Creator Economy

What Are Supernova Creators & Where Are They Located?

By Editorial Staff

Supernova creators are individuals with over 10 million followers on a particular social media platform. These content creators constitute the most followed people in the world.

Breaking Down The Data

Utilizing our social intelligence capabilities, we identified every Supernova creator across Instagram, YouTube, and TikTok. Then, we pulled the geographic data on these creators in order to identify how these Supernovas are distributed across the globe.

Through this data, we found that the composition varies by platform. On Instagram, the highest-followed creators are individuals of household fame such as Cristiano Ronaldo and Kim Kardashian. On YouTube, the channels with the most subscribers are either music-related or are run by content creators who found their start on the platform. On TikTok, we see a mix of celebrities and new-age content creators among the platform’s largest Supernovas.

We found that TikTok has the most Supernova creators on its platform, with approximately 1,000 creators having over 10 million followers. Trailing behind TikTok, there are 851 Supernovas on YouTube, and Instagram has the lowest number of Supernovas at 411.

In addition, we found that, across each platform, the majority of Supernova creators are located in the U.S., India, Brazil, Indonesia, and Mexico. There are 718 Supernova creators located in the United States, 306 in India, 262 in Brazil, 159 in Indonesia, and 147 in Mexico.

Now, let’s break down exactly who holds the most followers on each platform and where they are creating.


Top 10 Instagram supernova creators by location

Top 10 Supernova Creators on Instagram

1. Instagram

  • Handle: @instagram
  • Follower Count: 544.9M
  • Location: U.S.

2. Cristiano Ronaldo

  • Handle: @cristiano
  • Follower Count: 475.9M
  • Location: Portugal

3. Kylie Jenner

  • Handle: @kyliejenner
  • Follower Count: 365.4M
  • Location: U.S.

4. Selena Gomez

  • Handle: @selenagomez
  • Follower Count: 343.1M
  • Location: U.S.

5. Dwayne Johnson

  • Handle: @therock
  • Follower Count: 344M
  • Location: U.S.

6. Ariana Grande

7. Kim Kardashian

8. Khloe Kardashian

9. Justin Bieber

10. Kendall Jenner

Find the fastest growing creators on every platform by downloading our creator report here.

Where Are Instagram’s Supernova Creators Located?

There are 411 Supernova creators on Instagram, and they are spread across 25 countries. These are the top 10:

Country# of Supernovas


top 10 supernova creators on YouTube by location

Top 10 Supernova Creators on YouTube

1. T-Series

  • Follower Count: 225M
  • Location: India

2. SET India

  • Follower Count: 142M
  • Location: India

3. PewDiePie

  • Follower Count: 111M
  • Location: Japan

4. MrBeast6000

  • Follower Count: 104M
  • Location: U.S.

5. Like Nastya

  • Follower Count: 100M
  • Location: U.S.

6. Kids Diana Show

  • Follower Count: 100M
  • Location: U.S.

7. WWE FanNation

  • Follower Count: 90.9M
  • Location: U.S.

8. Zee Music Company

  • Follower Count: 87.9M
  • Location: India

9. Vlad and Niki

  • Follower Count: 86.4M
  • Location: U.S.

10. 5-Minute Crafts

  • Follower Count: 77.4M
  • Location: U.S.

See the power of creators in our full creator earnings report here.

Where Are YouTube’s Supernova Creators Located?

There are 851 Supernova creators on YouTube, and they are spread across 49 countries. These are the top 10:

Country# of Supernovas


top 10 supernova creators on TikTok by location

Top 10 Supernova Creators on TikTok

1. Khaby Lame

  • Handle: @khaby.lame
  • Follower Count: 149.5M
  • Location: Italy

2. Charli D’Amelio

3. Bella Poarch

4. Addison Rae

  • Handle: @addisonre
  • Follower Count: 88.7M
  • Location: U.S.

5. Will Smith

  • Handle: @willsmith
  • Follower Count: 72.2M
  • Location: U.S.

6. Zach King

  • Handle: @zachking
  • Follower Count: 69.4M
  • Location: U.S.

7. Kimberly Loaiza

8. TikTok

  • Handle: @tiktok
  • Follower Count: 65.1M
  • Location: U.S.

9. Burak Özdemir

  • Handle: @cznburak
  • Follower Count: 63.7M
  • Location: Turkey

10. Dwayne Johnson

  • Handle: @therock
  • Follower Count: 58.9M
  • Location: U.S.

Starting a campaign? Learn more about the benefit of creator partnerships here.

Where Are TikTok’s Supernova Creators Located?

There are 1,000 Supernova creators on TikTok, and they are spread across 49 countries. These are the top 10:

Country# of Supernovas
South Korea25

This article was written by Rachel Phillis

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