Best Practices

Best Practices: TikTok Hashtags

By Editorial Staff

Looking for the best TikTok hashtags for growth and exposure? Well, you’ve come to the right place. It is no secret that TikTok’s growth has been fast and furious. With over 800 million users, TikTok has truly taken the internet by storm. New TikTok influencers emerge daily, given the unique algorithm of the popular app, making fame on TikTok achievable for any average user. But, how do average people manage to go viral? Many users attribute successful videos to hashtags, whether it be a hashtag challenge or a subtle #fyp. Hashtags are known as a useful tool for gaining exposure on TikTok. In fact, studies show that TikTok videos posted without hashtags are not receiving nearly as much exposure as those videos using trending hashtags. Why? Well, when you post a video on TikTok with a hashtag, that video is accessible by the masses. You are much more likely to debut on the For You page if you use trending hashtags. In this blog, we will give you ten TikTok hashtags that are sure to increase your video’s exposure and success. Follow our tips and tricks and you might just find yourself on the For You page! 

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Why should I be using Hashtags? 

Hashtags are useful on any platform, but especially TikTok. Hashtags help your videos gain visibility by other TikTok users. TikTok hashtags can help users find videos they are looking for. If a TikTok user is searching for a specific topic or challenge, they are more likely to come across your video if you use a hashtag. TikTok is full of so many trending challenges. To get on the explore page for a given topic or challenge, using a hashtag is a must! To sum it up for you: hashtags = exposure and exposure = more likes and followers. Want to step up your TikTok game even more? We also talk about everything you need to know about TikTok advertising.

Do hashtags really translate to followers? 

Yes yes yes! Hashtags extend your video’s reach beyond your existing followers. Through hashtags, you can reach a new audience, specifically people who are interested in the hashtags you are using. It is common for people using the same hashtags as you to share similar interests in terms of content. Therefore, by using hashtags you are attracting followers that share the same affinity for your content on TikTok–a win-win!

How do I find hashtags to use? 

Now that you understand the basics, let’s dive into finding the perfect hashtags for you. First, you need to analyze the hashtags used by similar content creators. What hashtags are users posting similar content to you using? Another tactic is utilizing the hashtag finder tool. There are several hashtags finding tools available online for your benefit. TikTok hashtag finder tools are easy to use, all you have to do is enter a topic or keyword and let the hashtag finder do the hard work for you. Here are the top TikTok trends of 2020 to inspire some hashtags!

Top 10 Trending Tik Tok Hashtags Right Now:

1. #fyp

The “for you page” hashtag is easily the most popular hashtag on the app. This hashtag significantly improves your chances of getting on the for you page! This hashtag is essential in any and every TikTok you post. 

2. #WerkItFromHome

#WerkItFromHome is a TikTok hashtag that truly embraces social distancing and quarantine. This hashtag features silly videos of people across the world “werking” it from home. From dancing to baking, this hashtag covers all of the best coronavirus quarantine madness! COVID-19 has had a monumental impact on social media.

3. #datingstorytime

This hashtag is heartwarming! With this TikTok hashtag, users share the stories of how they met their significant others. In this specific story, a model met her now husband at a shoot.

4. #decadesofhair

This fun throwback challenge features the best hairstyles of the past!

5. #shareyourplaylist

#shareyourplaylist is a trending TikTok challenge in which users share their favorite songs. See what Addison Rae is listening to right now in her latest TikTok.

6. #whippedcoffee

The whipped coffee trend is taking over the for you page! This coffee recipe is a quick and easy way to entertain yourself during quarantine. 

7. #boredathome

The #boredathome hashtag arose from coronavirus quarantine. This hashtag typically features the music from @curtisroach, a catchy tune about being bored at home…

If you are bored at home, here are 10 new mobile apps to check out during quarantine.

8. #shykids

This trending hashtag is an ongoing TikTok meme of “shy kids”, depicting TikTok users doing common daily tasks but in a way that makes them seem shy.

9. #delayed

#delayed is a trending TikTok effect in which users dance around with a delayed effect, creating funny video clips.

10. #videocall

TikTok users are creating funny “facetime” memes with the hashtag #videocall. You won’t want to miss out on this funny hashtag challenge.

Creating Your own Hashtag: 

Creating hashtags for campaigns is a genius way to keep track of your content while creating your own brand. When you use a unique hashtag, you can keep track of all videos that use that specific hashtag on the hashtag’s page. Plus, by creating a unique hashtag, you can promote that hashtag that is associated with your content or brand and encourage customers to use your hashtag. This will serve as free advertisement as well as exposure for your TikTok content. To optimize your unique hashtag, you should consider starting a challenge. A TikTok challenge that goes viral can be all your brand needs to gain optimal exposure and popularity. Remember the ice bucket challenge? Who doesn’t! The ice bucket challenge blew up, raising thousands of dollars for ALS! Learn more about how brands can take advantage of viral challenges. Not sure where to begin? Here are 3 tips for creating your own hashtag: 

  • Focus on ONE hashtag
  • Make sure your hashtag is relevant to your brand/campaign
  • Your hashtag should be short, sweet, and to the point

Check out our blog for more information on how to create a social media brand.

The Takeaway:

To sum it up, hashtags are powerful. TikTok hashtags provide many benefits that allow you to optimize the exposure and visibility of your content. Follow our tips and tricks and you can make your debut on the for you page in no time!

This article was written by Kyleigh Eaton

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