Influencer Marketing Trends

TikTok Marketing: 2023 TikTok Trends for Businesses

By Editorial Staff

TikTok trends for businesses have never been more crucial for brands. With its algorithm that makes it easier for creators to go viral, it’s no wonder why TikTok has been one of the best platforms for creators. However, as we head into 2023, it’s clear that there will be some significant changes in the TikTok creator marketplace.

TikTok trends for businesses work well with some of the newer moves the platform is making. TikTok has traditionally been associated with short-form content. Still, the platform is shifting towards longer videos, introducing features like the three-minute video option, allowing creators to explore more in-depth content and potentially reach a wider audience.

Take a look at some TikTok trends businesses should watch in 2023 to stay ahead of the curve. From the rise of micro-influencers to the importance of authentic and native content, we’ll explore what the future of TikTok marketing looks like for brands.

TikTok vs. Google: One of the Best TikTok Trends for Businesses

Think again if you thought TikTok was just a platform for short, quirky videos. The social media giant is making moves to overtake Google in many ways. While it’s already boosted its search capabilities, TikTok has also started limited testing of “nearby” content in Southeast Asia. That’s right, users in the region will soon see more content from creators and businesses in their general area.

Credit: Keaton Smith on Widewail.

So, what does this mean for small businesses and creators? Well, it’s a game-changer for the TikTok creator marketplace. With the introduction of this new feature, small businesses have even more incentive to create accounts on the platform. Not only will they have the opportunity to reach a wider audience, but they can also promote their products and services to people in their local area.

And it’s not just businesses that stand to benefit. Creators who post about local events, shops, restaurants, and more can earn more visibility, likely boosting their follower counts. This new feature is an excellent way for creators to connect with people in their area and build a strong following within their community.

With TikTok’s rapid growth and increasing popularity, it’s only a matter of time before we see a “Near You” tab on the app. And we’re not the only ones who think so. Among the TikTok trends for businesses, there is a push into local content. This is just one of the many ways the TikTok creator marketplace is evolving to become more than just a social media app.

TikTok is changing the game with its nearby content feature. Allowing businesses and creators to connect with people in their local area has become a valuable tool for small businesses and individuals looking to promote. As TikTok grows, we can expect to see even more innovative features in the future.

How Creator Licensing on TikTok is Changing the Advertising Game

If you’ve ever scrolled through TikTok, you’ve probably noticed two very different types of ads. The first type is the traditional, in-your-face ad that’s commercial. Highly produced and seemingly disconnected from the rest of the content on the platform, it stands out like a sore thumb. And more often than not, viewers will skip it within the first few seconds.

But the second type of ad is a different story. It features a familiar content creator, and it may take a few moments (and a glance at the caption) to realize it’s actually an ad. These ads do a much better job of blending in with the platform’s content, and viewers are more likely to watch them in their entirety.

As TikTok users have learned to tune out blatant ads, these subtle ads are becoming increasingly popular with brands. They require creators’ help gaining content usage rights and repurposing creator-made videos from your brand. You can also use the Creator Licensing tool to advertise!

So, what is Creator Licensing on TikTok? Simply put, it’s a program that allows brands to partner with creators to create authentic, engaging ads. By leveraging a creator’s existing audience and influence, brands can tap into their followers and reach new audiences in a more organic and natural way.


Creator licensing on TikTok lets brands run ads theough a creators account to make the ad look more native to the platform. I offer whitelisting so let’s talk! #whitelisting #ugc #brandcollabs #branddeals #smallbusinesstiktok #contentmarketing #becomingacontentcreator #contentcreatorforbrands #smallbusinessownermarketing #tiktokmarketingtips

♬ So Much Happiness – Lux-Inspira

This advertising approach is efficient because it’s not about interrupting the viewing experience but rather integrating into it. When a creator’s audience sees an ad that aligns with the content they already love, they’re more likely to engage with it and take action.

Creator Licensing on TikTok is changing the advertising game that changes the TikTok creator marketplace. By partnering with creators, brands can create authentic ads that blend seamlessly with the platform’s content and engage viewers in a way that traditional ads simply can’t. 

Why Brands Should Take Advantage of Lower TikTok Ad Prices Now

TikTok’s growth over the past few years has been nothing short of impressive, with its user base expanding rapidly and brands eager to reach this audience. However, despite its popularity, Facebook and Instagram still hold the top spots for social media ad spend. But, as we move into 2023, we predict more and more businesses will flock to TikTok and incorporate it into their advertising strategies.

Reports from eMarketer support our assumptions, with estimates for ad spending on TikTok through 2024 showing a steady upward trend. As a result, the cost of advertising on TikTok is likely to increase.

Credit: eMarketer and Oberlo.

As the basic rule of supply and demand goes, the price will increase as the demand for TikTok ads increases. Therefore, brands taking advantage of this TikTok trend for business and its lower ad prices will benefit in the long run. By establishing a solid presence and testing out different ad formats, brands can get ahead of the curve and reach new goals.

As TikTok continues to grow and its ad prices increase, businesses that delay incorporating TikTok into their advertising strategies will find themselves at a disadvantage. By acting now, brands can take advantage of TikTok’s growth and reach an engaged audience at a lower cost. So, if you’re a brand looking to expand your reach, TikTok is the place to be.

Love reading about TikTok influencers? Want to start posting TikToks? TikTok templates can add a fun and creative twist to your content. Learn more here

The Future of TikTok Creator Marketplace and Strategies for Success

If you’re a TikTok creator, you may have noticed that reaching the million-follower mark is getting more challenging. TikTok’s algorithm has given creators a better chance of going viral than other platforms. However, reaching the same number of people will be challenging as the platform becomes more saturated with content.

In 2023, creators may rely on other methods to boost their following, like putting ad spending behind posts. While this may be disheartening for some creators, it allows them to become more creative with their content and strategies.

These TikTok trends for businesses need to be taken advantage of. As Alexis Dosamantes, a Creator and Business Development Representative at GRIN, points out, the TikTok trend for business is pushing creators to promote their videos. By going live often and promoting their content, creators can improve their growth chances.

Another strategy is to collaborate with other creators in your niche. Partnering with others can increase your exposure to their followers and vice versa, helping both parties grow their audience. Additionally, engaging with your followers by responding to comments and DMs can help you build a loyal community that is more likely to share your content.

As the competition grows on TikTok, creators must consider niching down their content. Specializing in a particular topic or theme can help you attract a specific audience more likely to engage with your content. Unfortunately, hitting a million followers will become more challenging. Luckily, creators can still succeed by using TikTok’s features to their advantage like collaborating, engaging, and niching down their content.

Why 2023 Will Be the Year of the Micro Influencer on TikTok

TikTok’s algorithm heavily favors engagement, which means micro influencers with highly engaged audiences will be more visible to users than mega influencers with lower engagement rates. This shift is already noticeable, and TikTok is actively encouraging small creators to keep creating and sharing authentic content.

Another reason 2023 is predicted to be the year of the micro influencer on TikTok is that audiences are tired of seeing the same old content from mega influencers. They want to see real, down-to-earth creators who post content relevant to them. Nano and micro creators often have a more specific niche audience, which can be valuable to brands targeting a specific demographic.

If you’re interested in influencers, check out our other blog post. From basketball trick shots to extreme skateboarding, top TikTok sports influencers are inspiring a new generation of athletes.

How to Work with Micro Influencers on TikTok

Micro influencers are the newest TikTok trendsetters! Micro influencers have a smaller reach than mega influencers, but their loyal audiences make them an excellent choice for brands. Brands can work with micro influencers by offering them free products or services in exchange for creating content or paying them a fee to promote their products.

Using TikTok hashtags properly can significantly increase the reach and discoverability of your content. Learn more about how you can improve your brand.


Replying to @angellovesdragons how to find hashtags that actually work #contentcreatortips #creatortips #tiktokgrowth #tiktokstrategy #tiktoktipsandtricks #hashtags

♬ original sound – Lo Silver | Monetize on TikTok

TikTok trends for businesses are expected to provide more opportunities for micro influencers to secure brand partnerships and show up on more FYPs. Brands that take advantage of this trend in 2023 will likely see significant returns on their investment.

Final Thoughts

There is an ever-changing TikTok creator marketplace, and businesses must stay up-to-date with the latest trends to succeed on the platform. From the rise of micro-influencers to the increasing importance of authentic ads, TikTok is poised for growth in 2023. 

Brands should take advantage of the platform’s unique algorithm and user base and establish a solid presence to stand out in a crowded market. By understanding these upcoming trends and adapting their strategies accordingly, businesses can thrive on TikTok and connect with new audiences in exciting and innovative ways.

Every voice deserves to be heard! Diverse TikTok creators bring unique perspectives and experiences to every platform. Read up on some black influencer families on TikTok at this NeoReach blog!

This article was written by Danielle Montgomery

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