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Keeping track of all the things that are necessary to a successful social media campaign, or any digital marketing strategy for that matter, could use a little assistance. Between creating great content and engaging with your audience, it is easy to miss a day of posting or forget to tag a brand. The complexity increases when you consider managing multiple social media accounts between laptops, tablets, and mobile apps across all the different platforms. The more you have to juggle, the more chances there are to miss something. Consider taking a few things off your plate with the 10 best social media scheduling apps.
1. Hootsuite
- Reliably identifies influencers
- Customizable feeds for keyword or hashtag tracking
- AutoSchedule fills gaps in your calendar during peak times
Hootsuite is top on the list of best social media scheduling apps for its customizable automation capabilities. It supports multiple different social media platforms with a range of dynamic settings for each. The AutoSchedule feature allows you to stage posts across Twitter, Facebook, Instagram, YouTube, and Pinterest for maximum exposure and engagement way in advance. Hootsuite goes beyond social media scheduling and takes the cake for full-on social media management.
Hootsuite allows you to monitor and engage with your audience from anywhere. You can set up notifications for mentions, keywords, or hashtags for real-time engagement with your followers. These Streams allow you to follow industry trends and overall brand reception. Its included Ow.ly feature provides the ability to shorten links for tracking and analytics.
2. Buffer
- Integrates with news aggregator tools (ie. Feedly)
- Schedule the first comment on Instagram with hashtags
- Pablo – graphic design assistant
Buffer is another of the best social media scheduling apps that is helping you build your brand and grow your audience. Although the free version does not support Pinterest or LinkedIn, you can use Buffer to manage many social media accounts at once.
Unlike Hootsuite, the Buffer content feed lacks a search feature. However, the dashboard is more intuitive to use and navigate, with full customization of your posting schedule and built-in viewing of your analytics. Buffer has a mobile app and web browser extension to make it easier than ever to quickly add links. Pablo, a graphics design tool, helps you create impressive content. As with many of the entries on this list, you can upgrade for more posting privileges and supported social media accounts.
3. Tailwind
- Browser extensions for Chrome, Safari, and Firefox
- Suggestions to improve your Pinterest account
- Tailwind Hashtag Finder
Tailwind is a social media scheduling app focused on visual content – Instagram and Pinterest. Despite its platform specific capabilities, it provides a full suite of features for them. There are tools to schedule posts, find trends from insights, monitor your brand, launch contests or promotions and access to analytics.
You can also take advantage of the Instagram “listening” feature and Hashtag Finder and manage user-generated content. The drag and drop functionality is suitable for small businesses to enterprises, needing no prior experience to master usage.
4. Planoly
- Splitter feature
- Shoplink – shoppable gallery
Planoly is simplifying social media marketing. It is Instagram and Pinterest specific, but this limitation doesn’t stop influencers and businesses alike from utilizing it. Arrange your feed with drag and drop, schedule stories and posts, and split posts to create a fun visualization in your grid.
Track, manage and reply to content, view user-generated content and repost to increase interaction, or add team members to help manage your multiple social accounts. Planoly even has the ability to edit shoppable links for your posts.
5. Everypost
- Set permissions for different users
- Search and curate content on YouTube
Great to know that 😃😃😃😃😃😃 https://t.co/97WuNoMhEk
— Everypost (@everypost) February 2, 2017
Unlike our last few best social media scheduling apps, Everypost has limited compatibility with Instagram. With this tool, you can share multimedia content across mainly Facebook, YouTube, Twitter, and LinkedIn. The free account provides limited offerings of basic features, but with more access you can have greater control over post customization, team collaboration, and analytics tools.
6. Sprout Social
- Notifications, mentions, and messages in one feed
- Scalable solution
Sprout Social has a trusted reputation among corporations and enterprises globally. You can manage your Twitter, Facebook and LinkedIn accounts, but the mobile app does not include analytics. This tool was built to provide excellent customer service via social media and take advantage of hidden engagement opportunities.
Sprout Social prides itself on being a completely scalable social media scheduling app for your business.
7. Loomly
- Loom.ly URL shortener
- Create content and ads in app
Loomly supplies a useful feature of setting various calendar workflows. There are various status settings for posts from Draft to Pending Approval to Published. Loomly allows you to create posts from scratch or build a base copy and customize details by social network. Paid posts on Facebook, for example, would help you customize your audience and define a budget for the campaign, all from within the app. Another useful function of Loomly is the interaction screen. From there, you can manage comments, messages, tags, and track mentions.
8. Promo Republic
- Professionally designed sticker gallery
- Library of post editing and graphic editing tools
Promo Republic made the list of best social media scheduling apps not just for its automation features, but also for its stickers. This addition allows you to effectively incorporate visual elements to your posts in one social media publishing calendar integrated with Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Promo Republic offers access to a 100,000 post ideas library and graphics editing tools. They also have the common and necessary features expected of social media management software, such as analytics and smart posting using AI.
9. TweetDeck
- Web-based tool
- Surprisingly powerful for free access
Tweet scheduling on https://t.co/8FModRv1sl? Yes please! Starting today, we’re experimenting with bringing one of @TweetDeck’s handiest time-saving features into Twitter. Tell us what you think if you’re part of the experiment. pic.twitter.com/4pI9xrbPEP
— TweetDeck (@TweetDeck) November 20, 2019
TweetDeck is a popular web app for managing Twitter. Although it has limited customization, the platform was acquired by Twitter– so you know they must work well together. On top of the expected features, TweetDeck lets you see exactly what is being tweeted in real-time to react and interact with your audience.
TweetDeck offers a comprehensive dashboard of all pages –Home, Notifications, Messages, Activity, Mentions. You can add columns to view and track other items like Followers and Scheduled Posts. Edit tweets and add images and GIFs to your messages in the app.
10. SocialOomph
- Queue content for automatic recurring reposting
- Extensive help documentation
Social Oomph allows you to manage Twitter accounts for free. The paid version includes more functionality like the ability to tweet via email and schedule blog posts. You can integrate timelines and pull content-specific keywords from across the social media platform.
An unusual feature for this social media scheduling app is the Professional users have access to self-destructing updates on Facebook and Twitter. This allows you to post updates that will automatically be deleted after a specified time period. In a similar manner, you can set up recurring updates, which publish at regular intervals with alternate text options that each posts are not identical.
Choose any one of the best social media scheduling apps to step up your social media game. An active digital presence is key to business success.
