Best Practices

10 Easy Ways To Use Snapchat For Business

By Editorial Staff

Today, Snapchat serves a purpose greater than simply sending funny filtered pictures to your friends. With over 187 million users daily, Snapchat has grown to be one of the most successful apps to date. Snapchat now offers features that appeal to a variety of businesses worldwide, as it has become a platform for advertising just as much as it is a platform for communication. If you’re new to Snapchat, have no fear! We will give a run down as to how to use Snapchat for business purposes.

 

10 Easy Ways to Use Snapchat for Business

By Kyleigh Eaton

 

1. Post Often

Adding content to your snap story on a daily basis will ensure your audience is engaged and entertained. Posts disappear after 24 hours, which is a very quick turnover rate compared to other platforms. This means you must be on you’re A-game! Posting frequently will increase engagements. However, don’t go overboard. Everything is good in moderation!

Girl logging into Snapchat in order to post
Credit: Business Woman Media

2. Create Unique Filters

Filters are all the craze right now. Recently, Snapchat released the ability for companies to create their own sponsored filters on Snapchat! This is a useful tool for advertising and marketing your business, as filters encourage engagements from users. Although customized filters come at a cost, people in turn use and post the filters providing marketing for your business.

Companies use customized Snapchat filters to promote their business
Credit: BBVA

3. Influencers

Oftentimes, name brands will have a popular influencer promote their Snapchat by having that influencer “take over” their Snapchat for a day! Influencers will promote the given brand or product by posting videos, pictures, etc. All of the followers of the popular influencer are likely to add your business to Snapchat, which in turn will expand your audience.

Sephora taking advantage of Snapchat takeovers
Credit: Sephora

4. Offer Rewards

In order to expand your audience, offering a coupon or reward for adding your business on Snapchat is a great way to gain followers quickly. You may want to consider offering a promo code, or “free gift with the purchase of ____” to ensure the reward to worth their time and effort.

Promo codes used by businesses via Snapchat
Credit: Constant Contact Blogs

5. Interact  

Interaction is key. Interact with your audience by responding to questions, answering snaps, and even featuring customers/users in your story! There are plenty of innovative and fun ways to stay engaged with your audience.

McDonalds announces their Snapchat debut on Twitter
Credit: Skyword

6. Promote Relevant Content

Be sure your content is relevant. Your audience is following you to learn more about your business, therefore, keeping content relevant to your business is crucial. In addition, content should be professional!

NBC uses Snapchat to promote their business
Credit: Ad Age

7. Update Followers

Your audience will appreciate updates. For instance, if your company is celebrating an anniversary, post about it! Your followers will appreciate achieving milestones with your company.

A person using Snapchat to stay up to date
Credit: Marketing Land

8. Be Original

Given how many businesses there are on Snapchat, try to be as unique as possible! Users will be drawn to new and innovative ideas and content pertaining to your business.

Lays uses a wacky filter to be orginial on Snapchat
Credit: Marketing Week

9. Drive Traffic to Website

The purpose of having your business on Snapchat is to promote your business! Posts should ultimately leave users wanting to purchase your product or service. With that being said, be sure to link your website in your stories. This will drive traffic to your website and increase sales!  

National Geographic uses the swipe-up feature on Snapchat to drive more traffic to their website
Credit: Forbes

10. Have Fun!

The purpose of Snapchat is pure enjoyment. Snapchat users turn to Snapchat to catch a break from work, school, etc. Posting fun and innovative content will leave users satisfied and engaged. Have fun with it!

Big name companies playing around with Snapchat filters
Credit: Delmondo

Still interested? Click here to learn more about influencer marketing!

This article was written by Editorial Staff

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