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Many of us can name a list of influencers off the top of our heads that have hundreds of thousands, or maybe even millions of followers. Today, we are sharing popular micro influencers who are changing the game and creating great content. Micro influencers are digital creators with a following between 10k- 100k. And although most of them don’t stay in this category for long, they are great follows and great resources for campaigns. As we explained in a recent article on what is a micro influencer, micro influencers might be perfect for your next partnership because they are less expensive, usually have high engagement rates, and tend to focus on a specific niche that might just fit your audience. Check out some of the top micro influencers on Instagram:
- Handle: @mckenzie_renae
- Follower Count: 52.5K
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“I will always work on myself and it will never ever be so that someone will love me.” @maryamhasnaa • I felt this quote to the depths of my core. We can get caught up in seeking validation from outside sources. Friends, family members, romantic interests. But at the end of the day it’s so dangerous to place your value and worth in the hands of someone else. You have to purely work on you for you and those who are deserving to be in your presence will be able to experience you as the rare diamond you are. 💎 #selflove
Mackenzie is a self love advocate based in Atlanta, Georgia teaching you how to love yourself through fashion, makeup, and general self care. Whether it’s fitness and body image or understanding your worth, each post includes practical and motivational advice to bolster you on your journey to acceptance.
2. Kait Miller
- Handle: @kaitgmiller
- Follower Count: 38.1k
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Favorite tattoo + favorite short hairstyle. No real meaning behind this tattoo other than I saw something similar on @hilaryduff and fell in love. So basically I’m a copy cat and that’s cool with me, because now I have two cute sun tattoos ☀️. (This was done pre-quarantine). Also, sometimes the reason is no reason…things don’t always have to be “meaningful” to have meaning, ya know?
Kait Miller is a fashion blogger and mental health advocate from Dallas, TX. Kait is very open about her battles with mental health and uses her platform to share meaningful posts and resources for anyone who may need them. Beyond that, she also shares about her life from home décor, to beauty, to relationship advice and everything in between.
- Handle: @pierre.laurent
- Follower Count: 88.5k
Pierre is a creator who shares a variety of content from travel to men’s fashion. His page is a great resource for professional outfit inspiration to more unique and creative trends. Pierre usually shares street style photos, but his travel photos showcase the beauty of nature and might have you dreaming you were somewhere on a beach.
- Handle: @butwhatshouldiwear
- Follower Count: 75.7k
Allison Kelley is the definition of creative. Her feed, completed with her own Lightroom presets called the Wander Presets, is so aesthetically pleasing. She takes detailed shots of her outfits, her home, her adorable foster puppies, and travels. On her stories, she shares fashion finds and chats about life. She recently started vlogging with her boyfriend each weekend on YouTube letting her audience get to know her even more.
- Handle: @jules.jacobsen
- Follower Count: 76.2k
Jules Jacobson is a fashion, beauty, and lifestyle influencer. Her page is extremely interactive with fun polls and storytimes. Jules has a wide range of talents and even hosts her own podcast with Influencer Viviane Audi called Love That For You Podcast. Jules and her Fiancée Patrick O’Connor were supposed to get married this year, but COVID-19 had other plans. Jules is very open and vulnerable with her followers about her own life and is a great follow for anyone looking for meaningful advice.
6. Jenny Ly
- Handle: @thedailyjenny
- Follower Count: 53.6k
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So incredibly honored to be this boy’s mom. ✨✨✨✨✨✨✨✨ *Mother’s Day Moments at Home together* This year’s Mother’s Day is a little different and we wanted to come together with a few of our favorite Magnetic Me Moms to celebrate the moments together we have safe at home. Lucky winner will win $75 credit to one of my favorite brand – @magneticmebaby! Here’s how to enter and win: Like this photo and follow me and @magneticmebaby Comment below by tagging another mama you love, admire and look up to. That’s it! One winner will be chosen at random by 5/10/20 at 11:59p EST, announced 5/11/20. This is not affiliated with or sponsored by Instagram. Must be 18 years or older. Void where prohibited. Shipping fees may apply.
Jenny Ly is a mommy blogger sharing family content from LA. In her stories, she shares highlights of her baby at each stage of life making her a great follow for any parents or soon-to-be parents! Jenny’s account also makes us super hungry because she also shares gorgeous shots of meals and their reviews.
7. Grace Mattei
- Handle: @thegracemattei
- Follower Count: 59.2k
Grace Mattei is a talented creative with a passion for color and photography. Her photos are carefully crafted for exciting and detailed shots. Grace shares photography and editing tips in addition to fashion and skincare. Her page is an inspiration to many other content creators who share their photos with the hashtag #makelikemattei.
- Handle: @chelsea_owens
- Follower Count: 62.4k
Chelsea Owens is a Florida-based blogger and photographer. Her account is full of beautiful shots with lots of plants and greenery. She shares shots of Florida beaches and fashion finds. Her boho-vintage vibe and editing makes each photo unique and inspiring.
- Handle: @elefv
- Follower Count: 76.8k
Elef posts a variety of men’s fashion shots on his page. He shares every kind of style from business professional to loungewear. He has partnered with many notable clothing brands to share their new lines and latest styles and is a great resource for men looking to spice up their wardrobes.
- Handle: @annagracenewell
- Follower Count: 78.7k
Anna Grace Newell is spunky and fun. Living in Nashville, TN, this fashion blogger does not play around with the glitter and pops of color in her outfits. Her and her adorable puppy share stories every day about their life. Her high energy and funny stories make her very relatable to her followers and allows them to get to know the real her. Anna also posts about fashion, beauty, home, and the best places to visit in Nashville.
Here’s a list of other top micro influencers to check out:
Inspired by these accounts and interested in becoming an influencer yourself? Check out another one of our blogs to learn how.