The Big Reach

NeoReach’s most interesting topics and trends.

Creator Economy

Q3 Top Spenders and Creators on YouTube

For the 2022 Q3 report for top spending brands on YouTube, which covers July 1st through September 30th we utilized our social intelligence API and collected all of the videos that were posted on ...

Creator Economy

New Virtual Creators Report: NeoReach and Offbeat Media Group

In partnership with Offbeat Media Group, NeoReach has officially launched a new report covering a hot topic in the Creator Economy: Virtual Creators. Our 2022 Virtual Creators Report presents a deep ...

Creator Economy

Weekly Creator Economy Trends: 11/4

This week in the Creator Economy, there is a large conversation surrounding Twitter and Musk’s future intentions for the app. Meta and TikTok are in the news once again, and the future for both ...

Creator Economy

Top 10 Brands Founded by Influencers

When trying to wrap our heads around brands founded by influencers, it is important to consider the ethos in which these brands and businesses were created. A world where influencers latched onto ...

Creator Economy

Weekly Creator Economy Trends: 10/28

This week in the Creator Economy: YouTube cleans up its look, Instagram tries to catch up to the popularity of YouTube and TikTok partnerships, and BeReal takes center stage. 1. YouTube’s New ...

Creator Economy

The Genius of Instagram Photo Dumps 

When it comes to the world of Instagram, influencers seem to have the formula down. In perfectly poised photos, they show off the highlights of their lives. However, audiences are less interested by ...

Creator Economy

Weekly Creator Economy Trends: 10/21

This week in the Creator Economy, the music industry threads amongst app news. TikTok is making social media and music history with Taylor Swift, and Instagram as well as Pinterest incorporate songs ...

Creator Economy

What Are Supernova Creators & Where Are They Located?

Supernova creators are individuals with over 10 million followers on a particular social media platform. These content creators constitute the most followed people in the world. Breaking Down The ...

Creator Economy

Weekly Creator Economy Trends: 10/14

This week in the Creator Economy, figures on and offline are genuinely editing the internet. From Elon Musk to Emily Ratajkowski, users are in for big changes in their daily apps. 1. Elon Musk’s ...

Creator Economy

Weekly Creator Economy Trends: 10/7

In this week’s Creator Economy trend report, there is a clear wave on the internet based on advertisements and the structuring of video-based content. The style and algorithm of TikTok are here to ...

Creator Economy

Influencer Brands: Will They Stand The Test of Time?

Many influencers never get a taste of stardom, but for the exceptional few that do, their horizons extend past mere content creation. With industry recognition and a reliable fanbase, popular ...

Creator Economy

The Rise of YouTube Video Essays

In June of 2018 long-time YouTube creator and controversial internet figure Shane Dawson uploaded the first part of his first YouTube documentary series onto his channel titled, “The Truth About ...

Creator Economy

TikTok Songs: How the App is Changing the Music Industry

With TikTok taking the world by storm, it’s interesting to see how TikTok songs have drastically changed the music industry.  Looking back historically on how music distribution has constantly ...

Creator Economy

The Evolution of YouTube Beauty Gurus

The beauty industry is by far one of the most lucrative industries that works closely with influencers – namely YouTube beauty gurus – to promote their products and sell a lifestyle to ...

Creator Economy

New Report by NeoReach Reveals The Top 100 Creator Brands

NeoReach has officially launched a report on the top creator-owned brands. It reveals insights on the top 100 creator brands, giving a deep dive into the role they play in the creator economy. The ...

Creator Economy

Creator Brands: What Makes them Successful?

Once upon a time, successful brands rose to prominence through celebrity endorsements and million-dollar budgets. Within the last decade, creator brands have proven that success can blossom from ...

Creator Economy

New Report Reveals The Fastest Growing Creators of Q1

Our fastest growing creators report has officially launched. It reveals each of the fastest growing creators on TikTok, Instagram, and YouTube during Q1 of 2022. The data presented in this report was ...

Creator Economy

The Celebrity to Influencer Pipeline

Famous for being famous was a popular phrase coined in the ‘60s by social theorist Daniel J. Boorstin. In his analysis of America during that time, the idea of celebrity and fame was unattainable ...

Creator Economy

The Impact of TikTok Skincare Videos

With TikTok revolutionizing how information is spread, it’s no wonder that TikTok skincare rose to prominence — especially during the rise of COVID-19.  As lockdowns became enforced, millions of ...

Creator Economy

TikTok Fashion: An Evolution of Style

Preppy chic or edgy? Casual… or maybe boho? Try Y2K and 90s fashion. TikTok and its clever algorithm coupled with its inviting creators have together breathed new life into fashion trends. Through ...

Creator Economy

Why Traditional Ad Budgets Will Flow to Creator Budgets

We are seeing companies move away from traditional advertisements and flow in the direction of partnering with content creators and influencers as they strive to increase awareness of their brand and ...

Creator Economy

Best Creator Economy Podcast to Follow

If you had to guess the fastest-growing industry today, would you guess podcasting? Nowadays, a creator economy podcast offers a way for creators to connect with audiences. Whether they be influencer ...

Creator Economy

The Rise of Influencers on OnlyFans: An Influencer’s New Playground

In 2016, businessman and self-titled ‘king of homemade porn’, Tim Stokely, launched an internet subscription service based in London, United Kingdom. Subscribers or ‘fans’ would pay a monthly ...

Creator Economy

Influencers Take The Met Gala: The Surge of New Media

Celebrity and fame once seemed out of reach to the average person. Talent and television were some of the very stringent conditions that launched a person to stardom. But in 2022, the rise of social ...

Creator Economy

Did TikTok Shadow Ban Me? Here is How You Know 

I don’t know about you, but I can spend hours upon hours scrolling on my TikTok For You page. The app’s algorithm is really good at recognizing what its users want to see, and, through the For ...

Creator Economy

Creators’ Legal: The First Ever Creator-Centric Legal Platform

Imagine this: you’ve been working hard as an influencer and creating content when your dream company takes notice. They offer you a brand deal that seems almost too good to be true– but then ...

Creator Economy

Here’s The Best NFT Marketplace On Social Media

Coming into crypto’s 13th year of existence, the market for decentralized currency has already swallowed up large swaths of the creator economy, especially communities of digitally-native artists ...

Creator Economy

Linktree Takes Off As Creators Start To Monetize

Being a creator in this day and age almost requires you to branch out to as many social media platforms as possible. The wider your influence is on the internet, the greater your chance of growth and ...

Creator Economy

What is Twitter Super Follows? And What Does It Mean For Creators? 

If you’re on Twitter, you don’t have to be funny for free. Twitter’s newest feature Twitter Super Follows helps creators monetize their content by depending on fans and followers ...

Creator Economy

Creator Economy Resources To Stay “In The Know”

The Creator Economy has been a big buzz term in the marketing industry lately. It refers to the marketplace of creators and a web of businesses, software, and platforms in the social media marketing ...

Creator Economy

Introducing Kindle Vella: Adding Novels To The Creator Economy

The Kindle Vella platform is Amazon’s newest push into the short-form content fray. Announced on July 13th this year, the new e-reader has already made an impact on readers and authors providing ...

Creator Economy

Creators as Businesses, FYPM Is The New Platform with Collective Effort to Raise Creator Pay

Influencing and content creation has definitely come far from when it first began. Entrepreneurs make a living out of building a business. They market their business, their brand, to satisfy their ...

Creator Economy

What is Web3? Web3 Thought Leaders to Follow The Movement

Over the years there is no doubt that the web has evolved massively. The evolution of the web can be divided into three separate stages: Web 1.0, Web 2.0, and Web3. Starting with Web 1.0, most people ...

Creator Economy

Tip Based Platforms are the Future of the Creator Economy & Here’s Why

Just as people in the real world work for tips, online personalities have begun to, too. While the creator economy continues to grow, platforms are looking for ways to help creators monetize their ...

Creator Economy

Cameo 101: How Influencers are Getting Paid for a Shoutout

Cameo is a one-stop shop for people looking to get a special shoutout or a personalized video message from their favorite celebrity. The platform also offers live video calls and direct messaging ...

Creator Economy

NEW Quora Monetization for Creators Using Subscriptions

On August 5th, Adam D’ Angelo, the Quora CEO, announced in a blog post that two new subscription options will be available for creators. Angelo states that they intend to “empower as many people ...

Creator Economy

Creator Funds: Your Questions Answered on The Best, Worst, and Most Profitable

It seems like just about everyone is trying to make a name for themselves on social media nowadays. While content creators run to cash in on this opportunity, social media platforms have been caught ...

Creator Economy

YouTube Creator Fund Announces Shorts ‘Bonus’ Fund

If you’re constantly on YouTube, or not, you may have heard of the new feature YouTube Shorts.  Now YouTube is evolving this feature even more by creating a Shorts Bonus Fund within the ...

Creator Economy

Defining the Creator Economy Market Size 

For a long while, big media companies controlled our views of entertainment and news and there were only a small number of small media companies.  However, with the evolution of the internet, ...

Creator Economy

Top 50 Creator Economy Thought Leaders

Recently the creator economy, where creators and influencers can monetize their content, has been booming and we have the top 50 creator economy thought leaders that we think you should know about.  ...

Creator Economy

How Course Creators are Part of the Creator Economy

The creator economy has paved a new path in today’s technologically advancing world. This industry consists of handfuls of creators who have found a way to stream income off their various platforms ...

Creator Economy

How COVID Became the Catalyst for a Wave of New Creators

It’s been over a year since COVID was declared a pandemic and a lot has changed about our lives since then. With everyone stuck at home, internet and social media usage went up. And with that ...

Creator Economy

Creator Earnings Report Breakdown, Where Are We In The Creator Economy?

NeoReach went straight to the source to as Creators themselves what the earning potential is across their monetized channels. In collaboration with Influencer Marketing Hub, we released the Creator ...

Creator Economy

How Influencers Have Shaped the Beauty Community

Over the past few years, influencers have become an integral part of the beauty community. There is not doubt that the industry would not be where it is today without them. From sponsored vacations ...

Creator Economy

A Cobie Crypto Stream Worth $250,000

Late last night CryptoCobain began to wind down his regular Twitch livestream. “Alright,” he said, “I’m gonna go to bed, but I’m gonna raid someone.” He planned to stay on for 15 minutes, ...

Creator Economy

Future of Creator Market With 50 Million Creators and Counting

Content creators. We’ve all heard of them, we all love them, and some of us are aspiring to become one of them. In a world where creators are able to market upon their own talents and personality, ...

Creator Economy

The Future of the Creator Economy: Where Influencers are Taking Us

What is the Creator Economy? The “Creator Economy” refers to the class of business that focuses on independent content creators, curators, and community builders. This can include influencers, ...

Creator Economy

Is the TikTok Creator Program Sabotaging Its Creators?

For Gen Z and millennials, “influencer” is not just a title⏤it’s a viable career choice. Influencers snag brand deals , sell merchandise, write books, etc. But nothing has been more lauded ...

Creator Economy

6 Influencers Turned Social Media Entrepreneurs

Social media influencers have recently been praised for reimagining business, marketing, branding, and more. Influencers have taken over and are the face of many mainstream companies. Given the ...

Creator Economy

YouTube Creators vs. Facebook for Creators

As the influencer marketing industry grows and creators are continuing to become more popular, various platforms are constantly looking for ways to engage their creators. With content creators ...

Creator Economy

WeWoreWhat Creator Launches First Project Management Tool for Influencers

After years of growing her platform to 2.2 million Instagram followers for her WeWoreWhat account, the 27-year-old blogger and fashion influencer Danielle Bernstein found herself unable to find a ...

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