Influencer Marketing Trends

Glamorous Influencers Embracing the Barbiecore Trend

By Editorial Staff

Ah, the world of fashion! Just when you think you’ve seen it all, a new trend emerges, taking social media by storm. Enter the Barbiecore trend, a delightful blend of nostalgia and modern-day glam. With its roots deeply embedded in pop culture, and a significant boost from the new Barbie movie, Barbiecore is more than just a fleeting fashion statement. Let’s dive in!

What is Barbiecore and Its Influence on Modern Media?

At its very essence, the Barbiecore trend is a vivacious ode to everything Barbie represents. Picture this: a splash of pink, a sprinkle of glitter, and a generous dose of 90s nostalgia.

However, it’s more profound than just donning outfits reminiscent of bubblegum pop days. Barbiecore is about channeling a unique confidence, a distinctive panache that Barbie has symbolized for generations. Historically, Barbie wasn’t just a toy; she was a fashion muse, setting the pace for trends and igniting the imaginations of young enthusiasts.

Fast forward to today, and you might wonder: why the sudden resurgence of this Barbie-inspired trend? The answer lies in the silver screen’s recent offering: the new Barbie movie. When the movie trailer was released, the official Barbie account began their marketing journey to connect with Barbie fans. These sparked viral trends and videos that creators recreated.


What can we say? It’s our favorite color. 💖 Tag us in your best BarbieCore! #Barbie #Pink #Fashion #OOTD

♬ Fashionable, refreshing, wind, piano, four-on-the-floor(990203) – Kenting

When the movie was released, it moved and empowered women worldwide. The film has rekindled our love for Barbie with its captivating visuals and lovable characters. The movie also taught us that Barbie can be anyone she wants and empower herself while doing so!

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Influencers Embracing the Barbiecore Trend

Certain names stand out in the ever-evolving digital fashion landscape, especially regarding the Barbiecore trend. These influencers aren’t just adopting the trend; they’re redefining it, each bringing their unique flair and personality to the table.

Kim Kardashian

The queen of contouring and a fashion mogul in her own right, Kim Kardashian’s embrace of the Barbiecore trend has been nothing short of iconic. Her choice of outfits, often characterized by vibrant pinks and shimmering materials, mirrors the glamorous world of Barbie. Kim considers herself to be the “Balenci Barbie,” as seen from her Instagram.

But it’s not just about the clothes. Kim’s makeup, especially her use of rosy hues and glossy finishes, complements the Barbiecore aesthetic perfectly. What’s commendable is how she balances the playful nature of Barbiecore with a touch of sophistication. Whether it’s a body-hugging dress paired with stilettos or a casual pink tracksuit, Kim’s interpretation of Barbiecore is a masterclass in glam. Even Khloe Kardashian hopped on the barbiecore trend!


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A post shared by Kim Kardashian (@kimkardashian)

Megan Fox

Known for her sultry looks and edgy roles, Megan Fox might not be the first name that comes to mind when you think of Barbiecore.  However, her recent fashion choices tell a different story.  Megan has seamlessly integrated the Barbiecore trend into her edgy style, proving that Barbiecore is not just about pastels and frills. It’s about attitude.

By pairing Barbiecore elements, like high-shine materials and pink accessories, with her signature dark makeup and bold outfits, Megan showcases the trend’s versatility. It’s a reminder that Barbiecore can be fierce, rebellious, and unapologetically bold. Despite her boldness, Megan rocked all-pink outfits following the Barbiecore hype in late December.


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A post shared by Jenna Kristina (@jennakristina)

Reese Witherspoon

Elegance and charm are words often associated with Reese Witherspoon, and her take on the Barbiecore trend is no different. Reese brings a touch of classic Hollywood glamor to Barbiecore.

Her outfits, often characterized by subtle pinks and classic silhouettes, are a nod to the trend’s more refined side. Whether she’s gracing the red carpet in a Barbie-inspired gown or stepping out for a casual day in a pink sweater, Reese’s approach to Barbiecore is timeless. It’s a testament to the trend’s adaptability, proving that it can be playful and elegant, modern yet timeless.


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A post shared by Reese Witherspoon (@reesewitherspoon)

Check out these fashion subreddits if you love fashion-related content! 

Empowerment Through Barbiecore

In the vast tapestry of fashion trends, few resonate on a deeper, more personal level than the Barbiecore trend. While its vibrant hues and nostalgic callbacks might seem superficial at first glance, a closer look reveals a movement steeped in empowerment and self-affirmation.


🎀🌸💗 #barbiethemovie #barbiestyle #pinkaesthetic #barbiecore #barbieoutfit

♬ Hi Barbie Hi Ken Barbie Movie Only In Theaters – Barbie Movie

At its heart, the Barbiecore trend is a defiant response to societal norms. In a world that often places restrictive boxes around femininity, dictating what it should look like and how it should be expressed, Barbiecore emerges as a beacon of rebellion. This trend encourages women to embrace their individuality, to wear what makes them feel good, and to define beauty on their terms. It’s a celebration of diversity, of recognizing that beauty comes in countless forms.


Whats your favorite era of Barbie fashion? I love the mod era (late 60s) 🩷 #pidgindoll #dolls #fashiondolls #barbie #barbiecore #pink #barbiemovie

♬ A Gentle Sunlight – James Quinn

But perhaps the most powerful aspect of the Barbiecore trend is the confidence it instills. To adopt Barbiecore is to wear one’s self-assuredness as a badge of honor. It’s a statement that says, “I am proud of who I am.” This unyielding spirit, this unwavering self-belief, is the essence of Barbiecore. It’s a reminder that empowerment doesn’t come from external validation but from within.

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Why Brands Should Pay Attention

For brands, the Barbiecore trend is far more than a fleeting fashion statement; it represents a lucrative opportunity. Its allure is undeniable, particularly among the influential demographics of millennials and Gen Z. These groups are not just passive observers but active participants eager to immerse themselves in trends that resonate with their values and aesthetics.

Given this widespread appeal, brands are presented with a golden chance to innovate. Whether it’s through Barbiecore-inspired products, tailored campaigns, or immersive experiences, there’s a myriad of ways to tap into this trend. Forward-thinking brands will recognize this and harness the Barbiecore trend to promote products and create engagement-driven content. 

This article was written by Katie Hale

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