Influencer Marketing Trends

Pinterest Marketing Trends to Look Out for This Year

By Editorial Staff

Pinterest is a visual platform that caters to various industries and brands, making it ideal for showcasing products and services. Its unique format of visual content discovery has made it a go-to platform for users seeking inspiration and ideas. From fashion and beauty to home decor and recipes, Pinterest covers many topics, making it versatile for businesses. Now is the best time for businesses to know the best pinterest marketing trends.

Pinterest’s visual focus makes it ideal for industries and brands that rely heavily on images, such as fashion, beauty, home decor, food, travel, and more. It also caters to B2B businesses, such as marketing and design, to showcase portfolios and share infographics. Its diverse content categories make it a platform that can be leveraged by a wide array of industries and brands to connect.

Credit: BusinessOfApps.

Access to Pinterest statistics and analytics is crucial for informed decision-making. Businesses can gain insights into content performance, audience engagement, and demographic data through Pinterest analytics. Businesses can tailor their content and marketing strategies by analyzing statistics to align with their audience’s preferences.

Demographic data provides insights into the age, gender, location, and interests of the audience, helping businesses create targeted content. Likewise, leveraging Pinterest analytics enables data-driven decisions to improve marketing strategies and achieve better results.

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Pinterest User and Usage Statistics: Connecting with a Growing Audience

Pinterest boasts a substantial user base, with millions of monthly active users worldwide, positioning it as a powerful social media platform for businesses to consider in their marketing strategies. According to recent data, the number of monthly active users on

Pinterest has steadily grown, showing impressive year-over-year growth compared to other platforms. This indicates its increasing popularity and relevance among users, making Pinterest a platform worth considering for businesses looking to expand their social media presence and engage with a growing user base.

Regarding geographical distribution, Pinterest has a significant presence in the United States, with a large portion of its user base in the U.S. market. This presents a valuable opportunity for businesses targeting U.S. consumers to leverage Pinterest as a marketing tool.

However, Pinterest’s user base is not limited to the U.S. alone, with users from various countries across the globe actively using the platform. Understanding these user statistics provides insights into Pinterest’s reach and growth, making it an attractive platform for businesses looking to connect with a large and diverse audience.

Pinterest Engagement Benefits

Pinterest offers a positive user experience that distinguishes it from other social media platforms. Users on Pinterest actively engage with the platform to discover new ideas, plan projects, and find inspiration. The platform’s visual format and intuitive interface make it easy for users to create boards, save pins, and organize their ideas in a visually appealing way, contributing to the platform’s popularity and high engagement among its users.

One notable benefit of using Pinterest for businesses is the high percentage of users who purchase based on pins. According to recent studies, Pinterest users report purchasing based on the content they discover. This presents a valuable opportunity for businesses to showcase their products and services, provide inspiration, and drive conversions. With its focus on visuals and product discovery, Pinterest can be a powerful platform for businesses.

Pinterest For Startup Projects and Products

Additionally, Pinterest serves as a platform for users to start new projects. Whether it’s planning a wedding, redecorating a room, or trying out a new recipe, Pinterest allows users to gather ideas and inspiration in one place. This makes Pinterest a go-to platform for users looking to initiate new projects or hobbies.

For businesses, this presents an opportunity to position their products or services as a valuable resource for users embarking on new projects, providing inspiration and ideas that align with their target audience’s interests and preferences.

Understanding these usage statistics highlights the unique benefits of Pinterest for businesses. From its positive user experience and high purchase intent among users to its role as a platform for starting new projects, Pinterest offers a range of opportunities for businesses to engage with their target audience, drive conversions, and establish themselves as valuable resource in their industry.

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Pinterest Audience and Demographics Statistics

Pinterest has a distinctive audience and demographic profile sets it apart from other social media platforms. The platform has a strong presence among women users, making it ideal for businesses targeting female consumers or industries catering to women’s interests, such as fashion, home decor, and beauty. Additionally, Pinterest has a diverse audience in age demographics, appealing to a wide range of age groups with its broad range of content categories and user-generated content.

One notable trend in recent years has been the growing user base of Gen Z on Pinterest. According to Pinterest, Gen Z is expected to become the biggest demographic on the platform in the next three years, Gen Z has increasingly turned to Pinterest as a source of inspiration and ideas. With its visual format and emphasis on creativity, Pinterest resonates with Gen Z users looking for unique, personalized content. This presents an opportunity for businesses to connect.

Credit: Good Faces on Unsplash.

When it comes to gender distribution, Pinterest is predominantly female. Women account for a significant portion of the platform’s user base, making it an excellent platform for businesses targeting female consumers. This is especially relevant for industries where women are key decision-makers or primary consumers.

Regarding age distribution, Pinterest’s largest audience segment has traditionally been users in the 25-34 age group. However, the platform also has a significant presence among other age groups, including younger users and older demographics. This diversity in age demographics allows businesses to reach a wide range of audiences on Pinterest and tailor their content accordingly.

Pinterest Demographic Takeaways

Understanding the audience and demographics statistics of Pinterest is crucial for businesses leveraging the platform for their marketing efforts. By recognizing the platform’s predominantly female user base, diverse age demographics, and growing Gen Z audience, businesses can develop targeted marketing strategies that align with the preferences and interests of their intended audience on Pinterest.

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What’s Trending on Pinterest This Year? 

Pinterest marketing trends constantly evolve, and staying up-to-date with the latest trends can help businesses optimize their marketing efforts on the platform. As we look ahead to this year, there are several key Pinterest marketing trends to keep an eye on.

  • Increased focus on social commerce and shopping on Pinterest
  • Growth of video content on Pinterest
  • Emphasis on inclusive and diverse content on Pinterest
  • Rise of personalized and curated content on Pinterest
  • Importance of leveraging Pinterest analytics for data-driven marketing strategies

Pinterest Marketing Trends

One of the top trends in Pinterest marketing is the increased focus on social commerce and shopping on the platform. Pinterest has been actively expanding its shopping features, such as product tagging, shopping ads, and shopping catalogs, to make it easier for users to discover and purchase products.

Credit: Pinterest.

Another significant trend on Pinterest is the growth of video content. Pinterest has been increasingly prioritizing video content, and businesses are leveraging this trend to create engaging and interactive content.

Inclusivity and diversity are also becoming more important on Pinterest. Users increasingly seek content representing a wide range of cultures, backgrounds, and experiences. Brands prioritizing inclusive and diverse content on Pinterest can connect with a broader audience and build a more inclusive brand image.

Personalized and curated content is another trend gaining momentum on Pinterest. Users are looking for content tailored to their interests and preferences. Brands that create personalized and curated content on Pinterest, such as curated boards, personalized recommendations, and customized experiences, can enhance user engagement and create a more personalized experience for their audience.

Lastly, leveraging Pinterest analytics for data-driven marketing strategies is becoming more crucial. Pinterest provides robust analytics and insights that can help businesses understand their audience, measure the success of their campaigns, and optimize their marketing strategies. Businesses can make informed decisions by analyzing data and metrics, refining their approach, and achieving better results on Pinterest.

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As we wrap up, it’s clear that Pinterest is a platform that’s constantly evolving, so it’s important to know Pinterest marketing trends. From social commerce to video content, inclusivity to personalization, and data-driven strategies, the Pinterest marketing landscape is dynamic. So, dear marketers, the key is to stay updated and adapt your strategies accordingly. Don’t be afraid to experiment and try new things on Pinterest. After all, a little pin-spiration can go a long way!

Keep an eye on the latest Pinterest marketing trends, leverage Pinterest analytics, and curate content that resonates with your audience. With a touch of wit and a pinch of creativity, you’ll be well on your way to maximizing success on Pinterest. Happy pinning!

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This article was written by Katie Hale

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