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In the world of YouTube, there are more than just daily vloggers. Vlogging is a vast category within the YouTube community full of a diverse range of creators. As the platform grows and evolves, comedy vlogging, family vlogging, travel vlogging, and prank vlogging have become some of the most popular genres on the site. However, for those YouTubers not defined by a specific niche – they fall into the category of lifestyle vloggers. Check out this list of the top 10 lifestyle vloggers on YouTube.
1. Casey Neistat
- 11.8M subscribers
- 2.76B views
- Joined February 15, 2010
Casey is a New York-based lifestyle vlogger, filmmaker, co-founder of the multimedia company Beme, and the founder of 368, a space for creators to collaborate and influence each other creatively. Neistat started to post his daily vlogs on YouTube in 2015 but stopped in between 2016-2017 to focus on making short films. As of 2018, Neistat returned to making vlogs based on his energetic and exciting lifestyle
2. Zoe Sugg (Zoella)
- 4.83M subscribers
- 843M views
- Joined September 4, 2012
Zoe Sugg, otherwise known as Zoella, is a British YouTuber, lifestyle vlogger, and author of Girl Online. Previously, Sugg’s channel focused on mostly fashion, beauty, and haul videos while she posted vlogs on a second channel called MoreZoella. Now, Sugg has moved her vlogging skills to her main channel where she partakes in Vlogmas and other fun lifestyle videos with her boyfriend and fellow YouTuber, Alfie Deyes.
3. Nicole Guerriero
- 2.85M subscribers
- 346,527,141 views
- Joined November 26, 2006
Nicole is a longstanding Youtuber that has been posting beauty and lifestyle vlogs since 2006. As a beauty blogger, she amassed millions of fans through her blog Naturally Nicole, which focuses on fashion, product reviews, and makeup tutorials. Guerriero furthered her career through YouTube where she now posts lifestyle vlogs with her fiancé on top of her beauty and makeup videos.
4. Tess Christine
- 2.4M subscribers
- 197M views
- Joined April 19, 2008
Tess Christine is a lifestyle vlogger based in New York City that found the YouTube community to share her own tips and tricks about makeup, hair, and fashion. As the years have passed, Tess has expanded her channel to include travel vlogs and lifestyle vlogs with her best friends and husband, Patrick.
5. Dulce Candy
- 2.21M subscribers
- 328M views
- June 14, 2008
Dulce Candy has been creating content on YouTube since 2008 – so she’s a self-proclaimed OG of our lifestyle vloggers. On her channel, she shares fun makeup tutorials, fashion advice, lifestyle vlogs, and personal vlogs about her infertility journey. The Mexico-born and Southern California-raised YouTuber has developed a vast following on her two YouTube channels (one is now inactive) and Instagram, which has allowed her to partake in over 250 brand campaigns on social media.
6. Aspyn and Parker
- 2.12M subscribers
- 360M views
- Joined January 22, 2011
Aspyn Ovard is an extremely popular blogger and YouTube vlogger that posts videos about anything and everything from fashion to her family. With her husband Parker Ferris, Aspyn created a second channel to share more insight into their lives with lifestyle vlogs for their followers. On their vlog channel, they post weekly videos covering their everyday life from packing to vacation to redecorating their home.
7. Bella Fiori
- 2.06M subscribers
- 163M views
- Joined March 1, 2015
Bella is an Australian YouTuber who posts videos every week about true crime, fashion, beauty, and travel. Fiori is also known for her lifestyle vlogs in which she films her life with her boyfriend and three dogs. With over 600k followers on Instagram, she has also gained a following for her “Get Ready With Me” and chatting videos, in which she talks directly to her followers.
8. Sydney Serena
- 1.95M subscribers
- 280M views
- Joined July 5, 2014
Sydney Serena is a 19-year-old lifestyle vlogger who also makes beauty and other random fun videos on her channel to connect with her subscribers. Sydney, who also goes by Syd, films everything from trying to learn new TikTok dances to makeover vlogs. Serena is also known for her “day in the life” videos where she discusses being a 19-year-old living alone in California since she is originally from Minnesota.
9. Hailey Sani
- 1.26M subscribers
- 90M views
- Joined April 21, 2012
Hailey Sani, like Sydney Serena, is known for her channel full of a little bit of everything. She films fitness videos, outfit of the week videos, advice videos, and carpool karaoke videos with her friends to model the popularized series by James Corden. As she mentions on her YouTube bio, Sani doesn’t like to categorize herself as a beauty guru because she posts a little bit of everything, but she mainly focuses on lifestyle vlogs where she shares pieces of her everyday life.
10. Jon Olsson
- 1.44M subscribers
- 376M views
- Joined September 21, 2007
On his YouTube channel, professional Swedish freeskier Jon Olsson gives his subscribers a look into his life with his wife and son, along with his exotic and fun travels. In his weekly vlogs, he features his lavish lifestyle with yacht and luxury car vlogs, along with showing off his busy, active life in other countries.
Want to check out some other lifestyle vloggers? Here are some that didn’t make the cut:
| Name | Subscriber Count | View Count | Date Joined |
|---|---|---|---|
| Lauren Elizabeth | 1.23M | 101K | February 2, 2011 |
| Claire Marshall | 981K | 60.9K | June 10, 2010 |
| Acacia (Brinley) Kersey | 913K | 85K | June 1, 2008 |
| Lydia Elise Millen | 814K | 125K | February 2, 2011 |
