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Meet Emma Chamberlain, a 21-year-old YouTuber. In 2017, Emma gained 8 million followers within the span of 2 years. Now she stands at 11.9 million followers on YouTube, 16.1 million followers on Instagram, and over 1.5 billion views on YouTube. All this and more contribute to the amazing Emma Chamberlain net worth.
Emma was born in 2001 and grew up in San Bruno, California. She started watching YouTube videos at the age of six, and, like most of us, grew up watching her favorite creators.
Emma would get her start in video editing through school assignments. In high school, Emma combed through SoundCloud, looking for funny songs to use in dance videos. It is here that Emma would embrace techniques in pacing and zooming that would become trademarks of her YouTube videos.
During Emma’s sophomore year in 2017, she and her dad took a life-changing trip to San Francisco. On their trip, Emma talks to her father about how the misalignment of values with her fellow students has led her to become discontent with school. Emma’s dad advised her to find something that makes her excited beyond school and her friends. Emma came back a week later and told her dad that she wanted to start a YouTube channel.
Her career on YouTube started less than a week later. Her early videos are reminiscent of high school life, with shots of cafeterias, bathrooms, classrooms, homework, and tests. Though amateur, her early videos amassed a respectable 1,000 views. Emma would go on to talk about how she would sink nearly 20-30 hours into her videos, with 10-15 hour stretches of pure editing.
On July 27, 2017, Emma posted the Dollar Store Haul. In the next 2 years, she would amass 8 million YouTube followers and 7.7 million Instagram followers. It was Emma’s ironic spin on the common haul trend that would show indications of demand for less edited and more relatable content.
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Emma’s success would go beyond just her impact on YouTube. In 2019, Chamberlain attended Paris Fashion Week as a co-sponsor for YouTube and Louise Vuitton. Louis Vuitton loved working with Emma so much that they ended up partnering with her fir a whole campaign.
Her ideas of comfort over fashion would lead Louise Vuitton to adopt a hybrid style of fashion and comfort. Emma would also go on to appear in Italian Cosmopolitan, Dutch Cosmo Girl, Vogue Australia, and Harper’s Bazaar.
If you ever watch an Emma Chamberlain video, you’ll notice that she almost always has a cup of coffee in her hand. Coffee for her is not just a drink. It’s a lifestyle. This passion would prompt Emma to create Chamberlain Coffee. On the website, you can find mugs, travel bags, hats, and of course coffee beans. Her website even offers matcha and hot chocolate for the non coffee drinkers.
Recently, Chamberlain coffee raised 7 million in Series A funding, prompting many to wonder if Emma’s entrepreneurship will stick around to change the face of the coffee industry.
Via Chamberlain Coffee
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Emma would go on to be included in Time Magazine‘s top 100 lists and also their “25 Most Influential People” article.
As Atlantic puts it, the reason why Emma is one of the most influential people on the internet is the mark she put on modern video aesthetics. Emma’s deviation from that hyper-posed, content that surrounds us would mark her as a trailblazer for something called “Slacker YouTube.”
This movement ushered in the rougher style associated with jump cuts, zoom-ins, unedited jpeg images, and the relaxed tone found in Emma’s videos. It is this impact that would propel her to gain 3 Streamy awards, 2 People’s Choice awards, and 1 Teen Choice award.
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Emma Chamberlain Net Worth Breakdown
If net worth is a reflection of effort and success, Emma’s net worth must be huge. The nature of her wealth is up in the air, with some sources claiming Emma has a net worth of $90 million. A more grounded figure might be closer to Celebrity Net Worth’s estimate that Emma’s net worth is $12 million dollars.
As Emma doesn’t release too much on the state of her finances, we have to do rough approximations. Below, I’ll provide the ways we segment the Emma Chamberlain net worth breakdown:
- Owned assets
- Income from AdSense
- Approximated value of assets owned
Emma is first and foremost a YouTuber. This makes YouTube her first and most likely primary source of income. According to Tensorflow, Emma averages about 4.6 million views and 206.3k likes and has an engagement rate of 1.73%. SocialBlade approximates that Emma earns around $120,000 – $2 million in YouTube Adsense alone.
On top of these concrete numbers, you can then factor in the profit from YouTube sponsorships and frequent ad spots on her podcast.
In March 2020, Emma bought a $3.9 million dollar house in West Hollywood at the age of 18 and sold that house for $4.1 million a couple of years later. In 2021, she bought a 5-bedroom 4,440-square-foot house for 4.3 million dollars.
As Emma Chamberlain gets older, her content begins to find a rhythm, and there’s now some competition with newcomers on TikTok and Instagram. However, this does not mean that Emma’s opportunities to grow her net worth will stop. Emma just inked a new deal with Spotify to make her podcast “Anything Goes” exclusive.