How To

How to Boost Your Instagram Engagement Rates 

By Editorial Staff

As a visual platform, Instagram has become an essential tool for businesses and influencers looking to reach a wider audience. However, with the constant algorithm updates and changing user behavior, it can be challenging to keep up with the latest trends and strategies for boosting Instagram engagement rates. The rise of Instagram influencer marketing has led many to the question: how can I become an influencer? In this article, we’ll explore some effective ways to increase your Instagram engagement rates, giving you the best chance of becoming successful in Instagram influencer marketing. 

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1. Use High-Quality Visuals

One of the most important aspects of Instagram is the visual aspect. It’s crucial to use high-quality images and videos that are visually appealing and eye-catching. Here are some tips for using high-quality visuals:

  • Invest in a high-quality camera or use a professional photographer to create stunning visuals
  • Use consistent editing to create a cohesive visual style for your brand
  • Use a color palette that aligns with your brand’s identity and message


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A post shared by Oatly (@oatly)

2. Post Regularly

Being a part of the Instagram influencer marketing industry requires more dedication than you might think. Consistency is key when it comes to increasing engagement on Instagram. Make sure to post regularly, preferably at least once a day. This will help you stay top-of-mind with your followers and ensure that your content is visible in their feeds. Here are some tips for maintaining a consistent posting schedule:

  • Create a content calendar to plan out your posts in advance
  • Use Instagram’s scheduling feature or a third-party app to schedule your posts in advance
  • Post at optimal times when your followers are most active

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3. Use Relevant Hashtags

Hashtags help users discover your content and can increase the visibility of your posts. Use relevant hashtags that are popular within your niche or industry. Here are some tips for finding and using relevant hashtags:

  • Use Instagram’s search function to find popular hashtags related to your niche
  • Create a branded hashtag that aligns with your brand’s message and encourages user-generated content
  • Use a mix of popular and niche hashtags to increase the reach of your content

Instagram graphic listing the best ways to use hashtags

Via @creators on IG

4. Engage with Your Audience

Engaging with your audience is a crucial part of increasing Instagram engagement rates. Instagram influencer marketing requires a lot of time spent on the app responding to comments and direct messages and engaging with other users by liking and commenting on their posts. Here are some tips for engaging with your audience:

  • Respond to comments in a timely manner
  • Ask questions in your captions to encourage Instagram engagement
  • Use Instagram’s Stories feature to ask your audience questions or create polls

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5. Use Instagram Stories

Instagram Stories are a great way to share behind-the-scenes content and give your followers a glimpse into your daily life. Stories are also a great way to encourage Instagram engagement through polls, quizzes, and other interactive features. Here are some tips for creating engaging Stories:

  • Use a mix of photos and videos to keep your Stories interesting
  • Use Instagram’s built-in features, such as polls and quizzes, to encourage engagement
  • Create a story highlight reel to showcase your best Stories

6. Host Giveaways and Contests

Hosting giveaways and contests can be a great way to increase Instagram engagement. Instagram influencer marketing relies heavily on the promotion of brands; giveaways are an awesome way to not only promote who you’re working with, but to also promote yourself! Encourage users to tag friends and share your post to enter the contest. Here are some tips for creating successful giveaways and contests:

  • Choose a relevant and valuable prize to encourage participation
  • Create clear rules and instructions for entering the giveaway or contest
  • Promote the giveaway or contest through Instagram ads and other marketing channels

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7. Collaborate with Other Accounts

Collaborating with other accounts can increase your Instagram engagement rates in a few ways.

First, collaborating with influencers or other brands in your niche can help you reach new audiences. When you partner with another account, you have access to their followers and can potentially gain new followers for your own account. This can help you increase your reach and expand your audience.

Second, collaborations can increase the visibility of your content. When you collaborate with another account, you can cross-promote each other’s content, which can help your content get seen by a wider audience. This can lead to more likes, comments, and overall engagement on your posts.

Finally, collaborating with other accounts can help you build relationships with other creators and businesses in your industry. This can lead to more opportunities for collaborations in the future, as well as potential partnerships and sponsorships.

It’s important to choose accounts to collaborate with that align with your brand’s message and values. By choosing the right accounts to collaborate with, you can build a stronger brand and increase your engagement rates on Instagram.


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A post shared by Converse (@converse)

Check out some of the funniest TikTok accounts here.

8. Analyze and Adjust Your Strategy

Another important aspect of analyzing and adjusting your Instagram strategy is to track and measure the performance of your posts. Instagram’s built-in analytics tool can provide valuable insights into the success of your posts and help you identify what works and what doesn’t.

For example, you can use the analytics tool to track engagement metrics such as likes, comments, shares, and saves, as well as other key performance indicators like reach, impressions, and follower growth. By keeping track of these metrics over time, you can identify trends and patterns in your audience’s behavior and use this information to make more informed decisions about your content strategy.

In addition to tracking your post performance, it’s also important to monitor your audience growth and engagement rate over time. By tracking these metrics, you can see if your engagement rate is increasing or decreasing and if your audience is growing or shrinking. This can help you identify areas where you may need to adjust your strategy or experiment with new tactics to keep your audience engaged and growing.

Finally, it’s important to be flexible and willing to adjust your Instagram strategy as needed. The social media landscape is constantly evolving, and what worked yesterday may not work tomorrow. By staying up-to-date with the latest trends and changes, and being willing to experiment with new tactics, you can continue to grow your Instagram presence and achieve your marketing goals.


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A post shared by Ben & Jerry’s (@benandjerrys)

How Instagram Engagement Compares to Other Platforms

Compared to other social media platforms, Instagram generally has higher engagement rates. According to a study by Rival IQ, the average engagement rate for Instagram posts in 2021 was 1.22%, compared to 0.15% for Facebook and 0.09% for Twitter. This means that Instagram users are more likely to engage with content on the platform than on other platforms.

However, it’s important to note that engagement rates can vary depending on your niche, industry, and target audience. It’s crucial to keep track of your own engagement rates and compare them to industry benchmarks to understand how your Instagram strategy is performing.

Increasing engagement rates on Instagram requires a consistent and strategic approach. Use high-quality visuals, post regularly, use relevant hashtags, engage with your audience, use Instagram Stories, host giveaways and contests, and collaborate with other accounts to boost your engagement rates. Regularly analyze and adjust your strategy to ensure that you’re maximizing engagement and reaching your target audience effectively. With these tips and a little bit of effort, you can increase your engagement rates on Instagram and achieve your marketing goals.

This article was written by Katie Hale

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