Influencer Marketing

James Charles Net Worth: From Makeup to Millions

By Editorial Staff

It is shocking how much money now lies in the YouTube industry. YouTube is estimated to be worth up to $160 billion! It’s no wonder that becoming an influencer has become a career goal for many young content creators, as they aspire to be the next David Dobrik, Jake Paul, and James Charles. James Charles got an early start to his beauty empire on social media and has become one of the highest-paid beauty gurus in recent years. In this post, we will learn more about James Charles and how much he’s really worth in today’s net worth breakdown! Ready sisters?  

Who Is James Charles? 

James Charles is a 20-year-old internet personality, makeup artist, and musician from Bethlehem, New York. He started off his career as a hairstylist but would often share his creative makeup looks on social media. He soon grew a large following and started a YouTube channel in 2015 in order to share tutorials for his favorite looks. After joining YouTube, his following skyrocketed. Since making his channel in 2015, he has racked up 16.3 million subscribers and counting! As he grew more popular, his radiant personality and creative makeup looks caught the attention of CoverGirl. In 2016, James made history in becoming the first male ambassador for CoverGirl. As a proud member of the LGBTQ community, James Charles repped CoverGirl with pride, spreading acceptance and love across the internet. On November 2, 2018, James announced his signature palette with Morphe. The bright and colorful rainbow palette sold out worldwide within hours! The very fitting slogan for this product is, “unleash your inner artist.” James is now a prominent internet personality and has racked up 15.9 million followers on Instagram and 4.2 million followers on Twitter! He currently ranks No. 2 on our top makeup artist rankings. Take a look at his stats which are continuing to grow:  

Social Media Following:

Social Media PlatformHandleFollower Count

If you didn’t know who James Charles was before the summer of 2019, you probably do now. James was in a scandal that broke the internet this past summer and has grown in popularity due to the intense spotlight he was put under May of 2019. James was involved in a public feud with Tati Westbrook. He supposedly betrayed his friend Tati by promoting her rival vitamin brand, and she sought out revenge by exposing him in an hour-long video. Many prominent YouTube beauty gurus got involved, including Jeffree Star who described James as, “a danger to society.” His social media presence took a beating after the feud with Tati, and his subscriber count was on the decline for weeks following the fight. Yet, James continues to hold more followers on Instagram than NikkieTutorials, Jake Paul, and even Jeffree Star!

James Charles Instagram

Top Sources of Income:

  • YouTube
  • Instagram 
  • Twitter
  • Morphe
  • Sisters Apparel 

James Charles Net Worth Breakdown

James Charles is projected to be worth $12 million, making around $14,000 a day according to Celebrity Net Worth. James’ income is a combination of his YouTube career, Instagram and Twitter sponsored posts, his collaborations with Morphe, and his brand Sisters Apparel. His YouTube following is currently 16 million subscribers strong. Here is the secret to making money on YouTube: more subscribers = more views = more revenue. With each of his videos receiving millions of views, it is believed that the bulk of his income comes from his YouTube career. Here is the income breakdown of his two recent hit videos:

  • No More Lies: His apology video to Tati was watched more than 47 million times and was estimated to bring in over $75,000 alone according to Influencer Marketing Hub’s YouTube Money Calculator! 
  • My Apartment Tour: This hit video received 11 million views and counting, bringing in over $10,000!

But his income doesn’t stop there, in addition to his YouTube earnings he tours America to hold meet and greets with fans! But be warned, meeting James Charles comes at a cost. A premium meet and greet pass costs roughly $500. His social media sponsorships provide James with a pretty penny. On Instagram alone, James makes around $9,000 per sponsored post. For example, the Tati scandal arose from an Instagram sponsorship by a vitamin brand! In exchange for this sponsorship, James received special Coachella passes and security. Last but not least, a large source of James’ income includes his Sisters Apparel merchandise and Morphe palette and brushes. His palette sells for $39 and upon its release sold out immediately! James is doing exceptionally well for an internet personality who has been involved in so many scandals. In fact, in 2017, Forbes included him in their “30 under 30” list of the top 30 individuals under the age of 30 who are succeeding in their field. 

This article was written by Kyleigh Eaton

Want to sponsor James Charles or other influencers like him? Get started with us today to find out how!

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