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Subscription services are extremely popular with consumers at the moment. These services send certain items or products in weekly, monthly, or quarterly subscription boxes. The most popular services include everyday items like makeup, clothing, food, hair products, etc. Influencers promoting subscription services often share product and brand reviews, as well as sometimes filming themselves opening subscription boxes and reacting to the products or items inside. Here are the subscription services that have done very successful influencer campaigns:
1. Hello Fresh
Hello Fresh is a meal kit subscription service that delivers the ingredients for delicious, personalized home-cooked meals right to your door every week. Hello Fresh was skyrocketed to the top of the meal kit industry due to their many successful influencer marketing campaigns. In addition to recruiting a large number of micro influencers for sponsorships, they have also partnered with very popular influencers and celebrities in the past.
Here are a few of these notable partnerships:
- Jessica Alba – @jessicaalba
- Ashley Iaconetti – @ashley_iaconetti
- Mandy Moore – @mandymooremm
- Wells Adams – @wellsadams
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Love coming home to @HelloFresh after busy days at work. I always find gluten free options and adore that the menu changes each week. I've partnered with @HelloFresh to share with you all a special savings of $120 at hellofresh.com/mandy using my code MM25 #hellofreshpartner
2. Dollar Shave Club
Dollar Shave Club is a subscription service with the goal of providing affordable and personalized shaving and grooming products for men. Subscribers have the opportunity to discover what products work best for them without breaking the bank. They send a “restock box” four times a year so their subscribers never run out of their favorite products. The brand is known for its many YouTube sponsorships, which has helped them obtained a large number of loyal subscribers. Their two largest and most successful partnerships have been with YouTubers H3H3 and HowToBeast.
Another subscription service you may have heard about on social media is FabFitFun. With FabFitFun, subscribers receive four boxes a year, one for each season, filled with the newest fashion items, accessories, beauty products, etc. The brand accredits a lot of its success to partnerships with a variety of influencers, including Ayesha Curry and Bachelorette Jojo Fletcher.
4. Blue Apron
Similar to Hello Fresh, Blue Apron is a subscription service that delivers fresh ingredients and mouth-watering recipes for personalized weekly meals. They have partnered with a variety of influencers across multiple social media platforms. NeoReach did a campaign with the brand and successfully connected them with 92 new influencers, which resulted in over 7 million impressions. Check out some more information about our campaign with Blue Apron here.
Some of the successful influencer partnerships from the campaign:
- Food Beast – @foodbeast
- David Lopez – @davidlopezfilms
- Jenna Ezarik – @jennaezarik
- Serious Gaming – @seriousgamingtv
Ipsy is a popular subscription box service that delivers beauty products to subscribers monthly. Each box includes five beauty samples, including makeup and skincare products. This gives subscribers the opportunity to try out new products every month for only $12. Ipsy was cofounded by beauty influencer Michelle Phan in 2011, who has since sold her stake in the company. Her familiarity with social media and influencer marketing brought the brand to where it is today, as they have been partnering with influencers since the beginning.
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Manscaped is a subscription service that specializes in high-quality male grooming and shaving kits. Once subscribers purchase their starter kit, replacements and refills are delivered to them periodically. The idea was originally presented on Shark
Tank, where it caught the attention of men around the country. Since then, Manscaped has taken over the social media world by partnering with many popular YouTubers like Dre Drexler and Based Zeus.
This well-known brand’s subscription service allows customers to receive monthly, personalized activewear right at their door. Fabletics, which was founded by actress Kate Hudson in 2013, is known for its fashionable but practical leggings and workout sets. Since Fabletics was started by a celebrity, they have had no problem utilizing the influencer market to its fullest. Their advertisements with influencer Maddie Ziegler even convinced me to take advantage of their 2 for $25 deal.
Here are some popular influencers and celebrities they have partnered with recently:
8. Bark Box
This subscription box service delivers a monthly supply of dog toys and treats. Bark Box is unique because every month has a new theme, guaranteeing your pup will be getting new and exciting items with each box. Bark Box has partnered with many influencers who love their dogs. These influencers share adorable unboxing videos as well and content of their dogs enjoying their new treats and toys!
Here are some popular YouTubers Bark Box has partnered with in the past:
Billie, similar to Dollar Shave Club and Manscaped, is a subscription service that delivers shaving and grooming products to their subscriber’s doors. But, Billie is specifically for women. Their razors and beauty products are designed to make women’s products as hassle-free and affordable as possible. The brand is very active on Instagram and often posts videos of influencer product reviews and recommendations.
10. Book of the Month
As you probably could have guessed from its name, Book of the Month is a subscription service that sends subscribers a new book every month. Subscribers are given five different books to choose from each month, which include recent releases and newer authors. The majority of influencers who partner with this brand fall in the niche of book lovers or lifestyle bloggers. These influencers often post book reviews and voice their support of the subscription service.
Here are a few other successful subscription service campaigns:
|Birchbox||Makeup & Beauty|
|Stitch Fix||Fashion & Styling|
|Harry's||Shaving & Grooming|
|ThredUP||Fashion & Styling|