Representation Matters: 7 Reasons Diverse Influencers Lead to Marketing Success
Marketers know that influencer marketing is becoming the most authentic way for brands to share marketing campaigns that resonate. Gone are the days when clickbait leads to conversions. Now, ...
Explained
Cracking The Code: Social Media Algorithms Explained
Imagine having the blueprint to what makes content not just seen, but truly noticed. Why do some posts capture hearts and minds, leading to viral success, while others don’t connect and largely go ...
Explained
How Blued is Competing with Grindr and Fostering Relationships
In the ever-evolving landscape of LGBTQIA+ dating apps, one platform has emerged not only as a contender but as a global force challenging the status quo. Grindr, being the largest and most popular ...
Explained
How Popeyes Connected with GenZers with TikTok’s “Girl Dinner” Trend
Connecting with younger demographics and GenZers can be difficult in a vastly changing world. Younger people must constantly adapt to frequent news and viral trends to stay up to speed in a ...
Explained
Everything Creators and Brands Should Know about the Rumble App
The digital revolution has transformed how we consume content, with video-sharing platforms leading the charge. Amidst this landscape, the Rumble app has carved a niche for itself. Whether ...
Explained
Why Greenwashing Can Jeopardize Influencers and the Creator Economy
In an era where sustainability and eco-consciousness are at the forefront of consumer awareness, the term “greenwashing” has gained prominence. Greenwashing is a deceptive marketing ...
Explained
Unmasking the Dangers of Fake Followers in the Creator Economy
When a brand collaborates with an influencer to promote a product or service, many factors and metrics must be considered. One of the most important qualifications for influencers, of course, is ...
Explained
How AI Customer Experiences Can Benefit Your Business
Every marketer agrees that customer experiences are the key to a business’s success. Customers have come to expect seamless interactions, quick query resolution, and personalized assistance, ...
Explained
What is Conversational Marketing?
Conversational marketing is a dynamic customer engagement approach focusing on personalized and interactive experiences. In today’s digital era, it has gained significant importance as ...
Explained
What is Evergreen Marketing and Campaigns?
Evergreen marketing is a dynamic approach that keeps your business ahead. It’s all about creating campaigns that stand the test of time, staying fresh and relevant even as trends come and go. ...
Explained
What Is Meta Roll Call?
Last year, BeReal generated tons of traction for its simple yet innovative social media communication. However, the BeReal hype train has since died down, but authentic content hasn’t. Brands ...
Explained
OpenAI Explained: What is ChatGPT?
Natural language processing (NLP) has become an integral part of our lives, allowing us to interact with machines in a more natural and intuitive way. One of the most impressive NLP technologies is ...
Explained
Starting a Podcast? Check out These Podcast Topics
Starting a podcast can be an exciting and rewarding journey. It allows you to share your thoughts, ideas, and stories with a wide audience, and connect with like-minded individuals. One of the most ...
Explained
What are the New Features on Snapchat Plus?
Snapchat: a multimedia app that allows its users to send and receive time-sensitive photographs and messages. The platform blew up shortly after its release to the app store in 2011, finding ...
Explained
Reaction vs. Commentary YouTube Channels
Like any social media app, many people find themselves mindlessly scrolling and searching through YouTube. DemandSage reported that there are around 122 million daily YouTube users and over 2.6 ...
Explained
Why Influencer Marketing CPG Brands Works
One of the newest ways of marketing a brand is having an influencer marketing CPG brands. This takes the form of sponsorships or brand deals, tying the likeness of the influencer(s) with the CPG ...
Explained
User-Generated Content: What Is It & How Should You Use It?
User-generated content encompasses many things within marketing. At its basis, User-generated data is simply content that your users and consumers create in relation to your product, service, or ...
Explained
Social Media Influencers in Saudi Arabia Must Secure Permit to Post Ads
Influencer marketing in Saudi Arabia has taken off recently due to a series of social and cultural events that opened the Kingdom to the rest of the world. Prospective visitors can now apply for ...
Explained
Make Instagram Instagram Again: Why Creators Are Speaking Out
From its beginnings as a small photo-sharing platform, Instagram has not only broadened its horizons as a platform, but it has also surpassed 500 million active users daily, according to Earthweb. In ...
Explained
TikTok Creator Marketplace: What Is It?
The TikTok Creator Marketplace is an in-app platform that allows brands to connect with TikTok creators. It streamlines the process of brand/creator collaboration by allowing brands to reach out ...
Explained
Explaining the 2022 Instagram Algorithm
The road to becoming a successful creator can be challenging. There’s an overabundance of influencers on platforms like Instagram that cater to specific audiences, and more often than not, your ...
Explained
The Evolution of YouTube Reaction Channels
YouTube trends are never constant. Challenges and couple videos used to be all the rage. To get on the Trending page, short content under 10 minutes used to be the key, but now longer form content is ...
Explained
TikTok Trends Aren’t For Everyone: Why Brands Should Think Twice
Although trending on TikTok might seem like the holy grail of marketing right now, brands should be careful how hard they chase a trend. We’ve seen brands jump on TikTok trends weeks late, ...
Explained
Breaking Down Snoop Dogg NFT Projects
He’s had many names: Snoop Lion, Snoopzilla, and the most iconic, Snoop Dogg. These days, you could call the rapper, actor and entrepreneur “Non Fungible Snoop” because Snoop Dogg NFT projects ...
Explained
Community Building 101: Understanding Discord
In the 1970s, online video chat rooms, message boards, and multiplayer games emerged in their infancy. Today, in 2022, Discord communities weave together these advancements and more, creating one hub ...
Explained
NFT Gaming: What You Need To Know
Ever since the introduction of the first NFT onto the Internet, the world has been abuzz with different applications of this new technology. It has transformed our concepts of digital property with ...
Explained
Brand Ambassador Marketing is The Next Big Thing
Influencer marketing is an everyday term at this point. The abundance of influencers on every platform makes integrated advertising almost impossible to avoid. But what about brand ambassador ...
Explained
What Are CryptoPunks And Why Are They So Popular?
CryptoPunks are 24×24 pixel art characters, these collectible pieces of digital art have been generated algorithmically, each with its own unique traits and distinctive attributes. Each punk, ...
Explained
What are Instagram Subscriptions? A New Way To Earn Revenue
From the Explore tab to your profile page, the popular photo and video-sharing app Instagram or IG has been a helpful tool for digital content creators. Several features and aspects of the Instagram ...
Explained
Did TikTok Shadow Ban Me? Here is How You Know
I don’t know about you, but I can spend hours upon hours scrolling on my TikTok For You page. The app’s algorithm is really good at recognizing what its users want to see, and, through the For ...
Explained
How Agencies & Brands Work Together On Paid, Owned, & Earned Media
Businesses often require various media marketing strategies in order to reach their audience and build their brand. However, it’s difficult to know where to start and what strategy is best. Three ...
Explained
How to Start A Trend On TikTok: What Brands and Creators Need To Know
“It’s about drive, it’s about power.” Opps & Blocks by Drilla. “TikTok made me buy it.” If you’ve been on TikTok recently, these will all sound very familiar, and ...
Explained
Explained: How To Use Clubhouse App
Have you ever wanted to speak with leaders in your industry? Have you ever wondered how many other people in the world share your opinions and passions? Have you ever wanted to delve deep into your ...
Explained
What is Web3? Web3 Thought Leaders to Follow The Movement
Over the years there is no doubt that the web has evolved massively. The evolution of the web can be divided into three separate stages: Web 1.0, Web 2.0, and Web3. Starting with Web 1.0, most people ...
Explained
How Facebook Creator Studio Is Fostering Its Content Creators
Facebook and Instagram offer content creators the tools to bring their vision to life. Social Media is a powerful tool that has helped take many brands and content creators to the next level. ...
Explained
TikTok Secret Hashtags Revealed
Do you want growth and exposure for your creative TikToks? Well, you have come to the right place. It is obvious that TikTok’s growth has been fast and furious. With over 800 million users, TikTok ...
Explained
How Much Do Influencers Earn? Influencer Earnings Broken Down
Nowadays, it’s hard to find someone without at least one social media account. It’s a huge reason why influencer marketing has become a highly popular and effective form of marketing. In fact, ...
Explained
Heart, Collect, and Share: Breaking Down the We Heart It App
Described as “A home for your inspiration”, the We Heart It app is the number one place for internet users to organize and share the things they love. Not only can they collect their favorite ...
Explained
Tikscore is THE TikTok Analytics Tool for Tracking User Growth
As more companies incorporate TikTok into their influencer marketing strategies, influencer marketers will need the right tools to analyze the platform’s hottest and rising trends, influencers, and ...
Explained
YouTube Shorts Yay or Nay: YouTube’s Answer to the TikTok Craze
In 2020, TikTok took over and revolutionized the social media space. As creators flocked to the platform and app downloads spiked, other social media platforms began looking for ways to keep up with ...
Explained
How Much Do TikTok Influencers Make From Partnerships Explained
The world of influencer marketing has skyrocketed over the last few years. With this new sector of business, comes new marketing techniques, which in turn asks the question about the industry ...
Explained
Instagram Highlights 101: Instagram Story Highlights Explained
Highlights are an Instagram feature that allows users to save and organize their old Instagram stories on their profile. Since Instagram stories only last for 24 hours, using highlights are a great ...
Explained
TikTok Marketing Explained: How to Use TikTok In Your Marketing Strategy
TikTok is quickly becoming one of the most popular social media apps in the world. With approximately 1 billion users globally, it is hard to ignore the influence that TikTok has on consumerism in ...
Explained
TikTok For You Page Explained
What is the TikTok For You Page? If you’ve ever opened TikTok, you have probably experienced at least an hour of life disappearing into the void of the TikTok for you page. This is no accident. ...
Explained
YouTube Gaming Explained: How Your Favorite Gamers Do It
Gaming is nothing new to YouTube. If you’ve ever been on the Internet, you’ve probably have seen one of PewDiePie’s gaming videos at some point or another. In 2015, YouTube decided to spotlight ...
Explained
How Micro-Influencers are Navigating the New Instagram Algorithm
As one of the most popular social media platforms with billions of users, Instagram is constantly undergoing updates, especially when it comes to their algorithm. Recently, Instagram underwent a ...
Explained
Instagram Checkout Explained
On August 25, 2020, Adam Mosseri, the head of Instagram, announced on Twitter that all eligible businesses and creators in the US can now use Instagram’s checkout feature. The first launch of ...
Explained
YouTube Adsense Explained
What is YouTube Adsense? Adsense is a unit of Google that allows Google to place ads in videos and on websites. YouTubers can attain potentially massive profits by connecting their website with ...
Explained
What is Instagram Reels? Instagram Reels Explained
If you’ve spotted a clapboard icon on your home feed or your Explore page, you’ve already been introduced to Instagram’s newest feature. Aiming to compete with TikTok amongst the TikTok ban ...
Explained
YouTube Algorithm Explained: How to Maximize CPM
If you’re looking to build your following and increase your channel’s visibility on YouTube, mastering the YouTube algorithm is crucial. According to Hootsuite, the algorithm decides what people ...
Explained
LinkedIn Algorithm Explained: Master Your Professional Network
If your company isn’t already on Linkedin, it may be time to hop on board. Why? LinkedIn experts show that investing in B2B marketing is an extremely effective way to grow as a company. In ...
Explained
TikTok Algorithm Explained
With TikTok recently blowing up to more than 800 million active users worldwide, the app’s algorithm can seem mysterious when compared to veteran platforms like Facebook or Instagram. However, the ...
Explained
How TikTok Hit Songs Predict Radio Hits
Let me ask you a question. Do you ever turn on the radio and instantly recognize the song that’s playing? Chances are, that song’s big on TikTok! In an age of virality and streaming, it’s no ...
Explained
What You Need to Know About TikTok Analytics
Understanding TikTok analytics and statistics is the key to stepping up your TikTok strategy and optimizing your profile. All you’ll need is a free TikTok Pro Account, which is TikTok’s recently ...
Explained
Instagram Ads Explained
What Are Instagram Ads? Like most social media websites, Instagram ads are allowed to feature on your feed. These ads can come straight from the official accounts of a company or business as well as ...
Explained
Instagram Product Tagging Explained
What Is Instagram Product Tagging? Instagram is one of the world’s most used social media platforms. It originally began on the premise of sharing pictures and media. Soon after it began, Instagram ...
Explained
Instagram Insights Explained
What Are Instagram Insights As Instagram has taken over the world of social media, the platform has become a way that many influencers make their living. Social media influencers are able to make ...
Explained
Instagram’s Threads App Explained: A New Messaging App
Imagine if Instagram told you when your friends are home, at work, in school, or hanging out. Well, with the release of Instagram’s new companion app Threads, you will always know what your friends ...
Explained
New Changes to YouTube Community Guidelines Explained
You may be wondering what all the recent YouTube commotion has been about, or why popular YouTube creators are criticizing and protesting YouTube as a whole. The answer is simple– many YouTubers ...
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