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Recently, there has been a rise in gaming on YouTube, leveling the platform with other popular streaming platforms for gamers such as Twitch and Facebook Gaming.
Here at NeoReach, we conducted our Q3 2020 Social Intelligence Insights Report by analyzing over 8,800 YouTube videos from the US and Canada indicating brand partnership. Through this report, we found that the tech and gaming industries were the two top spenders of the quarter, with the gaming industry making up 18% of the total spending and achieving a reach of 2.8B. The influencers selected for these gaming industry campaigns, such as those of Epic Games, Arkade, and Ubisoft, were mainly gaming influencers.
These are the top influencers to sponsor for gaming on YouTube:
- 108M Subscribers
Felix Kjellberg, more commonly known as PewDiePie, is a Swedish YouTuber who creates gaming and commentary videos. In addition to being the most popular gaming influencer on YouTube, he was the first solo creator to hit 100 million subscribers on the platform. As one of the most influential influencers on YouTube, he has done partnerships with some of the biggest brands in the gaming industry.
- 25.8M Subscribers
Jacksepticeye, or Seán McLoughlin, is an Irish YouTuber. He is known for his hilarious content, specifically his “Let’s Play” gaming video series. Although he began posting videos on YouTube in 2012, his subscriber count has skyrocketed in the few years. Now, he has the status of one of the most popular gaming influencers on the platform.
- 25.4M Subscribers
Evan Fong, the face behind VanossGaming, is known for his videos playing the best games in the industry. He also frequently collaborates with other gaming influencers on the platform, which has created a community between both the influencers and their subscribers. Over the years, he has gathered a large number of loyal subscribers on the platform.
- 27.7M Subscribers
Mark Fischbach is a YouTuber known for his positive and fun gaming videos. He plays a variety of different games but specializes in horror-themed ones. He has partnered with many large brands in the gaming industry but has also donated a large sum of his earnings to multiple charities over the years.
- 24.2M Subscribers
Ninja, or Richard Blevins, is known for his comedic gaming videos, specifically those of him playing Fortnite – which he is insanely good at. He is one of the most popular Fortnite gaming influencers on the platform and recently partnered with Epic Games to create his own character skin in the game.
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- 42.4M Subscribers
Germán Garmenda is a Chilean influencer on YouTube. He posts primarily comedic and gaming videos on YouTube, gaining him a strong following over the years. Not only is he the most popular Spanish-speaking influencer on the platform, but he is also one of the most popular creators on YouTube overall.
- 31.7M Subscribers
VEGETTA777, or Samuel de Luque, is an extremely popular Spanish YouTuber known for his frequent gaming content. He posts videos of him playing a variety of different games, including Fortnite, Spiderman, and Grand Theft Auto. His specialty, although, is in Minecraft, a game with which he has also established a business partnership with as well.
- 39.2M Subscribers
Rubén Doblas Gundersen is a popular Spanish influencer on YouTube, his 39.2M subscribers make him the second most popular Spanish-speaking creator on the platform after JuegaGerman. In addition to posting vlogs and comedic commentary videos, he posts content of him trying out new games and his streaming highlights.
- 28.4M Subscribers
Rezendeevil is a Brazilian content creator on YouTube. He has gained extreme popularity in recent years, on his way to becoming one of the most popular influencers on the platform. In addition to his main channel, where he posts gaming videos and vlogs with his friends, he has a second channel dedicated to Minecraft: Rezendeevil Minecraft.
- 38.8M Subscribers
Luis Fernando Flores Alvarado, also known as Fernanfloo, is a Salvadorian YouTuber who gained popularity from his comedy and gaming videos. Although he posts fewer gaming videos than usual as he creates more comedy content, he still streams often to connect with his subscribers through what they have in common: a love for gaming.
More Top Influencers to Sponsor for Gaming on YouTube
|The Game Theorists||13.5M|