Creator Economy

What Are Supernova Creators & Where Are They Located?

By Editorial Staff

Supernova creators are individuals with over 10 million followers on a particular social media platform. These content creators constitute the most followed people in the world.

Breaking Down The Data

Utilizing our social intelligence capabilities, we identified every Supernova creator across Instagram, YouTube, and TikTok. Then, we pulled the geographic data on these creators in order to identify how these Supernovas are distributed across the globe.

Through this data, we found that the composition varies by platform. On Instagram, the highest-followed creators are individuals of household fame such as Cristiano Ronaldo and Kim Kardashian. On YouTube, the channels with the most subscribers are either music-related or are run by content creators who found their start on the platform. On TikTok, we see a mix of celebrities and new-age content creators among the platform’s largest Supernovas.

We found that TikTok has the most Supernova creators on its platform, with approximately 1,000 creators having over 10 million followers. Trailing behind TikTok, there are 851 Supernovas on YouTube, and Instagram has the lowest number of Supernovas at 411.

In addition, we found that, across each platform, the majority of Supernova creators are located in the U.S., India, Brazil, Indonesia, and Mexico. There are 718 Supernova creators located in the United States, 306 in India, 262 in Brazil, 159 in Indonesia, and 147 in Mexico.

Now, let’s break down exactly who holds the most followers on each platform and where they are creating.

Instagram

Top 10 Instagram supernova creators by location

Top 10 Supernova Creators on Instagram

1. Instagram

  • Handle: @instagram
  • Follower Count: 544.9M
  • Location: U.S.

2. Cristiano Ronaldo

  • Handle: @cristiano
  • Follower Count: 475.9M
  • Location: Portugal

3. Kylie Jenner

  • Handle: @kyliejenner
  • Follower Count: 365.4M
  • Location: U.S.

4. Selena Gomez

  • Handle: @selenagomez
  • Follower Count: 343.1M
  • Location: U.S.

5. Dwayne Johnson

  • Handle: @therock
  • Follower Count: 344M
  • Location: U.S.

6. Ariana Grande

7. Kim Kardashian

8. Khloe Kardashian

9. Justin Bieber

10. Kendall Jenner

Find the fastest growing creators on every platform by downloading our creator report here.

Where Are Instagram’s Supernova Creators Located?

There are 411 Supernova creators on Instagram, and they are spread across 25 countries. These are the top 10:

Country# of Supernovas
U.S.108
Brazil105
India75
Indonesia34
Russia17
Mexico12
Turkey12
Nigeria5
Philippines5
Thailand5

YouTube

top 10 supernova creators on YouTube by location

Top 10 Supernova Creators on YouTube

1. T-Series

  • Follower Count: 225M
  • Location: India

2. SET India

  • Follower Count: 142M
  • Location: India

3. PewDiePie

  • Follower Count: 111M
  • Location: Japan

4. MrBeast6000

  • Follower Count: 104M
  • Location: U.S.

5. Like Nastya

  • Follower Count: 100M
  • Location: U.S.

6. Kids Diana Show

  • Follower Count: 100M
  • Location: U.S.

7. WWE FanNation

  • Follower Count: 90.9M
  • Location: U.S.

8. Zee Music Company

  • Follower Count: 87.9M
  • Location: India

9. Vlad and Niki

  • Follower Count: 86.4M
  • Location: U.S.

10. 5-Minute Crafts

  • Follower Count: 77.4M
  • Location: U.S.

See the power of creators in our full creator earnings report here.

Where Are YouTube’s Supernova Creators Located?

There are 851 Supernova creators on YouTube, and they are spread across 49 countries. These are the top 10:

Country# of Supernovas
U.S.266
India188
Brazil80
Mexico40
Indonesia30
U.K.26
Russia24
Spain23
Thailand12
Argentina11

TikTok

top 10 supernova creators on TikTok by location

Top 10 Supernova Creators on TikTok

1. Khaby Lame

  • Handle: @khaby.lame
  • Follower Count: 149.5M
  • Location: Italy

2. Charli D’Amelio

3. Bella Poarch

4. Addison Rae

  • Handle: @addisonre
  • Follower Count: 88.7M
  • Location: U.S.

5. Will Smith

  • Handle: @willsmith
  • Follower Count: 72.2M
  • Location: U.S.

6. Zach King

  • Handle: @zachking
  • Follower Count: 69.4M
  • Location: U.S.

7. Kimberly Loaiza

8. TikTok

  • Handle: @tiktok
  • Follower Count: 65.1M
  • Location: U.S.

9. Burak Özdemir

  • Handle: @cznburak
  • Follower Count: 63.7M
  • Location: Turkey

10. Dwayne Johnson

  • Handle: @therock
  • Follower Count: 58.9M
  • Location: U.S.

Starting a campaign? Learn more about the benefit of creator partnerships here.

Where Are TikTok’s Supernova Creators Located?

There are 1,000 Supernova creators on TikTok, and they are spread across 49 countries. These are the top 10:

Country# of Supernovas
U.S.344
Indonesia95
Mexico95
Brazil77
Russia55
India43
Philippines32
U.K.28
South Korea25
Spain24

This article was written by Rachel Phillis

Want to work with creators on every follower tier? Get started with us today!

Next Posts

Creator Economy

Weekly Creator Economy Trends: 10/14

This week in the Creator Economy, figures on and offline are genuinely editing the internet. From Elon Musk to Emily Ratajkowski, users are in for big changes in their daily apps. 1. Elon Musk’s ...

Explained

Make Instagram Instagram Again: Why Creators Are Speaking Out

From its beginnings as a small photo-sharing platform, Instagram has not only broadened its horizons as a platform, but it has also surpassed 500 million active users daily, according to Earthweb. In ...

What are you searching for?

    Start a campaign with us!

    Submit the form below, tell us a bit more about
    your business, and we’ll be in touch shortly.
    Are you an Influencer? Sign up here

      [group basic-info]

      [group not-a-creator ]

      [/group]

      [group not-a-creator clear_on_hide]

      [group CustomBrandOwnedContentUGC clear_on_hide][/group]
      [group PaidMedia clear_on_hide][/group]
      [group SocialMediaCommunityManagement clear_on_hide][/group]
      [group EventMarketingTradeshows clear_on_hide][/group]
      [group BespokeInfluencerMarketingCampaigns clear_on_hide][/group]

      [group BespokeInfluencerMarketingCampaigns clear_on_hide]

      [/group]

      [group SocialMediaCommunityManagement clear_on_hide]

      [/group]

      [/group]

      [group IamaCreatorlookingforrepresentation]

      InstagramTikTokYouTubeOther

      [group instagram-social]

      [/group]
      [group tiktok-social]

      [/group]
      [group youtube-social]

      [/group]
      [group other-social]

      [/group]

      I am looking for Representation

      [/group]


      [/group]

      We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies. Read More