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Running a successful social media campaign can be a difficult task for an in-house marketing team. Luckily, influencer marketing companies can help any business with a social media campaign, and these experts work with organizations in any industry to help them achieve their marketing goals. In addition, these companies have established relationships with prominent influencers and extensive databases that will help your company find who to work with.
These are the 7 highest performing influencer marketing companies, who have the resources to take your next social media campaign to the next level.
1. NeoReach
NeoReach is an influencer marketing company that provides data, software, and agency services for prominent companies all over the world. Their extensive network of influencers in every industry makes it easy for companies to find the perfect social media star to share their message. They’ve worked with brands like FanDuel, World of Tanks, Walmart, and FIFA and have extensive case studies that show the results.
Services
- Connect with a Network of Influencers
- Creative Strategy and Direction
- Contracting and Activation
- Detailed Reporting and Insights
If you’re looking for a new influencer for your next campaign, a free influencer search tool can help you find the best. Read about the best free databases here.
Social Media Campaign Platforms
- TikTok
- YouTube
Best Campaign: TikTok
Notable Figures:
- 179M+ Campaign Reach
- 170 Posts Created
- 3.2M Engagements
- 6:1 ROI
NeoReach helped TikTok relaunch after its rebrand from Musical.ly as part of the strategy to gain market entry into the US. Deploying highly targeted, localized influencer marketing campaigns, NeoReach designed the strategy to drive user downloads and new feature recognition to TikTok.
Through NeoReach’s campaign management, TikTok was able to reach over 3.2 million unique engagements during the campaigns. Following user downloads, NeoReach then helped TikTok begin building new communities. The influencer marketing agency carefully crafted 10 campaigns with regional key messaging. Influencers were selected based on their alignment with content themes, audience demographics, and projected profile performance. Overall, NeoReach was able to achieve a 6:1 ROI measured against the IMV.
Looking to start an influencer campaign to build your brand? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here!
2. Carusele
Carusele is an influencer marketing company that prides itself in its use of real-time data to generate successful campaigns. Their measurable business results, constant optimization, and advanced targeting help to ensure campaigns are run efficiently and effectively. They’ve worked with companies like Pepsi, Hallmark, Walgreens, and Sabra.
Services
- Identify High Quality Influencers
- Identify Top Performing Content
- Audience Targeting
- Constant Optimization (formats, platforms, and more)
- Real Time Metrics
- Measurable Results and Reporting
Social Media Campaign Platforms
- Google Ads
Best Campaign: “Say it With Pepsi”
Notable Figures:
- 6.3 million impressions during 2 Twitter parties
- 2.2k mentions during Twitter parties
- Instagram Challenge generated over 1.3k entries
- Content production value of $26,700
Pepsi wanted to increase its involvement in the social conversation last summer. Using #SayItWithPepsi, Carusele was able to help the company drive engagement, specifically with millennials, through social media.
The campaign resulted in over 46M impressions, which would have cost 5x as much through digital display ads. In addition, there were more than 50k measurable engagements with their campaign content.
3. Pulse Advertising
Pulse Advertising prides itself on its ability to create and execute high-performing influencer marketing campaigns for the world’s best brands. Through trusted expertise, proven top influencers, and exceptional results, they can help take a campaign to the next level.
Services
- Influencer Strategy
- Creative Storytelling
- Content and Posting
- Performance Marketing
- Social Media Management
- Reporting and Analytics
Social Media Campaign Platforms
- TikTok
Best Campaign: MINI
Notable Figures:
- 10 different platforms
- 8 in-person events
- 180 influencers
Partnering with MINI since 2017, Pulse Advertising has been able to run a number of successful influencer marketing campaigns to create a strong brand narrative in areas that extend beyond automotive.
4. Viral Nation
As an influencer marketing agency, Viral Nation makes an effort to create the most viral, captivating, and ROI driven social media campaigns for its clients all over the world. The influencer marketing company has expanded so quickly that they now consider themselves a full service marketing firm.
Need better ROI in your campaigns? Check out this blog to learn how to optimize ROI in TikTok campaigns.
Services
- Social Experiential and Online Amplification
- Campaign Tracking and Measurement
- Creative and Content
- Performance Marketing and Media
- Campaign Strategy
- Brand to Brand Tailored Strategies
Social Media Campaign Platforms
- Twitch
- YouTube
Best Campaign: Lowe’s
Notable Figures:
- 14 influencers
- 1.8M total interactions
- 6.5k total clicks
- 716k total views
The goal for their campaign with Lowe’s was to raise awareness for the upcoming Black Friday sales. Viral Nation activated influencers who were authentically aligned with the brand to showcase products that would be on sale. The influencer marketing campaign made Lowe’s appear as the go-to place for Black Friday home improvement shopping.
5. The Influence Agency
By leveraging online personalities with audiences that match businesses’ key demographics, The Influence Agency creates campaigns that can maximize a company’s marketing efforts. They also have one of the largest databases of influencers, with access to over 3,000 influencers across the globe.
Specialties
- Influencer, Social Media, and Event Marketing
- Search Engine Optimization
- Content Strategy
- Google Ads
- Remarketing Advertising
- Web Development
- Custom Brand Photography
- Blog Content
- Landing Page
- Videography
Social Media Campaign Platforms
- TikTok
- YouTube
Best Campaign: Carrie Underwood’s Cry Pretty
Notable Figures:
- 595k people reached
- 622k impressions
- 14k engagements
- 100k swipe-ups to album
- 350k 10-second video views
The Influencer Agency paired with Universal Music, one of the largest music corporations in the world, to create a campaign for Carrie Underwood’s album release in 2018. The goal was to gain traction and fan engagement before she launched her international tour. The Influencer Agency teamed up with four makeup influencers who each created a signature makeup look to represent Carrie Underwood’s new album.
Through their influencer marketing campaign, they found an increase in engagement and awareness for Carrie Underwood’s new album. There was also an overwhelming amount of positive brand sentiment and successfully increased album plays and downloads.
6. INF Influencer Agency
INF Influencer Agency focuses on the talent side of social media campaigns to help brands share their messages through the best possible influencers. Their youthful staff understand the social media landscape and make the process of collaborating with other millennial influencers a much easier process. Their knowledge of digital marketing, social media, and PR allows them to create revolutionary campaigns.
Services
- Manage inbox and calendar
- Brand outreach
- Campaign management
- Report on engagement and ROI
- Legal and accounting services
- Building relationships between brands and influencers
Social Media Campaign Platforms
- YouTube
Best Campaign: BITE Beauty
Notable Figures:
- 3.1M views across Instagram + YouTube
- 123.3k likes
- 2.5k+ comments
- 6.6M impressions
- 6% engagement rate
INF paired influencer Samantha Ravndahl with BITE Beauty for several key product launches in 2019. In addition, this pairing played an instrumental part in their announcement of BITE’s clean, vegan, cruelty-free, and gluten-free positioning, making the complexion product launch one of the most highly anticipated beauty launches entering 2020.
7. The Influencer Marketing Factory
As a global influencer marketing agency, The Influencer Marketing Factory is dedicated to creating the most authentic, scalable, and ROI-driven campaigns for brands on platforms like TIkTok, YouTube, and Instagram. They work with their clients on understanding their KPIs, identifying the right influencers, working on the campaign narrative, managing the execution and finalizing with tracking and in-depth reporting.
Services
- Influencer Search
- Contracting
- Reporting and Analytics
- Content Management
- Target Audience Identification
- Determine Content Guidelines
Social Media Campaign Platforms
- TikTok
- YouTube
Best Campaign: Warner Music Group
Notable Figures:
- 8.3M combined followers
- 13.4k user-generated videos
- 3.6M hashtag reach
- 1.5k shares
- 260k likes
@alex_destreza Sumate al #DjNoPareRemix ☝️😯quiero verlos bailar a ustedes 😍 @abailarconmaga #dance #duo #easy #justinquiles #jquiles #baile #challenge #coreo
♬ DJ No Pare (feat. Zion, Dalex, Lenny Tavárez) [Remix] – Justin Quiles & Natti Natasha & Farruko
@celessalas Me desafiaron para hacer el #djnopareremix LOS DESAFIO A USTEDES 😜🌸(etiquétame asi los veo y les doy like) #baile #trent
♬ DJ No Pare (feat. Zion, Dalex, Lenny Tavárez) [Remix] – Justin Quiles & Natti Natasha & Farruko
Teaming up with Warner Music Group, The Influencer Marketing Factory ran a TikTok campaign that promoted Justin Quiles’s “DJ No Pare REMIX” across Argentina and Mexico. They selected 6 TikTok influencers with a combined 8.3M followers. The influencers reached a total of 1.5M likes with an average engagement rate of 17%.
Other Notable Influencer Marketing Companies:
1. Fanbytes
Fanbytes knows the power of the young generations. Which is why they help companies target and market to Gen Z through relevant Gen Z creators. They understand that teenagers today react differently to brands as a byproduct of growing up during the internet revolution. If you’re looking to connect with the masses of socially active and creative teens, Fanbytes is the way to go.
Best Campaign: Deezer
Notable Figures:
- 936k views
- 5.2% click-through rate
- 93.5% completion rate
2. SugarFree
SugarFree is all about interactions. Whether that’s through influencer and audience interactions or real time analytics updates, they are dedicated to keeping in touch with the company throughout the campaign.
Best Campaign: Gillette
Notable Figures:
- 5M+ reach
- 146k engagements
- 81% male audience
- 55% age 17 to 24
3. Influencer Marketing Agency (IMA)
IMA is here to help engage and activate audiences across the globe with top influencers across social media. The goal for any campaign is reach, and IMA is dedicated to amplifying your brand to reach millions of people through creative influencer marketing strategies.
Best Campaign: Hello Fresh
Notable Figures:
- 274% more impressions
- 325% extra content
- -5£ reduction in CPM
FAQ
- What is an influencer marketing agency?
Influencer marketing agencies can do everything from campaign strategy to database scouring to pair your company with the perfect influencer. The role of an agency is to help manage and report on your influencer campaign so you can see the brand vision carried out effectively.
Because these agencies are experts in their field, they can offer creative content and strategy direction based on previous campaign experience. Unlike traditional TV and print ads, marketing on social media requires a different approach. Agencies like these ones deal exclusively in online marketing, so they understand the platforms and the users on them. Some influencer marketing agencies specialize in a limited number of platforms, while others deal across the board.
Oftentimes an agency will recruit influencers for you. Many have access to a database of creators where they can search and filter based on your brand image and campaign goal. Then they can negotiate contracts and objectives with the creators so that both parties benefit from the partnership. Mutual understanding is very important, and having a mediator like an agency can be great for keeping conversations going.
Once the campaign gets under way, these agencies keep track of all types of KPIs to analyze and improve upon future campaigns. Some KPIs include referral traffic, brand awareness and reach, conversions, engagement, and ROI.
- Why do companies use influencer marketing?
For one thing, the rise of social media has given people unprecedented access to entertainment and information. This has created a demand for authenticity and transparency that regular advertising can’t provide. That’s where influencer marketing comes in.
Building a following on social media, any type of social media, means reaching the people who connect with your personality and content. By being their authentic self, or authentic online personality that people connect with and enjoy, influencers are able to build a trust with their followers. Companies today can’t form this type of relationship online, so they turn to influencers to use that pre-established trust to promote them.
Partnering with influencers is perhaps one of the only ways to reach thousands or millions of people in your target audience without actually gathering an audience on your own.
Another reason companies are using influencer marketing is the simple fact that people are unique. There are millions of creative, diverse, funny, and experimental influencers out there who can bring new life to a brand. By working with influencers, you essentially are able to run several different campaigns at the same time. Each influencer creates content best suited to their audience, and your brand is promoted in the most effective way across social media without multiple board meetings.
Working with influencers can be a great way to establish long term relationships with customers. With all these benefits and the endless possibilities for creativity, why wouldn’t you use influencer marketing?
- What companies use influencer marketing?
Everyone from the biggest chains to the small businesses uses influencer marketing. Because you can find creators for every niche topic, any industry can partner with an amazing influencer for a campaign. Food and drink, travel, gaming, beauty, art, health and fitness, fashion, and many many more.
As social media marketing has taken over the advertising world, more and more companies utilize it as their main source of promotion. Big food and drink companies like Reese’s can be seen all over YouTube. The digital learning platform Squarespace made its rounds as well.
But what’s unique to influencer marketing is that you are probably exposed to more small companies you have never heard of because of the types of influencers you follow. This makes this type of marketing equally effective for large, well established brands and under the radar brands. Simply by picking the right influencer, a brand can generate more awareness in one sponsored video than dozens of traditional ads.
- How do influencer marketing campaigns work?
The way a campaign is carried out depends on the company objectives and social media platform. Some campaigns like to give more creative freedom to the influencer, because an uninhibited opportunity to be unique is one of the best ways to create authentic, viral success. Some brands connect with a lot of influencers for one big campaign, some target micro influencers who have a tighter connection to their followers.
The main idea behind influencer marketing is that the campaigns use an influencer as their spokesperson for promotion. This can be for a specific product like a new release or just brand awareness in general. A company (usually with the help of an influencer marketing agency) contacts their chosen influencer to partner with them for a period of time and carry out the campaign.
The requirements for the influencer vary. Sometimes all that’s necessary is tagging the brand in your post or mentioning them during a video. Other times brands use affiliate links and giveaways to encourage potential customers to engage.
- Should you work with an influencer marketing agency?
Yes! Influencer marketing is one of the most effective marketing strategies right now. With the accessibility of social media, you can expose your brand to a huge community of like minded people.
The great thing about working with an influencer marketing agency is that they do all the hard work for you. Can’t find an influencer you love? No problem. Agencies compile a huge network of connections with influencers over time. They can help you find the perfect fit influencer based on your brand and campaign requirements. This can cover everything from influencer image to audience size and main platform.
Agencies are with you every step of the way. From generating ideas to reporting on campaign analytics, influencer marketing agencies can help ensure you have a successful campaign.
