Influencer Marketing

Successful Social Commerce Examples

By Editorial Staff

Social commerce has rapidly gained momentum over the years, with more and more brands turning to social media platforms to sell their products. Social commerce refers to the use of social media platforms to drive sales by creating a seamless shopping experience for customers. Because social commerce is highly effective for expanding reach, engagement, and sales, here is our list of top social commerce examples.

Likewise, in this blog post, we will take a closer look at some of the most successful social commerce examples and what made them so effective. Each campaign has a unique approach and strategy, but all of them have one thing in common: they harnessed the power of social media to drive sales and create brand awareness. So, let’s dive into these successful social commerce campaigns that set the bar high for brands to follow.

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1. Glossier

The first on our list of social commerce examples is Glossier. Glossier is a beauty brand that achieved great success by creating a community around its products. The brand has managed to create a strong connection with its customers by featuring real people and their stories in its marketing campaigns.

The company’s approach has been to prioritize the experiences and opinions of its customers over traditional advertising methods, which has led to a strong community of dedicated fans who are proud to show off their Glossier purchases!

One of the key elements that made Glossier’s social commerce campaign so successful was the use of user-generated content (UGC). The brand encouraged customers to share their own photos and reviews of Glossier products on social media, using hashtags like #glossierpink and #glossiergirl. This approach allowed Glossier to showcase its products in an authentic way, with real people using and enjoying them.


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A post shared by Laura (@first.gloss)

To continue, Glossier’s social commerce example has resulted in impressive numbers for the brand. With over 2.5 million followers on Instagram alone, Glossier has created a massive community of loyal customers. have been impressive. The brand is currently bringing in a revenue of $200- $500M annually, a testament to the power of its social commerce strategy. The brand’s use of UGC has also been incredibly successful, with over 1.5 million images tagged with #glossier on Instagram.

In addition to the impressive numbers, the impact on the brand has been significant. Glossier has managed to create a unique brand identity and has become a cult favorite among beauty enthusiasts. By focusing on creating a community around its products, Glossier has been able to establish a strong emotional connection with its customers.

Glossier’s social commerce campaign has proven that when it comes to building a successful brand, community is key. So, whether you’re looking to create a beauty empire or just want to make some friends, take a page from Glossier’s book and focus on building a strong sense of community around what you do. After all, when people feel like they’re part of something bigger than themselves, amazing things can happen.


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A post shared by Glossier (@glossier)

Read about the emphasis on authenticity in the influencer space here.

2. Fenty Beauty

Rihanna may be the queen of music, but she’s also a savvy businesswoman with her makeup line, Fenty Beauty. One of the key factors in Fenty Beauty’s social commerce success has been its influencer collaborations, making it a great social commerce example. By partnering with some of the most influential figures in beauty, Fenty Beauty has reached a massive audience of beauty enthusiasts, from die-hard makeup aficionados to casual consumers who just want to look fabulous.

So, what makes Fenty Beauty’s influencer collaborations so successful? For one thing, the brand has been strategic in its choice of partners, working with influencers who share Fenty Beauty’s values and aesthetics. By working with influencers that have a dedicated following, Fenty Beauty has been able to tap into a wider audience of potential customers.

The results of Fenty Beauty’s influencer collaborations have been impressive. The brand has seen massive growth in a short amount of time, with Fenty Beauty’s revenue surpassing $600 million in its first year alone. And it’s not just about the numbers – Fenty Beauty’s impact on the beauty industry has been significant. The brand’s emphasis on inclusivity and diversity inspires other brands to follow suit.

In short, Fenty Beauty’s influencer collaborations have been a major factor in the brand’s social commerce success. By partnering with influencers who align with its values and aesthetics, Fenty Beauty has been able to reach a wider audience. So, if you’re looking to make your mark in the world of social commerce, take a page from Fenty Beauty’s book and find the right partners to help you get there.

Check out this blog about the best way to use influencer marketing on TikTok!

3. Sephora

When it comes to beauty, Sephora is practically a household name. But even this retail giant had to adapt to the changing landscape of social commerce in order to stay relevant. With that in mind, we had to include Sephora in our list of social commerce examples.

One of Sephora’s most successful social commerce campaigns has been its use of social media to drive sales. By leveraging the power of platforms like Instagram, Facebook, and TikTok, Sephora has managed to connect with customers in new and exciting ways. Likewise, Sephora has created a virtual beauty community where influencers and customers alike can showcase their favorite products and looks.

Through these collaborations and social media initiatives, Sephora has been able to establish a strong and loyal following of customers who trust and love the brand. Plus, by featuring real-life examples of customers using and loving their products, Sephora has been able to give potential customers an inside look into what they can expect when they shop at the store.

The results of Sephora’s social media-driven sales strategy have been nothing short of impressive. According to Adweek, Sephora’s Instagram following has grown by over 50% in the past year alone. Also, the brand has seen a 75% increase in Instagram engagement. And it’s not just about the numbers – Sephora’s social media strategy has helped the brand connect with customers on a deeper level. This, in turn, has created a loyal Sephora fanbase.

In short, Sephora’s use of social media to drive sales has been a major factor in the brand’s social commerce success. By leveraging the power of influencers and UGC, Sephora has connected with customers in new and exciting ways. So, whether you’re a beauty brand or just looking to boost your social commerce game, take a page from Sephora’s book and make social media work for you. Sephora is a force to be reckoned with in this list of social commerce examples.


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A post shared by Sephora (@sephora)

To learn more about influencer marketing and how to harness its power, checkout this article!

4. Nike

Picture this: you walk into a Nike store and are greeted by a team of salespeople who know exactly what you want, what you need, and what you’ll look good in. Sounds too good to be true, right? But with Nike’s personalized shopping experiences, that dream can become a reality.

Next on our social commerce examples list is Nike. Nike’s campaign focused on delivering personalized recommendations and customized shopping experiences to customers, both online and in-store. By collecting data on customers’ preferences and shopping behaviors, Nike was able to tailor its product recommendations to each individual shopper.

And let’s be real, who doesn’t love feeling like a VIP with a personal shopper at their fingertips? It’s like having a fairy godmother, but instead of a glass slipper, you get a fresh pair of kicks that fit like a dream. And the results speak for themselves: Nike’s personalized shopping experiences drove a 30% increase in sales revenue. That’s a whole lot of happy feet. But it wasn’t just the personalized recommendations that made Nike’s campaign successful.

The brand also incorporated interactive features in its in-store experiences, such as augmented reality and virtual try-on, allowing customers to see how the products would look and feel on them before making a purchase. This not only enhanced the shopping experience but also increased customer engagement with the brand. And for those who preferred to shop online, Nike’s website and app offered personalized product recommendations, curated collections, and even the ability to design your own shoes!


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A post shared by Nike (@nike)

In a world where we’re constantly bombarded with generic ads and products, Nike’s personalized shopping experiences were a breath of fresh air. And let’s be real, who doesn’t love feeling like a celebrity with a personal stylist? Nike proved that when it comes to shopping, one size definitely does not fit all.

5. AirBnb

Last on our list of social commerce examples is AirBnb. The company’s campaign was all about leveraging UGC to showcase the unique and authentic experiences that the platform offers. By encouraging hosts and guests to share their photos and stories on social media with the hashtag #Airbnb, the brand was able to curate a library of content that not only promoted its offerings but also highlighted the diverse community of users who make up the Airbnb family.

Admittedly enough, we’re all suckers for a good, authentic travel photo not staged in front of a tourist trap. But Airbnb took it a step further by using this user-generated content to create personalized travel recommendations for users. By analyzing a user’s past bookings, wishlists, and liked content, Airbnb was able to suggest unique travel experiences tailored to their interests. This not only provided value to the user but also encouraged them to book more trips through the platform.


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A post shared by Airbnb (@airbnb)

In the end, Airbnb’s campaign was a win-win for both the brand and its users. By showcasing the authentic experiences and diverse community that Airbnb offers, the brand was able to attract new users and retain existing ones. And by providing personalized travel recommendations based on user-generated content, Airbnb was able to create a more meaningful and valuable experience for its users.

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This article was written by Katie Hale

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