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Digital Marketing

TikTok Shop Fatigue: Creators Discuss Their Frustration with Their FYPs Looking More Like Infomercials

TikTok Shop fatigue is real. Fans and creators alike are becoming increasingly frustrated by the frequency of TikTok Shop ads in their For You Pages. What was once a synergistic combination of ...

Digital Marketing

#RIP: The Platforms Moving Away from Hashtags and How to Optimize Your Content

As algorithms that organize social media continue to improve and refine, traditional forms of tagging and sorting are becoming less meaningful for categorizing new content. To optimize their content, ...

Digital Marketing

The Best Holiday Savings on TikTok Shop

Early-morning doorbusters or traditional e-commerce flash sales no longer define the holiday shopping season. Today, some of the best holiday savings—and the most significant revenue spikes—are ...

Digital Marketing

How to Run a Successful Hanukkah Creator Campaign

The eight-day Jewish festival of Hanukkah celebrates light, tradition, and togetherness. The winter holiday offers brands a unique opportunity to connect authentically with Jewish audiences through ...

Digital Marketing

Christmas Marketing Campaigns That’ll Make You Feel Warm and Fuzzy

The end of the year is fast approaching, which means it’s time to start planning for your Christmas marketing campaigns. Whether you’re looking to get in the spirit or searching for inspiration ...

Digital Marketing

The Best Holiday Influencer Marketing Campaigns

Once the Halloween decorations are hung, for marketers, the Holiday season is upon us. As marketers prepare for the November holidays – Thanksgiving, Black Friday, and Cyber Monday – and ...

Digital Marketing

How to Break into the US Market as an APAC Brand

The United States has the largest consumer economy in the world. According to ResearchFDI, American consumers account for approximately 30% of the global consumer market, despite comprising only 4% ...

Digital Marketing

The Best Small Business Saturday Marketing Campaigns

Slated for the Saturday after Thanksgiving in the United States, Small Business Saturday is an initiative started by American Express. During such a shopping-centered time of year, the initiative ...

Digital Marketing

What to Expect at Web Summit 2025

In 2025, more and more people are discussing how technology can be used and improved in our daily lives. Technology has become essential in many industries and professions, from filming videos to ...

Digital Marketing

Why You Should Start Planning Your Holiday Marketing Campaigns Now

The holidays might feel far away, but for influencers and marketers, they’re right around the corner. Q4 is the most lucrative time of year for influencer campaigns, so starting early can maximize ...

Digital Marketing

Write Like a Girl: Marketing this Breast Cancer Awareness Month

By now, most of us are familiar with the iconic pink ribbon that symbolizes breast cancer awareness. October is Breast Cancer Awareness Month, and with that comes the opportunity to check your health ...

Digital Marketing

How to Prepare for Amazon Prime Day Marketing

Buyers are always looking for the best prices. Whether it’s a special discount, a subscription service, or otherwise, customers want to know they are getting good deals on all their products and ...

Digital Marketing

How to Make Dad Feel Proud in Your Father’s Day Marketing

With Mother’s Day behind us, it’s officially time to look around the corner to the next big event: Father’s Day. This day is a moment for brands to connect with the public by leaning into ...

Digital Marketing

Why Your Pride Marketing this Year has to be Flawless

LGBTQ+ Pride has existed long before corporate America chose to acknowledge it and will exist long after. For many, Pride means liberation and finding meaning and community in queer identities. To ...

Digital Marketing

April Fools Day Trend Flops (And Why They Happen)

April Fools Day has been around for ages as a time for harmless tricks and pranks. Many speculations surround the beginning of the tradition, including France changing calendar systems and mocking ...

Digital Marketing

Activating the 2024 Olympics

The Olympic flame for the 2024 Olympics in Paris was lit on Tuesday, April 16, during a special ceremony at the archaeological site of Olympia – the birthplace of the ancient Olympic games. The ...

Digital Marketing

Cracking The Code: Social Media Algorithms Explained

Imagine having the blueprint to what makes content not just seen, but truly noticed. Why do some posts capture hearts and minds, leading to viral success, while others don’t connect and largely go ...

Digital Marketing

Soaring Success in Red Bull’s Social Media Marketing Strategy

Red Bull, the globally recognized energy drink brand, is not just about providing a quick caffeine fix; it’s a lifestyle, an adventure, and a daring leap into the extraordinary. What makes Red ...

Digital Marketing

How Can Marketers Repurpose Content?

Nowadays, information is constantly flowing, and attention spans are fleeting. However, marketers face the challenge of reaching their target audiences. Enter the art of repurposing content—a ...

Digital Marketing

Say Hello to the Apple Vision Pro: The Newest Virtual Reality Headset

Discover the groundbreaking potential of the Apple Vision Pro for digital marketing. This extraordinary headset is set to revolutionize AR and VR experiences, offering marketers unparalleled ...

Digital Marketing

The Benefits of User Generated Content in the Creator Economy

In today’s age, where scrolling through social media has become an integral part of our daily lives, one thing stands out among the sea of posts, selfies, and pet videos: user-generated content ...

Digital Marketing

Driving Digital Success: Social vs Organic Traffic

Social vs organic traffic; which is better? In today’s fast-paced digital landscape, the success of online businesses hinges on their ability to drive traffic to their websites. As the online ...

Digital Marketing

What Are the Benefits of AI Content Marketing?

Welcome to the captivating world of AI content marketing! In this blog, we’ll explore the exciting uses of AI in digital marketing, which can benefit both industry insiders and curious ...

Digital Marketing

4 Keys to a Successful Social Media Strategy for B2B Lead Generation

Social media can be one of the most powerful B2B lead generation engines if you know how to use it. Showing up on channels you assume your audience is on and posting random tidbits about your ...

Digital Marketing

Spotify Redesign Takes Inspiration from Popular Social Media Platforms

For many people, music is their bloodline. People love listening to music while commuting, working, sleeping, or socializing with friends. Because of this, music streaming has become the norm for ...

Digital Marketing

AI in Marketing is Revolutionizing the Industry

As artificial intelligence (AI) continues to advance, it’s no surprise that it’s starting to have a significant impact on the marketing industry and, more specifically, influencer ...

Digital Marketing

What Will Become of the Metaverse in 2023?

The concept of a “metaverse” has been gaining a lot of attention in recent years, with tech experts and futurists imagining a virtual world where people can interact and experience a ...

Digital Marketing

Discord Marketing Strategies You’ve Gotta Try in 2023

One of the biggest newcomers to the social media space is the platform Discord. While its unique structure makes it stand out from other social media platforms, Discord marketing strategies have ...

Digital Marketing

Programmatic Advertising: How AI Can Help Automate Ad Buying

It’s no secret that 2020 might be considered the year where artificial intelligence (AI) truly took off. For a long time now, industry leaders have pointed to the notion that AI would control the ...

Digital Marketing

Shift of the Entertainment Industry to Virtual Events

Our world is changing, and we are currently in the midst of a massive shift in the way we connect with one another on a global scale. This interconnectedness is something we have only begun to see in ...

Digital Marketing

Social Media Listening to Elevate Your Strategy Across Platforms

For brands, building a solid reputation alongside a powerful online presence is essential. Of course, boosting brand awareness is key, but ensuring that your brand develops a reputation for all the ...

Digital Marketing

Marketing Analysis Report: The Growing CBD Market

Cannabidiol, better known as CBD, has become a popular natural remedy due to its calming effects without the mind-altering and euphoric “high” of marijuana. As an appealing option for those ...

Digital Marketing

Best Contact Management Apps for Effective Networking

In the burgeoning digital age, contact management is more than convenient. It’s necessary. With hundreds of friends and connections in different circles, good contact management apps can elevate ...

Digital Marketing

How To Use Facebook Groups for Business

With so many social media sites on the rise, it may be hard to believe that Facebook is still the most commonly used platform with over 2.45 billion monthly active users. For marketers, it is vital ...

Digital Marketing

TikTok Live vs Instagram Live: Which is Better for your Personal Brand?

TikTok and Instagram are both great social media platforms for creators. TikTok allows its users to post dances, comedy, lip-syncing, and more in the format of short, 15 to 60-second videos. ...

Digital Marketing

5 Digital Marketing Opportunities to Promote a New Product

Launching a new product is never easy, especially for smaller businesses. Companies with a small share of voice can get lost in a sea of similar products, even if theirs is better. Failure to use any ...

Digital Marketing

TikTok for Business Launches: What is It and How to Use It

TikTok’s rapid growth has provided a new social media platform that includes content for every niche out there. With 2 billion app downloads and over 1 billion accounts made, TikTok quickly reached ...

Digital Marketing

Crowd Marketing or Content Marketing: What Will Happen for the Rest of 2020?

The last few months have filled our days with uncertainty and discomfort, and for those in the marketing industry, the altered media landscape has forced brands to lean into new strategies. The ...

Digital Marketing

Facebook Ad Boycott

Facebook has been instrumental in paving the way for social media marketing for years. The large reach on both Facebook and their acquired platform, Instagram, has been a primary tool for brands ...

Digital Marketing

What You Need to Know About TikTok Analytics

Understanding TikTok analytics and statistics is the key to stepping up your TikTok strategy and optimizing your profile. All you’ll need is a free TikTok Pro Account, which is TikTok’s recently ...

Digital Marketing

Google Discovery Ads to Rival as Facebook’s New Competition

Google, the well-known search engine and technology giant, released a new advertising feature called Google Discovery Ads. For marketers used to and skilled in running Facebook ads, Google has ...

Digital Marketing

10 Best Instagram Story Ads

Instagram story ads are brand advertisements that appear on a user’s stories feed. They can run as long as 15 seconds and always appear with “Sponsored” underneath the brand’s name. They also ...

Digital Marketing

Instagram Ads Explained

What Are Instagram Ads? Like most social media websites, Instagram ads are allowed to feature on your feed. These ads can come straight from the official accounts of a company or business as well as ...

Digital Marketing

Digital Marketing Solutions for Business After COVID-19

At the very beginning of the COVID-19 pandemic, no one expected the amount of change that our everyday lives would go through. While the everyday person has been experiencing a change in their ...

Digital Marketing

Is Instagram Removing Likes?

Rumors are spreading of an update on Instagram that would remove the ability to view like counts on Instagram photos. A tester leaked screenshots of the new update in April, validating that the ...

Digital Marketing

What Is Social Media Marketing?

Communication, like any other construct, has been continuously evolving since the earliest record of its conception in the human race. What was initially a means to navigate survival, has developed ...

Digital Marketing

The Best Social Media Platforms for Your Business: Instagram vs. Snapchat

Should your business have an Instagram or a Snapchat account? With both social media platforms on the rise, this has been a pressing question among business owners. Before providing a solid answer, ...

Digital Marketing

3 Ways B2B Marketers Can Use Facebook Watch Party

B2B marketing is continually evolving and embracing new content features and forums to connect with prospects and customers. As Facebook is the go-to social network that encompasses all generations ...

Digital Marketing

Social Media in 2018: 13 Stats That Might Surprise You

If you’re going to look up social media statistics, you’re likely going to drown in a sea of information, interesting and not-so-interesting stats, and stats that might even contradict ...

Digital Marketing

5 growth hacks for turning site visitors into leads

There are four billion users on the internet who go through millions of web pages every day. So how do you drive traffic to your website and increase your conversion rates? Follow these five hacks to ...

Digital Marketing

Leveraging the Olympics

5 minute read The monumental reach created by the Olympics provides an unusual scenario for network television channels and businesses alike. The Olympics is a thrilling couple of weeks where a ...

Digital Marketing

Our Bite-Sized Review of: Reuters 2017 Digital News Report

Reuters news reporting service, who has a policy of taking a “value-neutral approach”, recently conducted a study of how media is being consumed in a range of countries. Reuters sixth annual ...

Digital Marketing

LinkedIn Website Demographics Get Professional

In the coming weeks, LinkedIn will be introducing a new program called Website Demographics. This new tool allows B2B marketers to see what kinds of audiences they’re attracting with their ...

Digital Marketing

What’s The Difference Between Self-Service Platform & Managed Services?

NeoReach provides influencer marketing solutions for global brands and agencies. We have two primary offerings: a Self-Service Platform and Managed Services. While these 2 offerings can be ...

Digital Marketing

The One Man Show

This post was originally published on TV[R]EV. Natural creators aspire to materialize their vision without friction or compromise. Emerging technologies enable these creators to come closer to this ...

Digital Marketing

The 9 Major Social Media Networks By The Numbers

It’s hard to keep track of today’s major social media networks, especially when a new one seems to become the next big thing every quarter. To help you navigate the space, we’ve put together ...

Digital Marketing

How Things Go Viral

How Things Go Viral We hear the phrase all the time. In movies, articles, magazines. It’s what we secretly wish will happen when we post a Tweet, a Facebook status, or a picture on Instagram. But ...

Digital Marketing

Cinematic Seconds: Retention Marketing

Retention & Movies Retention. Retention. Retention. Attracting a new customer is far more difficult and costly than retaining an old one. Customersthatstick reported that it is 16 times more ...

Digital Marketing

The Return of LeBron James Through Social Media and GIFs

So, after all the hype, rumors, gossip, hearsay, and predicted outcomes, LeBron James is going back to the team that drafted him number 1 overall back in 2003: the Cleveland Cavaliers. James took a ...

Digital Marketing

5 Hidden Psychological Reasons Cats Dominate The Internet

Welcome to the Internet – the land where cats reign supreme. Searching the term “cat” into Google returns over half a billion results. Are you obsessed with viral videos of cats? It’s not ...

Digital Marketing

You Made Facebook $200, And Didn’t Even Know It

You willingly tell Facebook who your friends are, where you live, what movies you watch, what brands you like and what your hobbies are. By clicking a simple “like” button, posting a short ...