Top Influencer Marketing Agencies in the UK

Ogilvy has a London office and combines influencer work with advertising and wider communications. Its selected cases suit a brief where creators help people understand or participate in a brand idea, with other channels supporting the same message.

For Hellmann's, Ogilvy developed a mayonnaise jar whose illustrations appeared at the right fridge temperature. TikTok and Instagram creators used it to start conversations about food waste. The nationwide campaign earned more than 160 pieces of online and print coverage across the UK. That figure measures press coverage across the campaign.

LEVEL's Barcelona Pride sponsorship shows a different role for creators. Their location recommendations appeared in a social guide, supported by outdoor advertising and event activity. The full campaign reported an 18% bookings uplift and a 39% revenue increase during its run.

Shortlist Ogilvy when your UK brief needs the product, creator idea and broader communications to work together. The Smart Jar case makes the product itself part of the story. The LEVEL work shows how creator content can sit within a larger sponsorship with a commercial objective.

Billion Dollar Boy is a social and influencer agency with a London office. Its Argos work is useful for a UK retailer that wants creators to carry a recognisable entertainment format while keeping the brand present in the story.

The agency built an episodic comedy series with British comedy creators. The Argos campaign recorded 38M views and 74% brand recall, with a 94% view-through rate. Those are distinct measures of viewing and recall, giving a buyer more to examine than a single exposure total.

Its Microsoft work adds an event and retail example. A New York flagship activation was supported by creator content on TikTok and Meta, paid distribution and an Amazon bundle campaign. The combined work reported 6.1M+ impressions and 56 attributed sales.

For a UK brief, the comparison is between a repeatable creative format and a more concentrated product activation. Billion Dollar Boy belongs on the shortlist when the agency must develop the format as well as cast it. Argos supplies direct UK evidence, while Microsoft shows how content can connect with an event and a retail destination.

The Goat Agency has a London office and manages creator campaigns alongside paid media. Its Minor Figures work provides a direct UK example for a brand introducing a product and wanting the content to produce a measurable next action.

For the Hyper Oat launch, Goat combined creators across audience sizes with paid distribution on TikTok and Meta. The campaign recorded 17M impressions and 170K clicks. These are results for the combined activity, so the click total should be read alongside the content and media plan that produced it.

Kraken Rum shows a launch with an event component. The North American campaign included a New York event and reported 4.6M+ impressions with 300K website clicks. It gives a separate example of creator work supporting attention and traffic around a product launch.

Goat is a strong fit when the UK brief includes both creator production and a paid route to the audience. Minor Figures gives the buyer local campaign evidence; Kraken broadens the execution picture. The relevant selection question is how the team will join the creative idea to distribution and the destination behind each click.

DEPT has a London office and manages influencer work through strategy, casting and campaign reporting. Its eBay relationship suits a UK buyer whose creator brief sits inside a larger social or sponsorship programme.

The eBay work connected creators with the brand's Love Island activity and social distribution. That programme recorded 217M impressions and 76K organic engagements. The figures belong to the combined sponsorship, social and creator work, giving the example a broader scope than an isolated creator post.

For BISSELL, DEPT selected pet, family and cleaning creators to show products in use. The pilot covered the Netherlands, Germany and France, generating 15.5M organic impressions without paid support. It offers a product-demonstration example alongside eBay's entertainment partnership.

That contrast makes DEPT useful when deciding how much of a UK brief should live inside everyday creator content and how much should connect to a larger brand platform. Shortlist it for work that requires coordination between social strategy and creator delivery. The product trial and sponsorship cases give different production models to compare against the scope of your own programme.

Influencer operates a European headquarters in London and manages creator work through planning, contracting and delivery. Its selected cases show how a brand can give creators a reason to participate beyond a routine product mention.

Monzo's Book of Money campaign combined creator posts with a launch event and gifting. It recorded 12.8M views and 98.8K engagements. The book gave the activity a shared subject, while the different forms of participation let the campaign appear through creator content and an event experience.

Spotify's VIP relationship took a longer programme approach through repeated activations. The Wrapped activity within that relationship recorded 37M views. That figure applies to Wrapped, while the wider partnership describes the ongoing work of engaging creators around Spotify moments.

Influencer suits a UK team that wants the agency to manage a continuing creator relationship as well as a launch brief. The London presence supplies the geographic qualification; the examples describe wider campaign delivery. Use Monzo to assess the launch structure and Spotify to assess how the proposed programme would keep creators involved when the initial announcement has passed.

Socially Powerful has a London office and combines influencer campaigns with social management and paid media. Its selected international work is relevant to a UK brief that asks creators to start an audience activity, then sustain the conversation through other channels.

For Xiaomi, filmmaking creators showed how to make home movies with a smartphone and invited viewers to submit their own. A virtual gallery displayed the audience's work, while a livestream music event added a separate participation moment. The global campaign recorded 20M views and 250K clicks.

The Body Shop programme in the Middle East connected product launches with messages about women's self-worth and social change. Creator activity ran alongside community management and paid distribution. The agency reports 30M impressions and a 15% sales uplift across that combined programme.

Consider Socially Powerful when the UK campaign needs a clear invitation for people to make, watch or share something around the product. Xiaomi demonstrates that creative role. The Body Shop shows how a common brand theme can support recurring launches, with reporting that covers the broader marketing activity.

We Are Social has a London office and builds social campaigns that give creators and audiences a defined role in the idea. Its Pringles work is useful for a UK brand that wants participation to continue beyond the commissioned posts.

Play With Pringles used creators to seed a TikTok challenge around the product can. The challenge recorded 4.7B views across participating content and a 13% average TikTok engagement rate. The views include community output, which is central to understanding the scale of this particular format.

Barilla's Rooftop Match in Italy used a brand ambassador film with earned media support. It recorded 35M video views and 1.8M YouTube watch hours across the campaign. That case demonstrates an attention-led story with a different viewing experience from a short challenge.

Shortlist We Are Social when the creative decision is what the audience should do with the idea. The Pringles campaign offers a repeatable action; Barilla offers a film people can spend time with and share. For a UK brief, the choice between those approaches should shape creator casting, production effort and the measures used to judge the finished work.

1000heads has a London office and combines creator partnerships with social content and community programmes. Its Kerrygold relationship is useful for a UK team planning work that continues between major launches.

Kerrygold's programme covered the UK, US, Ireland and Germany. A custom butter table and The Butter Club turned brand enthusiasm into content and community activity, supported by a wider creator mix. Across that programme, organic reach was 7x the prior year, while recipe saves increased 120%. Those results describe the shared programme across markets, with recipe saves adding a measure tied to the content's practical use.

For Google Gemini Live, the agency combined creator partnerships with street interviews and social ads. The campaign recorded 15.4M social views and a 25% relative lift in unaided awareness. These are combined campaign measures, rather than an isolated test of creator posts.

The agency suits a UK brief where creator work must contribute to an ongoing social presence. Kerrygold shows how an existing product following can supply campaign ideas; Google adds an example of introducing a technology experience through several social formats. Choose it when continuity and the role of content between campaign peaks matter to the assignment.

House of Marketers has a London office and produces creator campaigns for TikTok and Instagram. Its selected cases give a UK buyer a practical comparison between introducing a subscription product and turning an event into social content.

For Butternut Box, the agency used micro creators to reach UK dog owners with the fresh-food subscription offer. The TikTok campaign recorded 3.4M views and a 13.4% engagement rate. The case also reports cost-per-acquisition performance against a campaign target, keeping the commercial objective connected to the product content.

Cetaphil's Derm On Tour activation in New York involved creators capturing the experience for skincare audiences. The campaign generated 3.98M+ impressions and 1.58M+ video views, with 349 pieces of content produced across TikTok and Instagram.

House of Marketers suits a UK brief that needs a defined product or event to become a substantial creator-content assignment. Butternut Box provides direct local campaign evidence; Cetaphil shows the production demands of a concentrated activation. The buyer can choose the relevant model according to the story creators will tell and the volume of usable material the campaign needs.

Pepper is a creator agency with a London office, covering strategy and briefing through delivery and paid distribution. Its Xero Go work gives a UK software buyer a direct example of creators presenting a useful product to a relevant professional audience.

The campaign used female creators speaking to entrepreneurial audiences through Instagram and TikTok, supported by boosted ads. It exceeded the impressions target by 279% and the installs target by 148%. These percentages are overdelivery against the plan, so they describe how the campaign performed relative to its stated targets.

Goodnotes shows a broader launch using study, journaling and lifestyle creators. The campaign included the UK alongside Brazil, Canada, Germany, Mexico and the US. It recorded 24.5M+ impressions and 37K+ paid Meta link clicks across the combined activity.

Pepper fits a brief where the product needs to appear inside a recognisable use case. Xero offers direct UK audience evidence, while Goodnotes shows creator content supported by paid distribution across countries. The buyer can compare those approaches according to the product explanation, audience and next action their own launch needs.