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There is no growth-hack formula to being someone online that others desire to follow. But, there is a way to become an influencer that will build a rewarding and authentic career on social media. Lucky for you, there are a variety of niches, environments, talents, and audiences that you could be perfectly suited for!
Become an Influencer in Today’s Digital World
Over 3.4 billion people actively use social media platforms, creating the optimal space for businesses to promote their products. It is common for brands to utilize influencers to promote new products, as influencers are highly followed and highly persuasive when it comes to selling products on Instagram. Influencers are the highly followed social media users that tend to sway the opinions of many with their enticing products that they post. Influencing is an up-and-coming career choice for many, as it is a creative and innovative career that allows you to work from home and collaborate with some of the world’s hottest brands. But Instagram has not always been this way. In fact, consumer buying behavior has changed, and people discover and buy products on Instagram more and more by the minute. These Instagram statistics speak for themselves:
- 90% of accounts follow at least one brand on Instagram
- 200 million Instagram users visit at least one business profile daily.
Interested in becoming an influencer? In this blog, we will outline the step-by-step process of how to become an influencer in the year 2020.
Find your niche
You must select a niche that you are interested in and can create content about. It helps to have experience or a level of expertise in your given niche, to allow you to be more competent and trustworthy in the eyes of your followers. You will need to research your niche, post about your niche, and embody the niche, which is why it is imperative that you are passionate and knowledgeable about your niche. Here are a few examples of some popular niches on social media:
- Health & Fitness
Whether you love animals or travel, there is truly a niche for everyone! Some niches are more profitable than others, some niches are more popular than others. Regardless, finding a niche is made easy by simply evaluating your own personal interests and values. You can learn more about the different types of influencers.
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There are sunrises and then there is this sunrise, where we had to wake up at midnight, drive for 4h, in the least comfy Jeep, got to the top of that summit, started to freeze to death, found a tiny coffee shop, bought a boiling saddle soap, spill it all over and burnt my hand, walked in the dark to try to find the spot, almost lost ourself, twice, ran back hit a tree root, almost twisted an ankle, felt high as f*** from the altitude, and then saw this view! Best sunrise I’ve ever witness in my entire life! ❤️
Now that you have chosen your niche, you need to figure out where you will share your content. The majority of influencers are popular on one or two platforms in total. For instance, @jacimariesmith is a popular Instagram influencer who recently started making Tik Toks. She now has hundreds of thousand followers on Tik Tok and has expanded her reach significantly!
Instagram, Facebook, Tik Tok, Twitter, and Pinterest are the easiest platforms for sharing content and obtaining brand deals. Here are a few extra tips for optimizing your social media platform:
- Make sure your Instagram page is a business account
- Make an engaging bio
- Add a profile picture to appear more personable
Learn more about your audience
No single influencer can cater to everyone on earth, and that is okay. Every niche is unique and pulls in a different audience. Understanding your audience is crucial for the success of your influencing career. Influencers have strong connections with their audiences because they tend to share similar interests with them, within their niche. You must know who to target to first grow and expand your audience. You can start by analyzing your current follower base to gain insight into demographics and interests. Most social media platforms have built-in analytic tools that can help you find this information about your followers. Once you better know and understand your audience, you are ready to deliver content.
Posting relevant content within your niche is the key to gaining followers and obtaining brand deals. Posting useful and relevant content will, in turn, allow you better market products from brand deals to your followers. Mixing up your content is a great way to connect with your audience and keep your page fresh. Mixing in content about your niche and content about personal life can allow you to appear more authentic and relatable in the eyes of your followers. However, you must keep your content focused on your niche if you want to target a specific audience and get those brand deals.
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Cook, eat, sleep and repeat! One of my favorite things to do is to try out new recipes, try out new flavors and create mostly plant- based dishes from all over the world! I have been cooking lots of comforting curries in the last weeks but need some inspiration for new recipes. Comment down below your favorite dish from your country! 😋
Make a posting schedule. Plan your content. Staying organized and accountable is very important if you plan to become an influencer. Social media platforms algorithms give preference to accounts that are posting regularly, especially for Instagram. Some platforms require more frequent postings than others. For instance, Twitter is an app that is known for having multiple posts per day! Whereas on YouTube you can get away with posting once a week. You must find a social media platform that aligns with your desired posting and content schedules. This will allow you to have better reach and visibility. Check out our blog to learn the difference between YouTube and Facebook, it could help you gain consistency in your social media use!
Staying engaged on social media can be challenging, but It is imperative that your followers feel connected to you. A great way to foster a relationship between yourself and your followers is through introductory posts and personable posts (within your niche, of course). A perfect example of this is how Instagram influencers are sharing what they are doing during quarantine to give their followers some insight into their daily lives.
Here are a few more tips for better engagement on social media:
- Comment on other influencers posts within your niche
- Make captions more personal to foster better connections with followers
- Be authentic in posts and captions
- Giveaways are a great way to remind your followers that you care!
- Go live on Instagram for a Q & A. Learn more tips regarding Instagram live here!
Be transparent with brands
Last but most certainly not least is transparency. You must let brands know that you are willing to work with them! Declare yourself an influencer who is willing to do brand deals, and with time brand deals will find you.
How do you do this? Well, you can start by writing in your bio that you are an influencer. You can add an email for business inquiries so brands can reach you with ease. You can even reach out to brands. Messaging relevant brands is an easy and effective way to get the brand deals you desire. With time, you will build a name for yourself and network with enough brands in your niche that you will achieve the status of social media influencer.
For more tips and tricks on how to make it big as an influencer, check out this post on how to go viral on Instagram!