Best Practices Archives | NeoReach | Influencer Marketing Platform

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Best Practices

Influencer Analytics: What Numbers Really Matter

Main Takeaways Follower count is a vanity metric—engagement, audience quality, and conversions matter more. Meaningful interactions drive content that converts—saves, shares, and clicks—not ...

Best Practices

Social Media Users Prefer Transparency

Main Takeaways Transparency on social media builds trust, which directly impacts engagement and conversions. Audiences are increasingly skilled at identifying inauthentic or undisclosed sponsored ...

Best Practices

The Influencer Metrics You Should Actually Keep Your Eye On

For years, brands have obsessed over follower counts, basing their biggest marketing decisions on this metric. The reality is: follower count is often the least important metric when evaluating ...

Best Practices

Influencer Marketing Myths Brands Need to Leave in 2025

Influencer marketing has officially entered its grown-up era. What once felt experimental is now a core part of the modern media mix, influencing everything from product discovery to purchase ...

Best Practices

From Skis to Stilettos: How Milan Will Transform from the Milan Winter Olympics to Fashion Week

Milan has always been a city of contrasts—historic yet cutting-edge, refined yet fast-moving. In 2026, those contrasts will be on full display as the city seamlessly transitions from hosting the ...

Best Practices

Comfort Creators and the Future of Audience Trust in 2026

As brands move into 2026, one challenge has become increasingly clear: earning trust online is harder than ever. Audiences are navigating a digital environment saturated with polished, fast, ...

Best Practices

How Brands can Win Big at the Milan Winter Olympics

Whether you’re a die-hard fan of the Winter Olympics or a casual watcher tuning in every four years, it’s no secret that the Winter Olympics are a huge cultural moment. Loyalty to country ...

Best Practices

Do’s and Don’ts of Black History Month Campaigns

Black History Month campaigns carry more weight in 2026 than ever before. As brands prepare for February, audiences expect thoughtful engagement, not surface-level gestures or short-lived messaging. ...

Best Practices

Everything Brands Need to Know About the Milan Winter Olympics

There’s no better way to start the marketing year than by looking ahead to the Milan Winter Olympics. Every two years, the world comes together to watch some of the most talented athletes ...

Best Practices

Beyond the Hype: Building a Defensible Marketing Moat in 2026

In the hyper-competitive digital landscape of 2026, traditional advertising has lost its edge. As AI-generated content floods every social channel, brands are finding that “reach” is no ...

Best Practices

How Social Listening Shapes Influencer Marketing in 2026

In 2026, brands seeking reliable ROI from influencer marketing should go beyond likes and follower counts. Social listening — analyzing online conversations, sentiment, and audience behavior — is ...

Best Practices

#RIP: The Platforms Moving Away from Hashtags and How to Optimize Your Content

As algorithms that organize social media continue to improve and refine, traditional forms of tagging and sorting are becoming less meaningful for categorizing new content. To optimize their content, ...

Best Practices

How to Break into the US Market as an APAC Brand

The United States has the largest consumer economy in the world. According to ResearchFDI, American consumers account for approximately 30% of the global consumer market, despite comprising only 4% ...

Best Practices

How to Win Black Friday and Cyber Monday Marketing

Having the right seasonal marketing strategy can make or break your brand’s holiday season. No brand should overlook Black Friday and Cyber Monday, when consumers eager to take advantage of the ...

Best Practices

Top 15 Frequently Asked Influencer Marketing Questions

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Best Practices

How to Adapt Your Business Strategy to Social Media’s Breakneck Speed

Social media doesn’t move at a normal pace. It’s chaotic, messy, and lightning-fast. If your business strategy can’t keep up, you could lose visibility, relevance, and (worst of all) revenue. ...

Best Practices

The Best Memorial Day Marketing Campaigns

For those who observe, Memorial Day represents different things to different people. For many, it is a holiday to honor the lives of those who have passed in the US military. Although it is a somber ...

Best Practices

Which Monetization Platform is Right for You?

The ultimate goal for a budding creator is content monetization. Of course, creators make their content for the love of it, but to turn that love into a career is a goal for many. There are many ...

Best Practices

Surviving TikTok Bans: How Creators and Brands Must Adapt

Luckily, we didn’t all die, and neither did TikTok (for now?). However, with TikTok’s fate still seemingly in the balance, we’ve sat down with Nichole Boyer, the Director of Client Development ...

Best Practices

Long-Form vs. Short-Form Content: Which is Better for Your Brand?

It’s officially 2025 and the creator economy is booming. We’re seeing creators on screens big and small, dominating not only social platforms such as Instagram and YouTube but now in Super Bowl ...

Best Practices

Social Media Influencers: The Ultimate Revenue-Boosting Marketing Fusion

We worship social media influencers like modern-day marketing deities. And why not?  21% of shoppers recently bought a product because an influencer recommended it. 36% of marketers swear influencer ...

Best Practices

Building a Comprehensive Content Calendar for the Coming Year: A Step-by-Step Guide

Image Source: Unsplash Planning your content ahead of time is key to a successful marketing strategy. A well-structured content calendar does more than just keep you organized – it serves as a ...

Best Practices

Leveraging Reddit for SEO: A Beginner’s Guide

Looking at Reddit somewhat skeptically, many brands indeed ignore this social site, news hub, or forum. No matter what we call it, it will continue impressing us with its potential: over 97 million ...

Best Practices

A Guide to Optimize Your Social Media Analytics for Higher Conversion Rates

Social media marketing campaigns are complex beasts. From the initial ideation process, through material creation, and all the way to pushing the campaign live, there are countless pitfalls to be ...

Best Practices

10 Best Video Editing Apps for YouTubers

When it comes to video editing, look no further than to the expertise of YouTubers. Whether it’s a punchy YouTube short, or a piece of longform content, YouTubers are experts at editing. Different ...

Best Practices

10 Tips for Running a Successful Influencer Marketing Campaign on YouTube

YouTube is more than a video-sharing platform—it’s a global stage where creators and brands come together to craft authentic, visually engaging, and high-impact content. With influencer marketing ...

Best Practices

TikToker Pricing Guide: What Type of Budget to Expect for Influencer Marketing on TikTok

Now a powerhouse social channel with nearly 1.6 billion monthly active users worldwide, it’s impossible to ignore the impact that TikTok and each TikToker has had on the digital landscape. With new ...

Best Practices

Leveraging Data to Ensure Brand Safety in Your Influencer Marketing Campaigns

Influencer marketing is increasingly becoming the go-to strategy for brands looking to authentically and impactfully engage with their audiences. This isn’t surprising, given that 69% of ...

Best Practices

10 Soft Skills that Make a Great Influencer

10 Soft Skills That Make a Great Influencer The role of an influencer extends far beyond just posting aesthetically pleasing photos or crafting catchy captions. As an influencer, you’re not only a ...

Best Practices

Representation Matters: 7 Reasons Diverse Influencers Lead to Marketing Success

Marketers know that influencer marketing is becoming the most authentic way for brands to share marketing campaigns that resonate. Gone are the days when clickbait leads to conversions. Now, ...

Best Practices

Leveraging Influencer Marketing During Major Events

Major events are more than just spectacles; they’re unparalleled opportunities for brands to shine. Just like the Olympics in Paris, with billions of eyes glued to screens worldwide, the ...

Best Practices

Leveraging the 2024 Olympics

The Olympic events are more than just a global phenomenon; they serve as a powerful catalyst for fostering community, unity, celebration, and excitement worldwide. Every four years, people from ...

Best Practices

Why The Olympics are a Must-Have Platform for Brand Marketing

Much like the Super Bowl or the holiday season, The Olympics have transformed into a pinnacle platform for brand marketing, campaigns, and advertising on a global scale – tapping into a sentiment ...

Best Practices

Best Practices for PR Packages: Paid vs. Gifted

Studies have revealed that creator recommendations have influenced 81% of consumer spending habits, while 69% prefer brand recommendations over traditional advertisements. When optimizing your ...

Best Practices

Is Co-Branding the Key to Improving Your Brand Credibility and Reputation?

At a time of almost limitless choices, data protection laws, and the constant emergence of new cyber threats, the importance of brand credibility and reputation can’t be overstated. Through these, ...

Best Practices

Best Practices: Back to School Marketing Campaigns 

School’s out for the summer, but that only means one thing: back to school is right around the corner. While students both look forward to and dread the first day of school, let’s go over ...

Best Practices

Pinterest Perfection: Crafting Pinnable Content for Visual Discovery

In this ever-evolving digital landscape, visual discovery has become the new currency of attention. Pinterest is a platform like a vibrant tapestry woven from captivating images, inspiring ideas, and ...

Best Practices

Cracking The Code: Social Media Algorithms Explained

Imagine having the blueprint to what makes content not just seen, but truly noticed. Why do some posts capture hearts and minds, leading to viral success, while others don’t connect and largely go ...

Best Practices

Pumpkin Spice & Everything Nice: Thanksgiving Marketing Campaigns and Ideas

Thanksgiving is the start of a holiday season teeming with festive feasts and limited-time deals. For marketers, Thanksgiving is the optimal time to hit new marketing goals! Are you looking to ...

Best Practices

Soaring Success in Red Bull’s Social Media Marketing Strategy

Red Bull, the globally recognized energy drink brand, is not just about providing a quick caffeine fix; it’s a lifestyle, an adventure, and a daring leap into the extraordinary. What makes Red ...

Best Practices

Mastering TikTok Shop Affiliate Marketing

Time and time again, TikTok has heavily contributed to the success of creators worldwide. Want to be successful on TikTok but don’t know where to start? Check out TikTok Shop affiliate marketing , ...

Best Practices

Why KOLs in Marketing Are Crucial for Campaigns

The marketing landscape has undergone a significant transformation with the emergence of Key Opinion Leaders (KOLs) and their undeniable influence over consumer behavior. KOLs have become ...

Best Practices

A Social Media Data Collection Guide to Leveraging Data For Brands

In today’s digital age, businesses have access to a wealth of data that can help them understand their audience better and make informed decisions. However, it is crucial to handle this data ...

Best Practices

Metaverse Safety 101: How to Traverse the Metaverse

The Metaverse is an innovative virtual world where people can interact with each other and digital objects in a three-dimensional environment. It is a rapidly growing industry that has the potential ...

Best Practices

Niche Influencer Communities Brands Should Start Connecting With

Finding the right influencers can be challenging, as not all are alike. Brands need to find influencers who can truly connect with their target audience and authentically promote their brand in a way ...

Best Practices

Thinking Outside the Box: Creative Ways to Use ChatGPT

Artificial intelligence has made its way into our daily lives in today’s digital age. From voice assistants to chatbots, AI-powered tools are everywhere. One of the most recent and impressive ...

Best Practices

Best Practices: Influencer Marketing on TikTok

With TikTok still reigning supreme as one of the most popular digital platforms out there with over 1 billion active users, there’s no reason why brands shouldn’t be utilizing influencer ...

Best Practices

From Zero to TikTok Famous: A Beginner’s Guide to Going Viral in 2023

Are you ready to become the next TikTok sensation? With over 1 billion active users, TikTok has quickly become the fastest-growing social media platform, and for good reason. With its unique ...

Best Practices

Best Practices: Promoting New Music on TikTok

The impact TikTok has had on the industry is massive. According to TikTok’s 2021 annual music report, “Over 175 songs that trended on TikTok in 2021 charted on the Billboard Hot 100, twice as ...

Best Practices

User-Generated Content: What Is It & How Should You Use It?

User-generated content encompasses many things within marketing. At its basis, User-generated data is simply content that your users and consumers create in relation to your product, service, or ...

Best Practices

‘Tis The Season For Holiday Influencer Marketing Campaigns

As the holiday seasons approach, it’s time for your brand to start thinking about marketing strategies to capitalize on the massive amounts of holiday spending. You might have a hard time ...

Best Practices

Best Practices: NFT Marketing Campaigns

Over the recent years, many NFT investors and companies have run into the dilemma of investing thousands to millions of dollars into minting and collecting NFTs with no way to sell their products. ...

Best Practices

The Dos and Don’ts of Influencer Marketing on Twitch

According to the Influencer Marketing Hub, the influencer marketing industry is expected to reach sales of $16.4 billion in 2022, a remarkable increase from 2021’s $13.8 billion. In an IMH study, ...

Best Practices

Does Using Hashtags on Instagram Make a Difference?

Using hashtags on Instagram and any other social media platform has been known to help new creators reach their desired audience and boost their engagement on posts. Nowadays, many users have started ...

Best Practices

Viral TikTok Brands: How Did They Do It?

As people transitioned into lockdown, most had nothing to do but watch YouTube, do work, and watch TikTok. This is when viral TikTok Brands got their time in the light.   As TikTok grew, the ...

Best Practices

DEFI Marketing Tips: How To Create Adoption

DeFi or Decentralized Finance is a financial system that is based on blockchain technology, especially Ethereum, which is publicly available. Simply, it is a self custody finance that is under our ...

Best Practices

College Athletes As Influencers: Are They Effective?

Although college athletes still don’t get paid, there are many avenues they can take to secure their own income. Every athlete deserves to be reimbursed in some way for their efforts on the field ...

Best Practices

Common Crypto Scams And How To Avoid Seeming Like One

After 13 years of steady, yet perpetual growth within American society, the cryptocurrency market continues to achieve new peaks in both veneration and mockery.  With words like “crypto” or ...

Best Practices

Influencer Marketing Mistakes Every Brand Should Avoid

Compared to 2016 where the influencer marketing industry earned 1.7 billion in revenue, the industry is estimated to reach 13.8 billion by the end of 2021. As a potential player in the marketing ...

Best Practices

More TikTok Live Features to Help You Connect with Your Audience

Most popular social media platforms have a few certain features in common. Although TikTok started solely as a short form video app, it has continued establishing itself as a competitor by ...

Best Practices

Emerging Trends: NFT Marketing Best Practices

Trends can be as fickle as the moon-swept tide, and it seems as though a new one has just washed up on our shores. NFTs, or non-fungible tokens, have hit the digital market and it is quickly becoming ...

Best Practices

Thinking of Running a Back to School Campaign? This Strategy Works!

We are all familiar with the back to school campaign time, right? A few weeks into summer and we’re already getting ads reminding us school is just around the corner again. It may be a tough ...

Best Practices

How Powerful Brand Social Accounts Are & How to Optimize Content

The social accounts of our favorite brands are booming, all thanks to the power of social media marketing. In recent years, brands have opted out of billboards and paper ads in exchange for digital ...

Best Practices

Everything You Need to Run Successful Summer Advertising Campaigns with Influencer Marketing 

The summer holiday season is the perfect time for brands to launch their summer advertising campaigns. From increased awareness and traffic, aligning your campaigns with seasonal events can help ...

Best Practices

Best Instagram Influencer Marketing Strategies from REAL Campaigns

Instagram Influencer marketing has taken off within the past couple of years. No longer is widespread marketing going to raise your company’s sales, social media, and especially influencer, ...

Best Practices

Best Influencer Marketing Platform to Maximize Reach

As influencer marketing continues to increase in popularity and prosperity, more influencer marketing platforms are created to improve the process. Influencer platforms act as the catalyst for ...

Best Practices

Best Practices for Using an Influencer Management Platform

The world of influencer marketing has been steadily growing into one of the most prevalent industries within social media and, broadly, the internet. With so many content creators, platforms, and ...

Best Practices

Best Practices: Influencer Posting Guidelines for Sponsorships

While your feeds on your favorite social media platforms can seem like a highlight reel, being an influencer does not come without rules. In the influencer marketing space, influencers and their ...

Best Practices

TikTok Influencer Campaigns: Where to Start and How to Drive Massive ROI

TikTok influencer campaigns have revolutionized social media. The app created a source of endless customized content for its users and created untouched territory for influencer marketing. It also ...

Best Practices

NeoReach Recommended Partners

In the influencer marketing industry, there are many companies that offer similar services with some slight variations. In this case, many of these companies are kind enough to refer their clients to ...

Best Practices

The Importance of a Cohesive Instagram Feed

Instagram is without a doubt one of the most popular social media platforms today with 500 million daily active users. The photo and video sharing platform is on its way to growing into an e-commerce ...

Best Practices

NeoReach Creator Connections 2020 Digital Event Debrief

This year, NeoReach hosted the Creator Connections digital event to explore the influencer marketing industry, how it’s changed in the past year, and how it will continue to evolve moving into ...

Best Practices

How Livestreams are Helping TikTok Gamers Grow

Ah, TikTok. Home to funny memes, trending dances, helpful tutorials, and other interests. But recently, the platform has attracted a new niche audience — TikTok gamers. You’ve heard of Twitch. ...

Best Practices

When is the Best Time to Post on TikTok

Social media powerhouse, TikTok, has changed the internet game forever. This short video app lets creators post videos to the ever changing feed called their “For You Page” or FYP for short. This ...

Best Practices

Best Practices: Instagram Business Account

As it becomes increasingly difficult to promote your business in person, having social media for your business is becoming the new norm. Instagram is a great way for a business to promote your ...

Best Practices

Best Practices: Tips to Improve your Instagram Bio

Instagram is one of the fastest-growing social media platforms, drawing in 112.5 million users to date. According to Hootsuite, Instagram is expected to keep increasing in 2021 to reach 117.2 million ...

Best Practices

Best Practices: How To Grow Your TikTok Views

TikTok took the world by storm recently. Seemingly overnight TikTok became everyones favorite app, providing hundreds of millions with hours of entertainment and billions of TikTok views without even ...

Best Practices

Social Intelligence on Social Media: Guide for Brands, Marketers and Influencers

Social Intelligence is the newest set of data used by brands, marketers, and influencers in order to find the best strategy on how to spend their money on marketing. Today we are looking at how these ...

Best Practices

5 Digital Marketing Opportunities to Promote a New Product

Launching a new product is never easy, especially for smaller businesses. Companies with a small share of voice can get lost in a sea of similar products, even if theirs is better. Failure to use any ...

Best Practices

Include these Elements to Make Your Viral TikTok

TikTok is a rapidly growing social network service with 800 million users and gaining more every second of every day. Everyone is so excited about TikTok not only because the content is highly ...

Best Practices

Best Practices for TikTok Influencer Marketing

TikTok is dominated by Generation Z, which makes any marketing effort a difficult feat due to their disdain of anything that resembles an advertisement. That’s why its important brands avoid coming ...

Best Practices

Best Practices: TikTok Hashtags

Looking for the best TikTok hashtags for growth and exposure? Well, you’ve come to the right place. It is no secret that TikTok’s growth has been fast and furious. With over 800 million users, ...

Best Practices

10 Best Practices: Instagram Live Stream

Did you know that live streams account for more than two-thirds of all internet traffic? It’s no surprise when almost every social media platform out there has a live stream feature. Live streaming ...

Best Practices

10 Best Practices: Working with Facebook Influencers

Facebook. You probably have an account, your mom probably has an account, heck your grandma probably even has an account. Facebook influencers are a little less well-known. So why is Facebook ...

Best Practices

Your Guide to Podcast Ads

Interested in investing in podcast ads? You’ve come to the right place. There are many things you need to know about podcast advertising, but we are going to hit the hot spots. We will fill you in ...

Best Practices

Your Guide to TikTok Advertising

TikTok has quickly become the go-to social media platform for entertaining short clips, and now, also TikTok advertising. Since its launch in 2017, TikTok has taken the internet by storm with over ...

Best Practices

Your Guide to Facebook Ads

Reaching an audience of 2 billion monthly users isn’t the only draw to advertising on Facebook – such a huge variety of types of businesses use Facebook ads, that the site has streamlined ad ...

Best Practices

10 Tips for Instagram Influencer Marketing 

Instagram influencer marketing is seemingly taking over the social networking-business world. Many businesses are relying on hiring an “influencer” to promote their products, rather than ...

Best Practices

10 Best Practices: Influencer Outreach

Influencer marketing has become one of the most used marketing strategies in recent years. Content creators are able to tap into niche markets and reach specific audiences. But, with so many brands ...

Best Practices

Best Practices: Working with YouTube Influencers

When it comes to influencer marketing, most brands don’t realize the jackpot they can hit on YouTube. YouTube influencers have a profound effect when appealing to millennials and niche audiences, ...

Best Practices

10 Best Practices: Instagram Hashtags

You either love ‘em or you hate ‘em and whether or not you know how to use ‘em, Instagram Hashtags are nothing new. Since it’s inception in 2010, Instagram exploded into one of the most-used ...

Best Practices

The Importance of Facebook Groups

Facebook groups are a way organizations or businesses can promote activities. Members of a group are able to share their thoughts on a wall and connect in discussion threads. Basically, it creates ...

Best Practices

What Are YouTube Tags and Why They Matter

What Are YouTube Tags? YouTube tags are words or phrases that are included by the user uploading a video to give YouTube context on what the video is about. It’s an important factor in the ...

Best Practices

Top 5 Influencer Marketing Tools for YouTube

YouTube: creative, entertaining, and influential. YouTube is among the most powerful marketing channels on the web, influencers everywhere utilize YouTube to reach their audience and profit. With any ...

Best Practices

What Is an API and How Can It Help Your Company

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Best Practices

Top 10 KPI’s For Your Influencer Marketing Campaign

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Best Practices

What Is a Brand Ambassador?

In today’s society, influence is everything. Individuals who have amassed a large following on social networks have the ability to shift public opinion towards an idea, product or brand in ...

Best Practices

Top 50 Trending Instagram Hashtags

Have you struggled to reach audiences outside your Instagram followers? Using trending Instagram hashtags might help! Whether it’s just #love or #dog, linking your posts to a collection with the ...

Best Practices

How To Create An Instagram Aesthetic

By Kyleigh Eaton Looking to give your Instagram feed the ultimate makeover? Look no further! We have compiled the top techniques used by the best Instagram influencers to create a unique Instagram ...

Best Practices

Twitch: How Can It Help Your Brand? (Updated for 2021)

Even though Twitch has a reputation as a game streaming site, the platform doesn’t play around when it comes to marketing opportunities. Twitch isn’t just about video games – it’s an emerging ...

Best Practices

10 Easy Ways To Use Snapchat For Business

Today, Snapchat serves a purpose greater than simply sending funny filtered pictures to your friends. With over 187 million users daily, Snapchat has grown to be one of the most successful apps to ...

Best Practices

3 Ways B2B Marketers Can Use Facebook Watch Party

B2B marketing is continually evolving and embracing new content features and forums to connect with prospects and customers. As Facebook is the go-to social network that encompasses all generations ...

Best Practices

5 Powerful New Instagram Features You Need To Know In 2018 Part II

This is the second installment of the “5 Powerful New Instagram Features You Need To Know In 2018” read the first one here. As you know, Instagram is the go-to app for Gen Z and Millennials ...

Best Practices

5 Powerful New Instagram Features You Need To Know About In 2018

This is the first part of the series on new Instagram features. Stay tuned for the next installment. As Instagram recently hit one billion users globally, the platform has introduced a multitude of ...

Best Practices

Why Most Brands Don’t Post to Instagram Stories

Currently, Instagram tallied over 2.3 billion active users, while 90% of users follow a business account. Combined with Instagram’s ease of use and unique focus on aesthetic content, it’s no ...

Best Practices

Spotting Fake Instagram Followers Using 6 Data Points

Working with social media influencers can be an excellent way for your brand to augment social proof, connect with your core audience, and expand your brand reach. But, as these opportunities become ...

Best Practices

Top 3 Influencer Marketing Tips for Restaurants

For many in the restaurant business, influencer marketing remains a frontier. Rules can be hard to come by and the strategies everchanging. Add to that a layer of youth dominated lingo, and it’s ...

Best Practices

What Makes Influencers Irresistible?

– Guest Contributor – Jamie Wu – We’ve all seen it and we’ve all fallen under the influence of it. The magnetism of a digital media influencer called a YouTuber. But what about ...

Best Practices

Recruiting an Influencer | Free Template

NeoReach exists to support the influencers and marketers shaping this world. Using our software, we help marketers and influencers find one another since most of the time they miss during crucial ...

Best Practices

DIY Tools & Methodologies for Influencer Campaigns

Trying to build a brand DIY style? Need to engage your influencers? We compiled a list of free or low-cost, effective ways to get your influencer campaign organized and able to easily tackle ...

Best Practices

Part 3: How to Create Winning Influencer Marketing Campaigns Through Measurement, Testing, and Actionable Evaluation

Stellar Influencer Campaigns Series In our last part of our trilogy guide on influencer marketing, we show how to drive velocity in your campaigns. Using Campaign Acceptance Rate to Craft an ...

Best Practices

Part 2: How to Simplify Your Influencer Marketing Workflow & Implementation Process

In the first part of this guide, we reviewed the real operational labor costs and discovered how inefficiencies add up quickly. For the second part of our trilogy: We review what are the proven ...

Best Practices

Part 1: The Real Costs of Influencer Campaigns

It’s no secret that brands and agencies alike are experiencing a rapid growth in demand for influencer marketing campaigns. Since 2014, we’ve seen the industry grow from experimenting with ...

Best Practices

Grow Dedicated Influencer Marketing Budgets, Don’t Cannibalize Other Channels

Keeping an influencer marketing budget is a tactic that’s here to stay. More and more marketers use influencers to create (or re-purpose) content with the goal of generating consumer trust and ...

Best Practices

The Best Of Influencer Marketing

Influencer marketing isn’t easy. While influencer marketing is one of the most effective marketing strategies for connecting with customers in an authentic way, it can prove challenging on many ...

Best Practices

Snapchat’s 3 Superpowers

Are you on Snapchat? Today, more than 100 million people logged into Snapchat to send 400 million snaps – or 9,000 snaps PER SECOND. That’s more than the number of posts published on ...

Best Practices

3 Instagram Influencer Campaigns

Many companies have gotten interested in using Instagram for business. But where can you start? And what kinds of Instagram marketing strategies are really effective? One of the best ways to build ...

Best Practices

Making the Market for Influencer Marketing – AdWeek Feature

This article was originally posted on The Social Times, AdWeek’s social media blog. Influencer marketing is taking off: rapid growth, fast adoption, hundreds of millions invested, new ...

Best Practices

The Funniest Twitter Accounts

The tweet has become an art form It’s amazing how funny somebody can be in 140 characters. Especially considering how not funny most people can be in hour long chats. The explosive growth ...

Best Practices

How To Get Followers On Instagram

“I want to be unpopular” Said nobody…ever… We live in an age where, for better or for worse, your mojo is directly correlated to the number of Instagram followers you have. If ...

Best Practices

10 Easy Ways To Find Shareable Content

I cannot stress it enough: sharing quality content will boost your social media presence like nothing else. Indeed, tweets that share content get retweeted more often: while only 25% of tweets ...

Best Practices

6 Ways To Tweet Like A God

Let’s face it: you may never admit it in public, but deep down you yearn for love, attention, and fame. I have no doubt that you’d be exactly like this guy if one day you, too, got re-tweeted by ...

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