The Big Reach

NeoReach’s most interesting topics and trends.

News

TikTok is Testing a Feature that Could Make All Videos Shoppable

Introduction In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse, captivating millions with its short-form videos and creative content. Now, the platform is venturing ...

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Videos Muted Over UMG and TikTok Copyright Negotiations

In the dynamic realm of social media, the recent clash between Universal Music Group (UMG) and TikTok has reverberated throughout the music industry. As the globe’s foremost record label, UMG ...

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E-commerce Meets Social Media with Flip Shop

Welcome to the game-changer in the world of online shopping – Flip Shop! Picture a social media platform exclusively dedicated to the thrill of shopping and where your opinions matter.  Flip Shop ...

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Twitter Subscribers Will Get Access to In-Deveolpment Chatbot, Grok AI

Ever dreamt of chatting with an AI that’s not just brilliant but also packs a punch of humor, wit, and a rebellious streak? Imagine an AI that can tackle spicy topics, craft creative ...

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Why Everyone is Talking About the Lapse App

With so much of the Y2K aesthetic coming back in style right now, it’s no surprise that 20-somethings are also romanticizing the grainy, blurry photos of the time as well. These timeless trends ...

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Quora Launches Their Own Chatbot Named Poe AI

Quora, the popular question-and-answer platform, has entered the AI scene with their latest chatbot: Poe AI. Founded in 2009 by Adam D’Angelo and Charlie Cheever, Quora is a platform where ...

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Meta Introduces Adfree Subscriptions for Facebook and Instagram

Meta is redefining the social media experience in Europe with the introduction of adfree subscriptions for Facebook and Instagram. Amidst intense antitrust scrutiny and a landscape thirsty for ...

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OpenAI Introduces Custom GPT Models and the GPT Store

On November 30th, 2022, OpenAI unveiled the chatbot we’ve come to know and love: ChatGPT. As ChatGPT approaches its first anniversary, OpenAI announced custom GPT versions where creators, ...

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Google Podcasts is Retiring in 2024: Check Out These Alternative Platforms

The retirement of Google Podcasts in 2024 raises questions about the future of podcasting. Google Podcasts has been a familiar companion for those seeking an effortless gateway to a vast realm of ...

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Elon Musk Test Runs Twitter Livestreaming Feature

Throughout Elon Musk’s Twitter legacy, the platform has undergone massive changes. From Twitter’s rebrand to “X,” ad revenue payouts for subscribers, and Linda Yaccarino’s new position as ...

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The ChatGPT September Update Lets Users to Browse the Internet, Generate Images, and More!

The ChatGPT September update is turning heads, and for good reason. The ability for a chatbot to actively browse the internet and pull in real-time information is a significant leap forward. This ...

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Mr. Beast’s Feastables Sponsorship is the First Creator-Led Partnership in the NBA

A seismic shift is underway in the dynamic marketing realm – a groundbreaking partnership that makes history for creators. Enter Feastables, the brainchild of the legendary YouTuber Jimmy ...

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Creators Are Raving About the Kick Clip Feature

Streaming platforms are in a relentless race to captivate creators and viewers. Amidst this bustling competition, one feature has recently emerged as a standout: the Kick clip feature. This ...

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Elon Wants to Remove the Twitter Block Feature: Here’s What the Community Has to Say

In the ever-evolving world of social media, change is inevitable. But when one of the world’s most influential figures, Elon Musk, declares his intent to significantly alter the fabric of the ...

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Meta is Shifting Away from Facebook News in Europe

On September 5th, Meta decided to deprecate its Facebook News in Europe. Learn more about the decision here! This decision, slated to take effect in early December, marks a strategic shift in ...

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What Are the Latest Twitch Discovery Changes?

Twitch has long stood as a hub of creative expression in the dynamic sphere of online streaming. However, it hasn’t been without its challenges, particularly for emerging streamers seeking ...

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SUBtember on Twitch is Back!

SUBtember on Twitch is here, and it’s time to get excited! In this blog, we’ll take a closer look at this highly anticipated annual event, diving into its significance for viewers and ...

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Say Hello to the Latest TikTok Trend: NPC Streaming

TikTok trends are always evolving and changing, and a peculiar trend has surged forth, capturing the attention of TikTok’s vast audience. Welcome to the world of NPC streaming, an intriguing ...

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Twitter Ad Revenue Payouts Have Been Delayed? Will They Continue?

Nowadays, ad revenue serves as the lifeblood for platforms like Twitter, propelling innovation, user engagement, and growth. However, in a surprising twist, the much-anticipated ad revenue payouts on ...

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Alexander Cooper Creates The Unwell Network with Alix Earle and Madeline Argy

Innovation continues to pave the way for unique and authentic experiences. Alexandra Cooper, known for her immensely popular podcast “Call Her Daddy,” has again entered the spotlight with ...

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Everything You Need to Know About Elon Musk’s Twitter Rebrand

Few names carry as much weight as Elon Musk. Renowned for his ventures in space exploration, electric vehicles, and renewable energy, Musk’s boundless creativity and audacity have earned him a ...

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Say Hello to the Apple Vision Pro: The Newest Virtual Reality Headset

Discover the groundbreaking potential of the Apple Vision Pro for digital marketing. This extraordinary headset is set to revolutionize AR and VR experiences, offering marketers unparalleled ...

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Why the YouTube Partner Program Changes Are Bringing Creators to YouTube

YouTube has always been a platform where creators can share their passion and creativity. And now, with the recent YouTube Partner Program changes (YPP), it’s become even more enticing for ...

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What is Kick Streaming? How Can Creators and Businesses Use It?

Ever heard of Kick Streaming? In this blog, we’ll take you on a journey to discover what Kick Streaming is all about and how it can be a game-changer for creators and businesses. With its ...

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Twitter Is Paying Blue Users in Ad Revenue. What Does this Mean for Creators?

In an intriguing turn of events, Twitter has recently made waves by implementing a groundbreaking initiative: Twitter is paying Blue users in ad revenue. This latest development holds immense ...

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Barbenheimer: Unveiling Unexpected Synergy Through Genius Marketing

Lights, camera, “Barbenheimer”! Two vastly different films, “Barbie” and “Oppenheimer,” collide in a breathtaking display of unexpected synergy. Witness the magic ...

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Project P92: Meta’s Newest Decentralized Platform and Twitter Competitor

Meta, the tech disruptor, is making a splash with its groundbreaking project, P92. We recently covered the talks of Meta taking on BeReal. Similarly, this cutting-edge decentralized social network is ...

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Meta Launches Threads: Here Is What Influencers and Brands Need To Know

In the bustling world of social media platforms, a new contender has joined the ranks, promising to revolutionize the way we connect, share, and engage. Enter Threads, a freshly minted application ...

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Why Users in the TikTok Creator Community Are Worried About the Ban

In the halls of power, government officials are raising alarm bells about the security risks posed by a certain app that’s been making waves in our lives—TikTok. Even the state of Montana ...

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Analyzing the Twitch Branded Content Guidelines Rollback

Twitch creators are not having it. On June 6, 2023, Twitch updated its policy on advertisements, evoking heavy criticism from the platform’s creators. In response to Twitch’s advertising ...

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Elon Musk Stepped Down as Twitter’s CEO: What’s Next?

Twitter has become more than just a social media platform– it’s a vital channel for amplifying voices, driving trends, and fostering connections. Now, users can brace themselves for a major ...

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What Does the US TikTok Ban Mean for Creators and Brands?

The recent US TikTok ban has sent shockwaves through the industry. With its enormous user base and unique content format, TikTok has become a go-to platform for both creators and brands to connect ...

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Bing Enters the OpenAI Scene and Explodes in Popularity

Artificial intelligence has gained popularity as a tool in the computer sector over the past few years. Even Bing, the well-known search engine owned by Microsoft, has joined the market with its ...

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Discord Introduces AI Clyde and More Exciting Changes

We have seen technology evolve in many different ways. From the earliest chatbots to today’s sophisticated language models, AI has come a long way in a relatively short amount of time. One ...

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Twitch 2023 Roadmap: What Twitch Influencers Can Expect Moving into the New Year

Twitch is a platform that many gamers use to live stream their video games to their audience and followers. Twitch is also not just limited to games, as Twitch influencers can stream other things ...

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Spotify Redesign Takes Inspiration from Popular Social Media Platforms

For many people, music is their bloodline. People love listening to music while commuting, working, sleeping, or socializing with friends. Because of this, music streaming has become the norm for ...

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MiCA Crypto: How to Be a Complaint Crypto Business

The European Parliament is set to vote on a new regulation that aims to establish harmonized rules for crypto-assets across the EU. The Markets in Crypto-Assets (MiCA) regulation seeks to provide ...

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ChatGPT Has Another Competitor Entering the Mix: Introducing Google Bard

What is Google Bard? ChatGPT, the artificial intelligence-backed chatbot launched in late 2022, caused a stir in the tech space as well as AiArt. ChatGPT and AI have showcased their potential for ...

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Say Hello to ByteDance’s New App: Lemon8

The Chinese software development ByteDance, responsible for the smash success short-form content app TikTok, has come out with another groundbreaking app, known as Lemon8. Lemon8 describes itself as ...

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Binance News: The Company Future and Expansion into Europe

Ever heard of Binance? As one of the leading players in the Crypto industry, every crypto fanatic needs to stay up to date on the most recent Binance news. Cryptocurrency has come a long way since ...

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Ex-Twitter Employee Creates Spill: Newest Twitter Competitor

Alphonzo “Phonz” Terrell was one of the many employees who lost their jobs when Elon Musk took over Twitter almost five months ago. But Terrell didn’t let that set him back. A little over a ...

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Mastodon: Twitter’s New Competitor

Decentralized social networking may be the future of social media as we know it. Mastodon, an app curated in 2016, is perhaps the largest scale development of its kind, offering users the opportunity ...

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What is AIArt, and How Does it Impact Creators?

Have you ever wondered how Artificial Intelligence (AI) is impacting the world of art? AIArt refers to artwork that is created or assisted by artificial intelligence, it takes many forms such as ...

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What are the New Features on Snapchat Plus?

Snapchat: a multimedia app that allows its users to send and receive time-sensitive photographs and messages. The platform blew up shortly after its release to the app store in 2011, finding ...

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Elon Musk Twitter: Why Twitter’s Community is Vocalizing Concerns

Twitter: A social media site that allows users to send messages and connect to a global audience from both their cell phones and on desktops. With their 100 million daily active users, roughly 500 ...

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TikTok Now: Inside TikTok’s New BeReal Alternative

As of October, TikTok stands strong as the second most popular free app on the Apple App Store, after the platform’s seemingly endless reign as number one. Although TikTok’s growth remains ...

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Elon Musk Bought Twitter? Everything You Need To Know

Twitter is kind of infamous, at this point. Countless people have built or ended their careers with a tweet. Lately, Elon Musk has been using Twitter to negotiate his deal with, well, Twitter. The ...

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From Fanfiction To Movies: What is Wattpad and Why is It In

In an era where content creation is a pivotal aspect of businesses models across fields, defining what is Wattpad and investigating how the platform has changed the entertainment industry is ...

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Politicians are turning to TikTok for the Ukraine Russian War

Since the start of the Ukraine Russian War, TikTok has become a hub for information, some reliable and some problematic. Social media have thus far been known for building digital communities. On ...

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What is TikTok Live Gifting? Everything You Need to Know

TikTok has always prioritized giving creators the freedom to be creative and bold, but they also want to allow creators to make money off their content. With the addition of TikTok live gifting, ...

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Hype House Netflix: From Social Media to Streaming

Hype House is one of TikTok’s longest running content-creating houses based in Los Angeles, California. Hype House along with other creative collectives allows influencers or content creators to ...

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How Mark Cuban is Using NFTs as a Marketing Play

Mark Cuban is well-known for his appearances on Shark Tank, entrepreneurial ventures in the tech industry, and ownership of the Dallas Mavericks. The savvy billionaire has recently dipped his toes ...

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No More Swipe Up: How Instagram Link Sticker Affects Brands & Creators

As of last month, Instagram has decided to ditch the traditional Swipe Up link feature for Stories and replace it with Link Stickers instead. Sharing external links on Instagram is beneficial to both ...

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Twitch Top Earners Revealed! This Is How Much Streamers Are Making

This has been a tough week for Twitch as a majority of their private company information has been leaked. The powerhouse in streaming was exposed on Wednesday when a 125GB torrent link was posted on ...

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The Olympics on TikTok is Changing This Year’s Experience for Viewers and Athletes

The Olympics on TikTok brought spectators together to root for their favorite athletes and light to life in the Olympic Village. Unlike previous year’s Olympics, which were watched either in the ...

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A Cobie Crypto Stream Worth $250,000

Late last night CryptoCobain began to wind down his regular Twitch livestream. “Alright,” he said, “I’m gonna go to bed, but I’m gonna raid someone.” He planned to stay on for 15 minutes, ...

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Influencers’ Moves Involving NFT

In today’s age of cutting-edge blockchain technology, there is yet another new idea that we must wrap our heads around: NFTs. It’s a recent development of technology called an NFT or ...

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Clash App Acquires Byte to Pioneer Creator Monetization

From the potential TikTok ban to major platform shifts, 2020 proved monumental in social media history, yet 2021 is shaping up to be even more eventful. We previously wrote about Clash when they ...

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Ratatouille: The TikTok Musical Bringing Broadway to the Small Screens

The countdown has begun for a new TikTok musical coming to screens for a one-night production on January first. TikTok creators have designed a new musical on the app based on the movie Ratatouille. ...

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What is OnlyFans?

The social media world is in constant flux and with consumers wanting more exclusivity and community, subscription-based platforms are growing. Monetization has been the main pull for influencers and ...

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Instagram Hiding Posts From All Hashtags Until After Election

In the news recently, many social media sites have gone under fire for failing to flag or correct misinformation on their platforms. Facing criticism, especially from politicians like Alexandria ...

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Influencers Supporting USPS

When it comes to online activism, more and more influencers have begun to use their voice to speak their mind and spread awareness. With what some are calling a “war” on the United States Postal ...

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WeChat Ban & TikTok App Store Restrictions

The Commerce Department announced on Saturday the official WeChat ban and new TikTok restrictions in the US. The release said no app store will be allowed to update or permit new downloads of either ...

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Buying TikTok: Oracle Wins TikTok Deal Over Microsoft

We bring good news for US TikTok lovers! In the race for banning or buying TikTok, it appears as if Oracle will partner with ByteDance in managing US operations, resulting in the prevention of a ...

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TikTok CEO Resigns After 100 Days

Kevin Mayer, TikTok CEO, just resigned after 100 short days. The former Disney executive joined the TikTok team back in May. But why would Kevin Mayer quit now? FT Exclusive: TikTok chief executive ...

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TikTok Ban Updates: What’s Happening to TikTok?

In the past month, the popular content creation app TikTok has been banned by the Indian government after news about data mining by the Chinese government. President Donald Trump followed precedent, ...

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Empowering Women in Business Can Lift the World Out of Poverty

Who runs the world… GIRLS! You got that right! Let’s give a round of applause for the lovely women in business out there that have infiltrated a male-dominated territory. *Cue applause* Women ...

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Twitter Hack

While the majority of the world is eagerly awaiting the end of this unpredictable year, it seems we are still receiving more and more news stories that come out of right field. The newest of these ...

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New Instagram Feature Allows Users to Pin Comments

Since May 2020, Instagram has been testing exciting new features to enhance the user experience. Among these features is the “Pin Comment” feature that just released on July 7th. This new ...

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TikTok Banned in India: Here’s Why

The Indian Government announced Monday evening that they were banning 59 apps from use. TikTok was the first app named on the lengthy list, raising global concern. TikTok, owned and operated by the ...

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Facebook Ad Boycott

Facebook has been instrumental in paving the way for social media marketing for years. The large reach on both Facebook and their acquired platform, Instagram, has been a primary tool for brands ...

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Community App Allows Influencers to Personally Text You

In today’s age, texting is the most widespread and honest form of communication among coworkers, friends, and family. There’s a coveted intimacy in texting someone that you don’t get from an ...

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Resources for BLM Movement: How You Can Be the Change

George Floyd was a Black man killed by police officers in Minneapolis on May 25, 2020. Since then, protests against police brutality have occurred in all 50 states and multiple other countries. ...

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Activism on Social Media: BLM

Blowing up on social media, news regarding the Black Lives Matter movement (BLM for short) has probably made its way to you already. Due to recent events involving police brutality, the BLM movement ...

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Zoom Video Conferencing Is Changing the Way We Interact

It’s safe to say that the COVID-19 pandemic has flipped the world upside down, and the way we do things has been changing because of it. When you’re being advised to stay at home and social ...

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CPM Values Are at an All-time Low…Here’s Why

What’s a CPM? CPM, or Cost Per Thousand, is a marketing term that reflects the price of 1,000 advertisement impressions on a given website. For example, if a publisher charges $1 every 1,000 ...

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Goodbye, VSCO Girl…Hello, EGirl

If you’ve spent countless hours on TikTok before, then you know that TikTok trends tend to take over the internet and sometimes end up creating new subgroups of users. TikTok girls don’t all post ...

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Memeified: The Michael Bloomberg Campaign

What’s the best way to reach Millennials and Gen Z? Michael Bloomberg would say memes. Along with Meme 2020, presidential candidate Michael Bloomberg has launched a campaign full of sponsored ads ...

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Why These Top Kid YouTubers Could Lose Millions

YouTube is being forced to respond to allegations by the Federal Trade Commission (FTC) of the insatiable platform violating the 1998 Children’s Online Privacy Protection Act (COPPA). The ...

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Facebook for Creators: What You Need to Know about Their Creator Program

As the influencer marketing industry continues its boom, social media companies look for new ways to keep content creators engaged. With video at the forefront of digital marketing, social media ...

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Introducing Facebook’s Whale App

Have you ever been stuck in that one awkward moment, that you could not express in words or emotions…BUT you can picture the perfect meme that would do the talking for you? If only it were that ...

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