Pumpkin Spice & Everything Nice: Thanksgiving Marketing Campaigns and Ideas
Thanksgiving is the start of a holiday season teeming with festive feasts and limited-time deals. For marketers, Thanksgiving is the optimal time to hit new marketing goals! Are you looking to ...
Campaign Teardown
The State Farm Gamerhood Challenge Meets Influencer Marketing
Traditional marketing struggles to establish connections with younger audience, but the State Farm Gamerhood Challenge is a prime example of a successful marketing campaign. The Gamerhood ...
Campaign Teardown
Successful TikTok Campaigns: The Beats Daisy Challenge with Ashnikko and Dr. Dre
TikTok has become a powerful platform for artists and influencers to engage with their fans and create viral content. Successful TikTok campaigns can capture the attention of millions and propel ...
Campaign Teardown
Best Practices: How to Create Mental Health Campaigns That Make a Difference
Mental health disorders affect millions worldwide, but stigma and misinformation often prevent individuals from seeking the care they need. Mental health campaigns have the power to break down these ...
Campaign Teardown
How TikTok and Nissan Utilized March Madness Marketing with TikTok Now
March Madness Marketing The March Madness tournament is one of the biggest events in college sports, and brands have taken advantage of the games’ excitement. In recent years, we’ve seen ...
Campaign Teardown
Fiesta Like There’s No Mañana: The Best Cinco De Mayo Campaigns
What is Cinco De Mayo? Cinco de Mayo is a festive holiday that celebrates Mexican culture and heritage. As the holiday has grown in popularity, so have holiday campaigns on social media. Before we ...
Campaign Teardown
Barbie Marketing: How the New ‘Barbie’ Movie Went Viral
Last week, the official teaser trailer for the highly anticipated Barbie the Movie was released. Along with the teaser trailer, images introducing the cast of Barbies, Kens, and humans of Barbie the ...
Campaign Teardown
Tabasco Marketing: How The Company Took Advantage of Influencer Marketing
Tabasco sauce is one of the oldest hot sauces in the world, its origins dating back to the 19th century. Tabasco is an American hot sauce brand made from vinegar, tabasco peppers, salt, and other ...
Campaign Teardown
SeatGeek: Influencer Marketing Campaign Teardown
When it comes to securing tickets to that NBA game you’ve been eyeing you will find no better place to search than SeatGeek. According to similarweb.com, 43.47% of its total social media traffic ...
Campaign Teardown
CASETiFY: Influencer Marketing Campaign Teardown
CASETiFY is a cutting-edge company that offers unique phone cases to a wide and varied market. Starting with custom cases made from customers’ Instagram photos, CASETiFY has evolved to offer ...
Campaign Teardown
Manscaped Campaign Teardown
Manscaped, the premier website for men’s grooming products, continues to surpass expectations and grow further than its competitors. Ranked #262 in the category “lifestyle: fashion and ...
Campaign Teardown
Keeps: Influencer Marketing Campaign Teardown
Unlike other companies utilizing the power of YouTuber marketing to spread awareness, Keeps is unique in what it offers. As opposed to marketing gifts, foods, or services, Keeps is using its ...
When it comes to virtual private networks or VPNs, ExpressVPN is the #1 trusted leader in the industry. In recent years, ExpressVPN has made a name for itself, especially on YouTube. According to ...
Campaign Teardown
Breaking Down the World of Women NFT Project
In an age where gender equality has been an ongoing fight, it’s imperative that proponents not only continue to advocate for themselves but find new and creative ways to do so – and the World of ...
Campaign Teardown
What’s with the Celebrity NFTs?
A brief summary of my groupchats and social feed recently: “Guys, real talk, why does Snoop Dogg have NFTs?” “Do you guys know what the points of celebrity NFTs are?” “Anyone know why ...
Campaign Teardown
What Makes Wordle So Addictive? (And What Can Marketers Learn)
To begin, what in the world is Wordle? For those who don’t know, haven’t you been wondering why people are posting green, gray, and yellow boxes all over social media, specifically on Twitter? ...
Campaign Teardown
Do’s and Don’ts of Black History Month Campaigns
We have about one more full week in Black History Month – although, celebrating Black history and working to eradicate systemic oppression extends beyond February. Unfortunately, there are ...
Campaign Teardown
Campaign Teardown: How The Dyson Airwrap Became a Viral Holiday Gift
If you search #dysonhairwrap on TikTok, you will be met with a seemingly endless amount of content relating to its praise. While a few of the content videos featuring the Dyson Airwrap are posted by ...
Campaign Teardown
Campaign Teardown: How Duolingo Memes Became Part of The Brand
Viral marketing campaigns have created a new and exciting culture on TikTok, which seems to resonate with many of its users. TikTok is currently the fastest-growing app in the world, and that’s why ...
Campaign Teardown
IMC Toys Campaign Teardown: 2.5M+ Impressions with Influencer Marketing
IMC Toys, a popular toy brand amongst children, has created national headlines as an up-and-coming company for children of all ages. Due to their fun and different characters, the organization has ...
Campaign Teardown
How Influencer Marketing Helped the DraftKings Ad Explode
In early 2017, DraftKings ad conducted quantitative and qualitative research to determine the health of its brand, identify perceptions that needed to be addressed and confirm the drivers and ...
Campaign Teardown
Market by Macy’s Campaign Teardown
A department store chain that’s beyond popular, Macy’s is well-known for its item selection, stylish clothing, and the brands that you can find in its stores. Macy’s has been around for quite a ...
Campaign Teardown
Netflix Campaign Teardown
As a whole, it is incredible that Netflix has been able to stay at the top of the streaming service race for this long. But what many do not know, is that behind the scenes they are continuously ...
Campaign Teardown
The Success of “The Charli”: How An Influencer Became The Face Of Dunkin
TikTok sensation Charli D’Amelio, with now over 100 million TikTok followers, is one of the most influential teens in the world. Just over a year ago, Charli rose to fame posting short video clips ...
Campaign Teardown
Squarespace Campaign Teardown
Squarespace, the premiere website platform, continues to climb amongst its competitors such as Weebly and Wix. To date, Squarespace has over 2.6 million live websites with over 2 million of the ...
Campaign Teardown
Not Sorry! Reese’s Campaign Teardown
Hershey’s Reese’s Peanut Butter Cup is one of the most popular candy brands in America, so it’s safe to say that they’re authorities when it comes to the food and drink industry. However, it ...
Campaign Teardown
Honey Campaign Teardown
With over 17 million users around the world, Honey has established itself as a premier coupon browser extension. The browser extension created a name for itself on social media and surpassed ...
Campaign Teardown
From Snack Food to Social Media: Influencer Marketing Takes Quevos Chips Viral
Have you ever eaten a bag of chips before and wished it was healthy? Well, say hello to Quevos chips. This rising brand mastered the snack game and was able to develop a delicious egg white chip that ...
Campaign Teardown
NordVPN Campaign Teardown
With the massive growth of the internet over the years, virtual private networks, or VPNs, have experienced an impressive boost in popularity. More specifically, NordVPN has become one of the top ...
Campaign Teardown
Amazon Audible Campaign Teardown
In times where you can access anything and everything digitally, Amazon Audible allows millions of users to discover thousands of binge-worthy audiobooks, exclusive podcasts, and original audio ...
Campaign Teardown
Crucial Catch Campaign Teardown
With the 2020 COVID-19 pandemic, the NFL and the American Cancer Society needed to find a way to promote their Crucial Catch campaign to avoid a fundraising shortage. Projecting a 50% decrease in ...
Campaign Teardown
Bang Energy Campaign Teardown
With more than 1.7M followers on Instagram, Bang Energy has made a name for itself as a premiere energy drink in not only the food and drink industry but on social media too. With their booming ...
Campaign Teardown
Express VPN Campaign Teardown
When it comes to virtual private networks, or VPNs, Express VPN is the #1 trusted leader in the industry. With its popularity and growth, Express VPN has made a name for itself on social media – ...
Campaign Teardown
Epic Games Campaign Teardown
While new streaming platforms like Twitch establish themselves in the digital gaming community, YouTube maintains its title as the top gaming site to host influencers and their branding initiatives. ...
Campaign Teardown
Campaign Teardown: Neistat Features Etihad Airways’ The Residence
With nearly 12 million subscribers, 38-year-old Casey Neistat is one of the most popular YouTubers of all time. His estimated net worth is $16 million, and his content generates millions of views per ...
Campaign Teardown
Campaign Teardown: How Cleo Is Speaking the Language of Gen Z
The Chinese word for “crisis” is composed of two characters that mean danger and opportunity. The 2008 Financial Crisis sowed distrust in Wall Street but the shift in consumer sentiment creates ...
Campaign Teardown
Campaign Teardown: How World of Tanks Outperformed a Super Bowl Ad
“Only the dead have seen the end of war,” said Plato 2,400 years ago. It means man will always fight in wars. Enter World of Tanks (WoT), one of the most popular video games ever created with 110 ...
Campaign Teardown
Campaign Teardown: How TikTok Boosted Their Downloads and Visibility
Reach the right audiences. That’s a strategy for acquiring customers efficiently and effectively. Last year, TikTok wanted to enter the U.S. and European markets to grow and diversify its fan base. ...
Campaign Teardown
Campaign Teardown: How FanDuel Conquered Fantasy Sports
What’s measured gets improved. With marketing, things are easier to measure since the objective is to acquire more sales and do so efficiently. Here’s how NeoReach helped FanDuel reach the next ...
Campaign Teardown
Campaign Teardown: Smile Direct Club Is All Smiles with Kaitlynn Carter
“Fame is the thirst of youth,” wrote English poet Lord Byron. In social media, popularity gives a practical benefit: money in exchange for a few minutes of work. Fame is lucrative because a ...
Campaign Teardown
Campaign Teardown: How Jollibee Is Grilling US Competition
To influence means to affect people’s behavior. Food vloggers do so by giving us the munchies. Brands can learn from Philippines-based Jollibee, and how the fast-food chain with over 3,000 outlets ...
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