning for years. Ask which the agency is proposing and why, against your objective.

Check whether they buy the second life

Most of a YouTube campaign's value arrives after the upload week, through search and suggested. Ask who handles the metadata, whether the creator agrees to keep the video live and unedited, and for how long.

An agency that has never negotiated a takedown window has not run a campaign long enough to need one.

Look at the creator tier, not the roster size

YouTube's mid-tier is where most campaign economics work: audiences large enough to matter, rates that leave room for volume. Ask how many creators in the 100,000 to one million subscriber range the agency has actually briefed in the past year.

Deal-breakers

Walk away from an agency that cannot name a YouTube campaign it ran, quotes CPM without asking what you are measuring, or treats usage rights as a formality. On YouTube, rights matter more than anywhere else, because the asset you paid for is still working two years later, and so is the clause that lets a creator pull it down.

Frequently asked questions

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Pricing is quoted per brief rather than off a rate card, so two proposals for the same work can be built very differently. Ask three things: what the creator fees are, what the agency fee is as a share of them, and what gets billed separately for paid amplification, usage rights and production. Get all three in writing before you compare, because agencies bundle them differently.

They do different jobs. TikTok buys reach quickly and fades quickly. YouTube costs more upfront and keeps returning traffic through search and suggested for months or years. Brands measuring immediate awareness tend to prefer TikTok; brands measuring acquisition cost over a quarter tend to prefer YouTube.

It depends on what the multiple was measured against, so the denominator is the first question: revenue, gross margin, media spend, total programme cost, or a media value the agency estimated itself. A return stated with its basis is the one you can hold up in a budget meeting. NeoReach's Casper campaign is the worked example on this page, at 2:1 on direct sales. Multiples measured against different denominators are not comparable and should not be averaged.

Mid-tier creators, between about 100,000 and one million subscribers, are where most YouTube campaign economics work. Rates leave room for several placements, and audiences are usually more specific. A single large creator makes sense when the goal is a cultural moment rather than efficient reach.

Longer than short-form. Scripting, filming and creator approval run in weeks rather than days, and a dedicated brand video takes longer than an integration inside someone else's upload. The bigger difference is at the other end. A YouTube video keeps surfacing in search and suggested after the campaign closes, so judge the work on a quarter rather than on its first fortnight.

Three checks, in order. Ask for YouTube campaigns published with a named brand and figures attached, then count them yourself on the agency's site. Ask which of those figures are YouTube-only and which are blended across platforms, because the two answer different questions. And ask what any return multiple was measured against. An agency that has measured it answers in a sentence.

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Ranking methodology explained

Every agency on a NeoReach ranking is scored out of 100 on the work it publishes. This measures disclosure, not quality: a low score means an agency puts little in public that a buyer can check, which is not the same as saying its campaigns are weak. Plenty of good agencies simply do not publish their numbers.

Every agency here is scored out of 100 on the YouTube work published on its own website. Counts were taken on 8 August 2026, walking each agency's own case-study pages one at a time. Nothing comes from a directory, a press release or somebody else's list.

No dimension outweighs another. An agency publishing more campaigns across more categories can finish above one with deeper evidence on fewer of them, and one very large campaign never carries a card on its own. Ties break on evidence, not judgement: deeper proof first, then more cases published with figures, then name.

No agency on this page publishes a starting price, a minimum budget or a rate card anywhere on its own site, NeoReach included, so this ranking carries no price comparison at all.

NeoReach publishes this page and ranks itself first on it. The counting rule is identical for every agency and every figure quoted comes from the agency's own case studies, so check the ones that matter to you at the source.

Why these 4 for this list

A YouTube buyer is choosing on depth, not breadth. The four dimensions below are the ones that separate agencies on this list: how strong the evidence behind each published campaign is, how much of it there is, how many client categories it spans, and the largest audience any single campaign reached. Return proof and stated basis are not counted here, because almost nobody on this list publishes either and a dimension every agency fails ranks nobody. They are counted on lists where they do separate the field.

Proof depth /25
Every YouTube case graded by the strongest evidence it publishes, from a return with a stated denominator down to views
70+ → 25 · 50 → 23 · 35 → 22 · 25 → 20 · 18 → 19 · 14 → 18 · 10 → 17 · 5 → 16 · 1 → 15
Published volume /25
YouTube cases published with figures attached
18+ → 25 · 12 → 23 · 9 → 22 · 6 → 20 · 4 → 18 · 3 → 17 · 1 → 15
Category range /25
Distinct client verticals across those cases, assigned from one shared list applied to every agency
13+ → 25 · 10 → 23 · 7 → 22 · 5 → 20 · 4 → 18 · 3 → 17 · 2 → 16 · 1 → 15
Campaign scale /25
The largest audience one published YouTube campaign reports for itself. Programme roll-ups, hashtag totals and earned-media aggregates are passed over
150M+ → 25 · 50M → 22 · 20M → 20 · 10M → 18 · any smaller → 16 · none that survives the test → 15

What is not counted

Client logos with no campaign behind them. Team size, funding, and awards. Anything an agency states about itself that cannot be checked against a published case study. Where an agency publishes nothing a dimension can count, it lands on that dimension's bottom band, and the entry says so.

The bands above are fixed, not set against whichever agency happens to lead. The same published count earns the same points on every NeoReach ranking, and NeoReach is counted by those rules like everyone else.