The Olympic flame for the 2024 Olympics in Paris was lit on Tuesday, April 16, during a special ceremony at the archaeological site of Olympia – the birthplace of the ancient Olympic games. The ...
Digital Marketing
Cracking The Code: Social Media Algorithms Explained
Imagine having the blueprint to what makes content not just seen, but truly noticed. Why do some posts capture hearts and minds, leading to viral success, while others don’t connect and largely go ...
Digital Marketing
Soaring Success in Red Bull’s Social Media Marketing Strategy
Red Bull, the globally recognized energy drink brand, is not just about providing a quick caffeine fix; it’s a lifestyle, an adventure, and a daring leap into the extraordinary. What makes Red ...
Digital Marketing
How Can Marketers Repurpose Content?
Nowadays, information is constantly flowing, and attention spans are fleeting. However, marketers face the challenge of reaching their target audiences. Enter the art of repurposing content—a ...
Digital Marketing
Say Hello to the Apple Vision Pro: The Newest Virtual Reality Headset
Discover the groundbreaking potential of the Apple Vision Pro for digital marketing. This extraordinary headset is set to revolutionize AR and VR experiences, offering marketers unparalleled ...
Digital Marketing
The Benefits of User Generated Content in the Creator Economy
In today’s age, where scrolling through social media has become an integral part of our daily lives, one thing stands out among the sea of posts, selfies, and pet videos: user-generated content ...
Digital Marketing
Driving Digital Success: Social vs Organic Traffic
Social vs organic traffic; which is better? In today’s fast-paced digital landscape, the success of online businesses hinges on their ability to drive traffic to their websites. As the online ...
Digital Marketing
What Are the Benefits of AI Content Marketing?
Welcome to the captivating world of AI content marketing! In this blog, we’ll explore the exciting uses of AI in digital marketing, which can benefit both industry insiders and curious ...
Digital Marketing
4 Keys to a Successful Social Media Strategy for B2B Lead Generation
Social media can be one of the most powerful B2B lead generation engines if you know how to use it. Showing up on channels you assume your audience is on and posting random tidbits about your ...
Digital Marketing
Spotify Redesign Takes Inspiration from Popular Social Media Platforms
For many people, music is their bloodline. People love listening to music while commuting, working, sleeping, or socializing with friends. Because of this, music streaming has become the norm for ...
Digital Marketing
AI in Marketing is Revolutionizing the Industry
As artificial intelligence (AI) continues to advance, it’s no surprise that it’s starting to have a significant impact on the marketing industry and, more specifically, influencer ...
Digital Marketing
What Will Become of the Metaverse in 2023?
The concept of a “metaverse” has been gaining a lot of attention in recent years, with tech experts and futurists imagining a virtual world where people can interact and experience a ...
Digital Marketing
Discord Marketing Strategies You’ve Gotta Try in 2023
One of the biggest newcomers to the social media space is the platform Discord. While its unique structure makes it stand out from other social media platforms, Discord marketing strategies have ...
Digital Marketing
Programmatic Advertising: How AI Can Help Automate Ad Buying
It’s no secret that 2020 might be considered the year where artificial intelligence (AI) truly took off. For a long time now, industry leaders have pointed to the notion that AI would control the ...
Digital Marketing
Shift of the Entertainment Industry to Virtual Events
Our world is changing, and we are currently in the midst of a massive shift in the way we connect with one another on a global scale. This interconnectedness is something we have only begun to see in ...
Digital Marketing
Social Media Listening to Elevate Your Strategy Across Platforms
For brands, building a solid reputation alongside a powerful online presence is essential. Of course, boosting brand awareness is key, but ensuring that your brand develops a reputation for all the ...
Digital Marketing
Marketing Analysis Report: The Growing CBD Market
Cannabidiol, better known as CBD, has become a popular natural remedy due to its calming effects without the mind-altering and euphoric “high” of marijuana. As an appealing option for those ...
Digital Marketing
Best Contact Management Apps for Effective Networking
In the burgeoning digital age, contact management is more than convenient. It’s necessary. With hundreds of friends and connections in different circles, good contact management apps can elevate ...
Digital Marketing
How To Use Facebook Groups for Business
With so many social media sites on the rise, it may be hard to believe that Facebook is still the most commonly used platform with over 2.45 billion monthly active users. For marketers, it is vital ...
Digital Marketing
TikTok Live vs Instagram Live: Which is Better for your Personal Brand?
TikTok and Instagram are both great social media platforms for creators. TikTok allows its users to post dances, comedy, lip-syncing, and more in the format of short, 15 to 60-second videos. ...
Digital Marketing
5 Digital Marketing Opportunities to Promote a New Product
Launching a new product is never easy, especially for smaller businesses. Companies with a small share of voice can get lost in a sea of similar products, even if theirs is better. Failure to use any ...
Digital Marketing
TikTok for Business Launches: What is It and How to Use It
TikTok’s rapid growth has provided a new social media platform that includes content for every niche out there. With 2 billion app downloads and over 1 billion accounts made, TikTok quickly reached ...
Digital Marketing
Crowd Marketing or Content Marketing: What Will Happen for the Rest of 2020?
The last few months have filled our days with uncertainty and discomfort, and for those in the marketing industry, the altered media landscape has forced brands to lean into new strategies. The ...
Digital Marketing
Facebook Ad Boycott
Facebook has been instrumental in paving the way for social media marketing for years. The large reach on both Facebook and their acquired platform, Instagram, has been a primary tool for brands ...
Digital Marketing
What You Need to Know About TikTok Analytics
Understanding TikTok analytics and statistics is the key to stepping up your TikTok strategy and optimizing your profile. All you’ll need is a free TikTok Pro Account, which is TikTok’s recently ...
Digital Marketing
Google Discovery Ads to Rival as Facebook’s New Competition
Google, the well-known search engine and technology giant, released a new advertising feature called Google Discovery Ads. For marketers used to and skilled in running Facebook ads, Google has ...
Digital Marketing
10 Best Instagram Story Ads
Instagram story ads are brand advertisements that appear on a user’s stories feed. They can run as long as 15 seconds and always appear with “Sponsored” underneath the brand’s name. They also ...
Digital Marketing
Instagram Ads Explained
What Are Instagram Ads? Like most social media websites, Instagram ads are allowed to feature on your feed. These ads can come straight from the official accounts of a company or business as well as ...
Digital Marketing
Digital Marketing Solutions for Business After COVID-19
At the very beginning of the COVID-19 pandemic, no one expected the amount of change that our everyday lives would go through. While the everyday person has been experiencing a change in their ...
Digital Marketing
Is Instagram Removing Likes?
Rumors are spreading of an update on Instagram that would remove the ability to view like counts on Instagram photos. A tester leaked screenshots of the new update in April, validating that the ...
Digital Marketing
What Is Social Media Marketing?
Communication, like any other construct, has been continuously evolving since the earliest record of its conception in the human race. What was initially a means to navigate survival, has developed ...
Digital Marketing
The Best Social Media Platforms for Your Business: Instagram vs. Snapchat
Should your business have an Instagram or a Snapchat account? With both social media platforms on the rise, this has been a pressing question among business owners. Before providing a solid answer, ...
Digital Marketing
3 Ways B2B Marketers Can Use Facebook Watch Party
B2B marketing is continually evolving and embracing new content features and forums to connect with prospects and customers. As Facebook is the go-to social network that encompasses all generations ...
Digital Marketing
Social Media in 2018: 13 Stats That Might Surprise You
If you’re going to look up social media statistics, you’re likely going to drown in a sea of information, interesting and not-so-interesting stats, and stats that might even contradict ...
Digital Marketing
5 growth hacks for turning site visitors into leads
There are four billion users on the internet who go through millions of web pages every day. So how do you drive traffic to your website and increase your conversion rates? Follow these five hacks to ...
Digital Marketing
Leveraging the Olympics
5 minute read The monumental reach created by the Olympics provides an unusual scenario for network television channels and businesses alike. The Olympics is a thrilling couple of weeks where a ...
Digital Marketing
Our Bite-Sized Review of: Reuters 2017 Digital News Report
Reuters news reporting service, who has a policy of taking a “value-neutral approach”, recently conducted a study of how media is being consumed in a range of countries. Reuters sixth annual ...
Digital Marketing
LinkedIn Website Demographics Get Professional
In the coming weeks, LinkedIn will be introducing a new program called Website Demographics. This new tool allows B2B marketers to see what kinds of audiences they’re attracting with their ...
Digital Marketing
What’s The Difference Between Self-Service Platform & Managed Services?
NeoReach provides influencer marketing solutions for global brands and agencies. We have two primary offerings: a Self-Service Platform and Managed Services. While these 2 offerings can be ...
Digital Marketing
The One Man Show
This post was originally published on TV[R]EV. Natural creators aspire to materialize their vision without friction or compromise. Emerging technologies enable these creators to come closer to this ...
Digital Marketing
The 9 Major Social Media Networks By The Numbers
It’s hard to keep track of today’s major social media networks, especially when a new one seems to become the next big thing every quarter. To help you navigate the space, we’ve put together ...
Digital Marketing
How Things Go Viral
How Things Go Viral We hear the phrase all the time. In movies, articles, magazines. It’s what we secretly wish will happen when we post a Tweet, a Facebook status, or a picture on Instagram. But ...
Digital Marketing
Cinematic Seconds: Retention Marketing
Retention & Movies Retention. Retention. Retention. Attracting a new customer is far more difficult and costly than retaining an old one. Customersthatstick reported that it is 16 times more ...
Digital Marketing
The Return of LeBron James Through Social Media and GIFs
So, after all the hype, rumors, gossip, hearsay, and predicted outcomes, LeBron James is going back to the team that drafted him number 1 overall back in 2003: the Cleveland Cavaliers. James took a ...
Digital Marketing
5 Hidden Psychological Reasons Cats Dominate The Internet
Welcome to the Internet – the land where cats reign supreme. Searching the term “cat” into Google returns over half a billion results. Are you obsessed with viral videos of cats? It’s not ...
Digital Marketing
You Made Facebook $200, And Didn’t Even Know It
You willingly tell Facebook who your friends are, where you live, what movies you watch, what brands you like and what your hobbies are. By clicking a simple “like” button, posting a short ...
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