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If his name rings a bell, you might remember Zach King from Vine. While the Vine app has since shut down, King continues to make YouTube and TikTok videos that draw in millions of viewers and followers for his creative illusions. With his success, King has become one of the most popular influencers on multiple video-sharing platforms, earning him numerous impressive endorsements deals and awards. To find out just how successful King is, here’s a breakdown of his multi-million-dollar net worth.
Who is Zach King?
Zach King is a husband, father, popular former Viner, and current YouTuber that took his talents to TikTok after the Vine app shut down officially. Born and raised in Portland, Oregon, King started to make home videos at the age of seven and has seemingly never stopped sharing his love for video creation. At 14-years-old, he purchased his own video equipment and began to learn how to edit. Continuing to nurture his love for video editing, he graduated from Biola University with a degree in Cinema and Media Arts in 2012.
Known for his visual effect skills, King originally began his career posting videos on YouTube in 2008 and later on Vine in 2013. King specializes in “magic” videos in which he digitally edits his videos to look as if he is doing magic, leading him to even more popularity on the TikTok app since 2016.
His success on YouTube has led him to become one of the top 10 influencers on YouTube in Q1 2020, according to NeoReach’s Social Intelligence Insights quarterly report. Stated in this report, King averages 1.5 million views on his YouTube videos and brings in an average IMV of $176,658.49. In terms of his average engagement, the numbers reach up to 48,153 with a reach of 5.8 million.
With his knowledge in video editing and creation, King has won numerous awards and honors, and even appeared on a few shows, including the following:
- 2009: Won the Hewlett-Packard commercial contest, earning him a trip to the red carpet at the London Film Festival
- 2012: Contestant on the Syfy channel’s Viral Video Showdown
- 2013: Won YouTube’s NextUp Creators contest
- 2014: Guest on The Ellen DeGeneres Show
- 2015: King and his wife, Rachel Holm, competed in the 28th season of The Amazing Race, earning sixth place in the overall standings
While his account says he created it in 2013, Zach King actually started making YouTube videos back in ’08. In 2008, King created FinalCutKing.com to offer tutorials about the editing software Final Cut Pro. At the same time, he was creating videos to go alongside these tutorials, selling his training seminars to pay for college.
In 2011, he posted his Jedi Kittens video that he created with a friend, which gained over a million views in only three days. He went on to create more of these Jedi Kitten videos, earning up to 73 million views collectively.
In 2013, he was named one of the 25 most promising young filmmakers by YouTube, winning $35,000 and a trip to New York for a YouTube Creator Camp. On his channel, he has worked with numerous brands, including Home Chef, Videoleap, Lego, Crayola, Walt Disney World, Pixar, and Coca-Cola. With over 7 million subscribers and 650 million views on his channel today, his revenue from the platform is estimated to be about $1.3 million a year, according to Nai Buzz.
King posted his first TikTok, formerly known as Musical.ly, in 2016 after it was announced that Vine would be shut down. On the app, King has drawn in 45.6 million followers and 511.8 million likes. As one of the most popular users on TikTok, King has amassed billions of views on his most liked videos. Impressively, his “Magic Broomstick” TikTok gained 2.1 billion views in only 4 days.
Like YouTube, King has had multiple endorsement deals on TikTok where he created videos to promote the Jumanji: The Next Level movie, worked with Selena Gomez, and promoted brands like Videoleap. It’s estimated that he earns up to $41,791 per post on TikTok, according to TheStreet.
Merch Store/Book Sales
On his website, Zach King sells numerous pieces of merchandise ranging in prices from $4 to $35. He sells sweaters, tank tops, t-shirts, stickers, his own brand of playing cards, hoodies, hats, and his books. His books, Zach King: Mirror Magic, Zach King: The Magical Mix-Up, and Zach King: My Magical Life, are all illustrated children’s books published by HarperCollins that are based on a young boy that can produce special effects in real life.
Each book comes with a free download for his apps, “My Magical Life AR”, “The Magical Mix-Up AR”, and “Mirror Magic AR”, which are companion apps that bring each book to life with augmented reality. Through his apps, you can scan the pages to interact with the fully-animated 3D characters and objects on the pages and even collect trophies as prizes.
Since their release, the apps have been translated to numerous languages to reach wider audiences and boast impressive reviews and ratings ranging from 4.8-5.0 from parents on the App Store. In addition to this book deal, he sold the rights to Steven Spielberg’s Amblin Entertainment, making him an executive producer for the film versions of his books.
With his large number of followers and views and an engagement rate of 5.4%, King became one of TikTok’s highest-paid influencers this year. According to Celebrity Net Worth, his estimated net worth is $3 million.
Check out more of Zach King on his social media accounts:
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