Influencer Marketing Trends

Heat Up Your Sales With These Best Practices for Summer Marketing Campaigns

By Editorial Staff

Summer is in full swing, and it’s the perfect time to infuse your marketing efforts with the vibrant energy of the season. With the sun shining and people eager to embrace the outdoors, summer presents an excellent opportunity to heat up your sales through captivating summer marketing campaigns.

As social media continues to play a significant role in marketing, brands can take advantage of the TikTok Creator Marketplace, which offers a wealth of opportunities for reaching new audiences and engaging with customers during the summer season. From partnering with popular influencers to creating viral content, the TikTok Creator Marketplace has become a go-to source for brands seeking to boost their summer marketing campaigns through unique and creative collaborations.

This blog’ll delve into various strategies that will help you make a splash. We’ll also explore the power of summer events and the potential of collaborative partnerships to further enhance your brand’s reach and impact. So, get ready to soak up the sun as we dive into these best practices for summer marketing campaigns. 

Want to read more about marketing on the metaverse? Check out our full guide to the new webspace here.

Leveraging Holidays for Summer Marketing Campaigns

Summer holidays are an excellent opportunity for brands to launch marketing campaigns that resonate with their audience. Holidays like Independence Day, Memorial Day, and Labor Day allow brands to connect with their customers through shared experiences and emotions.

Incorporating holiday themes, colors, and imagery into campaigns can make them more relatable and memorable. For example, a clothing brand can create a patriotic-themed campaign for the Fourth of July, or a food brand can launch a barbecue-themed campaign for Labor Day. By tapping into the emotions associated with these holidays, brands can create a stronger bond with their audience. 

Successful holiday-themed marketing campaigns like Coca-Cola’s patriotic “America the Beautiful” ad or Budweiser’s nostalgic “This Bud’s for You” campaign have resonated with audiences and become a part of popular culture. In recent years, brands have also started leveraging the TikTok creator marketplace for summer marketing campaigns. 

  • Hollister partnered with influencers in the TikTok creator marketplace to create the #HCoJeansContest campaign, encouraging users to create and share videos featuring Hollister jeans. The campaign generated over 2.5 billion views in 6 days and a 29% increase in Hollister’s online sales. 
  • Chipotle’s #GuacDance campaign, which featured a custom song and dance on TikTok, led to a 68% increase in avocado sales and a 15% increase in-store foot traffic. 

When guacamole is free @chipotle when you order online/in-app on July 31st😍 #GuacDance ad

♬ The Guacamole Song – Dr. Jean

By incorporating creative and engaging content on platforms like TikTok, brands can effectively reach and connect with their target audience during the summer season.

Check out our Fastest Growing Creators report for the top influencers to work with on your next campaign.

Creating Engaging Content for the Summer Season

Summer is all about fun, relaxation, and enjoyment; your marketing campaigns should reflect that. To create engaging content for the summer season, capturing the essence of summer and translating it into your marketing materials is important. Use bright and bold colors, playful graphics, and imagery that evoke warmth and sunshine. When designing your campaigns, think outside the box and get creative with your approach.

Visuals are critical in capturing and engaging your audience’s attention with your content. Ensure your visuals are high-quality and eye-catching to stand out from the competition. Consider using animated graphics or videos to add a touch of dynamism to your campaigns. With visually appealing content, you can pique your audience’s interest and keep them returning for more.

To learn about the top brand collabs that make sense, click here.

Interactive Social Media Engagements for Summer Marketing Campaigns

Social media has become an indispensable part of marketing, especially during summer. With a youthful audience spending more time online, it’s essential to have an effective social media strategy in place. The rising popularity of platforms like TikTok has significantly impacted marketing campaigns, making it an essential platform to consider.

Interactive social media campaigns can help brands increase engagement and reach a wider audience. One effective way to do this is through user-generated content contests or challenges. For example, a brand can challenge its followers to create and share their best summer-themed videos on TikTok using a specific hashtag. This type of campaign engages the audience and generates user-generated content that can be repurposed for future campaigns.

Another idea for an interactive social media campaign is to host a virtual event or live stream. This can include a live Q&A session with the brand’s representatives, an influencer, or a live performance from a musician. With TikTok, brands can leverage the TikTok Creator Marketplace to partner with popular creators to develop content. By collaborating with creators, brands can reach a wider audience and create engaging and relatable content that resonates with their audience.

Ever wonder if hashtags make a difference on your Instagram posts? Check out this NeoReach blog for answers.

Summer Event Marketing

Summer is the perfect season for hosting outdoor events that can attract a large audience and boost brand exposure. These events can provide a unique opportunity for businesses to interact with potential customers in a fun and memorable way. Some of the benefits of summer event marketing include increased brand awareness, lead generation, and customer loyalty.

When planning summer events, it’s important to consider the target audience and what type of event would appeal to them. For example, a beach party or a music festival may be perfect for a younger demographic, while a barbecue or a picnic may be more suited for families.

To maximize brand exposure, it’s important to create a visually appealing setup that showcases the brand’s products or services. Branded merchandise, promotional materials, and interactive activities can also engage attendees and leave a lasting impression.

Credit: Gabriel Grams at Getty Images.

When organizing summer events, businesses should also consider partnering with other brands or organizations to expand their reach and increase their audience. Collaborating with local businesses or nonprofits can also help build a positive community reputation. For your inspiration, here are some of the best examples of successful summer event marketing:

  • Lollapalooza music festival: Lollapalooza is one of the biggest summer events, attracting thousands of attendees each year. Brands like Bud Light and Toyota have capitalized on the festival’s popularity by sponsoring stages and hosting interactive activations that showcase their products.
  • Nathan’s Famous hot dog eating contest: This event has become a Fourth of July tradition for many Americans. Nathan’s Famous uses the event to promote its brand and engage with fans through social media contests and giveaways.

By planning creative and engaging summer events, businesses can effectively promote their brand and build a strong connection with their target audience. Do some research on annual summer events and get inspired by what they do!


In conclusion, summer marketing campaigns present a great opportunity for brands to boost sales and engage with their audience. There are several best practices to consider, from leveraging summer holidays to creating engaging content and interactive social media campaigns. Additionally, utilizing the TikTok Creator Marketplace and hosting summer events can enhance brand exposure.

By implementing these strategies, brands can capitalize on the summer season and stand out in a crowded marketplace. We encourage readers to use the tips and ideas to create successful summer campaigns and share their experiences with us. Remember to stay creative and have fun with your marketing!

Looking to run an epic back to school influencer marketing campaign? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here.

This article was written by Katie Hale

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