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Influencer Marketing Trends

Gen Z is Entering the Workplace in Style with the Corpcore Aesthetic

A mix of functional, eccentric, and self-defining, TikTok trends have been massively influential in shaping the fashion industry. Specifically functional for new generations of young workers curating ...

Influencer Marketing Trends

Get into the Spooky Mood with the Gothcore Aesthetic

Like many other trends on social media platforms, TikTok’s newest hyperfixation on “Gothcore” has everyone preparing for “the spooky season.” From fashion trends, to makeup, to overall ...

Influencer Marketing Trends

This Blog is Very Demure, Very Mindful

If it took you a second to adjust to the “Brat Summer” trend and you only just got the hang of it, we’re sorry to say that another trend is quickly taking over. So, before you get behind on the ...

Influencer Marketing Trends

The ‘Brat Summer’ Trend is Proving Who Among Us is Really an It Girl

Whether you’re always online or occasionally browsing, you’ve likely noticed the raunchy and exciting “brat summer” trend. Charli XCX’s new brat album, with its lime ...

Influencer Marketing Trends

2024 Back to School Marketing Trends

Summer is only just beginning but any seasoned marketer will tell you that that only means one thing: back to school 2024 is fast approaching and needs to be top of mind. Why? The top five United ...

Influencer Marketing Trends

Influencer Marketing Trends to Look Out for in 2024

In the ever-evolving landscape of influencer marketing, one thing remains crystal clear: its value continues to soar. With a projected value set to hit $22.2 billion by 2025, following influencer ...

Influencer Marketing Trends

Glamorous Influencers Embracing the Barbiecore Trend

Ah, the world of fashion! Just when you think you’ve seen it all, a new trend emerges, taking social media by storm. Enter the Barbiecore trend, a delightful blend of nostalgia and modern-day ...

Influencer Marketing Trends

What Brands Must Know for Back To School Shopping in 2023

It’s that time again: back to school shopping in 2023 takes center stage. Amidst economic twists and evolving shopping styles, brands are stepping up their game for an unforgettable show. So, ...

Influencer Marketing Trends

The Benefits of User Generated Content in the Creator Economy

In today’s age, where scrolling through social media has become an integral part of our daily lives, one thing stands out among the sea of posts, selfies, and pet videos: user-generated content ...

Influencer Marketing Trends

Examples of User Generated Content Done Right

UGC has transformed how we engage with content, allowing individuals to become active participants, creators, and storytellers in a brand’s narrative. Why is UGC so captivating? It’s the ...

Influencer Marketing Trends

Meta Launches Threads: Here Is What Influencers and Brands Need To Know

In the bustling world of social media platforms, a new contender has joined the ranks, promising to revolutionize the way we connect, share, and engage. Enter Threads, a freshly minted application ...

Influencer Marketing Trends

User Generated Content Trends Brands Need to Know

One of the most important trends in influencer marketing is the rise of user-generated content (UGC). UGC is content created by fans or followers of a brand or influencer that can be used in ...

Influencer Marketing Trends

Heat Up Your Sales With These Best Practices for Summer Marketing Campaigns

Summer is in full swing, and it’s the perfect time to infuse your marketing efforts with the vibrant energy of the season. With the sun shining and people eager to embrace the outdoors, summer ...

Influencer Marketing Trends

A Complete Guide to Marketing in the Metaverse

The Metaverse is no longer just a buzzword in the tech world – it’s a rapidly growing industry changing how we interact! This virtual shared space is a fully immersive experience that’s ...

Influencer Marketing Trends

Pinterest Marketing Trends to Look Out for This Year

Pinterest is a visual platform that caters to various industries and brands, making it ideal for showcasing products and services. Its unique format of visual content discovery has made it a go-to ...

Influencer Marketing Trends

Mobile Game Industry Trends in 2023: What’s Next for the Industry?

Smartphones and mobile games have never been more popular. Developers, from AAA publishers creating games for consoles, computers, and mobile alike, to singular independent developers, have found ...

Influencer Marketing Trends

TikTok Marketing: 2023 TikTok Trends for Businesses

TikTok trends for businesses have never been more crucial for brands. With its algorithm that makes it easier for creators to go viral, it’s no wonder why TikTok has been one of the best platforms ...

Influencer Marketing Trends

Twitch 2023 Roadmap: What Twitch Influencers Can Expect Moving into the New Year

Twitch is a platform that many gamers use to live stream their video games to their audience and followers. Twitch is also not just limited to games, as Twitch influencers can stream other things ...

Influencer Marketing Trends

What is De-influencing and Why Do Influencers Do It?

Influencer marketing is the next best thing the marketing industry has for word-of-mouth marketing–influencers’ audiences trust their opinions on the products that they promote to them. But what ...

Influencer Marketing Trends

Influencer Marketing Trends in 2023

For brands looking to stay ahead of the curve and create successful influencer campaigns, it’s essential to keep up with the latest influencer marketing trends in 2023 to help traverse the ...

Influencer Marketing Trends

Content Marketing Trends You Have to Know for 2023

In the world of social media and technology, trends are constantly changing and evolving. Content marketing has become huge since the rise of influencers on Instagram and TikTok. This type of ...

Influencer Marketing Trends

Crypto Trends to Keep An Eye Out for in 2023

Cryptocurrencies have been making headlines in recent years, their popularity surging as more people take interest in digital currency. From Bitcoin to Ethereum, the rise of cryptocurrencies is ...

Influencer Marketing Trends

Influencer Marketing CPG Brands: Best of TikTok

In today’s influencer-driven marketing landscape, Consumer-Packaged Goods (CPG) brands are increasingly turning to influencers to reach their target audiences and drive business goals. This top ...

Influencer Marketing Trends

How Top Brands Do It: Netflix User-Generated Content Strategy

User-generated content (UGC) is an invaluable resource for brands trying to establish a stronger connection with their customers. It goes beyond traditional marketing, allowing companies to engage ...

Influencer Marketing Trends

Why Fashion Brands Love Instagram Influencer Marketing

Gone are the days when models on the covers of magazines and billboards were the pinnacle of fashion marketing. Nowadays, the best place to advertise your clothes is none other than Instagram. The ...

Influencer Marketing Trends

Social Media Influencers in Saudi Arabia Must Secure Permit to Post Ads

Influencer marketing in Saudi Arabia has taken off recently due to a series of social and cultural events that opened the Kingdom to the rest of the world. Prospective visitors can now apply for ...

Influencer Marketing Trends

TikTok Now: Inside TikTok’s New BeReal Alternative

As of October, TikTok stands strong as the second most popular free app on the Apple App Store, after the platform’s seemingly endless reign as number one. Although TikTok’s growth remains ...

Influencer Marketing Trends

Is Affiliate Marketing Worth It? Creators Weigh In

A lot of people know what marketing means but, in reality, nobody really knows all the different ways that companies market their products to bring traffic to their websites. In other words, ...

Influencer Marketing Trends

Top 10 Crypto Memes Every Crypto Fanatic Knows

Crypto, short for cryptocurrency, is more than just a buzzword. According to many, cryptocurrencies are the future of the financial industry for their inclusive, transparent, and efficient nature. ...

Influencer Marketing Trends

These are the Top 5 Twitter trends that are kicking off 2022

After the mess that was 2021, Twitter trends for the new year are setting the expectation for what 2022 might have in store. 1. Andy Cohen’s Drunken Thoughts Kicking off the first day of the ...

Influencer Marketing Trends

Is Live Shopping The Next Big Thing? The Ecommerce Transformation

Digital Commerce 360 has reported that consumers spent 32.4 percent more in 2020 compared to 2019, and this trend is expected to continue into 2021. As online shopping swiftly becomes the norm, some ...

Influencer Marketing Trends

“TikTok Made Me Buy It”: Should Brands Care?

TikTok has reinvented the way brand awareness is created on social media, and this phenomenon can partly be accredited to their unique algorithm. TikTok’s algorithm tailors a personalized stream of ...

Influencer Marketing Trends

Data on TikTok Revenue from In-App Purchases

TikTok has been an unstoppable force that has brought in influencers and entertainers to its platform ever since its boom. Back in October of 2020, TikTok revenue reached a jaw-dropping 115 million ...

Influencer Marketing Trends

Emerging Trends: NFT Marketing Best Practices

Trends can be as fickle as the moon-swept tide, and it seems as though a new one has just washed up on our shores. NFTs, or non-fungible tokens, have hit the digital market and it is quickly becoming ...

Influencer Marketing Trends

TikTok Announced TikTok Stories, But What Are They?

You’re probably living under a rock if you say you haven’t heard of TikTok. In case you haven’t, TikTok is a video-sharing app that allows users to create and share short videos. It’s true ...

Influencer Marketing Trends

TikTok Strategies for Brands to Succeed with Sponsored Content

There’s no lie when saying that TikTok is one of the fastest-growing social media apps out there, some people are even calling it the new Vine. TikTok is a video-sharing app that allows users to ...

Influencer Marketing Trends

Post Pandemic Travel Campaigns: How Brands Should Be Using Influencer Marketing

The COVID-19 pandemic has left the travel influencer market in shambles after the closing of country borders and the bans on travel, but in light of recent events, countries have begun to reopen ...

Influencer Marketing Trends

What’s New In Digital Influencer Marketing?

As digital influencer marketing continues to rise it may feel like it is harder and harder to be innovative. As the saying goes “nothing is original,” and the same can be said for marketing. The ...

Influencer Marketing Trends

Growth of Facebook Influencer Marketing

Facebook influencer marketing has become one of the fastest-growing social media sensations while allowing users to gather their information about up-and-coming products quickly and efficiently. ...

Influencer Marketing Trends

7 Influencer Marketing Trends Great Campaigns Follow

Influencer marketing is a growing industry catching the eye of brands from all types of industries looking to scale and separate themselves from the competition. However, some campaigns are more ...

Influencer Marketing Trends

The Ups and Downs of Micro Influencer Marketing

Influencer marketing has seen a huge jump within the last 10 years with the rise in social media. There are so many different types of marketing that different influencers are participating in that ...

Influencer Marketing Trends

Why Luxury Brands NEED to Capitalize on Influencer Marketing

Today, influencer marketing has become one of the most popular and effective forms of marketing. In fact, traditional media methods of marketing and advertising, like television commercials or ...

Influencer Marketing Trends

YouTube ASMR A Trend That Became an Industry and Income Stream

In 2010, the concept of YouTube ASMR emerged. ASMR stands for “autonomous sensory meridian response” and is a relaxing sensation that starts on the scalp and moves down the body. It can best be ...

Influencer Marketing Trends

How TikTok Created a Social Media Music Industry

TikTok – a monster of an app with over one billion users and counting. We all know it, we’ve all seen TikTok videos, and a good amount of us most likely have it downloaded. With its massive ...

Influencer Marketing Trends

Latest Influencer Marketing News That Should Be on Brands’ Radar

As the influencer and digital creator space continues to grow, we see more and more companies investing their marketing dollars into the creators themselves and their ability to reach a wider ...

Influencer Marketing Trends

Social Media Influencer Marketing Is Here to Stay

We have seen a significant shift in the marketing industry in recent years. Traditional advertisements have become much less influential on today’s consumers; while new, innovative social media ...

Influencer Marketing Trends

Marketing Trends for 2021 in Influener Marketing

Great news, we have finally made it past 2020 (almost)! With new outlooks in the new year and a shift back to our normal lifestyles anticipated, marketing trends are going to shift. Over 2020, we ...

Influencer Marketing Trends

What is OnlyFans?

The social media world is in constant flux and with consumers wanting more exclusivity and community, subscription-based platforms are growing. Monetization has been the main pull for influencers and ...

Influencer Marketing Trends

NeoReach Creator Connections 2020 Digital Event Debrief

This year, NeoReach hosted the Creator Connections digital event to explore the influencer marketing industry, how it’s changed in the past year, and how it will continue to evolve moving into ...

Influencer Marketing Trends

The Rise of Patreon in Influencer Marketing

It’s often difficult to make a living as a content creator. Sure, if you’re David Dobrik, you won’t have to worry about high-paying brand deals and ginormous YouTube ad revenue. But if you’re ...

Influencer Marketing Trends

The Latest Social Media Marketing Trends to Stay Ahead

As the world of technology rapidly develops, the strategies for influencing technology users must adapt to survive. Consumers of media are continuously searching for new ways to engage on social ...

Influencer Marketing Trends

Reddit Recap: Influencer Ali Spagnola’s AMA on Influencer Marketing and Social Media

Founded in 2005, Reddit quickly became a popular social networking site that hosts a massive collection of forums, or threads, where users can share their favorite content and start mass discussions. ...

Influencer Marketing Trends

10 Clash Influencers for Your Next Campaign

Clash is the latest social media platform craze that is for creators, by creators. This creator-founded app is a network for experienced and rising influencers to create a fun and entertaining ...

Influencer Marketing Trends

Social Intelligence on Social Media: Guide for Brands, Marketers and Influencers

Social Intelligence is the newest set of data used by brands, marketers, and influencers in order to find the best strategy on how to spend their money on marketing. Today we are looking at how these ...

Influencer Marketing Trends

Include these Elements to Make Your Viral TikTok

TikTok is a rapidly growing social network service with 800 million users and gaining more every second of every day. Everyone is so excited about TikTok not only because the content is highly ...

Influencer Marketing Trends

How High Fashion Brands Are Marketing on TikTok

As TikTok continues to climb the ladder of top social media platforms, brands are looking for new ways to stay current and market themselves on this app. Marketing on TikTok is still very new ...

Influencer Marketing Trends

Look out for These Social Media Trends in 2020

It goes without saying that the most prominent of the social media trends is that social media usage is expected to continue its phenomenal growth. What does this growth look like as we enter 2020, a ...

Influencer Marketing Trends

Influencer Marketing Trends: Merch

It started with concert tees, charity fundraisers, and your favorite TV programs. Then it invaded the influencer space. This wonderful disease that is spreading like wildfire among industry and ...