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In 2025, more and more people are discussing how technology can be used and improved in our daily lives. Technology has become essential in many industries and professions, from filming videos to strengthening healthcare systems. Understanding how technology will continue to change and evolve throughout the upcoming year is essential. The best place to have these discussions is the Web Summit 2025.
Your Guide to Making the Most of Web Summit 2025
An annual event, this summit brings together the top brands, startups, investors, and creators to talk about the emerging trends and innovations within the world of technology. The event features workshops, panel discussions, and networking opportunities for anyone interested in the global tech ecosystem. Featuring speakers from companies like Meta, Bluesky, The New York Times, Uber, and TikTok. Whether you attend every year or this is your first time, check out our guide below on everything you need to know to make the most of the Web Summit 2025!
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When & Where
First, you need to know when and where the event will occur. Web Summit 2025 will take place November 10-13 in Lisbon. With an expected attendance of over 70,000 people from countries worldwide, this event is the place to connect and learn from others. Within the event, there are multiple tracks you can pick as an attendee, including new media, creative, and marketing summit. Each track takes a different approach to technology and its interaction with the chosen industry. Along with these tracks, they also offer specific programs for attendees to apply for. General admission tickets start at €995 (about $1,164) for access to all the summit’s panels, workshops, and networking events.
Before You Go
The most important thing to do before the event is to make a plan. When you arrive, you will be in a new environment surrounded by people you don’t know. If you have a plan of what you want to do each day, this can eliminate extra stress you might feel and allow you to enjoy the conference to the fullest. The schedule, accessible here, is where you can see all the speakers and workshops you might be interested in. Along with planning ahead, book housing, transport, and your visa paperwork as early as possible. The summit’s website has resources for where to book, including some discounts on certain hotels. Events like this draw a vast crowd, and you don’t want to scramble right before the event to figure out your logistics.
Another big part of this event is connecting with others through networking opportunities. To make the most of everyone being in one place, look at who will be at the event and reach out to brands you are interested in connecting with. Most people and companies will have a booked schedule, so reaching out in advance can ensure you can connect with the people you want to.
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Possible Points of Discussion
Each year, the summit brings different topics to the forefront. Within the world of technology, the topics below are some of the most pressing conversations from the past year.
- AI & Automation: Expect AI-infused product demos, platforms built around domain-specific models, and discussions about balancing AI and human oversight
- Deep Tech & Science-Driven Innovation: Growing interest in biotech, advanced materials, robotics, quantum, and hybrid systems
- Tech & Sustainability: Expect panels focusing on how tech can address climate change, energy usage, and the circular economy
- Ethics, Regulation & Responsibility: Discussions about regulation, data privacy, and algorithmic accountability
- Future Mobility, Smart Cities & Infrastructure: Expect panels on logistics, autonomous mobility, innovative urban systems, IoT, and 5G/6G infrastructure
Tips for the Day Of
When you actually get to Web Summit 2025, there are some essential things to consider. First, be selective about the workshops and panels you want to attend. You won’t be able to get to everything, so make sure you are focusing on discussions important to your industry or interests. The summit also has a mobile app to download and use to see each day’s schedule. Within your plan, each day, make sure you are leaving time to chat with people in between workshops. Let yourself have some breathing time to talk with others.
Secondly, make sure you bring materials to give to people you meet. Whether you get business cards or swap social media info, it’s essential to have something to give out on the spot so people can see your work and immediately connect with you. You may not have much time, but handing out a mobile business card or social handle is a perfect way to reach out later.
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Finally, attending the social events each night is essential. Most of the summit is about finding community with people outside of panels and workshops. Take the time to participate in networking events each night to put yourself and your brand out into the world. Events like this are where more genuine connections can happen and allow you time to chat without running to the next thing. Casual events like this can also allow you to explore the city and enjoy its offers.
What Is Different About Web Summit 2025?
As technology advances, every summit continues to bring new ideas and topics to the forefront. New speakers and brands choose to come and speak each year about the advancements and concerns within the technology world. AI will be featured a lot this year at this summit. AI technology has been around for years, but we live in a world populated by this technology. No matter your industry, this summit will feature discussions about how companies regulate the technology and navigate its use amid a wave of controversy.
Another big topic of discussion from 2025 will be how technology aligns or misaligns with society’s goals. This past year, many new talks have started about the amount of technology used in our everyday lives. With technology being a significant part of our lives, it is essential to understand how it aligns with topics like sustainability, education, and healthcare. We must ensure that technological advancements match how humans want to improve the world.
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Final Thoughts
Technology is vital to our way of life. No matter what industry you are a part of, technology impacts you daily. Whether you want to understand better how your brand can implement AI or insights into new marketing technology, Web Summit 2025 offers a million opportunities. The real value of Web Summit is not just what you see on stage, but who you meet, what new mental models you pick up, and what next steps you commit to. This guide will act as a good starting point for your plans and inspire you to attend this incredible event!
