Top 10 LinkedIn Stats You Should Know

By Editorial Staff

Don’t underestimate the power of LinkedIn. With over 660 million users worldwide, LinkedIn has become the world’s largest professional networking site. LinkedIn connects professionals with one another, helping those seeking employment and professional relations. It is a powerful network for establishing leadership, strategy, and content for professionals. Want to know if LinkedIn could be a good fit for your business? Looking to optimize your views and messages? Are you wondering about the demographics of LinkedIn users for marketing purposes? In this blog, we will share the top 10 LinkedIn stats you need to know to be an educated LinkedIn user.

1. LinkedIn has more than half a million users!

660 million, to be exact. Since LinkedIn’s founding in 2002, it has grown exponentially year after year. What does this mean for you as a LinkedIn user? Well, more active users on LinkedIn means more opportunities for connections and growth. 

2. 40% of monthly users use LinkedIn daily

LinkedIn has 675 million monthly users. 40% of those monthly users are active on a daily basis. This percentage is important because it means you have the opportunity to target over 100 million professionals every single day. That’s a relevant LinkedIn stat to focus on for your business strategy. 

3. 70% of LinkedIn’s users are located outside of the United States

LinkedIn CEO Jeff Weiner has achieved his goal of expanding LinkedIn internationally, as 70% of LinkedIn users are located outside of the United States. LinkedIn is used in almost every continent. Here is a breakdown of the top 5 countries using LinkedIn:

  •     United States: 167+ million
  •     Europe: 211+ million
  •     India: 64+ million
  •     China: 49+ million
  •     Brazil: 41+ million
Global LinkedIn Stats on user demographic
Credit: LinkedIn

4. Of the 2 billion Millennials globally, 87 million are on LinkedIn

According to LinkedIn, Millennials make up a large percentage of LinkedIn users. Millennials make up a significant impact in the workforce today, as they are the decision-makers of the future. If you are an employer or marketer, targeting Millennials on LinkedIn may be of interest to you. 

5. LinkedIn profiles with photographs get 21x more views and 36x more messages

Looking to optimize your experience on LinkedIn? Your best bet is a professional headshot. Using a profile picture on your LinkedIn account will significantly improve your views and messages. Compared to those without profile pictures on LinkedIn, those with profile pictures report more success on LinkedIn.

6. Less than half of all LinkedIn users are women

Of the 660 million users, 44% are women and 56% are men. LinkedIn is a platform for everyone, no matter your SES, race, or gender. LinkedIn is an inclusive platform committed to connection.

7. 27% of Americans use LinkedIn

The United States ranks #1 in the total number of LinkedIn users worldwide. With 167+ million users, Americans use LinkedIn as their go-to platform for making professional connections. It is estimated that 27% of all Americans are using LinkedIn. That number is up 2% since 2018 when only 25% of Americans were using LinkedIn.

8. Over half a billion professionals worldwide gather on LinkedIn

The 660 million LinkedIn users include senior-level influencers, decision-makers, mass affluent, opinion leaders, C-level execs, IT decision-makers, and MBA graduates. Here is the breakdown:

  •     90 million senior-level influencers 
  •     63 million decision-makers
  •     40 million mass affluent
  •     17 million opinion leaders 
  •     10 million C-level execs
  •     6 million IT decision-makers
  •     3 million MBA graduates

9. Microsoft paid $26.2 billion for LinkedIn in 2016

As of June 2016, Microsoft bought LinkedIn at a price of $25 billion. Since being acquired by Microsoft, LinkedIn has seen nothing but growth and success. Prior to being bought out by Microsoft, LinkedIn was on a downward trend. Microsoft was able to rectify the existing issues and promote growth for the up and coming social media platform.

10. LinkedIn’s reported user goal is 3 billion

LinkedIn CEO Jeff Weiner has stated that he wants LinkedIn to be the go-to platform worldwide for all working professionals. He hopes LinkedIn will be the hub for all job postings across the world. Given that there are roughly 70 million companies worldwide and over 3 billion working professionals, he has a lot to accomplish!

This article was written by Kyleigh Eaton

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