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Whether they chose to go vegan for health or ethical reasons, vegan influencers have made a name for themselves on various social media platforms – but especially Instagram. Living a plant-based lifestyle, vegan influencers pride themselves on their healthy and colorful recipes, sharing their photos and videos of their delicious meals all over their feeds and stories. Through Instagram, vegan influencers have the opportunity to connect with their readers on a different level than achievable on their blogs or YouTube channels, which has resulted in them gaining up to millions of followers. Check out the top 10 vegan influencers on Instagram below:
1. @iamtabithabrown
- Tabitha Brown
- 1.8M followers
If you know your way around TikTok, then you’ve heard of Tabitha Brown. Known for her catchphrases, “That’s your business” or “Like so, like that”, Brown has stolen millions of hearts on TikTok, and has since acquired almost 2 million followers on her Instagram. Besides her words of calm advice and wisdom to the younger generations on TikTok, Brown is known for sharing her vegan recipes online. Even if you’re not already a vegan, Brown has a way of drawing you in with her incredible personality and making you consider changing your diet. Nailing the vegan recipes for some of your favorite foods, Brown can make anything look delicious. With a promising future as an influencer ahead of her, Brown has recently become an ambassador for Whole Foods and has signed with the Creative Arts Agency.
2. @deliciouslyella
- Ella Mills
- 1.7M followers
Deliciously Ella is a resource to help you eat better by adopting a whole-foods, plant-based diet. Ella Mills’ empire started as a personal blog and has now evolved into an app, a collection of recipe books, series of podcasts, and a range of plant-based food products that are now sold in stores. Mills started Deliciously Ella in 2012 while she was still studying at her university. She had been diagnosed with multiple disorders the year prior and started to look into ways to manage her conditions through her diet and lifestyle.
3. @earthyandy
- Andrea Hannemann
- 1.2M followers
Andrea Hannemann is a wife and mother of three that resides on the North Shore of Oahu, Hawaii. Promoting a “Plants Over Processed” food diet, Hannemann shares both gluten-free and vegan recipes on her social media as she takes hold of her health journey. With all of her guidance and information supported and approved by her Naturopathic Physician, Hannemann has become a very trusted source to her followers, teaching them how to develop a sustainable, healthy lifestyle. Her efforts, shown through her recipe book, have encouraged a ton of her Earthy Andy followers to make changes in their own lives.
4. @fullyrawkristina
- Kristina Carrillo-Bucaram
- 1M followers
Kristina Carrillo-Bucaram is a writer, speaker, and raw vegan activist that aims to educate and guide others who want to take control over their health by adopting a “FullyRaw” diet or lifestyle. Through food, Carrillo-Bucaram believes that we can connect with ourselves, with others, and with our earth. By experiencing mind, body, and spiritual transformations with a raw food diet, FullyRawKristina believes that you will be led to a healthier and happier life. Not only is she on Instagram, but she also offers programs, recipes, videos, and workshops.
5. @elsas_wholesomelife
- Ellie Bullen
- 728K followers
Elsa, or Ellie, Bullen is a nutritionist and dietitian from Australia who creates wholesome recipes and blogs about all things health, travel, and lifestyle. Her published cookbook is an Australian best-seller, as readers are drawn to her colorful healthy food recipes. Eating a plant-based whole food diet, Bullen believes we all need to eat more from the earth and less from a box, striving to eat more plants to build a healthy lifestyle to prevent negative health-related conditions. With her degree in Nutrition and Dietetics, she aims to debunk a lot of misinformation about nutrition online while educating others.
6. @nimai_delgado
- Nimai Delgado
- 638K followers
Nimai Delgado is a fully vegan International Federation of Bodybuilding and Fitness (IFBB) Pro League competitor that has built his championship physique without eating animal products. Unlike other vegan influencers on Instagram, Delgado is unique in the way that he has never eaten meat in his life because he was raised a vegetarian and adopted his vegan lifestyle after moving to California. From being a successful bodybuilder, he’s living proof that you can build quality muscle mass without meat or dairy protein, changing the public’s idea of what’s possible as a vegan.
7. @chocolatecoveredkatie
- Katie Higgins
- 466K followers
View this post on Instagram
After creating a small food blog for fun, Katie Higgins quickly became the #1 source for healthy desserts and healthy comfort food recipes. Gaining up to 8 million viewers each month on her blog, Higgins became a popular vegan influencer that was featured by Time, The Food Network, and more. The Huffington Post even selected her as one of their best Healthy Food Instagram accounts to follow, and Amazon chose her debut cookbook as one of their Top 20 Cookbooks of 2015. As her platform grew, Katie developed more and more vegan recipes, showing others how they can still get a taste of their favorite comfort foods without the animal byproducts.
8. @frommybowl
- Caitlin Shoemaker
- 371.8K followers
Caitlin Shoemaker is the photographer, videographer, and recipe developer behind From My Bowl. She prides herself on making wholesome and easy-to-follow vegan recipes that are also inexpensive. To cater to her followers, she also makes recipes that are mostly gluten, oil, and refined sugar-free. Shoemaker first adopted a totally plant-based diet back in 2015 after being raised as a vegetarian. After struggling to make expensive and complicated recipes in college, she developed her blog out of her desire to create nutritious and healthy food options with a tight budget and busy schedule.
9. @sweetsimplevegan
- Jasmine Briones
- 238K followers
After starting her blog in 2013, Jasmine Briones has since turned Sweet Simple Vegan into a platform for her to share her and her husband Chris’ passion for plant-based cooking. With their efforts, they hope to inspire others to choose to live more consciously for themselves, the animals, and our planet. With a degree in Nutritional Science, Briones uses her interest in health and nutrition to create her recipes, share her life, and connect with others regarding veganism and health.
10. @happyskinkitchen
- Elisa Rossi
- 232K followers
From struggling with hormone imbalance and issues with her skin, Elisa Rossi transitioned to a plant-based diet. Now, she has developed plenty of delicious and skin-friendly recipes that have benefited her skin and overall health, which she shares on her social media. Blogging on Happy Skin Kitchen, Rossi posts about vegan recipes, workshops, natural beauty and skincare content, and even about her global travels.
Take a look at these vegan influencers that didn’t make the cut:
| Handle Name | Name | Follower Count |
|---|---|---|
| @plantbasedjane | Jane | 207K |
| @alexafuelednaturally | Alexa Soto | 203K |
| @purelykaylie | Kaylie Grace | 190K |
| @chefchloe | Chloe Coscarelli | 186K |
| @itslizmiu | Liz Miu | 121K |
