Set the outcome
Define the purchase behavior, promo window, audience and measurement plan before creator selection begins.
Agency
CPG influencer marketing that turns everyday products into sell-through.
NeoReach builds and runs CPG creator campaigns across TikTok, Instagram, YouTube and Facebook — measured against trial, basket lift, promo response and the sell-through your category is judged on.
Featured CPG result
- 11.3M
- Video views
- 2M
- Reach
- 46K
- Engagements
CPG influencer marketing services
CPG influencer marketing services built around the purchase you need to drive.
Full-service CPG campaigns
Strategy, creator casting, briefs, contracting, content, amplification and reporting — run by one senior team from brief to wrap.
Product reviews & demo content
Show how it fits into daily life and make the choice easy — the trust and presence that move an everyday shopper at the shelf.
Sampling & product seeding
Generate content and word of mouth at scale, with fulfillment, rights and follow-up content managed end to end.
Promo & retail activation
Reach value-driven shoppers the moment a deal lands. Haul and review creators demonstrating value at scale, synced to retail moments and promo windows.
Culture-led launches
Impulse categories run on culture. Products placed inside trends, formats and creator bits that make the product the punchline — and the purchase.
Always-on creator programs
Stay visible between launches and win the repeat purchase, with recurring creator relationships and a content pipeline that compounds.
Services by channel
See where each capability most naturally comes to life. Final channel selection follows your audience, objective and creative format.
| Service | TikTok | YouTube | Retail media | ||
|---|---|---|---|---|---|
| Full-service CPG campaigns | Leads on TikTok | Leads on Instagram | Leads on YouTube | Leads on Facebook | Leads on Retail media |
| Product reviews & demo content | Leads on TikTok | Leads on Instagram | Leads on YouTube | Not a lead channel for Facebook | Not a lead channel for Retail media |
| Sampling & product seeding | Leads on TikTok | Leads on Instagram | Not a lead channel for YouTube | Not a lead channel for Facebook | Not a lead channel for Retail media |
| Promo & retail activation | Leads on TikTok | Not a lead channel for Instagram | Leads on YouTube | Leads on Facebook | Leads on Retail media |
| Culture-led launches | Leads on TikTok | Leads on Instagram | Not a lead channel for YouTube | Not a lead channel for Facebook | Not a lead channel for Retail media |
| Always-on creator programs | Leads on TikTok | Leads on Instagram | Leads on YouTube | Leads on Facebook | Not a lead channel for Retail media |
Data, technology and CPG expertise
Creator intelligence, fraud screening, campaign operations and live reporting sit beneath every program — so creative work stays connected to what leaves the shelf.
$ 350 M+
Creator spend managed
250 M+
Creators indexed
400 +
Creator data points
CPG campaign results
See how haul-and-review casting, promo timing and sell-through measurement came together for Temu.
Value retail, proven at marketplace scale.
Four creators ran Temu's campaign on Instagram, reaching 2M accounts and converting that into 11.3M views with 46K engagements.
- 2M
- Reach
- 11.3M
- Views
- 46K
- Engagements
Retail moments, synced to the promo window.
NeoReach helped Walmart promote their exclusive Star Wars collectible DVDs through the #ShowUsYourForce campaign. The campaign reached 99% new Walmart customers and achieved a 6% engagement rate, higher than their typical search marketing efforts.
- 27M
- Impressions
- 343K+
- Engagements
- 2x
- Increase In Conversions
- 6%
- Engagement Rate
An impulse buy made the punchline.
A single-creator TikTok activation for Snickers that outperformed its own reach: 192.5K accounts reached turned into 1.4M views and 5.2K engagements.
- 192.5K
- Reach
- 1.4M
- Views
- 5.2K
- Engagements
Better-for-you, shown as a weeknight habit.
An end-to-end influencer campaign for better-for-you seafood brand Safe Catch.
- 527.7K
- Reach
- 2.6M
- Views
- 210K
- Engagements
A snack turned into a challenge people filmed.
A multi-platform creator program for Samyang, makers of the viral Buldak noodles.
- 136.5K
- Reach
- 538K
- Views
- 8.3K
- Engagements
CPG channels
Channel selection follows the objective and the audience. Each platform has a distinct role in discovery, proof, value and repeat purchase.
-
TikTok
Short-form demos, hauls and trend-native product moments that turn an everyday item into something worth putting in the basket.
-
Instagram
Reels, Stories and shoppable creator content where visual discovery becomes a saved product and a shopping list.
-
YouTube
Long-form reviews, comparisons and recipe or usage content where credibility compounds and search demand keeps working.
-
Facebook & retail media
Broad-reach creator content and paid amplification across demographics, connected to the retail moment it converts in.
How we run CPG campaigns
Build the roster
Match creators by household, category affinity, format and historical performance — then fraud-screen every profile.
Create for the channel
Brief native concepts for how shoppers actually browse, watch and compare before they buy.
Amplify and measure
Extend the strongest content with paid media and track performance against the agreed business outcome.
FAQ for CPG marketers
Ask anything else on the strategy call — a senior strategist runs the first 30 minutes.
Why does influencer marketing work for CPG brands?
Because CPG buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.
How does NeoReach run CPG campaigns?
Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.
Which creators and channels do you use for CPG?
We match you to the channels where CPG audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.
How do we get started?
Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by
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