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Just like generations of children on TV, kid influencers are all the craze these days with the growing popularity of social media, “influencing” has emerged as a highly sought after occupation, as it offers both fortune and fame if you make it big. But it seems as if influencing is not just limited to adults. Influencers are simply people with the ability to influence potential buyers of a product or service by promoting or recommending items on social media, typically through blogging or social media platforms such as YouTube and Instagram. In recent years, a handful of talented and popular children have taken influencing to new extremes. Kids on YouTube, Facebook, Instagram, and Twitter, promote their talents, various brands, and their own merch. However, the presence of kids on social media through the growth of influencer marketing on social media platforms has brought attention to the lack of oversight on kid influencers. You can learn more about how kid influencers could lose millions in our latest blog. Despite the controversy, kids on social media seem to be flourishing as their followings grow alongside their careers. In this blog, we highlight ten kids who are prominent influencers across social media.
- IG: @charlidamelio | 8.1M
- YT: Charli D’amelio | 1.35M
- TW: @charlidamelio | 537k
- FB: n/a
- TT: @charlidamelio | 30.6M
Charli D’Amelio became a star overnight. After posting a video duet with TikTok user Move with Joy that went viral in 2019, she has been TikTok’s shining star. Charli admits she doesn’t understand why the video blew up, or why she has as large of a following as she does. In fact, her bio on TikTok reads, “don’t worry I don’t get the hype either”. She recently became a part of a TikTok group called The Hype House. The Hype House creates many of the original TikTok dances that inevitably go viral. Across all of her social media accounts, you will find dancing, modeling, and daily vlogs. Many fans suspect she gained her popularity from her talented dance moves and original video content. She is known for putting unique and fun twists on each and every trending TikTok dance. This may be why Charli D’Amelio gained over 5 million followers in less than 3 months! And in February of 2020, she hit 30 million followers on TikTok. If you aspire to make it big like Charli, check out his blog outlining how to make it on the TikTok “for you” page.
- IG: @maddieziegler | 13.5M
- YT: Maddie Ziegler | 3.54M
- TW: @maddieziegler | 1.3M
- FB: Maddie Ziegler | 1.2M
Maddie Ziegler earns a spot high on our top kid influencers list due to her large following across all social media platforms. Among her most followed accounts are her Instagram and YouTube. Her Instagram has 13.5 million followers and her YouTube has nearly 3.54 million followers. But, how did Maddie make it big? Well, Maddie began her dancing career on the Lifetime reality TV show: Dance Moms. She stars in pop-star Sia’s hit music videos, including Chandelier and Elastic Heart, which reached the peak of the music charts after release. Considering these accomplishments, Maddie influences young girls to seek their dreams and do what they love. Time magazine would agree with this statement, due to naming Maddie one of their 30 Most Influential Teens in 2017. Want to read more about Maddie’s rise to fame? We featured Maddie previously on NeoReach’s Top 10 Dance Influencers.
Ryan’s Toys Review
- IG: @ryantoyreview | 13.6k
- YT: Ryan’s World | 24.1M
- TW: @ryanstoyreview | 1.5k
- FB: Ryan Toys Review | 17k
Ryan has the largest YouTube following on this list, topping out at 24.1 million subscribers. As one of the youngest kid influencers on our list, Ryan is an 8-year-old avid toy enthusiast. He first debuted on YouTube in 2015, when Ryan was only 3 years old. His popularity has increased exponentially ever since. His YouTube channel features daily uploads of Ryan reviewing his favorite toys, such as play-doh, Disney trinkets, and superhero dolls. Despite Ryan’s young age, he attracts a range of audience ages, with the peak of his viewers aging from 20-29 years old. This is likely because many parents seek Ryan’s advice on educational material for their children, or because they want to know about the latest trendy toys! Learn more about Ryan Toys Review net worth.
Instagram and YouTube star Everleigh gained her fame and following through being the daughter of Cole LaBrant, a Vine sensation, and Savannah LaBrant, a Musical.ly sensation. Everleigh has grown in the YouTube community from her family channel as well as her toy channel. Her family channel currently has 11 million subscribers and counting! Her family channel’s videos range from pranks to the daily life of a seven-year-old! Apart from being adorable, Everleigh is a talented dancer. She posts silly Tik Tok dances on her mom’s Tik Tok account often. Her family recently announced that they are expecting a baby boy with in the next year, and Everleigh’s reaction is adorable.
Evan is a 14-year-old kid best known for his toy reviews and amusing reactions. With over 6.5 million subscribers on YouTube, he entertains many followers with toy reviews, challenges, and science experiments. Evan earns roughly over 1 million dollars a year through his channel. Evan’s creative channel is perfect for the imaginative young viewer. His YouTube includes entertaining “challenge” videos, toy reviews, science experiments, and more. Young kids find his videos intriguing, especially his toy reviews. His reviews highlight great qualities of toys, showing viewers that the toys are fun for kids like Evan! He has close to 1 million followers across all his platforms — quite the accomplishment for kid influencers! His YouTube channel often features his sister, Jillian, along with occasional appearances of his Mom and Dad. His followers are 54% male. Overall his followers are affiliated with popular brands, including Instagram, Disney, and Lego. This correlates with his aimed audience of individuals 16 and under.
If you are looking for an adorable family to watch on YouTube, look no further. Tydus Talbott is better known as “mini Jake Paul”, as he gained his fame from being featured in many Team 10 videos on YouTube. If Tydus looks familiar, that may be because he has appeared in many of YouTuber Jake Paul’s vlogs. In addition to his debuts on Jake Paul’s vlogs, Tydus’s parents have a family channel where Tydus is featured in every video as they play fun family games and give us a glimpse at their daily life. Tydus’s family channel has over 4 million subscribers and their videos average around 3-4million views, landing him a spot on the top kid influencer list! You can learn more about how Jake Paul has created social media stars like Tydus through Team 10 in our latest blog.
Since 2008, Annie LeBlanc has been uploading YouTube videos and contributing to a family channel titled Bratayley. She is the eldest daughter of her family and is also a dedicated gymnast. Annie’s channel includes her gymnastic routines. Her more popular uploads include entertaining and childish “challenge” and upbeat music cover videos. She collaborates with major companies. Disney sponsored one of her recent posts titled Zom vs Pom: Slime Edition. Half of her followers are 17-19 years old and another 35% are 16 years old or younger.
- IG: @therealsophiagrace | 1.4M
- YT: Sophia Grace | 3.35M
- TW: @sophiagrace | 238.6k
- FB: Sophia Grace | 1M
Sophia Grace Brownlee shows off an upbeat and confident internet personality. She is an energetic young girl dedicated to music covers and vlogs on her YouTube channel. Sophia music covers mainly feature popular pop songs, and even original songs written by Sophia. She has millions of followers across all social media platforms. YouTube remains her most followed by 2.8 million followers and 650 million views.
Sophia’s YouTube cover of the song Super Bass by Nicki Minaj sparked her fame in 2011. This helped her to appear regularly on The Ellen Degeneres Show. Despite Sophia’s young age, she attracts a variety of viewers – 77% of them aging between 17-24 years old. The vast majority of them are female.
- IG: @jacobsartorius | 9.3M
- YT: Jacob Sartorius | 3M
- TW: @jacobsartorius | 1.5M
- FB: Jacob Sartorius | 1.1M
Meet Jacob: a 17-year-old social media music star who rose to fame through Vine and Music.ly. Jacob now publishes music and uploads regularly to his YouTube channel and TikTok account. Although, Instagram remains his most followed platform with 9.3 million followers. In 2016 he released his debut single “Sweatshirt”, which reached spot #90 out of the Hot 100 chart in the US! His most popular YouTube video and the song is Hit or Miss Official Music Video. The video received 56 million views. The single sang in the music video reached #72 on the US music charts.
Matty B Raps
MattyBRaps dominates our Top 10 list of kid influencers thanks to his outgoing internet personality. His fans enjoy his staple rap music-cover videos. His most famous covers include Gym-Class Heroes Stereo Hearts and Carly Rae Jepsen’s Call Me Maybe. MattyBRaps fans attract his outgoing character and confidence in his videos. Ever since 2010, more and more people have been watching and loving Matty B. He has made several television appearances on shows like Today, The Wendy Williams Show, and Dr. Phil. He has a large total audience of 22.7 million fans who are predominantly female. This makes sense because what girl could scroll by his adorable face? His followers affiliate with top brands such as YouTube, MTV, and Disney.