Influencer Marketing

How to Become a Community Influencer

By Editorial Staff

What is a Community Influencer?

Are you a marketing or social media enthusiast looking to make a name for yourself online? Do you want to build a loyal following and become a thought leader in your niche? Then you’re in the right place! Today, we will talk about the world of community influencers and how you can become one with the help of influencer marketing companies.

So, what exactly is a community influencer? Community influencers have built a strong presence and following within a specific community or niche. These influencers go beyond simply promoting products or services – they inspire and engage their followers on a deeper level, building a sense of community and connection among their audience.

Credit: Afif Ramdhasuma on Unsplash.

But why should you care about community influencers and influencer marketing companies? They can sway consumer opinions and influence purchasing decisions. More importantly, they are often instrumental in driving social and cultural change, using their platform to advocate for causes and bring people together around a common goal. Whether you’re a business looking to tap into the power of influencer marketing or an individual looking to make your mark on the world, this post is for you. 

Click here to check out How to Make Influencer Marketing Better for your campaigns. 

Understanding Community Influencers

To understand community influencers, we first need to define what they are. A community influencer has built a loyal and engaged following within a particular community or group. These influencers are seen as trusted authorities within their community and often have a deep understanding of the needs and preferences of their audience.

One key difference between community influencers and other types of influencers is the level of engagement and connection they have with their audience. While other influencers may focus solely on promoting products or services, community influencers take a more holistic approach, working to build relationships and foster a sense of community among their followers. This can include everything from hosting meetups and events to engaging in meaningful conversations and discussions or livestreaming.

TikTok creator @creatorsbycass states that community interactions go beyond the comments you receive on posts. To nurture strong relationships, influencers must go the extra mile to be active in their community and interact with fans.


Your community bestie feat my taro bobba, messy hair & reactive skin🤣 #microinfluencer #microinfluencertips #microinfluencertiktok #microinfluencerclub #socialmediatips #socialmediatricks #newtotiktok #newtiktoker #influencertipsandtricks #influencertips #influencertiktok

♬ original sound – creatorsbycass

Another important distinction is the size and scope of their audience. While some influencers may have a massive following across multiple platforms, community influencers often have a smaller but more engaged audience within a specific niche. This allows them to have a more focused impact and build deeper connections with their followers. 

In summary, community influencers are influential individuals who have established a strong presence and following within a specific community or niche. They differentiate themselves from other types of influencers by focusing on building relationships and fostering a sense of community among their audience. By understanding what sets community influencers apart, you can start to build a strategy for becoming one yourself.

Interested in Instagram influencers? See The Evolution of the Instagram Model.

Examples of Community Influencers Who’re Making an Impact

Now that we have a better understanding of what community influencers are, let’s take a look at some examples of successful community influencers and analyze their strategies.

1. Jenn Im – Fashion and Beauty

Jenn Im is a well-known fashion and beauty influencer who has built a loyal following across YouTube and Instagram. She started her channel “ClothesEncounters” in 2010 and has since amassed over 2 million subscribers. Jenn’s success can be attributed to her authentic and relatable personality and her ability to connect with her audience on a personal level.

She regularly engages with her followers through Q&A sessions and shares details of her personal life, making her audience feel like they are part of her inner circle. Jenn also prioritizes community building, hosting events, and meetups for her fans.

2. Tim Ferriss – Business and Lifestyle

Tim Ferriss is a bestselling author, podcast host, and entrepreneur who has built a massive following within the business and lifestyle space. He is known for his books “The 4-Hour Work Week” and “Tools of Titans”, as well as his popular podcast “The Tim Ferriss Show”.

Tim’s success can be attributed to his expertise and unique insights in the areas of entrepreneurship, productivity, and personal development. He has also built a strong sense of community among his audience through his podcast, which features interviews with successful entrepreneurs, athletes, and artists.

3. Alexandria Ocasio-Cortez – Politics

Alexandria Ocasio-Cortez, also known as AOC, is a US Congresswoman and political influencer who has built a massive following. She has been praised for using social media to connect with her constituents and promote progressive policies. AOC’s success can be attributed to her authenticity and willingness to engage with her audience on a personal level. She regularly shares details of her personal life and responds to comments and messages from her followers.

In summary, these successful community influencers have built their followings through a combination of authenticity, expertise, and community building. By analyzing their strategies for success, we can gain insights into what it takes to become a successful community influencer in different fields.


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A post shared by Alexandria Ocasio-Cortez (@aoc)

Check out this NeoReach blog for why Fashion Brands Love Instagram Influencer Marketing!

How to Become a Community Influencer

Find Your Niche

Once you grasp what a community influencer is, it’s time to find your niche. Finding your niche is essential because it allows you to build a following of people interested in your words. To identify your niche, consider what you’re passionate about and knowledgeable about.

Look for areas where there is a need for information or expertise and where you can offer something unique. Once you’ve identified your niche, look to successful community influencers who have found their niche for inspiration.

Build Your Platform

Once you have identified your niche, it’s time to start building your platform as a community influencer. Building a platform is where you’ll build your community and connect with your audience. As you start, it’s essential to choose the right platforms for your niche and consistently produce quality content.

For instance, if your niche is focused on fashion, it’s essential to choose platforms such as Instagram or Pinterest that allow you to showcase your fashion sense through images. However, suppose you want to share your knowledge and expertise in a particular area, such as cooking or interior design.


First outfit ✨ #richman #richwoman #luxurylifestyle #styletips #styleinspo #outfitideas #fashiontok #fyp #mostviralvideo #modelwalk #outfits #fashioninspo #ootd

♬ original sound – cody ⍟

In that case, you may create a blog or YouTube channel to produce long-form content that dives deeper into your area of expertise. Working with influencer marketing companies is an easy way to help you identify the best platforms and provide resources to help you consistently create high-quality content.

Want to learn more about the implications and future of AI in media? Read about AI Art and its impact on creators here.

Create Engaging Content

When creating content, authenticity is key to becoming a successful community influencer. Your content should be unique, informative, and valuable to your audience. It’s essential to show your audience the real you, including your successes and failures, as this helps build trust and credibility with your community.

Moreover, when creating content, finding a balance between self-promotion and providing value to your audience is essential. The best community influencers find creative ways to deliver their message without sounding like they are always selling to their audience.

Engage With Your Audience

Engaging with your community is also an important part of becoming a community influencer, and influencer marketing companies can provide resources and strategies to help you do so effectively. Engaging with your community shows that you care about them and value their opinions.

Responding to comments, answering questions, and showing gratitude for your followers’ support are all great ways to engage with your community. When your audience feels heard and appreciated, they are more likely to remain loyal and recommend you to others.

Network and Collaborate

Lastly, networking and collaboration are important strategies for growing your platform and becoming a thriving community influencer. Collaborating with other community influencers in your niche can help you reach new audiences and build credibility.

Influencer marketing companies can connect you with other influencers in your niche for collaborations and joint ventures. This could involve posting joint content, hosting combined events, or sharing each other’s content on social media platforms. In addition, attending industry events or joining online communities can help you connect with other community influencers and industry professionals, opening up new growth opportunities.

See our complete list of the top influencer marketing agencies in LA here.


In conclusion, becoming a community influencer is more than just promoting products or services – it’s about building relationships and fostering a sense of community within a specific niche. By understanding what sets community influencers apart, finding your niche, and following the strategies of successful community influencers, you can become a thought leader in your field and make a lasting impact on your audience.

Influencer marketing companies can also help you in this journey by providing the necessary tools and resources to help you build your online presence and establish yourself as a community influencer. Whether you’re a business owner or an individual looking to make a difference, becoming a community influencer is within reach. So, what are you waiting for? Start building your presence and making an impact today!

Are you looking to run an epic influencer marketing campaign on social media? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here!

This article was written by Katie Hale

Want to run a successful marketing campaign with authentic community influencers? Get started with us today!

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