Leveraging the 2024 Olympics

The Olympic events are more than just a global phenomenon; they serve as a powerful catalyst for fostering community, unity, celebration, and excitement worldwide. Every four years, people from diverse cultures and backgrounds come together to celebrate athleticism, human achievement, and international camaraderie – with a similar spirit of community and love. This kind of shared sentimental experience transcends borders, languages, and ideologies, creating a sense of belonging and togetherness on a global scale.

Brands can tap into this atmosphere of The Olympic events – often presented with a unique opportunity to tap into a marketing phenomenon that not even the holiday season can replicate. By aligning their products or services with the values of excellence, determination, and sportsmanship epitomized by the Games, brands can connect more deeply with their audiences and consumers – aligning with their attitudes and excitement. Advertising campaigns that resonate with the spirit of the Olympics not only promote products but also contribute to the overall atmosphere of celebration and unity, reinforcing positive brand associations.

Creators, too, can leverage the Olympic spirit to grow their platforms, expand their audiences, and harness greater engagement on their content. Whether through inspirational content, coverage of athletes’ stories, or real-time reactions to events, creators can engage their audiences in discussions that reflect the excitement and passion surrounding the Games.

Leveraging the 2024 Olympics

Of course, leveraging the excitement surrounding “The Olympics” isn’t just for large-scale brands, products, and organizations – creators and influencers of any size can also reap the benefits of its aura of celebration, community, and large-scale reach and engagement. As a higher engagement worldly event, the audience you can tap into is seemingly endless – often starting with sports fans and commenters and ending near chronically online users looking for connection in discussing athlete stories and Olympic events discourse online. 

The possibilities are truly endless when it comes to how to best engage – from in-person events, to hosting watch parties, to making content about athlete success stories. Think about what best aligns with your brand, platform, content style, or strategy – then move forward searching for stories, athletes, or headlines that make the most sense to cover and latch onto. 

Don’t let the Olympics season pass you by – it’s just as important as other high traffic seasons, with an incredibly powerful worldly reach and high engagement most brands struggle to achieve in a lifetime. 

Connection, Community, & Celebration

When it comes to harnessing the community-aligned aspects of The Olympics, brands and creators should be hyper-focused on personal stories, hometown celebrations, and connection. 

From hosting in-person events like watch parties, personal “Olympic trials,” or even a product launch with an aligned theme, you can harness the power of connection and community. The more people see your humanity and feel supported and appreciated by the atmosphere you cultivate, the more willing they are to be interested and loyal to your platform, product, or brand. 

Craft spaces that target that Olympic spirit and break down the barriers that divide people and communities – we’re all rooting for something, so latch onto that sentiment. By participating in relevant conversations online and highlighting Olympic events and moments that resonate with their followers, creators can increase their reach and influence during this global event – so stay online and stay connected! 

Brand Alignment with Olympic Athletes & Stories

In essence, the Olympics serve as a powerful cultural moment that brings people together and provides fertile ground for brands and creators alike to connect with audiences in meaningful ways, amplifying the spirit of community, unity, celebration, and excitement that defines this seasonal event. Especially considering the historical background of this year’s Olympic Games – in Paris – success stories about the city, preparation for the games, and even local testimonies to the spirit of the event can be successful online. 

As a brand, ensure you’re engaging with athletes’ content online – especially those who are already sharing unique stories and experiences throughout the events, that can, in alignment, help to grow your own audience and engagement. Of course, ensure that whoever (or whatever brand) you’re aligning with is also in alignment with your mission, ethos, or platform – otherwise it will easily feel like an inauthentic and disingenuous marketing tactic. 

Capture stories and excitement – whether you’re remotely tuning in or at events in Paris – on your platform. Host watch parties with friends, families, and followers, or even join in on the commentary happening online to capture attention from social media followers and platforms. Unique takes and commentary are best, especially as they often drive more engagement, but trends can also be fun for anyone to indulge in and interact with. 

Creator Opportunities to Leverage Olympic Events Excitement

For creators, especially those who aren’t typically covering sports content or similar Olympics’ stories, it can be intimidating to craft a strategy that “takes advantage” of its coverage, audience, and sentiment. However, it doesn’t need to be stressful – simply capture and harness your humanity and community, and you’re already making content in alignment with the games. 

Latch onto Olympic headlines and stories that you can create unique content about – whether you’re debating people, highlighting an interesting story, or simply engaging in online discourse. For example, a great deal of social media influencers and creators have discussed this year’s Olympic gender parity – a feat that’s attracted the attention of millions across the world. 

As a creator, you can present the facts – only 22 women took part in the 1900 Olympics, but now Paris is the closest Games to have ever achieved gender parity, hosting 49% women-identifying athletes. It’s this kind of celebration and acknowledgment that adds depth to both The Games and your channel’s perspective. 

Don’t overthink your strategy for the Olympics, even if you’re just now thinking about crafting new content or hosting an event. Just tap into your humanity, find a story or celebration that aligns with your brand ethos or creator platform, and dive in head first. Enjoy yourself, the stories, and experiences that this unique and special event fosters – and your audience will too.