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Running a successful social media campaign can be a difficult task for an in-house marketing team. Luckily, influencer marketing companies can help any business with a social media campaign, and these experts work with organizations in any industry to help them achieve their marketing goals. In addition, these companies have established relationships with prominent influencers and extensive databases that will help your company find who to work with.
These are the 7 highest performing influencer marketing companies, who have the resources to take your next social media campaign to the next level.
NeoReach is an influencer marketing company that provides data, software, and agency services for prominent companies all over the world. Their extensive network of influencers in every industry makes it easy for companies to find the perfect social media star to share their message. They’ve worked with brands like FanDuel, TikTok, and FIFA and have extensive case studies that show the results.
Best Campaign: Moose Toys
- 103 Influencers
- 40m+ impressions
- 667k engagements
- 5x ROI
NeoReach helped Moose Toys by running four influencer marketing campaigns, which helped reach more families than ever before and provided kids with the chance to “access the pure pleasure of play”.
Through NeoReach’s campaign management, Moose Toys was able to reach over half a million unique engagements during their four campaigns. The four product launches received strong endorsements from the influencers posting the content as well as many positive comments about the products from their followers and viewers. There were over 195 pieces of unique content posted, which received over 40 million impressions.
Looking to start an influencer campaign to build your brand? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here!
Carusele is an influencer marketing company that prides itself in its use of real-time data to generate successful campaigns. Their measurable business results, constant optimization, and advanced targeting help to ensure campaigns are run efficiently and effectively. They’ve worked with companies like Pepsi, Hallmark, Walgreens, and Sabra.
Best Campaign: “Say it With Pepsi”
- 6.3 million impressions during 2 Twitter parties
- 2.2k mentions during Twitter parties
- Instagram Challenge generated over 1.3k entries
- Content production value of $26,700
Pepsi wanted to increase its involvement in the social conversation last summer. Using #SayItWithPepsi, Carusele was able to help the company drive engagement, specifically with millennials, through social media.
The campaign resulted in over 46M impressions, which would have cost 5x as much through digital display ads. In addition, there were more than 50k measurable engagements with their campaign content.
Pulse Advertising prides itself on its ability to create and execute high-performing influencer marketing campaigns for the world’s best brands. Through trusted expertise, proven top influencers, and exceptional results, they can help take a campaign to the next level.
Best Campaign: MINI
- 10 different platforms
- 8 in-person events
- 180 influencers
View this post on Instagram
Yesterday we visited the A/D/O space in Brooklyn; a multidisciplinary creative space by MINI dedicated to exploring the future of design through art, technology and innovation. This autonomous installation by Random Studio really caught my attention. ~ Perpetuum ~ ‘We are collectively moving towards an unknown destination; a future that is already taking shape around us. Our landscape has never changed faster than at this present moment. Technology. Our social fabric. It seems the more we control our environment, the faster we make it move. This is a journey through the flux.’ #ChargedWithPassion #MINI #MINIElectric #Advertisement
Partnering with MINI since 2017, Pulse Advertising has been able to run a number of successful influencer marketing campaigns to create a strong brand narrative in areas that extend beyond automotive.
4. Viral Nation
As an influencer marketing agency, Viral Nation makes an effort to create the most viral, captivating, and ROI driven social media campaigns for its clients all over the world. The influencer marketing company has expanded so quickly that they now consider themselves a full service marketing firm.
Best Campaign: Lowe’s
- 14 influencers
- 1.8M total interactions
- 6.5k total clicks
- 716k total views
View this post on Instagram
Went to @loweshomeimprovement and started shopping the Lowe’s for Pro's Black Friday Deals! I stocked up on some ceiling fans for only $34.00 each. Lowe's is really doing some big things this year for Black Friday, can't wait to stock up on some more deals. Click the link in my bio to shop the Lowe's for Pro’s Black Friday Deals! #ad #lowespartner #lowesblackfriday #lowesforpros #lowesblackfriday #tendaysofdeals #preblackfriday #protools #toolsforpros #blackfriday #blackfridaydeals #dealsforpros #construction #houseflipper #diyer #diy #handyman #handywomen #renovation #remodel #blackfriday2019 #renovate #carpentry
The goal for their campaign with Lowe’s was to raise awareness for the upcoming Black Friday sales. Viral Nation activated influencers who were authentically aligned with the brand to showcase products that would be on sale. The influencer marketing campaign made Lowe’s appear as the go-to place for Black Friday home improvement shopping.
By leveraging online personalities with audiences that match businesses’ key demographics, The Influence Agency creates campaigns that can maximize a company’s marketing efforts. They also have one of the largest databases of influencers, with access to over 3,000 influencers across the globe.
Best Campaign: Carrie Underwood’s Cry Pretty
- 595k people reached
- 622k impressions
- 14k engagements
- 100k swipe-ups to album
- 350k 10-second video views
The Influencer Agency paired with Universal Music, one of the largest music corporations in the world, to create a campaign for Carrie Underwood’s album release in 2018. The goal was to gain traction and fan engagement before she launched her international tour. The Influencer Agency teamed up with four makeup influencers who each created a signature makeup look to represent Carrie Underwood’s new album.
Through their influencer marketing campaign, they found an increase in engagement and awareness for Carrie Underwood’s new album. There was also an overwhelming amount of positive brand sentiment and successfully increased album plays and downloads.
INF Influencer Agency focuses on the talent side of social media campaigns to help brands share their messages through the best possible influencers. Their youthful staff understand the social media landscape and make the process of collaborating with other millennial influencers a much easier process. Their knowledge of digital marketing, social media, and PR allows them to create revolutionary campaigns.
Best Campaign: BITE Beauty
- 3.1M views across Instagram + YouTube
- 123.3k likes
- 2.5k+ comments
- 6.6M impressions
- 6% engagement rate
View this post on Instagram
I know it was about to be friends-off for me keeping my favourite foundation a secret from you but FINALLY…introducing the #NewFaceOfClean ✨ @bitebeauty is leading the Clean Beauty game with their Changemaker Complexion System 🌿 Wearing shade L40 of the Changemaker Foundation and Power Move Creamy Matte Lip Crayon in ‘Nonino’ 😍 Everything is available TODAY on bitebeauty.com + @sephora 🐇 All vegan, cruelty free, and clean while delivering the high performance you can always expect from @bitebeauty #ad
INF paired influencer Samantha Ravndahl with BITE Beauty for several key product launches in 2019. In addition, this pairing played an instrumental part in their announcement of BITE’s clean, vegan, cruelty-free, and gluten-free positioning, making the complexion product launch one of the most highly anticipated beauty launches entering 2020.
As a global influencer marketing agency, The Influencer Marketing Factory is dedicated to creating the most authentic, scalable, and ROI-driven campaigns for brands on platforms like TIkTok, YouTube, and Instagram. They work with their clients on understanding their KPIs, identifying the right influencers, working on the campaign narrative, managing the execution and finalizing with tracking and in-depth reporting.
Best Campaign: Warner Music Group
- 8.3M combined followers
- 13.4k user-generated videos
- 3.6M hashtag reach
- 1.5k shares
- 260k likes
Teaming up with Warner Music Group, The Influencer Marketing Factory ran a TikTok campaign that promoted Justin Quiles’s “DJ No Pare REMIX” across Argentina and Mexico. They selected 6 TikTok influencers with a combined 8.3M followers. The influencers reached a total of 1.5M likes with an average engagement rate of 17%.
Other Notable Influencer Marketing Companies:
Best Campaign: Deezer
- 936k views
- 5.2% click-through rate
- 93.5% completion rate
Best Campaign: Gillette
- 5M+ reach
- 146k engagements
- 81% male audience
- 55% age 17 to 24
Best Campaign: Hello Fresh
- 274% more impressions
- 325% extra content
- -5£ reduction in CPM