The Big Reach

NeoReach’s most interesting topics and trends.

Digital Marketing

Programmatic Advertising: How AI Can Help Automate Ad Buying

It’s no secret that 2020 might be considered the year where artificial intelligence (AI) truly took off. For a long time now, industry leaders have pointed to the notion that AI would control the ...

Digital Marketing

Shift of the Entertainment Industry to Virtual Events

Our world is changing, and we are currently in the midst of a massive shift in the way we connect with one another on a global scale. This interconnectedness is something we have only begun to see in ...

Digital Marketing

Social Media Listening to Elevate Your Strategy Across Platforms

For brands, building a solid reputation alongside a powerful online presence is essential. Of course, boosting brand awareness is key, but ensuring that your brand develops a reputation for all the ...

Digital Marketing

Marketing Analysis Report: The Growing CBD Market

Cannabidiol, better known as CBD, has become a popular natural remedy due to its calming effects without the mind-altering and euphoric “high” of marijuana. As an appealing option for those ...

Digital Marketing

Best Contact Management Apps for Effective Networking

In the burgeoning digital age, contact management is more than convenient. It’s necessary. With hundreds of friends and connections in different circles, good contact management apps can elevate ...

Digital Marketing

How To Use Facebook Groups for Business

With so many social media sites on the rise, it may be hard to believe that Facebook is still the most commonly used platform with over 2.45 billion monthly active users. For marketers, it is vital ...

Digital Marketing

TikTok Live vs Instagram Live: Which is Better for your Personal Brand?

TikTok and Instagram are both great social media platforms for creators. TikTok allows its users to post dances, comedy, lip-syncing, and more in the format of short, 15 to 60-second videos. ...

Digital Marketing

5 Digital Marketing Opportunities to Promote a New Product

Launching a new product is never easy, especially for smaller businesses. Companies with a small share of voice can get lost in a sea of similar products, even if theirs is better. Failure to use any ...

Digital Marketing

TikTok for Business Launches: What is It and How to Use It

TikTok’s rapid growth has provided a new social media platform that includes content for every niche out there. With 2 billion app downloads and over 1 billion accounts made, TikTok quickly reached ...

Digital Marketing

Crowd Marketing or Content Marketing: What Will Happen for the Rest of 2020?

The last few months have filled our days with uncertainty and discomfort, and for those in the marketing industry, the altered media landscape has forced brands to lean into new strategies. The ...

Digital Marketing

Facebook Ad Boycott

Facebook has been instrumental in paving the way for social media marketing for years. The large reach on both Facebook and their acquired platform, Instagram, has been a primary tool for brands ...

Digital Marketing

What You Need to Know About TikTok Analytics

Understanding TikTok analytics and statistics is the key to stepping up your TikTok strategy and optimizing your profile. All you’ll need is a free TikTok Pro Account, which is TikTok’s recently ...

Digital Marketing

Google Discovery Ads to Rival as Facebook’s New Competition

Google, the well-known search engine and technology giant, released a new advertising feature called Google Discovery Ads. For marketers used to and skilled in running Facebook ads, Google has ...

Digital Marketing

10 Best Instagram Story Ads

Instagram story ads are brand advertisements that appear on a user’s stories feed. They can run as long as 15 seconds and always appear with “Sponsored” underneath the brand’s name. They also ...

Digital Marketing

Instagram Ads Explained

What Are Instagram Ads? Like most social media websites, Instagram ads are allowed to feature on your feed. These ads can come straight from the official accounts of a company or business as well as ...

Digital Marketing

Digital Marketing Solutions for Business After COVID-19

At the very beginning of the COVID-19 pandemic, no one expected the amount of change that our everyday lives would go through. While the everyday person has been experiencing a change in their ...

Digital Marketing

Is Instagram Removing Likes?

Rumors are spreading of an update on Instagram that would remove the ability to view like counts on Instagram photos. A tester leaked screenshots of the new update in April, validating that the ...

Digital Marketing

What Is Social Media Marketing?

Communication, like any other construct, has been continuously evolving since the earliest record of its conception in the human race. What was initially a means to navigate survival, has developed ...

Digital Marketing

The Best Social Media Platforms for Your Business: Instagram vs. Snapchat

Should your business have an Instagram or a Snapchat account? With both social media platforms on the rise, this has been a pressing question among business owners. Before providing a solid answer, ...

Digital Marketing

3 Ways B2B Marketers Can Use Facebook Watch Party

B2B marketing is continually evolving and embracing new content features and forums to connect with prospects and customers. As Facebook is the go-to social network that encompasses all generations ...

Digital Marketing

Social Media in 2018: 13 Stats That Might Surprise You

If you’re going to look up social media statistics, you’re likely going to drown in a sea of information, interesting and not-so-interesting stats, and stats that might even contradict ...

Digital Marketing

5 growth hacks for turning site visitors into leads

There are four billion users on the internet who go through millions of web pages every day. So how do you drive traffic to your website and increase your conversion rates? Follow these five hacks to ...

Digital Marketing

Leveraging the Olympics

5 minute read The monumental reach created by the Olympics provides an unusual scenario for network television channels and businesses alike.  The Olympics is a thrilling couple of weeks where a ...

Digital Marketing

Our Bite-Sized Review of: Reuters 2017 Digital News Report

Reuters news reporting service, who has a policy of taking a “value-neutral approach”, recently conducted a study of how media is being consumed in a range of countries. Reuters sixth annual ...

Digital Marketing

LinkedIn Website Demographics Get Professional

In the coming weeks, LinkedIn will be introducing a new program called Website Demographics. This new tool allows B2B marketers to see what kinds of audiences they’re attracting with their ...

Digital Marketing

What’s The Difference Between Self-Service Platform & Managed Services?

NeoReach provides influencer marketing solutions for global brands and agencies. We have two primary offerings: a Self-Service Platform and Managed Services. While these 2 offerings can be ...

Digital Marketing

The One Man Show

This post was originally published on TV[R]EV. Natural creators aspire to materialize their vision without friction or compromise. Emerging technologies enable these creators to come closer to this ...

Digital Marketing

The 9 Major Social Media Networks By The Numbers

It’s hard to keep track of today’s major social media networks, especially when a new one seems to become the next big thing every quarter. To help you navigate the space, we’ve put together ...

Digital Marketing

How Things Go Viral

How Things Go Viral We hear the phrase all the time. In movies, articles, magazines. It’s what we secretly wish will happen when we post a Tweet, a Facebook status, or a picture on Instagram. But ...

Digital Marketing

Cinematic Seconds: Retention Marketing

Retention & Movies Retention. Retention. Retention. Attracting a new customer is far more difficult and costly than retaining an old one. Customersthatstick reported that it is 16 times more ...

Digital Marketing

The Return of LeBron James Through Social Media and GIFs

So, after all the hype, rumors, gossip, hearsay, and predicted outcomes, LeBron James is going back to the team that drafted him number 1 overall back in 2003: the Cleveland Cavaliers. James took a ...

Digital Marketing

5 Hidden Psychological Reasons Cats Dominate The Internet

Welcome to the Internet – the land where cats reign supreme. Searching the term “cat” into Google returns over half a billion results. Are you obsessed with viral videos of cats? It’s not ...

Digital Marketing

You Made Facebook $200, And Didn’t Even Know It

You willingly tell Facebook who your friends are, where you live, what movies you watch, what brands you like and what your hobbies are. By clicking a simple “like” button, posting a short ...

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