The Big Reach

NeoReach’s most interesting topics and trends.

Creator Economy

Elon Musk’s Neuralink has been Implanted into its First Human Patient

Elon Musk’s Neuralink has achieved a historic milestone by successfully and safely implanting its groundbreaking neural interface technology into its first human patient, providing promising ...

Creator Economy

E-commerce Meets Social Media with Flip Shop

Welcome to the game-changer in the world of online shopping – Flip Shop! Picture a social media platform exclusively dedicated to the thrill of shopping and where your opinions matter.  Flip Shop ...

Creator Economy

What 2024 Holds for the Future of the Creator Economy

The creator economy is a transformative force, reshaping the way people connect, create, and earn a living. With 2024 finally here, the future of the creator economy is better than ever! The economy ...

Creator Economy

Breaking Down the Best Creator Economy Trends in 2023

The creator economy has undergone profound transformations this year, molding a landscape that is dynamic and diverse. From the surge of innovative platforms to the fierce competition among ...

Creator Economy

Meta Cross-Platform Communication Is Shutting Down

Meta, the powerhouse behind Facebook and Instagram, has dropped a bombshell – cross-messaging between the two platforms is about to become a relic of the past. Brace yourselves, social media ...

Creator Economy

VRChat Plus Will Change the Way Creators Interact and Earn Revenue

VRChat has established itself as a groundbreaking platform, facilitating immersive social experiences within a vibrant virtual universe. Tilia recently announced VRChat Plus, a subscription designed ...

Creator Economy

How Blued is Competing with Grindr and Fostering Relationships

In the ever-evolving landscape of LGBTQIA+ dating apps, one platform has emerged not only as a contender but as a global force challenging the status quo. Grindr, being the largest and most popular ...

Creator Economy

Have You Ever Wanted a Degree in Social Media Influencing? Now You Can!

In the digital age, becoming a social media influencer is not just a hobby but a full-fledged career. As the landscape of marketing shifts towards these digital mavens, universities are catching up, ...

Creator Economy

Everything You Need to Know About the Reddit Contributor Program

Reddit. It’s more than just a platform; it’s a community, a melting pot of ideas, memes, discussions, and a potential income source. If you’re familiar with online platforms, ...

Creator Economy

Mr. Beast’s Feastables Sponsorship is the First Creator-Led Partnership in the NBA

A seismic shift is underway in the dynamic marketing realm – a groundbreaking partnership that makes history for creators. Enter Feastables, the brainchild of the legendary YouTuber Jimmy ...

Creator Economy

Why Greenwashing Can Jeopardize Influencers and the Creator Economy

In an era where sustainability and eco-consciousness are at the forefront of consumer awareness, the term “greenwashing” has gained prominence. Greenwashing is a deceptive marketing ...

Creator Economy

What Creators and Brands Can Learn About Bethesda’s Starfield Controversy

Viral is an understatement when it comes to the Starfield controversy. Gaming content creators across platforms made their voices heard about their distaste for a mechanic in Starfield, a futuristic ...

Creator Economy

What is the UniCon Creator Conference, and How Does it Empower Creators?

In the bustling digital age, creators have become the backbone of online content. They’re the voices behind the videos, blogs, and social media posts that we consume daily. Among the myriad of ...

Creator Economy

Creators Are Raving About the Kick Clip Feature

Streaming platforms are in a relentless race to captivate creators and viewers. Amidst this bustling competition, one feature has recently emerged as a standout: the Kick clip feature. This ...

Creator Economy

How Brands Can Maximize Their Threads Engagement

In the social media world, a new contender has emerged that is captivating the attention of both users and businesses alike – Threads. As the brainchild of Meta, the parent company of Facebook and ...

Creator Economy

How Can Meta Improve Threads Retention Rates?

One crucial metric is a true testament to a platform’s success: user retention rates. These rates, which measure a platform’s ability to keep users engaged and active over time, have ...

Creator Economy

Meet Joinbrands: The Newest UGC Platform for Creators

Authenticity and engagement reign supreme in influencer marketing.  However, a new player called JoinBrands has emerged to redefine how brands and creators collaborate, benefiting the future of ...

Creator Economy

The Newest Changes to the FTC Endorsement Guidelines

The Federal Trade Commission (FTC) has responded by updating its endorsement guidelines, reflecting the ever-changing creator economy. This blog post explores these changes and their impact on ...

Creator Economy

What Do Kick Creators Think About the Platform? Will the Platform Stay Relevant?

A new contender has emerged in the online streaming world, causing quite a stir and potentially revolutionizing the industry. Kick, the latest streaming platform to hit the scene, is rapidly gaining ...

Creator Economy

Why the Onlyfans Transparency Report Empowers Their Creators

In a creative industry marred by middlemen taking disproportionate cuts from creators’ earnings, platforms prioritizing transparency and empowering artists are beacons of hope. OnlyFans, the ...

Creator Economy

What is Meta’s Voicebox AI Tool?

In mid-June, Meta introduced “Voicebox” with a post on their Meta blog, Meta Newsroom. The blog post “Introducing Voicebox: The Most Versatile AI for Speech Generation” gave key takeaways, ...

Creator Economy

Explained: What is ChatGPT 4?

Language models have revolutionized the field of natural language processing, and their impact has traveled far and wide across various industries. One such language model that has made waves in ...

Creator Economy

The Tiktokification of Social Media and What It Means for Creators and Brands

The Evolution of Social Media Let’s face it, social media is constantly evolving, and staying on top of the latest trends and changes can be a challenge. But there’s one trend that cannot ...

Creator Economy

What are Deepfakes and How Do They Impact the Creator Economy?

Beware, what you see and hear online may not be the truth. Thanks to deepfake technology, anyone can create a convincing video or audio of someone saying or doing something they never actually ...

Creator Economy

What’s the Difference Between Social Commerce and Ecommerce?

Social media and e-commerce are two very important components of modern business. These two types of commerce exchanges coincide with each other, as social commerce is what elevates e-commerce to a ...

Creator Economy

Gen Z Creates New Trends: The Rise of Gen Z Fashion

It’s no secret that Gen Z is the tech-savvy generation. From TikTok trends to hot thrift store finds, Gen Z is known for their creative fashion trends while also taking pride in their sustainable ...

Creator Economy

AI in Marketing is Revolutionizing the Industry

As artificial intelligence (AI) continues to advance, it’s no surprise that it’s starting to have a significant impact on the marketing industry and, more specifically, influencer ...

Creator Economy

NeoReach Releases Their New Creator Portal App

Are you a creator looking to campaign with other businesses, or even with NeoReach? Well, great things are on the horizon! On March 28th, NeoReach officially released its brand new NeoReach Creator ...

Creator Economy

ChatGPT Has Another Competitor Entering the Mix: Introducing Google Bard

What is Google Bard? ChatGPT, the artificial intelligence-backed chatbot launched in late 2022, caused a stir in the tech space as well as AiArt. ChatGPT and AI have showcased their potential for ...

Creator Economy

Say Hello to ByteDance’s New App: Lemon8

The Chinese software development ByteDance, responsible for the smash success short-form content app TikTok, has come out with another groundbreaking app, known as Lemon8. Lemon8 describes itself as ...

Creator Economy

The End of Skits on YouTube: Scripted Content is Gone

From comedy shorts to voice-over beauty hacks from your favorite creators, scripted content was prevalent in the days of YouTube’s early rise. Have we come to the end of skits on YouTube? Is ...

Creator Economy

The Era of Parody Videos on YouTube

We’ve seen scripted content, back-to-school beauty and lifestyle vloggers, family YouTube channels, and now the recent wave of stream-of-consciousness, quirky editing. But within these stages, ...

Creator Economy

What We Can Learn From the Wednesday Dance Scene

If you’ve been on TikTok in the past few months, you’ve definitely run across the now-infamous Wednesday dance scene. Set to Lady Gaga’s “Bloody Mary,” it seems like the whole internet has ...

Creator Economy

How to Advertise on Instagram Effectively

When looking into how to advertise on Instagram, there are multiple ad placements and formats that can be used in a campaign. But in order to take advantage of influencer platforms and advertisement ...

Creator Economy

Lex Fridman and Jimmy Donaldson: MrBeasts’ Advice to Creators

  Jimmy Donaldson, known professionally as MrBeast, is one of the biggest YouTubers today. While 5th in subscribers on YouTube, he’s still the number one individual among multimedia ...

Creator Economy

The Best Discord Servers for Influencers

Discord has become a very popular platform for influencers to connect with one another, as well as their fans. These servers have real-time messaging, video chats, and voice chat capabilities that ...

Creator Economy

Starting a Podcast? Check out These Podcast Topics

Starting a podcast can be an exciting and rewarding journey. It allows you to share your thoughts, ideas, and stories with a wide audience, and connect with like-minded individuals. One of the most ...

Creator Economy

Alix Earle Net Worth Breakdown

Alix Earle is a 21-year-old TikTok star from New Jersey, famous for her iconic get ready with me videos and her laid back attitude. Coming from a family of significant wealth and her independent ...

Creator Economy

The Rise of Spotify Influencer Marketing

The music streaming service Spotify has taken the world by storm in recent years, becoming one of the most popular ways to listen to music. But what many people don’t know is that Spotify is ...

Creator Economy

Influencer Taxes: Everything You Need To Know

More and more people are setting themselves up as online influencers. It might seem like a fun hobby at first—but if you’re earning money from your activities, you may need to pay taxes, just ...

Creator Economy

xQc Net Worth Breakdown: Twitch’s Most Comedic Streamer

xQc is one of the most popular personalities in the gaming world, and his signature comedic flair has captured the attention of millions of viewers around the globe. xQc’s success has earned ...

Creator Economy

Viners and TikTokers to YouTube: The YouTube Migration

Vine came and went almost faster than we could truly appreciate the impact it had on the internet. Now TikTok is dominating the creator economy — becoming an irreplaceable influencer marketing ...

Creator Economy

The Era of YouTube Diss Tracks & Its Impact on the Influencers

YouTube is a drama minefield and a drama gold mine. The viral and collaborative nature of the platforms lends itself to a defining battle format: YouTube diss tracks. Reminiscent of a rap battle, but ...

Creator Economy

These were the Fastest Growing Creators in 2022

With this year coming and going, it is time to reflect on the past year to see who the fastest-growing creators in 2022 were. In this article, we will take a look at the top 5 fastest growing ...

Creator Economy

How To Negotiate With Brands as an Influencer

Most people coming into the influencer scene will not have any experience negotiating with brands. This gives brands greater leverage to get more content out of you with less pay. Learning how to ...

Creator Economy

Emma Chamberlain Net Worth Breakdown

Meet Emma Chamberlain, a 21-year-old YouTuber. In 2017, Emma gained 8 million followers within the span of 2 years. Now she stands at 11.9 million followers on YouTube, 16.1 million followers on ...

Creator Economy

Why Fashion Brands Love Instagram Influencer Marketing

Gone are the days when models on the covers of magazines and billboards were the pinnacle of fashion marketing. Nowadays, the best place to advertise your clothes is none other than Instagram. The ...

Creator Economy

Which Social Media Platform is Best For Influencer Marketing?

If you’re a business captivated by the benefits of influencer marketing, chances are, you’re destined to start your own campaign. Nowadays, influencers are everywhere – TikTok, Instagram, ...

Creator Economy

How to Get Brand Partnerships as an Influencer

Oftentimes, influencers have to work around the clock to even have a chance in making a sustainable income. Similar to how businesses rely on influencers for campaigns, influencers thrive off ...

Creator Economy

Micro vs. Macro Influencers: Which Are Best for Your Campaign?

Influencer marketing is undoubtedly the way to go when spreading brand awareness, increasing reach, and just about everything else a campaign needs to achieve success. But when looking for the right ...

Creator Economy

Social Media Influencers in Saudi Arabia Must Secure Permit to Post Ads

Influencer marketing in Saudi Arabia has taken off recently due to a series of social and cultural events that opened the Kingdom to the rest of the world. Prospective visitors can now apply for ...

Creator Economy

The Streamys and Other Influencer Award Shows

The term “influencers” is officially the term for people who have made a career for themselves on the internet. Previously known only as YouTubers or bloggers or even Instagramers, the ...

Creator Economy

Q3 Top Spenders and Creators on YouTube

For the 2022 Q3 report for top spending brands on YouTube, which covers July 1st through September 30th we utilized our social intelligence API and collected all of the videos that were posted on ...

Creator Economy

New Virtual Creators Report: NeoReach and Offbeat Media Group

In partnership with Offbeat Media Group, NeoReach has officially launched a new report covering a hot topic in the Creator Economy: Virtual Creators. Our 2022 Virtual Creators Report presents a deep ...

Creator Economy

Weekly Creator Economy Trends: 11/4

This week in the Creator Economy, there is a large conversation surrounding Twitter and Musk’s future intentions for the app. Meta and TikTok are in the news once again, and the future for both ...

Creator Economy

Top 10 Brands Founded by Influencers

When trying to wrap our heads around brands founded by influencers, it is important to consider the ethos in which these brands and businesses were created. A world where influencers latched onto ...

Creator Economy

Weekly Creator Economy Trends: 10/28

This week in the Creator Economy: YouTube cleans up its look, Instagram tries to catch up to the popularity of YouTube and TikTok partnerships, and BeReal takes center stage. 1. YouTube’s New ...

Creator Economy

The Genius of Instagram Photo Dumps 

When it comes to the world of Instagram, influencers seem to have the formula down. In perfectly poised photos, they show off the highlights of their lives. However, audiences are less interested by ...

Creator Economy

Weekly Creator Economy Trends: 10/21

This week in the Creator Economy, the music industry threads amongst app news. TikTok is making social media and music history with Taylor Swift, and Instagram as well as Pinterest incorporate songs ...

Creator Economy

What Are Supernova Creators & Where Are They Located?

Supernova creators are individuals with over 10 million followers on a particular social media platform. These content creators constitute the most followed people in the world. Breaking Down The ...

Creator Economy

Weekly Creator Economy Trends: 10/14

This week in the Creator Economy, figures on and offline are genuinely editing the internet. From Elon Musk to Emily Ratajkowski, users are in for big changes in their daily apps. 1. Elon Musk’s ...

Creator Economy

Weekly Creator Economy Trends: 10/7

In this week’s Creator Economy trend report, there is a clear wave on the internet based on advertisements and the structuring of video-based content. The style and algorithm of TikTok are here to ...

Creator Economy

Influencer Brands: Will They Stand The Test of Time?

Many influencers never get a taste of stardom, but for the exceptional few that do, their horizons extend past mere content creation. With industry recognition and a reliable fanbase, popular ...

Creator Economy

The Rise of YouTube Video Essays

In June of 2018 long-time YouTube creator and controversial internet figure Shane Dawson uploaded the first part of his first YouTube documentary series onto his channel titled, “The Truth About ...

Creator Economy

TikTok Songs: How the App is Changing the Music Industry

With TikTok taking the world by storm, it’s interesting to see how TikTok songs have drastically changed the music industry.  Looking back historically on how music distribution has constantly ...

Creator Economy

The Evolution of YouTube Beauty Gurus

The beauty industry is by far one of the most lucrative industries that works closely with influencers – namely YouTube beauty gurus – to promote their products and sell a lifestyle to ...

Creator Economy

New Report by NeoReach Reveals The Top 100 Creator Brands

NeoReach has officially launched a report on the top creator-owned brands. It reveals insights on the top 100 creator brands, giving a deep dive into the role they play in the creator economy. The ...

Creator Economy

Creator Brands: What Makes them Successful?

Once upon a time, successful brands rose to prominence through celebrity endorsements and million-dollar budgets. Within the last decade, creator brands have proven that success can blossom from ...

Creator Economy

New Report Reveals The Fastest Growing Creators of Q1

Our fastest growing creators report has officially launched. It reveals each of the fastest growing creators on TikTok, Instagram, and YouTube during Q1 of 2022. We filtered through growth and ...

Creator Economy

The Celebrity to Influencer Pipeline

Famous for being famous was a popular phrase coined in the ‘60s by social theorist Daniel J. Boorstin. In his analysis of America during that time, the idea of celebrity and fame was unattainable ...

Creator Economy

The Impact of TikTok Skincare Videos

With TikTok revolutionizing how information is spread, it’s no wonder that TikTok skincare rose to prominence — especially during the rise of COVID-19.  As lockdowns became enforced, millions of ...

Creator Economy

TikTok Fashion: An Evolution of Style

Preppy chic or edgy? Casual… or maybe boho? Try Y2K and 90s fashion. TikTok and its clever algorithm coupled with its inviting creators have together breathed new life into fashion trends. Through ...

Creator Economy

Why Traditional Ad Budgets Will Flow to Creator Budgets

We are seeing companies move away from traditional advertisements and flow in the direction of partnering with content creators and influencers as they strive to increase awareness of their brand and ...

Creator Economy

Best Creator Economy Podcast to Follow

If you had to guess the fastest-growing industry today, would you guess podcasting? Nowadays, a creator economy podcast offers a way for creators to connect with audiences. Whether they be influencer ...

Creator Economy

The Rise of Influencers on OnlyFans: An Influencer’s New Playground

In 2016, businessman and self-titled ‘king of homemade porn’, Tim Stokely, launched an internet subscription service based in London, United Kingdom. Subscribers or ‘fans’ would pay a monthly ...

Creator Economy

Influencers Take The Met Gala: The Surge of New Media

Celebrity and fame once seemed out of reach to the average person. Talent and television were some of the very stringent conditions that launched a person to stardom. But in 2022, the rise of social ...

Creator Economy

Did TikTok Shadow Ban Me? Here is How You Know 

I don’t know about you, but I can spend hours upon hours scrolling on my TikTok For You page. The app’s algorithm is really good at recognizing what its users want to see, and, through the For ...

Creator Economy

Creators’ Legal: The First Ever Creator-Centric Legal Platform

Imagine this: you’ve been working hard as an influencer and creating content when your dream company takes notice. They offer you a brand deal that seems almost too good to be true– but then ...

Creator Economy

Here’s The Best NFT Marketplace On Social Media

Coming into crypto’s 13th year of existence, the market for decentralized currency has already swallowed up large swaths of the creator economy, especially communities of digitally-native artists ...

Creator Economy

Linktree Takes Off As Creators Start To Monetize

Being a creator in this day and age almost requires you to branch out to as many social media platforms as possible. The wider your influence is on the internet, the greater your chance of growth and ...

Creator Economy

What is Twitter Super Follows? And What Does It Mean For Creators? 

If you’re on Twitter, you don’t have to be funny for free. Twitter’s newest feature Twitter Super Follows helps creators monetize their content by depending on fans and followers ...

Creator Economy

Creator Economy Resources To Stay “In The Know”

The Creator Economy has been a big buzz term in the marketing industry lately. It refers to the marketplace of creators and a web of businesses, software, and platforms in the social media marketing ...

Creator Economy

Introducing Kindle Vella: Adding Novels To The Creator Economy

The Kindle Vella platform is Amazon’s newest push into the short-form content fray. Announced on July 13th this year, the new e-reader has already made an impact on readers and authors providing ...

Creator Economy

Creators as Businesses, FYPM Is The New Platform with Collective Effort to Raise Creator Pay

Influencing and content creation has definitely come far from when it first began. Entrepreneurs make a living out of building a business. They market their business, their brand, to satisfy their ...

Creator Economy

What is Web3? Web3 Thought Leaders to Follow The Movement

Over the years there is no doubt that the web has evolved massively. The evolution of the web can be divided into three separate stages: Web 1.0, Web 2.0, and Web3. Starting with Web 1.0, most people ...

Creator Economy

Tip Based Platforms are the Future of the Creator Economy & Here’s Why

Just as people in the real world work for tips, online personalities have begun to, too. While the creator economy continues to grow, platforms are looking for ways to help creators monetize their ...

Creator Economy

Cameo 101: How Influencers are Getting Paid for a Shoutout

Cameo is a one-stop shop for people looking to get a special shoutout or a personalized video message from their favorite celebrity. The platform also offers live video calls and direct messaging ...

Creator Economy

NEW Quora Monetization for Creators Using Subscriptions

On August 5th, Adam D’ Angelo, the Quora CEO, announced in a blog post that two new subscription options will be available for creators. Angelo states that they intend to “empower as many people ...

Creator Economy

Creator Funds: Your Questions Answered on The Best, Worst, and Most Profitable

It seems like just about everyone is trying to make a name for themselves on social media nowadays. While content creators run to cash in on this opportunity, social media platforms have been caught ...

Creator Economy

YouTube Creator Fund Announces Shorts ‘Bonus’ Fund

If you’re constantly on YouTube, or not, you may have heard of the new feature YouTube Shorts.  Now YouTube is evolving this feature even more by creating a Shorts Bonus Fund within the ...

Creator Economy

Defining the Creator Economy Market Size 

For a long while, big media companies controlled our views of entertainment and news and there were only a small number of small media companies.  However, with the evolution of the internet, ...

Creator Economy

Top 50 Creator Economy Thought Leaders

Recently the creator economy, where creators and influencers can monetize their content, has been booming and we have the top 50 creator economy thought leaders that we think you should know about.  ...

Creator Economy

How Course Creators are Part of the Creator Economy

The creator economy has paved a new path in today’s technologically advancing world. This industry consists of handfuls of creators who have found a way to stream income off their various platforms ...

Creator Economy

How COVID Became the Catalyst for a Wave of New Creators

It’s been over a year since COVID was declared a pandemic and a lot has changed about our lives since then. With everyone stuck at home, internet and social media usage went up. And with that ...

Creator Economy

Creator Earnings Report Breakdown, Where Are We In The Creator Economy?

NeoReach went straight to the source to as Creators themselves what the earning potential is across their monetized channels. In collaboration with Influencer Marketing Hub, we released the Creator ...

Creator Economy

How Influencers Have Shaped the Beauty Community

Over the past few years, influencers have become an integral part of the beauty community. There is not doubt that the industry would not be where it is today without them. From sponsored vacations ...

Creator Economy

A Cobie Crypto Stream Worth $250,000

Late last night CryptoCobain began to wind down his regular Twitch livestream. “Alright,” he said, “I’m gonna go to bed, but I’m gonna raid someone.” He planned to stay on for 15 minutes, ...

Creator Economy

Future of Creator Market With 50 Million Creators and Counting

Content creators. We’ve all heard of them, we all love them, and some of us are aspiring to become one of them. In a world where creators are able to market upon their own talents and personality, ...

Creator Economy

The Future of the Creator Economy: Where Influencers are Taking Us

What is the Creator Economy? The “Creator Economy” refers to the class of business that focuses on independent content creators, curators, and community builders. This can include influencers, ...

Creator Economy

Is the TikTok Creator Program Sabotaging Its Creators?

For Gen Z and millennials, “influencer” is not just a title⏤it’s a viable career choice. Influencers snag brand deals , sell merchandise, write books, etc. But nothing has been more lauded ...

Creator Economy

6 Influencers Turned Social Media Entrepreneurs

Social media influencers have recently been praised for reimagining business, marketing, branding, and more. Influencers have taken over and are the face of many mainstream companies. Given the ...

Creator Economy

YouTube Creators vs. Facebook for Creators

As the influencer marketing industry grows and creators are continuing to become more popular, various platforms are constantly looking for ways to engage their creators. With content creators ...

Creator Economy

WeWoreWhat Creator Launches First Project Management Tool for Influencers

After years of growing her platform to 2.2 million Instagram followers for her WeWoreWhat account, the 27-year-old blogger and fashion influencer Danielle Bernstein found herself unable to find a ...

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