The Big Reach

Best Practices

Twitch: How Can It Help Your Brand?

By Kyleigh Eaton Twitch is an Amazon-owned social network and gaming platform that continues to grow in popularity. Gamers worldwide use Twitch primarily to watch others play games in order to ...

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10 Easy Ways To Use Snapchat For Business

Today, Snapchat serves a purpose greater than simply sending funny filtered pictures to your friends. With over 187 million users daily, Snapchat has grown to be one of the most successful apps to ...

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3 Ways B2B Marketers Can Use Facebook Watch Party

B2B marketing is continually evolving and embracing new content features and forums to connect with prospects and customers. As Facebook is the go-to social network that encompasses all generations ...

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5 Powerful New Instagram Features You Need To Know In 2018 Part II

This is the second installment of the “5 Powerful New Instagram Features You Need To Know In 2018” read the first one here. As you know, Instagram is the go-to app for Gen Z and Millennials ...

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5 Powerful New Instagram Features You Need To Know About In 2018

This is the first part of the series on new Instagram features. Stay tuned for the next installment. As Instagram recently hit one billion users globally, the platform has introduced a multitude of ...

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Why Most Brands Don't Post to Instagram Stories

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Why Most Brands Don’t Post to Instagram Stories

In June, Instagram tallied over 1 Billion monthly active users. For comparison, that’s more than 3x as many monthly users as Snapchat and over 15x as many monthly users as Periscope. Combined with ...

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Spotting Fake Instagram Followers Using 6 Data Points

Working with social media influencers can be an excellent way for your brand to augment social proof, connect with your core audience, and expand your brand reach. But, as these opportunities become ...

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Top 3 Influencer Marketing Tips for Restaurants

For many in the restaurant business, influencer marketing remains a frontier. Rules can be hard to come by and the strategies everchanging. Add to that a layer of youth dominated lingo, and it’s ...

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What Makes Influencers Irresistible?

– Guest Contributor – Jamie Wu – We’ve all seen it and we’ve all fallen under the influence of it. The magnetism of a digital media influencer called a YouTuber. But what about ...

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Recruiting an Influencer | Free Template

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Best Practices

Recruiting an Influencer | Free Template

NeoReach exists to support the influencers and marketers shaping this world. Using our software, we help marketers and influencers find one another since most of the time they miss during crucial ...

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DIY Tools & Methodologies for Influencer Campaigns

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Best Practices

DIY Tools & Methodologies for Influencer Campaigns

Trying to build a brand DIY style? Need to engage your influencers? We compiled a list of free or low-cost, effective ways to get your influencer campaign organized and able to easily tackle ...

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Part 3: How to Create Winning Influencer Marketing Campaigns Through Measurement, Testing, and Actionable Evaluation

Stellar Influencer Campaigns Series In our last part of our trilogy guide on influencer marketing, we show how to drive velocity in your campaigns. Using Campaign Acceptance Rate to Craft an ...

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Part 2: How to Simplify Your Influencer Marketing Workflow & Implementation Process

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Best Practices

Part 2: How to Simplify Your Influencer Marketing Workflow & Implementation Process

In the first part of this guide, we reviewed the real operational labor costs and discovered how inefficiencies add up quickly. For the second part of our trilogy: We review what are the proven ...

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Part 1: The Real Costs of Influencer Campaigns

It’s no secret that brands and agencies alike are experiencing a rapid growth in demand for influencer marketing campaigns. Since 2014, we’ve seen the industry grow from experimenting with ...

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Grow Dedicated Influencer Marketing Budgets, Don’t Cannibalize Other Channels

Keeping an influencer marketing budget is a tactic that’s here to stay. More and more marketers use influencers to create (or re-purpose) content with the goal of generating consumer trust and ...

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The Best Of Influencer Marketing

Influencer marketing isn’t easy. While influencer marketing is one of the most effective marketing strategies for connecting with customers in an authentic way, it can prove challenging on many ...

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Snapchat's 3 Superpowers

Best Practices

Snapchat’s 3 Superpowers

Are you on Snapchat? Today, more than 100 million people logged into Snapchat to send 400 million snaps – or 9,000 snaps PER SECOND. That’s more than the number of posts published on ...

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5 Creative Influencer Marketing Case Studies

This article presents and analyzes 5 of the most powerful influencer marketing case studies I have found. If the content is king then creativity is the supreme overlord. In social media, nothing ...

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3 Instagram Influencer Campaigns

Many companies have gotten interested in using Instagram for business. But where can you start? And what kinds of Instagram marketing strategies are really effective? One of the best ways to build ...

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Making the Market for Influencer Marketing – AdWeek Feature

This article was originally posted on The Social Times, AdWeek’s social media blog. Influencer marketing is taking off: rapid growth, fast adoption, hundreds of millions invested, new ...

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The Funniest Twitter Accounts

The tweet has become an art form It’s amazing how funny somebody can be in 140 characters. Especially considering how not funny most people can be in hour long chats. The explosive growth ...

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How To Get Followers On Instagram

“I want to be unpopular” Said nobody…ever… We live in an age where, for better or for worse, your mojo is directly correlated to the number of Instagram followers you have. If ...

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10 Easy Ways To Find Shareable Content

I cannot stress it enough: sharing quality content will boost your social media presence like nothing else. Indeed, tweets that share content get retweeted more often: while only 25% of tweets ...

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5 Ways To Use Twitter Like Katy Perry

January 30th, 2014: That’s the day the celestial Katy Perry gained her 50-millionth follower to become the most popular Twitter user. She knows the best ways to use Twitter. With more ...

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6 Ways To Tweet Like A God

Let’s face it: you may never admit it in public, but deep down you yearn for love, attention, and fame. I have no doubt that you’d be exactly like this guy if one day you, too, got re-tweeted by ...