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A few weeks ago you may have seen David Dobrik’s giveaway of 5 pristine white Teslas. This post was a campaign to drive Voter registration. To enter to win the giveaway, Instagram users had to share the post, tag a friend via the comment section, and check if you were registered to vote on HeadCount.org. Over 5 million people liked the post, not to mention that Dobrik’s campaign led to 120,000 registrations to vote in the upcoming election. The campaign prompted political awareness, but it also probably increased David’s overall engagement rating making him one of the most valuable Instagram influencers.
When it comes to Instagram, people often believe that the number of followers is basically a direct measurement of how famous (i.e. influential) an individual is. While the number of followers is crucial in that it determines how many people may see your content, the percentage of engagement is a far more useful tool in measuring if you are really “getting to” your audience. Engagement rate is calculated by taking into account the number of likes, comments and shares posts get. Having a high engagement rate is valuable for brands trying to effectively market to their audience.
In looking at engagement rates, followers, and other analytic tools, it is possible to gauge how valuable an influencer is to their audience and therefore to brands that wish to broaden their marketing strategy. Depending on multiple factors the cost of collaboration will vary significantly across influencers. This list will tell you which of these highly followed influencers has the highest engagement rate on Instagram.
1. David Dobrik
- Followers: 14.3 million
- Engagement: 21%
https://www.instagram.com/p/CFu4_mKMYYm/
Now 24 years old, David has moved to the top of this list! In just over a year, he has more than doubled his follower count and has managed to maintain an incredibly high engagement rate. Fans can’t seem to get enough of his quirky and extremely generous personality. In addition to his Tesla giveaway, he has also recently launched a perfume and designed and raised 4 million dollars for Dispo, his disposable camera app.
2. Corinna Kopf
- Followers: 4.9 million
- Engagement: 17.7%
https://www.instagram.com/p/CFX_loCM1ZR/
Also 24 and friends with David Dobrik, Corrina has also continued to gain a larger following on Instagram and maintain a high engagement rating as well. She posts content related to lifestyle and beauty and has been rewarded for her consistent posting on all social platforms. Corrina has jumped up to second place in terms of her engagement while having over a million followers.
3. Zane Hijazi
- Followers: 3.8 million
- Engagement: 16%
https://www.instagram.com/p/CEAepf4j9Zv/
Another of David’s Vlog Squad friends, Zane has also had a big boost in followers while holding a very high engagement rate. He is known for his hilarious Vines and YouTube videos with his friend Heath Hussar. Zane aims to make his audience laugh and he does just that. His social media success has enabled him to purchase a 2.4 million dollar house earlier this year right next to his friend David.
4. Jeff Wittek
- Followers: 3.2 million
- Engagement: 14%
https://www.instagram.com/p/CFSqhiDgh42/
Jeff is one of the newer members of the Vlog Squad but has also gained a ton of followers this past year. He was also able to start living in a 5 million dollar house due to his social media fame. His social media style is lighthearted and offbeat, so much so that he even pokes fun at his recent accident and facial scar from the injury to show he doesn’t take himself too seriously.
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5. Olivia Jade
- Followers: 1.2 million
- Engagement: 14%
https://www.instagram.com/p/CC9QuvxpGjs/
Despite losing followers and engagement this year and being a part of the USC scandal, Oliva Jade is still incredibly popular, reaching an audience of over 1 million fans and maintaining the fifth-highest engagement rate on this list. Though not a member of the Vlog Squad, this party girl is friends with David as well. It seems his friendship really does pay.
6. Dolan Twins
- Followers: 4.2 million
- Engagement: 13.1%
https://www.instagram.com/p/B9aQEzuHZ-t/
Like Olivia, the Dolan Twins also faced a scandal earlier this year involving a video made discussing their bullying. Without context, that edited video went viral, possibly contributing to the Twins’ huge loss of followers this past year. Even with the loss, the twins maintain one of the highest engagement rates with their crazy antics and big lifestyle.
7. Emma Chamberlain
- Followers: 10.8 million
- Engagement: 13%
https://www.instagram.com/p/CFz-AnlpugY/
In 2019 Emma made the list of the 25 most influential people on the internet in Times Magazine, and she has since continued to grow her following. Her comical youtube channel and authentic Instagram give her a very relatable personality that people gravitate toward. She also started a coffee company in December of 2019 that is thriving. Though her engagement rate has gone down, she has definitely earned her spot on this list.
8. Pewdiepie
- Followers: 21.2 million
- Engagement: 12%
https://www.instagram.com/p/CEtuQs8ACfp/
Pewdiepie is sometimes considered the og gamer. With over 107 million YouTube subscribers, he is the most followed English speaking YouTube channel. With a fanbase like that, it’s really no surprise that his Instagram engagement puts his at number eight on our list.
9. Everleigh Rose
- Followers: 5.1 million
- Engagement: 11%
https://www.instagram.com/p/CC9xgQqjJ1_/
7-year-old Everleigh is the youngest on this list. She has had a social media presence for a full three years now thanks to her mother Savannah Labrant. Despite her youth, the internet just can’t seem to get enough of her adorable face and she has amassed over 5 million followers.
10. Shane Dawson
- Followers: 10.2 million
- Engagement: 11%
https://www.instagram.com/p/B_k2xVpHe0B/
Shane Dawson has been a big figure on social media ever since the first wave of YouTube internet fame. Following multiple controversies and a decrease in followers in the recent past, Shane’s engagement dropped. But he still snagged the last spot on this list.
Here are a few more high engagement Instagram influencers to check out
| Influencer | Follower Count | Engagement Rate |
|---|---|---|
| Tana Mongeau | 5.4 million | 10.7% |
| Billie Eilish | 67.1 million | 9.6% |
| Halsey | 21.5 million | 7.4% |
