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With influencer marketing continuously gaining traction becoming one of the most attractive industries for brands to spend their marketing dollars, it’s important for brands and individuals to stay up to date with this fast moving industry. Here, we’ll break down the need-to-know stats from our Year in Review reports as well as some of the other top sources for influencer marketing insights.
The Need-To-Knows: Key Stats from our Annual and Quarterly Influencer Marketing Reports
With influencer marketing’s continuous growth and more brands looking to spend their marketing dollars in this space, we conducted a report on the industries and brands spending the most through sponsored Youtube videos. From our research, we were able to create industry IMV (Influencer Marketing Value) calculations and demonstrate the profitability; and the results did not disappoint.
Here are some of the top takeaways:
- From the 4,449 brands included in the report, $1.1 billion was earned on influencer marketing on YouTube and accrued over 9billion views in total
- Tech was the king of Ad Spend in 2020, contributing to 44% of total spending and twice as much as the #2 spot, Gaming
- Brands focused heavily on brand awareness campaign, rather than limited time offers or contest; and majority preferred their sponsorships integrated within the influencer’s video
- Honey was the top spending brand
- Total IMV increased each quarter, with the greatest increase being from Q1 to Q2 with $90 million in growth
If you’re interested in diving deeper into the report, check out our breakdown! Or download the full reports here!
5 of the Best Sources for Influencer Marketing Insights
Influencer marketing is constantly changing, and it’s all about keeping up with the latest trends. However, it might be hard to find the best sources for all your influencer marketing needs in one place. So, we’re here to help you out. Here are some of the top sources for influencer marketing insights.
NeoReach is an all-encompassing platform that provides data and agency services to some of the largest businesses in the world. But that’s not all. It’s also home to one of the largest influencer marketing blogs out there. You can find anything from the latest news to in-depth reports and case studies on the biggest names and trends in influencer marketing.
At NeoReach, they’ve also broken all the latest influencer marketing insights into categories (which you can easily filter using the filter tab) including, but not limited to:
Influencer Marketing Hub
Living up to their name, Influencer Marketing Hub is indeed one of the best hubs for influencer marketing news. As one of the leading sources for influencer marketing insights, they are constantly on the cusp of the latest trends, news and tools.
Their in-depth content spans over all of the categories within the influencer ecosystem, here’s what you can expect:
- Latest news on social media and influencer trends
- Tools to help influencers and brands “harness the power of marketing under the influence
- Ebooks and courses on all you need to know about the space
- Best tactics for success
I guess they really are deserving of the name after all. Make sure to check out their site here!
Sometimes, it’s refreshing to hear those engaged in the influencer marketing space give their opinions. If that’s what you’re looking for, TalkingInfluence is a great source. Split between Opinion and Newsdesk categories, you’ll find all you need to know about the creator economy, new apps, trends and breakdowns of best practices.
However, TalkingInfluence is more than just influencer marketing insights; their platform consists of case studies, analytics, and even a podcast to help you dive deeper into the industry. Go ahead, don’t be shy, join the conversation at their site here!
Looking for more podcasts and well loved content? Check out this blog on We Heart It to learn about the up and coming app.
With all their amazing services from analytics to social listening, SproutSocial is yet another great source for influencer marketing insights. Similar to NeoReach, Sprout has loads of content divided into subcategories to help “Level Up” your strategies, discover the newest “Social Media Trends” and “Guides” to show you exactly how its done.
If you’re looking to dive in deeper, they have plenty of data reports, case studies and tools to support all your researching needs. They’ve also thrown in a couple webinars in there to give options for those who are visual learners as well. Click here to check out what they have to offer!
Possibly known more for their agency services, Viral Nation is a great place to find your influencer marketing news. Their insights are for a very particular set of readers, those looking to go viral. From news on the best trends to how to’s and optimization, VN is a great place to find all you need to know about influencer marketing. Check them out here!
They’re All Great, How Do We Choose?
All of these sources provide great information on the influencer marketing industry, so there’s no need to choose. So, whether you choose one or look at them all, you can rest assured you’re getting the latest on influencer marketing!