Are you struggling to get your content noticed on TikTok? Well, here’s the thing: the secret to increasing your visibility on the platform is to properly use hashtags on TikTok for effective influencer marketing. But with so many hashtags available, it’s challenging to know which ones to use and how to use them. In this blog post, we’ll cover the best practices for creating and using TikTok hashtags to improve your chances of success.

From choosing the right hashtags to combine niche and popular ones to starting a challenge or competition, we’ll share all the tips and tricks you need to make the most of hashtags on TikTok. So, whether you’re a seasoned TikTok user or new to the platform, read on to learn how to use hashtags properly and take your TikTok game to the next level.

Influencer marketing on TikTok is crucial to any brand looking to leverage it. Learn the Best Practices when doing it here!

What are TikTok Hashtags?

Hashtags are powerful tools for content creators to expose their videos in front of more people. It consists of a hashtag symbol (#) followed by a keyword, which can be a single word or multiple words combined. By including hashtags in your TikToks, you’re informing users what your content is all about, making it more discoverable. This can also increase the likelihood of your videos appearing on users’ For You page (FYP).

@kaelimaee

love spring cleaning days🧼🫧👏🏼 cleaners, bottles, labels & decor all on my amäz0n! 🤍 #fyp #foryoupage #springcleaning #cleantok #clean #cleaning #kaelimaecleaning #home #aesthetic

♬ I been drinking – Rea

Hashtags on TikTok work just like they do on other platforms such as Instagram and Twitter. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag.

Hashtags on TikTok are a key component of the platform’s content discovery system. They serve as a way to categorize video content uploaded to the platform so users can find it easily. For example, if someone is interested in black TikTok creators, they can search for the hashtag #blacktiktokcreators on TikTok and discover video content related to black culture.

Fortunately, there’s a hashtag for almost any topic and niche, from #gaming to #financetips. No matter what kind of content you’re posting, you can use hashtags to increase your visibility and reach a wider audience.

To effectively use hashtags on TikTok, it’s important to use them strategically. In the next sections, we’ll explore tips for using and researching TikTok hashtags to boost your presence on the platform. This may also help you to see what’s working and what isn’t.

How to Use TickTok Hashtags

Hashtags are a crucial part of TikTok, and using them effectively can increase your chances of reaching new viewers and growing your audience. However, not all hashtags are created equal, and using generic keywords or focusing solely on high-volume hashtags won’t necessarily help your content get discovered by the right people.

Basic Hashtag Usage

Here are some tips for using hashtags on TikTok for effective TikTok influencer marketing:

1. Avoid generic hashtags that are too broad to be specific to your content, such as #fyp, #foryou, or #satisfying. While they may seem popular, these hashtags don’t provide much context for your content and may not help you reach your audience.
2. Make sure that your hashtag aligns with your campaign, content, or challenge. This means that the hashtag should be directly related to the topic or theme of your TikTok video. This will help attract the right audience to your content and improve engagement.
3. Use both short-tail and long-tail keywords that are relevant to your niche. Short-tail keywords, like #cats, can bring in general viewers, while long-tail keywords, like #professionalcattrainer, can attract people interested in your niche.
4. It’s crucial to keep your hashtag simple, memorable, and easy to spell. Avoid using complex or obscure terms that may be difficult for viewers to understand or remember. Instead, choose a hashtag that is easy to spell and catchy enough to stick.
5. It’s also a good idea to use a mix of bigger and smaller hashtags. While high-volume hashtags may seem like the obvious choice, they may not always be the most effective. Smaller hashtags can be more specific to your content and attract viewers who are more likely to engage with your content.

@keeansocial

Replying to @1fitcristian This is the best hashtag strategy that I have found. Here’s how to use hashtags #greenscreen #keeansocial #hashtagstrategy #besthashtagstrategy #usehashtags get more views with these hashtags #hashtag

♬ Violin – Grooving Gecko

By using a mix of short-tail and long-tail keywords, avoiding generic hashtags, and mixing up your hashtag selection, you can increase your chances of reaching new viewers and growing your TikTok audience.

1. Don’t go overboard with hashtags! While adding multiple hashtags can help improve discoverability, using too many hashtags can actually confuse viewers and dilute the message of your content. Instead, focus on crafting one or two great hashtags that are instantly recognizable and easy to share.
2. It’s always a good idea to research the hashtags you’ve created on other social platforms. By seeing what works well on other platforms, you can gain valuable insights and inspiration for your TikTok hashtags. This will help you stay up-to-date with the latest trends and ensure that your content stays relevant and engaging for your target audience. By following these best practices, you can create effective TikTok hashtags that help boost your visibility and attract more followers.

Things to Consider Before You Post

Now that we’ve covered the basics, here are some tips on how to make the most of TikTok hashtags to assist in TikTok influencer marketing:

1. Combine niche hashtags with popular/trending ones.
2. Always research for trendy hashtags for that week.
3. Consider your caption character count.
4. Mind the maximum number of hashtags.
5. Start a TikTok challenge or competition to boost your branded hashtags.

How to Search for TikTok Hashtags?

One of the most important steps in using hashtags effectively on TikTok is researching and selecting the right ones. Not all hashtags are created equal, and you need to make sure you’re loading up your content with the right ones.

1. When searching for hashtags to use for your brand’s TikTok, it’s essential to prioritize those with high view counts. This indicates that the hashtag is popular and relevant to your audience. This increases the chances of your content being discovered and engaged with by the right people. First and foremost, you should prioritize hashtags with high view counts!
2. Researching trending hashtags in your relevant niche or industry is a smart idea. When a hashtag is trending or has a high view count, it tells you that people are interested in it. This increases the likelihood that the right people will discover and engage with your content when you use the hashtag.

Utilizing TikTok’s Creative Center

Take note of the hashtags on TikTok others are using in their current content and the ones they’ve used in the past. This can give you an idea of which hashtags are effective and which ones you should avoid for TikTok influencer marketing. 

The TikTok Creative Center is another valuable resource for researching trending hashtags. Although it’s primarily designed for brands advertising on TikTok and TikTok influencer marketing, creators can use the Trend Discovery tool to find the right hashtags for their content.

The tool displays the number of views and posts for each hashtag. You can even see how interest in a hashtag has grown over time, the age groups that are most interested in it, related interests, and more. Learn more about the TikTok Discover List in this blog post before you click away!

By using these methods to select hashtags, you can increase the discoverability of your TikTok for TikTok influencer marketing. This, as a result, reaches a wider audience. I’d also recommend looking into the most viral TikTok users for hashtag suggestions. If you’re interested in Going Viral on TikTok, learn from us here!

@cre8tive_mindz

In case you’re wondering how to access the Tiktok Creative Center. I shows you what’s trending as far as hashtags,sounds, and more. #creativecenter #trendinghashtag #trendingsongsontiktok #analytics #be_original #cre8tive_mindz #knowledgeoverintellect #iamtheniche

♬ O.M.G – ADONIS PROGRESS

What are the Benefits of TikTok Hashtags?

• Increases visibility
• Builds community
• Can Boost engagagment

Mastering the art of TikTok hashtags can make a huge difference in the visibility and success of your content. By following these best practices, you can improve your chances of reaching a wider audience, boosting engagement, and growing your following on the platform.

Remember to keep your hashtags relevant, simple, and memorable, and to use a mix of niche and popular hashtags to increase your chances of discovery. With these tips and tricks, you can effectively leverage TikTok hashtags to elevate your brand or personal profile. So get creative, experiment, and watch your TikTok presence soar! Also, check out VidIQ’s blog post on How to Properly use Hashtags on TikTok for more insight.

Sports influencers use hashtags to reach a wider audience on TikTok all the time! Learn about some of these influencers in our blog post on the Top Sport Influencers on TikTok.