25 min audio only
“Everyone is an expert in something. I know my sister, she’s probably an expert on entertainment television. She watches a lot of Kardashians. But as we’ve seen, there is value in that. So I think its all about what can you speak to, what do you create content around, and how does that align with your values and who you are. People are attracted to following content like that.”
— Chris Gonzalez, veteran marketeer and coined the term ‘micro influencers’
Chris Gonzalez co-founded Gnack, a leading platform for micro influencers.
Chris is one of the first movers to successfully bootstrap and first to really take Micro Influencer Marketing to market working with brands like Nestle, Neutrogena, and more. Chris now serves as Chief Marketing Officer for NeoReach, an enterprise influencer marketing provider.
When Dean, Chico, and I started Gnack in 2015, we set out to connect the world with content creators, and over the last few years, we made remarkable progress towards achieving that goal.
We made a ton of new friends, connected with communities from all around the world, and worked with brands big and small along the way.
Well today, I’m proud to announce the next step of that journey. Gnack will be officially combining forces with the influencer platform NeoReach and will begin taking the next steps toward realizing a joint vision of making influencer marketing more accessible to more brands and creators alike.
Both our teams realized that we were essentially trying to do the same thing but coming at it from two different angles. For NeoReach, it’s the professional creator network, and for Gnack, it was micro influencers.
Moving forward, I’m excited to see what the future holds for influencer marketing working with an extremely talented team headed by Jesse Leimgruber, a founder I have a great amount of respect and admiration for. Personally, I’ll be leading the NeoReach team as their Chief Marketing Officer.
Should anyone have any questions, or would like to reach out about anything influencer related, please don’t hesitate to ask. Feel free to read more about the acquisition below.
Thanks for all the continued support!