The Big Reach

NeoReach’s most interesting topics and trends.

Campaign Teardown

Breaking Down the World of Women NFT Project

In an age where gender equality has been an ongoing fight, it’s imperative that proponents not only continue to advocate for themselves but find new and creative ways to do so – and the World of ...

Campaign Teardown

What’s with the Celebrity NFTs?

A brief summary of my groupchats and social feed recently: “Guys, real talk, why does Snoop Dogg have NFTs?” “Do you guys know what the points of celebrity NFTs are?” “Anyone know why ...

Campaign Teardown

What Makes Wordle So Addictive? (And What Can Marketers Learn)

To begin, what in the world is Wordle? For those who don’t know, haven’t you been wondering why people are posting green, gray, and yellow boxes all over social media, specifically on Twitter?  ...

Campaign Teardown

Do’s and Don’ts of Black History Month Campaigns

We have about one more full week in Black History Month – although, celebrating Black history and working to eradicate systemic oppression extends beyond February. Unfortunately, there are ...

Campaign Teardown

Campaign Teardown: How The Dyson Airwrap Became a Viral Holiday Gift 

If you search #dysonhairwrap on TikTok, you will be met with a seemingly endless amount of content relating to its praise. While a few of the content videos featuring the Dyson Airwrap are posted by ...

Campaign Teardown

Campaign Teardown: How Duolingo Memes Became Part of The Brand

Viral marketing campaigns have created a new and exciting culture on TikTok, which seems to resonate with many of its users. TikTok is currently the fastest-growing app in the world, and that’s why ...

Campaign Teardown

IMC Toys Campaign Teardown: 2.5M+ Impressions with Influencer Marketing

IMC Toys, a popular toy brand amongst children, has created national headlines as an up-and-coming company for children of all ages. Due to their fun and different characters, the organization has ...

Campaign Teardown

How Influencer Marketing Helped the DraftKings Ad Explode

In early 2017, DraftKings ad conducted quantitative and qualitative research to determine the health of its brand, identify perceptions that needed to be addressed and confirm the drivers and ...

Campaign Teardown

Market by Macy’s Campaign Teardown

A department store chain that’s beyond popular, Macy’s is well-known for its item selection, stylish clothing, and the brands that you can find in its stores. Macy’s has been around for quite a ...

Campaign Teardown

Netflix Campaign Teardown

As a whole, it is incredible that Netflix has been able to stay at the top of the streaming service race for this long. But what many do not know, is that behind the scenes they are continuously ...

Campaign Teardown

The Success of “The Charli”: How An Influencer Became The Face Of Dunkin

TikTok sensation Charli D’Amelio, with now over 100 million TikTok followers, is one of the most influential teens in the world. Just over a year ago, Charli rose to fame posting short video clips ...

Campaign Teardown

Squarespace Campaign Teardown

Squarespace, the premiere website platform, continues to climb amongst its competitors such as Weebly and Wix. To date, Squarespace has over 2.6 million live websites with over 2 million of the ...

Campaign Teardown

Not Sorry! Reese’s Campaign Teardown

Hershey’s Reese’s Peanut Butter Cup is one of the most popular candy brands in America, so it’s safe to say that they’re authorities when it comes to the food and drink industry. However, it ...

Campaign Teardown

Honey Campaign Teardown

With over 17 million users around the world, Honey has established itself as a premier coupon browser extension. The browser extension created a name for itself on social media and surpassed ...

Campaign Teardown

From Snack Food to Social Media: Influencer Marketing Takes Quevos Chips Viral

Have you ever eaten a bag of chips before and wished it was healthy? Well, say hello to Quevos chips. This rising brand mastered the snack game and was able to develop a delicious egg white chip that ...

Campaign Teardown

NordVPN Campaign Teardown

With the massive growth of the internet over the years, virtual private networks, or VPNs, have experienced an impressive boost in popularity. More specifically, NordVPN has become one of the top ...

Campaign Teardown

Amazon Audible Campaign Teardown

In times where you can access anything and everything digitally, Amazon Audible allows millions of users to discover thousands of binge-worthy audiobooks, exclusive podcasts, and original audio ...

Campaign Teardown

Crucial Catch Campaign Teardown

With the 2020 COVID-19 pandemic, the NFL and the American Cancer Society needed to find a way to promote their Crucial Catch campaign to avoid a fundraising shortage. Projecting a 50% decrease in ...

Campaign Teardown

Bang Energy Campaign Teardown

With more than 1.7M followers on Instagram, Bang Energy has made a name for itself as a premiere energy drink in not only the food and drink industry but on social media too. With their booming ...

Campaign Teardown

Express VPN Campaign Teardown

When it comes to virtual private networks, or VPNs, Express VPN is the #1 trusted leader in the industry. With its popularity and growth, Express VPN has made a name for itself on social media – ...

Campaign Teardown

Epic Games Campaign Teardown

While new streaming platforms like Twitch establish themselves in the digital gaming community, YouTube maintains its title as the top gaming site to host influencers and their branding initiatives. ...

Campaign Teardown

Campaign Teardown: Neistat Features Etihad Airways’ The Residence

With nearly 12 million subscribers, 38-year-old Casey Neistat is one of the most popular YouTubers of all time. His estimated net worth is $16 million, and his content generates millions of views per ...

Campaign Teardown

Campaign Teardown: How Cleo Is Speaking the Language of Gen Z

The Chinese word for “crisis” is composed of two characters that mean danger and opportunity. The 2008 Financial Crisis sowed distrust in Wall Street but the shift in consumer sentiment creates ...

Campaign Teardown

Campaign Teardown: How World of Tanks Outperformed a Super Bowl Ad

“Only the dead have seen the end of war,” said Plato 2,400 years ago. It means man will always fight in wars. Enter World of Tanks (WoT), one of the most popular video games ever created with 110 ...

Campaign Teardown

Campaign Teardown: How TikTok Boosted Their Downloads and Visibility

Reach the right audiences. That’s a strategy for acquiring customers efficiently and effectively. Last year, TikTok wanted to enter the U.S. and European markets to grow and diversify its fan base. ...

Campaign Teardown

Campaign Teardown: How FanDuel Conquered Fantasy Sports

What’s measured gets improved.  With marketing, things are easier to measure since the objective is to acquire more sales and do so efficiently. Here’s how NeoReach helped FanDuel reach the next ...

Campaign Teardown

Campaign Teardown: Smile Direct Club Is All Smiles with Kaitlynn Carter

“Fame is the thirst of youth,” wrote English poet Lord Byron. In social media, popularity gives a practical benefit: money in exchange for a few minutes of work. Fame is lucrative because a ...

Campaign Teardown

Campaign Teardown: How Jollibee Is Grilling US Competition

To influence means to affect people’s behavior. Food vloggers do so by giving us the munchies. Brands can learn from Philippines-based Jollibee, and how the fast-food chain with over 3,000 outlets ...

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