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Hype House is one of TikTok’s longest running content-creating houses based in Los Angeles, California. Hype House along with other creative collectives allows influencers or content creators to share living quarters, which makes it easier for them to collaborate. In other words, Hype House exists in order to facilitate the creation of videos for TikTok, YouTube, and Instagram, and for Hype House official and non-official members to promote each other’s personal brands and platforms. There’s been a lot of mystery and controversy around creator houses, and that intrigue made the perfect platform for the new Hype House Netflix series.
Who are the members of the Hype House? Has this changed over time?
According to the New York Times, about two years ago Hype House had 19 members: Calvin Goldby, Chase Hudson, Avani Gregg, Ryland Storms, Wyatt Xavier, Dixie D’Amelio, Patrick Huston, Daisy Keech, Charli D’Amelio, Nick Austin, Tony Lopez, and Addison Rae. However, since then things have changed, and it’s now almost impossible to get a set list of who lives in the house with constant departures and drama.
this is the hype house @addisonre @charlidamelio
To venture a guess, it seems as though the current members of Hype House are Thomas Petrou, Alex Warren, Kouvr Annon, Larri Merrit, Chase Hudson, Mia Hayward, and Jack Wright. What started out as friends moving in together for fun into a house focused on content creation has become a multi-million dollar idea with its own unscripted Netflix series, Hype House Netflix, and over 19 million followers on TikTok.
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Is the Hype House as fun as it looks on social media?
There are rules in the Hype House: the mansion is not a party house, guests must be approved prior to visiting, anything broken must be replaced in two weeks or less, and each member must post at least three times a day. If these rules get broken, members are subject to being kicked off the team.
“If someone slips up constantly, they’ll not be a part of this team anymore. You can’t come and stay with us for a week and not make any videos, it’s not going to work. This whole house is designed for productivity. If you want to party, there are hundreds of houses that throw parties in L.A. every weekend. We don’t want to be that. It’s not in line with anyone in this house’s brand. This house is about creating something big, and you can’t do that if you’re going out on the weekends,” said Thomas Petrou, the house manager, to the New York Times in January 2020.
While some people find the idea genius because it’s hard to see the bad side of being young, famous, and rich in Los Angeles and living with all your young, famous, and rich friends, others find it depressing. For example, in an article published by BuzzFeed titled “Netflix’s “Hype House” Is So Sad,” Stephanie McNeal, had a lot to say about Netflix’s “Hype House” which follows the lives of these teens and people in their early 20s that rose to fame overnight and how they are managing being a part of the TikTok content collaborative.
She says, “Throughout the show’s (Hype House Netflix) eight episodes, the members of the house are palpably distressed, consumed with the need to succeed while watching their peers soar to heights they know they might not achieve,” and she is right. An article by TechCrunch.com elaborates on this dark side of the creator economy featuring the following quote from current Hype House member Alex Warren who appears on Hype House Netflix: “I know it sounds so dumb. You’re a 20-year-old millionaire. What do you have to be depressed about?” says Alex Warren, a TikTok star with 14.7 million followers. “But that’s what I struggle with. I feel like I’m not allowed to be depressed.”
After reading this statement, among others and after watching Hype House Netflix it is evident that the kids are under a lot of pressure to perform well as Petrou is constantly pushing them to create content and attract followers so that the Hype House can go back to what it used to be when Charli, Dixie, and Addison were a part of the collective. In a way, these kids are being pushed to the limit for the purpose of becoming their own money-making businesses for the Hype House.
Being a Creator should empower you to be in charge of your own career. Read more about Creators as businesses in this article.
Reactions to the Netflix series Hype House Netflix?
Other reactions to the show have come on behalf of the Hype House’s own members, such as Chase Hudson and Larri Merritt. To give more detail, Merritt came out and accused producers of making up a false narrative of him attending a party right after testing positive for COVID, saying the following: “Why would you tell the entire world I tried to party when I had Covid? Y’all can clip that and send it to the Netflix production team. I want them to apologize for lying on my name.”
He then went on to say that after Sienna Mae Gomez was dropped from the show due to sexual assault allegations against her, the producers didn’t know where to go from there and therefore decided to fabricate a false story about his COVID case for the plot.
In addition, Chase Hudson came forward and expressed his frustration and discontent with being portrayed as the villain of the season when that was never communicated to him during filming. He also went on social media to deny that Hype House was paying his rent, and defended his decision to move out of the house, explaining how he had a long conversation with Thomas about it, but that was not included in the show.
While crazy social media environments seem to go viral, we want to shout out more positive, groundbreaking influencers like the ones in this blog, too.
All in all, there’s really no way to know what’s next for the Hype House given that, while most signs point towards the end of the collective altogether, the content creation group still has over 5M followers on Instagram, 19.8M TikTok followers and a whopping 1.6M subscribers on YouTube. Where do they go from here? Is there a chance they can garner the success they once did when the D’Amelio sisters and Addison were part of their little social media family, or will they have to reinvent themselves in order to stay relevant?