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He’s had many names: Snoop Lion, Snoopzilla, and the most iconic, Snoop Dogg. These days, you could call the rapper, actor and entrepreneur “Non Fungible Snoop” because Snoop Dogg NFT projects have been popping up left and right.
Non fungible tokens, or NFTs, have paved the way for creatives and tech enthusiasts to unite over decentralized currency. Many celebrities have entered the arena as buyers, and Snoop Dogg is one of the most well-known to mint his own.
What goes into the creation process behind some of the most popular NFTs? Upon close inspection, some Snoop Dogg NFT projects have a greater potential for success than others. One things is very clear: the California-born hip-hop icon is serious about solidifying his space in the NFT realm.
Some NFTs live in the metaverse. Read more about the metaverse here.
Riding the NFT wave
For those who still have no clue what an NFT actually is: a nonfungible token (NFT) is a programmable digital asset that is created on a blockchain network, like Ethereum.
To break it down further, anything custom-made, like a handmade sculpture, is a non-fungible good. NFTs are encoded to be unique in this way. Fungible goods, by comparison, are interchangeable, regardless of the specific item being exchanged. Most commodities, like gold, are fungible.
NFTs are popular assets because they are purchased using cryptocurrencies and because they are theoretically difficult to falsify. Additionally, NFTs retain a record of every previous owner, which is encoded in the metadata. That’s a handy perk for those concerned about authenticity.
While the NFT market continues to expand, even in the wake of a historic cryptocurrency crash, the future of the market remains uncertain. In early 2022, NFT data company Nonfungible reported that NFT trading topped $17.6 billion in 2021 — that’s an extreme jump from around $82 million in 2020.
Despite the increase in spending, the NFT market remains extremely lopsided. According to The Wall Street Journal, there are about five NFTs for every buyer. Since April, there had been 9.2 million NFTs sold, which were bought by 1.8 million people.
Who should you follow for more on NFTs and everything crypto? Find our top crypto influencers here.
A Journey with the Dogg
Tech investments are an unsurprising choice for Snoop Dogg, born Calvin Cordozar Broadus Jr. Before becoming one of the top crypto influencers with celebrity status, the 50-year-old hip-hop legend invested in both Reddit and Robinhood while they were still newer projects.
Each of those tech companies has since become a well-known name, Reddit as a social media platform and Robinhood as a financial services company.
While NFTs have been around since 2014, Snoop Dogg NFTs are a more recent development, and the rapper has been an avid supporter of NFTs for the last couple of years.
In March 2021, Crypto.com announced the release of the premiere Snoop Dogg NFT collection, “A Journey with the Dogg.” The collection includes art inspired by the NFT movement. The launch was also accompanied by an original Snoop single, “Diamond Joint (NFT Soundtrack).”
“I’ve seen the game change over the years from analog to digital, and I’m always happier when the technology lets the fans get to connect with the artists,” Snoop Dogg said at the time, commenting on the NFT drop. “NFTs are an amazing innovation.”
A portion of the proceeds from the “A Journey with the Dogg” project went to support young artists breaking into the crypto space, and the Snoop Youth Football League.
Into the Snoopverse
In partnership with The Sandbox, a metaverse gaming platform, Snoop Dogg unveiled another unique set of NFTs in March 2022. Known as “Snoopverse Early Access Passes,” these tokens give buyers access to “The Snoopverse,” an exclusive realm within The Sandbox.
— Snoop Dogg (@SnoopDogg) March 12, 2022
The first of at least two Snoop Dogg NFT collaborations with The Sandbox was accompanied by a music video featuring a digitized Snoop interacting in the Snoopverse.
Plunging Snoop Dogg into the realm of digital real estate, The Sandbox announced an auction of digital land in The Snoopverse shortly after the early access release. One buyer paid $450,000 for a plot of virtual real estate neighboring Snoop Dogg’s property. According to Fortune, metaverse real estate sales reached more than $85 million in just the first month of 2022. Moreover, the digital real estate market is expected to increase at a compound annual growth rate of 31%.
Once again, a Snoop Dogg NFT venture reveals just how carefully the rapper has monitored the crypto wave.
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Snoop Doggy Cardano
Snoop Dogg is one of the first celebrities to mint NFTs on the Cardano blockchain, rather than Ethereum. The decision is noteworthy because most NFTs, to date, have been created on Ethereum. Other cryptocurrencies, like Solana, have gained favor as cheaper options for minting NFTs.
Snoop Dogg’s NFT collaboration with Clay Nation, “Baked Nation NFT,” is a digital collection of 10,000 NFT characters made of clay. Snoop Dogg also partnered with his son, Cham Medici, on the project. The launch compelled crypto-watchers and Snoop fans to consider Cardano.
Ain't nothing but a CLAY thang pic.twitter.com/pKLlmtSBz4
— Clay Nation 🏕️ (@claymates) April 10, 2022
Cardano also remains a cheaper alternative to Ethereum, making these Snoop Dogg NFTs a bit more accessible than countless others. The “Baked Nation” NFTs sold out swiftly, but as of April 2022, they were trading at a floor price equivalent to about $2,623.
Each NFT allows its owner access to a special map on the Clay Verse. NFT-holders also gain access to exclusive Snoop Dogg tracks, released under his label Death Row Records. Tying music to NFTs is a natural trend for the Grammy Award-winning artist.
Stash Box and Death Row
Back in February 2022, Snoop Dogg announced his acquisition of Death Row Records, his first label. At the same time, the artist announced the release of his twentieth studio album.
B.O.D.R. (Bacc On Death Row) is the first of Snoop Dogg’s albums to be released on a blockchain. The artist, in collaboration with the online gaming platform Gala Games, released B.O.D.R. in conjunction with the “Stash Box” NFTs on the Gala Music platform.
Like other Snoop Dogg NFT projects, this venture generated a lot of attention. The Stash Box NFTs are capped at 25,000, and each unit includes 1 of 17 songs from the album. Snoop Dogg has said that he aims to establish Death Row as an NFT label.
— Snoop Dogg (@SnoopDogg) December 4, 2021
Snoop and the Doggies
Another collaboration with The Sandbox, “The Doggies” are a collection of NFT avatars modeled after the rapper himself, housed on the Ethereum blockchain.
The Doggies launched at an asking price around the equivalent of $460.50, as assessed at the time. Compared to some of the others on the list, that’s a modest price tag.
Each of the limited 10,000 adorable Snoop Dogg NFTs is a golden ticket to virtual events and concerts, as well as a space for connecting with others in the Doggies community.
A clear advocate of metaverse communities, Snoop Dogg is opening doors for people at various financial levels to get in on the NFT hussle. The Doggies are the latest step in this ongoing mission.
What is Web3, exactly? Read a full breakdown here.
The Future of The Dogg
At every turn, Snoop Dogg reaffirms his investment in crypto assets, the metaverse, and Web3. To his fans, the man has long been called a genius. With a skilled artist and innovative mind behind them all, Snoop Dogg NFT projects have a special pizazz that sets them apart from the rest.
While the crypto market recovers and the future of NFTs continues to fluctuate, these (and any) Snoop Dogg NFTs are a pretty safe bet. To date, his projects have generated multiple millions of dollars, many selling out at the asking price. The icon has demonstrated an expert understanding of how to convert his star power into any currency.